体验商务英语第二册Unit3Companies.ppt

unit3companies benotafraidofgrowingslowly beafraidonlyofstandingstill chineseproverb companiesgofromdoingpoorlytodoingwellorsmallcompaniesgrowtolargecompanies romewasnotbuiltinaday startingup family owned publiclimited jointventure multinational parent subsidiary branch holding company companyltd inc sa ag canyouexplainthethese startingup a whichofthesecompanieswouldyouliketoworkfor why familybusiness multinational self employed freelance lawyer consultant writer doctor startingup b doyouknowthesecompaniesandtheirlinesofbusiness vocabulary describingcompanies 1theamountofmoneyacompanyreceivesfromsalesinaparticularperiodiscalledits 2themoneyacompanymakesaftertakingawayitscostsisits 3acompanywhichismorethan50 ownedbyaparentcompanyiscalleda 4theemployeesinaparticularcountryorbusinessarecalledthe 5thepercentageofsalesacompanyhasinaparticularmarketisits 6themainbuildingorlocationofalargeorganizationisits 7thecostofacompany ssharesisits shareprice workforce profit subsidiary marketshare headoffice a turnover vocabulary describingcompanies b iampleasedtosaythecompanyhascontinueditsexcellentperformance wearechanging growinganddoingwellatadifficulttimefortheindustry was 57 2million anincreaseof15 onlastyear and roseby5 to 6 4million weareahighlycompetitivebusiness wehaveincreasedour to20 consequentlyour hasrisenandisnowatanall timehighof 9 6 increasedproductionandstrongdemandhavehadapositiveeffectonourcashflow soweareabletofinanceanumberofnewprojects wehavesuccessfullymovedtoournew incentrallondon wearenowplanningtostartfullproductionattherecentlyopenedspanish inoctober finally thanksonceagaintoourloyalanddedicated ouremployeeswillalwaysbeourmostvaluableasset financialperformance completethefollowingextract turnover profit marketshare shareprice headoffice subsidiary workforce discussion describingcompanies whatinformationisimportantwhendescribingcompanies businessperformance turnover sales profit competitiveness marketshare shareprice finance cashflow investmentinrbusinessexpansion newheadoffice subsidiary valuableasset loyal dedicatedworkforce describingcompanies ciscosystems inc foundedin1984byasmallgroupofcomputerscientistsfromstanforduniversity isamultinationalcorporationwithmorethan66 000employeesandannualrevenueofus 39billionasof2008 headquarteredinsanjose california itdesignsandsellsnetworkingandcommunicationstechnologyandservices peugeotisamajorfrenchcarbrand partofpsapeugeotcitro n itisthesecondlargestautomakerineurope behindvolkswagen peugeot srootsgobacktopepper saltandcoffeemillmanufacturingin1842andlaterbicyclemanufacturingattheendofthe19thcentury itsworldheadquartersareinparis backgroundinformation benettongroups p a isaglobalclothingbrand basedintreviso italy thenamecomesfromfourmembersofthebenettonfamilywhofoundedthecompanyin1965 itscorebusinessisclothing theirproductsincludewomen swear men swear children swearandunderwearandtheyhaverecentlyexpandedintotoiletries perfumes exclusivewatchesanditemsforthehomesuchaskitchenaccessoriesandbabyproducts bacardilimitedisoneofthelargestspiritscompaniesintheworldwithanenviableportfolioofpremiumbrands foundedin1862insantiagodecuba bacardilimitedhasapresenceinmorethan100marketsworldwideincludingtheunitedstates spain france theunitedkingdom mexico germany italyandrussia expansionhasbeenprioritizedintheemergingmarketsofindia chinaandbrazil describingcompanies backgroundinformation americanexpress sometimesknownas amex or amex isadiversifiedglobalfinancialservicescompany headquarteredinnewyorkcity thecompanyisbestknownforitscreditcard chargecardandtraveler scheckbusinesses bayeragisagermanchemicalandpharmaceuticalcompanyfoundedinbarmen germanyin1863 todayitisheadquarteredinleverkusen germany itiswell knownforitsoriginalbrandofaspirin maersklineisoneoftheleadinglinershippingcompaniesintheworld servingcustomersallovertheglobe maersklineisadivisionofthea p moller maerskgroup headquarteredincopenhagen denmark describingcompanies backgroundinformation peugeot french drinkssupplier americanexpress drug chemicalmaker benetton italian japanese containershipoperator vocabulary describingcompanies c completethechartbelow oralpractice describingcompanies chooseacompanyyouknowwellandtalkaboutit d thetriumphmotorcompanyhaditsoriginsin1885whensiegfriedbettmann 1863 1951 andmoritz maurice schultefromgermanyfoundedbettmann coandstartedsellingtriumphbicyclesinlondon thetriumphcyclecompanybranchedoutin1902intomakingtriumphmotorcyclesandby1918theywerebritain slargestmotorcyclemaker in1930thecompanychangeditsnametothetriumphmotorcompany thecompanyhitfinancialproblemshoweverandin1936thetriumphbicycleandmotorcyclebusinessesweresold however triumphmadeacomebackafteraperiodofdifficultiesandnowmakesworld classbikesagain listening backgroundinformationabouttriumph listening reasonsforsuccess a listentothefirstpartoftheinterview whatarethethreereasonsfortriumph ssuccess reason1 reason2 reason3 triumphhasaverystrongbrandname triumphhasinvestedanddevelopednewmodels triumphhasgivenitsbikeaveryup to datelook focusingonthestylingandqualityofitsproducts listening reasonsforsuccess b listenagainandcompletetheextractfromthefirstpartoftheinterview we vefocusedon andalsoonthe ofourproduct it stakenabitoftimetobuildup butwe vedonewellinthefirstnineyears andwearenowa alternative 1thekeymarketsarethoseinwhichthemostmotorcyclesaresold 2infrance triumphhasitsownsubsidiary 3triumphhasitsownstaffinallitsoverseasmarkets 4triumphhasapoordealernetworkwhichneedstobeimproved 5buyersofmotorcyclesareenthusiastic buttheydonotknowalot 6morethan80 oftriumph sproductionissoldabroad 7franceistriumph slargestmarketineurope c whichofthefollowingistrue true true false false false true false styling quality sales serious manufacturer listening reasonsforsuccess d groupdiscussion whatdoyouthinkofmotorcycleasameansoftransportincitiesandcountryside whatareitsadvantagesanddisadvantages doyouthinkthatpeopleincitiesshouldbeencouragedorbannedtousemotorcycles why whynot reading companywebsite morethan 8billion seattle washington usa morethan100 000worldwide long term qualitygrowth readtheextractfromthezodiacwebsiteandcompletethechartbelow reading companywebsite lookatanotherextractfromthezodiacwebsiteandfindanswerstothefollowingquestions 1inwhichyeardidzodiac a firstsellontheinternet 1998b openitsfirstshopabroad c openitsfirststoreforchildren d firstoffershares e introduceitsowncreditcard 2wheredidzodiacopenitsfirststore a intheus b overseas c forbabiesonly d infrance e incanada 1989 1984 1978 1999 seattle japan seattle paris toronto reading companywebsite 1gopublic2gointernational3launch4goonline5achievesales6establish sellinoverseasmarketsb tradeonthenetc offersharesonthestockmarketd introducee setupf reachasalestarget matchthewordsandphraseswiththeirdefinitions oralpractice talkaboutmicrosoft usingtheinformationinthechart presentsimpleandpresentcontinuous languagereview 1permanentandtemporaryactions thepresentsimpletensedescribesusual repeatedandpermanentthings forexample always usually often sometimes never iworkasanaccountant johndoesn tknowgerman howoftendoyouplaytennis weusethepresentcontinuoustensetospeakaboutthingswhicharehappeningnoworthingswhicharetemporary iamnotworkingnow iamonholiday sallyislisteningtoanewcd whoareyouphoning presentsimpleandpresentcontinuous languagereview 2thefutureactions weusethepresentsimpleinthetimeandconditionalclausesafterif when assoonas untiletc andwhenwetalkabouttimetable schedules itinerariesetc whatwillyoudoifyoufailyourexam wewillwaithereuntilshecomesback myplanetakesoffat9 00 thepresidentarrivesinnorwayon17july whattimedoesyourtrainleave weusethepresentcontinuoustenseforplansandarrangements whatareyoudoingtonight i mseeinganimportantclientinmyofficeat4 wearegoingtotheseaforourholiday whereareyoustayinginvienna presentsimpleandpresentcontinuous languagereview note therearesomeverbsinenglishthatarenotnormallyusedinthecontinuoustense likedislikelovehatepreferforgetrememberbelieveunderstandmeanseemwantneedknowbelongown butsomefewverbscanbeusedinthecontinuoustense dependingontheirmeaning ithinkyoumadeamistake believe i mthinkingaboutmymumnow mentalprocess ihavetwocars possess own i mhavingmylunch eat i mseeingmyfriendtomorrow meet iseewhatyoumean understand languagereview a completethesentenceswitheitherpsorpc 1wenormally hold oursalesconferenceinspain butthisyearwe hold itinpoland 2althoughwe use ourownsalesrepatthemoment wegenerally use agentsinjapan 3itnormally take ustwoyearstodevelopanewproduct 4wedon toften raise ourpricesmorethan5 butthistimewe raise them10 5usuallyoursalesdirector deal withimportantcustomers 6weusually recruit fromwithinthecompany butthistimewe advertise externally 7we rent officesuntilournewheadquartersareready 8thecompany want toachieverecordsalesthisyear hold areholding areusing use takes raise areraising deals recruit arerecruiting arerenting wants languagereview b completethefollowingjobadvertisement we oneofthelargestmobilephoneretailersineurope we independentandimpartialadviceonmobilephones we morethan800storesin10countries andwe fast we over3 000workers currentlywe thenextstageinourdevelopment andwe formajorgrowthoutsideeurope we forpeoplewhoarereliable confidentandenthusiastic we experiencedpeoplewhowanttoworkforanexpandingcompany we acompetitivesalaryandprivatehealthinsurance wearewillingtorewardstaffwithattractiveperformance basedbonuses salesmanager ring02079460008foraninformationpack are offer have aregrowing employ are considering arepreparing arelooking need areoffering skills presentingyourcompany whichofthefollowingsuggestionsareimportantformakinganeffectivepresentation 1findoutasmuchaspossibleaboutyouraudience2introduceyourself name position company 3startwithajoke4outlinethestructureofyourtalk5varythetoneofyourvoice6refertoyournotesasoftenaspossible7useclearvisualaids8summarizeyourmainpoints clothesformen woman 260million 15 canbringoutnewdesignsveryquickl