EC课本题库-2008版ec08_tif_ch14.doc

Chapter 14E-Commerce Strategy and Global EC21Chapter 14E-Commerce Strategy and Global EC True-False Questions1.Strategies are based on performance indexes that are used as targets and measures of success.Answer: TrueDifficulty:EasyPage Reference: 640 AACSB: Use of information technology2.An organizational strategy is a detailed plan for how a business is going to accomplish its mission, what its goals should be, and what plans and policies it will need to accomplish these goals.Answer: FalseDifficulty:EasyPage Reference: 640 AACSB: 3.Any contemporary strategy-setting process must include the Internet.Answer: TrueDifficulty:EasyPage Reference: 640 AACSB: Reflective thinking4.In Porters view, the majority of the Internets impacts on the five competitive forces have been positive.Answer:FalseDifficulty:MediumPage Reference: 640 AACSB: Reflective thinking5.Researchers have suggested that more extensive strategic information systems planning in an uncertain environment produces greater planning success.Answer: True Difficulty:MediumPage Reference: 641 AACSB: 6.No matter how large or how small the organization, the strategic planning process forces corporate executives, a companys general manager, or a small business owner to assess the current position of the firm, where it should be, and how to get from here to there.Answer: TrueDifficulty:EasyPage Reference: 641 AACSB: 7.In the strategy initiation phase, the organization examines itself, its environment, and the potential contribution that the Internet and other emerging technologies can make to the business. Answer: TrueDifficulty:EasyPage Reference: 641 AACSB: Use of information technology8.A value proposition is actually a financial statement that summarizes the annual revenue and profit targets.Answer: FalseDifficulty:MediumPage Reference: 641 AACSB: Use of information technology9.The two major and successful Internet-based businesses Google and eBay have similar core competencies.Answer: FalseDifficulty:MediumPage Reference: 642 AACSB: Use of information technology10.SWOT analysis is one method for scanning the business environment to collect and interpret relevant information about direct competitors, indirect competitors, and potential competitors. Answer: TrueDifficulty:EastPage Reference: 643 AACSB: Use of information technology11.In the strategy implementation phase, general long-term plans are developed for carrying out the projects that had been agreed on in the strategy formulation phase. Answer: FalseDifficulty:MediumPage Reference: 643 AACSB: 12.Resource allocation refers to the processes of making the selected applications and projects a reality, such as hiring staff; purchasing equipment; licensing, purchasing, or writing software; and contracting vendors. Answer: FalseDifficulty:HardPage Reference: 643 AACSB: Use of information technology13.Strategy assessment is the continuous evaluation of progress toward the organizations strategic goals, resulting in corrective action and, if necessary, strategy reformulation.Answer: TrueDifficulty:MediumPage Reference: 643 AACSB: Use of information technology14.The basic method in scenario planning is that a group of analysts generates simulation games for policy makers. The games combine projected factors about the future, such as demographics, geography, and industrial information with plausible alternative social, technical, economic, and political trends. Answer: TrueDifficulty:MediumPage Reference: 643 AACSB: Use of information technology15.A business plan is a tool that is an alternative to narrowly focused financial assessments by measuring organizational performance in four areas: finance, customers assessments, internal business processes, and learning and growth.Answer: FalseDifficulty:MediumPage Reference: 645 AACSB: Use of information technology16.The primary reasons for writing a business plan are to acquire funding and nonfinancial resources, to recruit senior management, and to force the business owner to think ahead, set achievable goals, seek out and analyze competitors.Answer: TrueDifficulty:MediumPage Reference: 645AACSB: Use of information technology17.Entrepreneurs in start-up companies use business plans to get funding from investors, such as a venture capitalist or a bank.Answer: TrueDifficulty:MediumPage Reference: 647 AACSB: Use of information technology18.The information systems strategy is set primarily by determining what information and associated information systems are required to carry out the business strategy.Answer: TrueDifficulty:MediumPage Reference: 647 AACSB: 19.In e-commerce, evidence shows that there is always a real advantage to being the first mover in an industry or market segment.Answer: FalseDifficulty:MediumPage Reference: 649 AACSB: 20.The disadvantages a brick-and-mortar company faces by creating an independent division are that it may be very costly, risky, or both.Answer: TrueDifficulty:EasyPage Reference: 649 AACSB: Reflective thinking21.Disposing of excess equipment was the motivation behind the implementation of forward e-auctions at General Motors. This is an example of a technology-driven strategy because GM had a specific problem that an EC application could solve.Answer: FalseDifficulty:HardPage Reference: 660 AACSB: Use of information technology22.In a click-and-mortar business, the allocation of resources between off-line and online activities can create difficulties, especially in sell-side projects because the two activities could be competitors. Answer: TrueDifficulty:HardPage Reference: 650 AACSB: Reflective thinking23.Having a strong project champion on an e-commerce project is seldom important to the success of the project because of inter-personal conflicts caused by a powerful champion. Answer: FalseDifficulty:MediumPage Reference: 656 AACSB: Use of information technology24.The purpose of GlobalNetXchange, which was founded by major retailers such as Sears, was to reduce procurement costs and product prices for its members while making the purchase process more efficient.Answer: TrueDifficulty:HardPage Reference: 665 AACSB: Use of information technology25.At the implementation stage, firms may need to dramatically change business processes to accommodate the changes an EC strategy brings. In those instances, business process reengineering (BPR) is usually necessary.Answer: TrueDifficulty:MediumPage Reference: 662 AACSB: Use of information technologyMultiple Choice Questions 26.For _ companies, it may be even more important to change strategies quickly.a.traditionalb.pure playc.serviced.retailAnswer: BDifficulty:EasyPage Reference: 640 AACSB: 27.Capabilities of the Internet that have made it more difficult for companies to capture profits include all of the following EXCEPT:a.The Internet makes information widely available.b.The Internet reduces the difficulty of purchasing, marketing, and distribution.c.The Internet allows buyers and sellers to find and transact business with one another more easily.d.The Internet makes it easier to make secure payments.Answer: DDifficulty:EasyPage Reference: 640 AACSB: Reflective thinking28.Projections of the business technological, political, economic, and other environments are called:a.forecasts.b.SWOT petitive intelligenced.value propositionsAnswer: ADifficulty:EasyPage Reference: 642 AACSB:29.The unique combination of resources, experiences, and expertise within a particular firm is called their:a.corporate strategy.b.core competencies.c.functional petitive advantage.Answer: BDifficulty:MediumPage Reference: 642 AACSB:30.All of the following are elements of a companys strategy EXCEPT:petitor analysis.b.forecasts. c.day-to-day pany analysis.Answer: CDifficulty:MediumPage Reference: 642AACSB:31.All of the following about the strategic planning process are true EXCEPT:a.The strategic planning process is cyclical and continuous.b.The process of developing a strategy maybe even more important than the strategy.c.The strategic planning process forces corporate executives, a companys general manager, or a small business owner to assess the current position of the firm, where it should be, and how to achieve objectives.d.The strategic planning process begins with strategy formulation.Answer: DDifficulty: HardPage Reference: 643 AACSB: Reflective thinking32.A specific outcome of the strategy initiation phase is the _, which includes the vision, mission, value proposition, goals, capabilities, constraints, strengths, and weaknesses of the pany analysisb.value propositionc.core competencyd.functional strategyAnswer: ADifficulty:MediumPage Reference: 643 AACSB:33.A specific outcome of the strategy initiation phase is a clear statement of the companys _, which summarizes the customer segment, competitor target, and the core differentiation of ones product from the offerings of pany analysisb.value propositionc.core competencyd.functional strategy.Answer: BDifficulty:MediumPage Reference: 643 AACSB:34.Googles _ is its expertise in information search pany analysisb.value propositionc.core competencyd.functional strategyAnswer: CDifficulty:EasyPage Reference: 643 AACSB:35.Many of the outcomes from the first two phases of the strategic planning process, such as a determination of goals, competitor analysis, strategic opportunities, and risk analysis come together in a _.a.technology auditb.SWOT planc.value propositiond.business planAnswer: DDifficulty:MediumPage Reference: 643 AACSB:36._ is the process of making the selected applications and projects a reality by hiring staff; purchasing equipment; licensing, purchasing, or writing software; and contracting vendors. a.Project managementb.Resource allocationc.Project planningd.Strategy assessmentAnswer: ADifficulty:MediumPage Reference: 643 AACSB:37.An analytical tool in which a company looks for points of differentiation between competitors and itself is called:a.SWOT petitor analysis gridc.scenario planningd.strategy assessmentAnswer: BDifficulty:MediumPage Reference: 643 AACSB:38._ is the continuous evaluation of progress toward the organizations strategic goals, resulting in corrective action and, if necessary, strategy reformulation.a.SWOT analysisb.Competitor analysis gridc.Scenario planningd.Strategy assessmentAnswer: DDifficulty:MediumPage Reference: 643 AACSB:39.A management tool that assesses organizational progress toward strategic goals by measuring performance in a number of different area is:a.balanced scorecard.b.BCG growth-share matrix.c.SWOT analysis.d.Web analytics.Answer: ADifficulty:MediumPage Reference: 645 AACSB:40.After four years in business, a magazine publisher decides to add the online distribution of its magazine to its existing traditional publishing business. The company would need to develop a:a.business strategy.b.business plan.c.business case.d.business metric.Answer: CDifficulty:MediumPage Reference: 647 AACSB: Reflective thinking41.All of the following are situations when a business plan should be done EXCEPT:a.When an existing business is deploying a CRM system.b.When a new business is seeking start-up funds and other resources.c.When an existing company is planning to create a separate division.d.When an existing company is planning to launch the company in a new direction.Answer: ADifficulty:MediumPage Reference: 647 AACSB: Reflective Thinking42.Which of the following about business plans and business cases is NOT correct?a.The content of a business case is similar to that of a business plan.b.One difference is that the business plan concentrates on the viability of a company, whereas a business case assesses both viability of the project and the fit of the initiative with the firms mission and goals.c.The audiences are the samesenior management and the board or directors.d.The purposes are the sameto justify a specific investment of funds.Answer: CDifficulty:MediumPage Reference: 647 AACSB: Reflective thinking43.The risks of being a first mover include all of the following EXCEPT:a.the high cost of pioneering EC initiatives.b.the chance that a second wave of competitors will eliminate a first movers lead through lower cost and innovation.c.the risk that the move will be too late.d.over the long run first movers are substantially less profitable than followers.Answer: CDifficulty:HardPage Reference: 649 AACSB: Reflective thinking44.Factors that determine whether a first mover succeeds or fails in the EC marketplace include all of the following EXCEPT:a.the size of the opportunity.b.the speed of market entry.c.the nature of the product.d.whether the company can be the best in the market.Answer: BDifficulty:MediumPage Reference: 649 AACSB: Reflective thinking45.The most efficient way to expand an organizations scope is:a.to introduce new products or services into new or existing markets without increasing production facilities or staff.b.by increasing the size or scale of the business.c.by expanding the firms appeal to a new set of customers.d.to buy a company with complementary products or services.Answer: ADifficulty:MediumPage Reference: 652 AACSB: Reflective thinking46.Separating a companys online operations into a new company makes sense in each of the following situations EXCEPT:a.when the volume of anticipated e-business is large.b.when the subsidiary can be created without dependence on current operations and legacy systems.c.when the company is unable to form new alliances, attract new talent, or raise additional funding.d.when a new business model needs to be developed apart from the constraints of current operation.Answer: CDifficulty:MediumPage Reference: 652 AACSB: Reflective thinking47.Rite Aid, a click-and mortar firm, enhanced its EC future by:a.Creating a separate company.b.Forming a joint venture.c.Buying an equity stake in a existing EC company.d.Creating an online brand.Answer: CDifficulty:MediumPage Reference: 652 AACSB:48.Incorrect approaches to EC strategy selection include all of the following EXCEPT:a.using a late-mover strategy.b.indiscriminately funding many projects and hoping for a few winners.c.betting it all in a single, high-stakes initiative.d.“trend-surfing,” or following the crowd to the newest and most fashionable idea.Answer: ADifficulty:HardPage Reference: 656 AACSB: Reflective thinking49.The most dangerous risk to a company engaged in e-commerce is: a.threat posed by hackers.b.business risk.c.negligent loss of data.d.customer and business partner risk.Answer: BDifficulty:MediumPage Reference: 656 AACSB:50.All of the following determine the degree of collaboration between off-line and online activities in a business EXCEPT:a.corporate culture.b.the ability of top management to introduce change properly.c.the pricing strategy.d.the use of innovative processes that support collaboration.Answer: CDifficulty:MediumPage Reference: 657 AACSB:51.The _ pricing strategy means adding up all the costs involved, such as material, labor, rent, overhead, and so forth, and adding a percentage mark-up as petitor modelc.revenue markupd.price percentageAnswer: ADifficulty:EasyPage Reference: 657 AACSB:52.Internet technologies can provide consumers with easier access to pricing information, which increases their bargaining power. To remain competitive and profitable, sellers need smarter pricing strategies, which include all of the following strategies EXCEPT:a.greater precision in setting prices.b.more adaptability in changing prices.c.new ways of customer segmentation for differentiated pricing.d.reducing prices.Answer: DDifficulty:MediumPage Reference: 657 AACSB:53.Implementing EC often requires significant investments in infrastructure. Therefore, a good way to start is to undertake _.a.a large, non-trivial EC projectb.one or a few small EC pilot projectsc.a multi-divisional EC projectd.a single division EC projectAnswer: BDifficulty:HardPage Reference: 660 AACSB:54.A_ is a form of business alliance composed of several business partners that share the costs and resources for the development or production of a product or service.a.temporary corporationb.supply chainc.virtual corporationd.co-opetitionAnswer: CDifficulty:MediumPage Reference: 661 AACSB:55.The most important objectives of strategic assessment are all of the