e-commerce电子商务.ppt

ElectronicCommerce 电子商务 Lead inactivities HaveyoueverboughtanythingthroughtheInternet Ifyouhave whydoyoudecidetoshoponline Ifyouhavenot whatarethereasonsforyounottryingtodoso Shoppingonlinenowseemstobeverytrendybecauseofitsspeedinessandconvenience Youcanshopathomewithoutgoingoutside Inspiteofthis therearestillsomepeoplewhomaygetonlinequitefrequently eveneveryday butnevershoponline Possiblereasonsfornotdoingso Don ttrustwebsites beafraidofbeingcheated Beafraidofthequalitiesoftheproducts Beafraidthatthegoodafter servicecannotbeprovided Beunfamiliarwithordon tknowhowtoshoponline TherearenoproductsonlinethatIwant Paymentanddeliveryproceduresarecomplicatedandinsecure Thegoodsarenotplentifulenough WhatIsE Commerce 什么是电子商务 TypesofE Commerce电子商务的类型 ElectronicDataInterchange EDI 电子数据交换 E Learning电子学习 GoingGlobalwithInternetMarketing利用因特网营销走向全球 LectureOutline WhatIsE Commerce E CommercereferstodoingbusinessthroughelectronicmediaorthepracticeofbuyingandsellingproductsandservicesovertheInternet utilizingtechnologiessuchastheWeb ElectronicDataInterchange EDI email electronicfundtransfersandsmartcards withoutface to facemeetingbetweenthetwopartiesofthetransaction E Commerceisexpectedtoboombeyondlimitsinthenearfuture anditwillplayamajorroleinthewaythatsmall mediumandlargecompaniesconductbusinesseitherwiththeirconsumersorotherbusinesses Theboundariesbetween conventional and electronic commercewillbecomeincreasinglyblurredasmoreandmorebusinessesmovesectionsoftheiroperationsontotheInternet AdvantagesofE CommerceoverStoreRetail OvercomeGeographicalLimitations Ifyouhaveaphysicalstore youarelimitedbythegeographicalareathatyoucanserve Withane commercewebsite thewholeworldisyourplayground Additionally theadventofM commerce e commerceonmobiledevices hasdissolvedeveryremaininglimitationofgeography GainNewCustomerswithSearchEngine VisibilityPhysicalretailisdrivenbybranding relationships Inadditiontothesetwodrivers onlineretailisalsodrivenbytrafficfromsearchengines Itisnotunusualforcustomerstofollowalinkinsearchengineresults andlanduponane commercewebsitethattheyhaveneverheardof LowerCosts Oneofthemosttangiblepositivesofe commerceistheloweredcost Apartoftheseloweredcostscouldbepassedontocustomersintheformofdiscountedprices Thefollowingaresomeofthewaysthatcostscanbereducedwithe commerce LowerCostsAdvertising Marketing Organicsearchenginetraffic pay per click andsocialmediatrafficaresomeoftheadvertisingchannelsthatcanbecost effective LowerCostsPersonnel Theautomationofcheckout billing payments inventorymanagement andotheroperationalprocesses lowersthenumberofemployeesrequiredtorunane commercesetup LowerCostsRealEstate Thisoneisano brainer Ane commercemerchantdoesnotneedaprominentphysicallocation LocatetheProductMoreQuickly Onane commercewebsite customerscanclickthroughintuitivenavigationoruseasearchboxtoimmediatelynarrowdowntheirproductsearch Somewebsitesremembercustomerpreferencesandshoppingliststofacilitaterepeatpurchase EliminateTravelTimeandCost Itisnotunusualforcustomerstotravellongdistancestoreachtheirpreferredphysicalstore E commerceallowsthemtovisitthesamestorevirtually withafewmouseclicks ProvideComparisonShopping E commercefacilitatescomparisonshopping Severalonlineservicesallowcustomerstobrowsemultiplee commercemerchants findthebestprices EnableBargains Coupons GroupBuying Thoughtherearephysicalequivalentstobargains coupons groupbuying onlineshoppingmakesitmuchmoreconvenient Ifacustomerhasadeepdiscountcouponforturkeyatonephysicalstore toiletpaperatanother shemayfinditinfeasibletoavailofbothdiscounts Butthecustomercoulddothatonlinewithafewmouse clicks ProvideAbundantInformation E commercewebsitescanmakeadditionalinformationeasilyavailabletocustomers Mostofthisinformationisprovidedbyvendors anddoesnotcostanythingtocreateormaintain RemainOpenAlltheTime Storetimingsarenow24 7 365 E commercewebsitescanrunallthetime Fromthemerchant spointofview thisincreasesthenumberoforderstheyreceive Fromthecustomer spointofview an alwaysopen storeismoreconvenient CreateMarketsforNicheProducts 小众产品 特制产品 Buyers sellersofnicheproductsfinditdifficulttolocateeachotherinthephysicalworld Online itisonlyamatterofthecustomersearchingfortheproductinasearchengine Oneexamplecouldbepurchaseofobsoleteparts Insteadoftrashingolderequipmentforlackofspares todaywecanlocatepartsonlinewithgreatease DisadvantagesofE Commerce E CommerceLacksThatPersonalTouch Physicalretailersusuallyhaveapersonalapproachandtheyvaluehumanrelationship Asaresult shoppingatthoseretailoutletsisreassuringandrefreshing Clickingon BuyNow andpilingupproductsinvirtualshoppingcarts isjustnotthesame E CommerceDelaysGoods E commercewebsitesdeliveriesusuallytakealotlongertogetthegoodsintoyourhands Evenwithexpressshipping theearliestyougetgoodsis tomorrow Anexceptiontothisruleisinthecaseofdigitalgoods e g ane bookoramusicfile E CommerceDoesNotAllowYoutoExperiencetheProductBeforePurchase Youcannottouchthefabricofthegarmentyouwanttobuy Youcannotcheckhowtheshoefeelsonyourfeet Youcannot test theperfumethatyouwanttobuy AnyoneCanSetUpanE CommerceWebsite Onlinestorefrontprovidersbringyoutheabilitytosetupane commercestorewithinminutes Theloweredbarrierstoentrymightbeagreatattractiontotheaspiringe commerceentrepreneur Butforthebuyer reliabilitycanbeanissue Security Whenmakinganonlinepurchase youhavetoprovideatleastyourcreditcardinformation mailingaddress Inmanycases e commercewebsitesareabletoharvestotherinformationaboutyouronlinebehavior preferences Thiscouldleadtocreditcardfraud orworse identitytheft TypesofE Commerce ThereareavarietyoftypesofE Commerceandmanydifferentwaystocharacterizethesetypes Forthemostpart wedistinguishdifferenttypesofE Commercebythenatureofthemarketrelationship whoissellingtowhom ThefollowingarethemaintypesofE Commerce Intra organizationalE Commerce企业内部间电子商务 Allinternalorganizationalactivitiesinvolvedinexchangeofgoods servicesorinformationusuallyareperformedonIntranets Activitiescanrangefromsellingcorporateproductstoemployees onlinetraining Business to Business B2B E Commerce企业间电子商务 AmongstallothertypesofE Commerce thiswayofdoingbusinesselectronicallythroughtheInternetorElectronicDataInterchangesistheonethatdeservesthemostattention B2BE Commerceapplicantswillenablecompaniestogetthefollowingkindsofinformation products customer supplier inventory supplychainalliance competitor sales andmarketing B2BE Commercemeansthatcompaniesdobusinesswitheachothersuchasmanufacturerssellingtodistributorsandwholesalerssellingtoretailers Pricingisbasedonquantityoforderandisoftennegotiable Business to Customer B2C E Commerce企业与消费者间电子商务 BusinessprovideconsumerswithonlineshoppingthroughtheInternet allowingconsumerstoshopandpaytheirbillsonline Thistypeofofferingsavestimeforbothretailersandconsumers Consumerscanposttheirownproductsonlinethroughsomeagentwebsitesforotherconsumerstobid Individualsinclassifiedadscansellresidentialproperty cars advertisepersonalservicesontheInternetandsellknowledgeaswellasexpertise B2CE Commerce OnlineShopping B2CE Commercereferstobusinessbetweencompaniesandconsumers onlineshopping includingcustomersgatheringinformation purchasingphysicalgoodssuchasbooksandclothes andreceivingproductsoveranelectronicnetwork WhyInvestinE Commerce Internetpopulationisverylarge Nowadays moreandmorepeoplehaveaccesstotheInternet Therearenogeographicboundaries ThroughInternet amanufacturerordealerinLondoncanselltobuyersinMississippi BeijingandSingaporewithoutopeningbranchoffices Entryandoverheadcostsarerelativelylow It scheapertolaunchafunctionalE Commercesitethantoopenanewsalesofficeorretailstore Effectivecashflowmanagementisthekeytobusinesssuccess WithE Commercesolutions youcanspeeduppaymentsfromcustomersbytakingcreditcardordersovertheInternet TipsforSafeOnlineShopping Knowyourmerchantandfindthecompany sphysicallocation Findoutrefundandreturnpolicy ProtectyourInternetpasswords Protectyourprivacy Onlyprovideyourcreditcardorsocialsecurityinformationon lineinasecureenvironment Keepaccuraterecords Knowyourconsumerrights Government to Citizen G2C E Commerce政府与公民间电子商务 Amongvariouskindsofservicesprovidedbygovernments manyofthemcanbedonethroughelectronicmedia Providingpublicserviceselectronicallynotonlyprovidescitizenstime savingandhigh qualityservices butalsoimprovesefficiencyandcosteffectiveness Besides themovecanalsopromotethedevelopmentofE Commerce ThismodeoftradingoftendescribesthewayinwhichgovernmentpurchasesgoodsandservicesthroughelectronicmediasuchastheInternet Government to Government G2G E Commerce政府部门间电子商务 G2GE Commerceistheelectronicsharingofdataand orinformationsystemsbetweengovernmentagencies departmentsororganizations ThegoalofG2Gistosupporte governmentinitiativesbyimprovingcommunication dataaccess datasharing MobileCommerce M Commerce Theterm MobileCommerce wasoriginallycoinedin1997tomean thedeliveryofelectroniccommercecapabilitiesdirectlyintotheconsumer shand anywhere viawirelesstechnology ManychoosetothinkofMobileCommerceasmeaning aretailoutletinyourcustomer spocket ElectronicDataInterchange EDI EDIisaboutdoingbusinessandcarryingouttransactionswithtradingpartnerselectronically EDIcoversmostthingsthataredoneusingpaper forexample placingorderswithsuppliersandcarryingoutfinancialtransactions ThisiswhythetermpaperlesstradingisoftenusedtodescribeEDI ThebenefitofEDIisthatitcanstreamline 使成流线型 使简单化 companies interactionswithtradingpartners decreaseinventory productreturns andshippingcosts speedflowofinformation increaseinventoryturnsandcustomersatisfaction improveproductandsalesforecasting time to market andcashflow integratesupplychain andresultinimprovedrelationshipwithtradingpartners E Learning E Learningisthetrainingthattakesplacethroughanetwork usuallyovertheInternetoracompanyintranet E Learningfallsintotwocategories SynchronousE Learningimitatesaclassroomcontext whichmeansclasse