市场营销专业英语重点整理.doc

单选：20；单词汉译英：10；单词英译汉：10；句子英译汉：30；阅读：10；作文：20营销英语重点整理一、单词：5Marketing management 营销管理New products development 新产品开发Sales channel 销售渠道Public relation 公共关系Consumer behavior 消费者行为Marketing research 营销调研Market segmentation 市场细分Sales promotion 销售促进Allowance 折让Brand awareness 品牌意识Brand extension 品牌扩展Brand loyalty 品牌忠诚Breath of product assortment 产品线的宽度Breath or diversity of product lines 产品线的宽度或多样性Buying inertia 购买惯性Buying intention 购买意图Market share 市场份额Brand loyalty 品牌忠诚度Intensive distribution 密集分销渠道Selective distribution 选择性分销Exclusive distribution 独家分销Intermediaries brand 中间商品牌Wholesaler 批发商Retailer 零售商Department store 百货公司Supermarket 超市Convenience store 便利店Buying inertia 购买惯性Convenience goods 便利品Customer satisfaction 顾客满意度Customers preference 顾客偏好Economies of scale 规模经济Global-market expansion 全球市场扩张Growth rate of market 市场增长率Growth stage of product life cycle 产品生命周期的成长阶段Industry attractiveness 行业吸引Localization strategy 本土化战略Comparative advertisements 比较广告Competition-orientated pricing 竞争导向定价法Customer-orientated pricing 顾客导向定价法Personal selling 人员销售Advertising strategies 广告策略Public relation 公共关系Marketing research 营销调研Product strategy 产品策略Product mix 产品组合The marketing concept 营销观念Consumer market 消费者市场Customer satisfaction 顾客满意Total customer value 顾客总价值Marketing environment 营销环境Market segmentation strategy 市场细分策略Market targeting strategy 目标市场策略Market positioning strategy 市场定位策略Product life cycle 产品市场寿命周期The selling /sales concept 销售观念The product concept 产品观念Marketing management philosophy 市场营销观念Societal marketing concept 社会营销观念Macro-marketing environment 宏观营销环境Product mix 产品组合Customer loyalty 顾客忠诚度Market targeting 目标市场选择Niche-market strategy 利基市场战略Personal selling 人员推销Price discrimination 价格歧视Potential customer 潜在顾客Potential market 潜在市场Product development 产品开发Product positioning 产品定位Segmentation criteria 细分标准Specialty goods 特殊产品二、句子：1、The societal marketing concept holds that the organization should determine the needs, wants, and interests of target markets. It should then deliver superior value to customers in a way that maintains or improves the consumers and the societys well-being. The societal marketing concept is the newest of the five marketing management philosophies. 翻译：社会营销观念认为一个组织应该确定目标市场的需求和兴趣，然后应以一种方式向顾客提供最大价值，这种方式必须保持和改进消费者及整个社会的福利水平。社会营销观念是五个营销管理哲学中最新的。2、 A sound marketing program starts with identifying the differences that exist within a market, a process called market segmentation, and deciding which segments will be pursued as target markets. 翻译：一个合理的营销计划应以区分市场中存在的差异为起点，这一过程被称为市场细分，它还包括将何种市场细分作为目标市场。3、 The apparent drawback of market segmentation is that it will result in higher production and marketing costs than a one-product, mass-market strategy. 翻译：市场细分的缺点是，其导致了比单一产品、单一大市场策略更高的生产和营销成本。4、 Sale promotion includes a wide variety of promotion tool designed to stimulate earlier of stronger market response. It includes consumer promotion, trade promotion, and sales force promotion. 翻译：营销推广是指种类繁多的促销方式，以便刺激市场作出尽可能早的或强烈的反应，包括针对消费者的、针对中间商的和针对推销人员的营业推广。5、 They offer strong incentives to purchase by providing inducements or contributions that give additional value to consumers. 翻译：营业推广通过提供某些优惠来刺激和诱导购买。6、 Colgate-Palmolive Canada is a wholly owned subsidiary of Colgate-Palmolive, a large multinational with divisions in 58 countries Worldwide company sales in 1986 were 4.9 billion with profits of 170 million. 翻译：高露洁帕尔莫利夫加拿大公司是在58个国家拥有分支机构的跨国公司高露洁帕尔莫利夫的全资子公司。1986年，后者在全球的总销售额为49亿美元，利润为1.7亿美元。7、 The executional tone needs to be distinct from other detergent advertising in order to break through traditional washing attitudes and to do so will be young adult-oriented , light , “cool”, and up-beat . 翻译：为了从传统的洗涤观念中杀出一条路来，其实施基调需要与别的洗涤剂广告有所区别，应该面向青年人，强调靓、酷和令人心跳。8、 This flexibility allowed effective communication strategies to be developed quickly so that advantage could be taken of sporting victories more or less as they happened, utilizing them in subsequent advertising and promotions while they were still fresh in mind . 翻译：这种灵活性就使得有效的传媒战略迅速制定出来，或多或少地可以在利用运动比赛的优胜者上占据优势，当人们记忆犹新之时在随后的广告中利用他们来促销。三、作文： 我对市场营销的理解 企业需要市场营销，用来创建品牌和收益；同样对于我们自己也需要营销，用来推销和完善自我。 在学习市场营销学这门课程之前，对我来说，有一种模糊又捉摸不透之感。但是在学习之后，我认为现代营销学不仅仅是“买”与“卖”的关系，而是推进现代社会物质文明发展的重要组成部分。市场营销并不等同于推销，推销只是市场营销的内容之一，市场营销的最终目的是“满足交换双方的需求和欲望”。21世纪是关系营销的时代，企业与客户建立战略双赢型的伙伴关系是企业健康发展的重要保障。良好的客户关系是建立在互惠互利，相互信任的基础上的。对于个人也一样，我们在学校也应该将自己作为一个品牌来进行营销和策划，经营好自己的人生，通过四年的时间将自己经营成一个有实力，有能力的合格大学生。人生处处须营销，人生处处皆营销，营销不仅仅存在商业之中，在我们周围的生活中处处都是营销。这就是我对市场营销的认识。My understanding of the marketingEnterprises need to marketing, to create brand and benefits; As for we ourselves also need marketing to promote and improve themselves.Before learning the course marketing, for me, has the feeling of a vague and elusive. But after learning, I think the modern marketing is not just a buy and sell relationship, but an important part of promoting the development of modern social material civilization. Marketing is not the same as selling, selling is one of the content of marketing, the ultimate purpose of marketing is to meet the needs of both sides and desires. In the 21st century is the era of relationship marketing, enterprises establish strategic win-win partnership with customers is the important guarantee to the healthy development of the enterprise. Good customer relationships are based on reciprocity and mutual benefit, on the basis of mutual trust. For personal, too, we should also take in school as a brand for marketing and planning, oper