Business proposals(商业建议书格式).ppt

BusinessProposals商业计划书 Contents What sthebusinessproposal Abusinessproposalsisonekindofanalyticalreport writtentopersuadethereadertofollowaplanorcourseofactiontosolveaproblem toprovideservices ortosellorbuyapieceofequipment ClassificationofBusinessProposals Solicited Duringameeting yoursupervisorthinkswhatyousaidsoundsinterestingandwantsyoutowriteitupsothathe orshe takesittotheBoardmeetingforconsideration Unsolicited Youdecideonyourowntosubmiteventhoughnoonehasaskedyoutodoso Internalbusinessproposals IntroductionBodyConclusion Introduction Inthispart youmuststateclearlywhatproblemsexitsandconvinceyourreadersthatthesolutionyouareproposingisneededurgently Youshouldaddresstheproblemdirectlyatthebeginning Inotherwords whenyoufindtheproblemsabouttheproject youcanpointitoutandputforwardthesuggestionsdirectly Body Describingthesolutionindetail theapproachyouwilladopttheequipmentyouwillusetheworkingscheduletheexpertiseandqualificationscredentialsofthepersonnelwhowillcarryouttheplan Estimatingthecostbreakdown Conclusion ReformingthattheproposalwillsolvetheproblemExpressingtheconfidencetocarryouttheplanOfferringtodiscusstheproposalindetailfacetofacethereaderProvidingadditionalinformationifnecessary Externalbusinessproposals a Externalbusinssproposalsvaryinlengthandformat dependingonthenatureoftheproposals b Manyexternalproposalaretypicallylonger morefomalmanuscriptreports containingmanyofthecomponentsofformalreports c Thedifferenceliesmostlyinthetextalthroughafewoftheprefatorypartsarealsodifferent Aproposalisahighlypresuasivedocument d Mostexteralproposalshavefewsupplementaryparts buttheyoccasionallycontainanappendix Prefatorypart 1 CopyoftheRFPRFPstandsfor requestforproposal 2 LetteroftransmittalSomtimescallleda coverletter Youshouldpresentthemajorfeaturesandmeritsofyourproposal offertoprovideadditionalinformation andaskforaction Useaconversationaltoneinletteroftransmittal 3 ExecutivesummarySummarizingthemajorpointsoftheproposal whichallowsbusymanagerstograsptheessentialsoftheproposalsoastomakeadecision Youshoulduseaformaltoneintheexecutivesummarywhileyoutendtobeinformalwhenyouwritetheletteroftransmittal Thetextofproposal Ifyouarewritinganunsolicitedproposal youcanarrangethetextthewayyoulike Whenyouwriteasolicitedone theorganizationofasolicitedproposalisspecifiedbytherequestforproposal Alltheproposalssubmittedbydifferentcompaniesaresimilarinform 1 Introduction Ifnotyoushouldmentionanyfactorsthathaveledyoutosubmittheproposal Youcanbrieflyreviewtheclients situationandstatetheirproblems Yourjobistoconvincepotentialclientstheproblemsdoexistandtheywillcertainlybebetteroffiftheytakeyouradvice Hightlightthemajorpointsinyourproposal showingtheclientsthatyourproposalcansolvetheirproblems 2 Body Therearefivepointsinthispart A ProvidespecificinformationB GivedetailsofproposalcautiouslyC DescribehowtocarryouttheplanandhowlongD PeopleinchargeoftheimplementationE Budget A Providespecificinformation Toconvincetheclientsthattheproposalhasmerits youshouldfocusonthestrengthsofyourproductorserviceinrelationtotheclients need Forexample ifclients primaryneedistoreduceoperatingcosts youmayputemphasisonhowefficientyoursystemisandhowitsavesenergyandlabor B Givedetailsofproposalcautiously Youhavetodiscloseenoughtoconvincetheclientsthatyourproposalisthebest butyoucertainlydonotwanttorevealtoomuchofthedesignorknow how C Describehowtocarryouttheplanandhowlong Foreachphaseoftheworkplan decribethestepsyouwilltakeandthemethodsandresourcesyouwilluse Givethespecificdateonwhichacertainportionoftheworkwillbefinished D Peopleinchargeoftheimplementation Youneedtoprovidetheinformationaboutthepeopleinchargeoftheimplementation 实施 oftheworkplanandtheirsupportingstaff theircredentials expertise andqualiation E Budget Acentraliteminmostproposals BudgetthecostcarefullyProvidetheimformationasaccuratelyaspossible Breakdownthecostsindetail 3 Conclusion Thisisyourlastchancetopersuadeclientstoacceptyourproposal Restatethemeritsofproposalverybriefly stressyourcompany smainstrongpoints emphasizethebenefits Youshouldbeassertive assuringandconfident Requestforproposals RFP WhatistheRFP RFPstandsfor requestforproposals whichisaletterormemoissuedbyacomapnyorgovernmentagencythatinvitescompetingcompaniestobidforabusinessopportunity whichmayaprojectoralargeamountofpurchase Requestforproposals RFP Requestforproposals RFP StepsabouttheRFP First youshoulddescribeclearlyyourrequirements Second youshouldknowyourrequirementsarefeasible Third youshouldstateclearlyyourevaluationcriteria Last youmustspeakonevoiceintheRFP AsampleRFPinletterformat P O Box20 DonghuaUniversity15 ZhonghuaRdBeijing China100011DearSirorMadam PenghuaInternationalCollegeisacceptingproposalsfrom ThefollowingareadescriptionofourCollege theservicesneeded andevaluationcriteria 标准 条件 Statethecurrentsituation P132 BackgroundofPenghuaInternationalCollegePenghuaInternationalCollegeisajointundergraduate thejointeducationalorganization 联合教育组织 todoso TheCollegehasnotcompletedanyfinancialreportbeforeandthisisthefirsttimetocooperatewitanaccountingfirm Issuingcompanybaxkground P133 ServicestoBePerformed 执行 Yourproposalisexpectedtocoverthefollowingservices Annualaudittobecompletedincompliancewith accountingpracticeContacts 联系人 联系方式 Thefollowingarekeycontactsforinformationyoumayseekinpreparingyourproposal thecompletedproposaltomyattentionattheaboveaddress Personneltobecontacted P133 YourResponsetoThisRequestforProposalInrespondingtothisrequest werequestthefollowinginformation Detailyourfirm sexperienceinprovidingauditingandconsultingtocompaniesandschools thefirm sres