新职业英语1-基础篇-Unit 4ppt课件.ppt

Unit4 ENGLISHFORCAREERS Unit4Product 新职业英语 职业综合英语1第2版 1 Contents 2 Warm 1 1 Warming up Task1Workinpairs Chooseoneproductfromeachpairandexplainwhytoyourpartner Sample 3 Warm 1 2 Warming up 4 Warm 2 Warming up Task2Workinpairsanddiscussthefollowingquestions Whatfactorsdoyouneedtoconsiderbeforeyoubuyaproduct Whichoneisthemostimportantforyou Why Beforeyoumakepurchaseofanyproduct therearesomefactorsyoushouldconsider Necessity DoIreallyneedthis Property DoIreallylikethis AmIreallysatisfiedwiththequality color shape packaging etc Price DoIhaveanysparemoneyrightnow Isitabargainorisittoomuchmoney Brand Whatbrandisthebestchoiceformypurchase After salesservice Doesitcomewithawarranty Shipment Howcanitbesenttomyhouse 5 Warm 2 Warming up Task3Watchthevideoclipandlearnhowthepresenterorganizesherproductintroduction 6 Warm 2 Warming up Task4Thefollowingsentencesareoftenusedforproductintroduction Readaloudandtrytomemorizesome 1 Thismodeloftypewriterisefficientandendurable economicalandpracticalformiddleschoolstudents 2 Thecomputerweproducedischaracterizedbyitshighquality compact sized energy savingandit salsoeasy to learnandeasy to operate 3 Theyarenotonlyaslow pricedasothermakers buttheyaredistinctlysuperiorinthefollowingrespects 4 Youwillgeta30 increasingproductionuponusingthismachineandalsoitallowsonepersontoperformthetaskofthreepersons 5 Thisproductwillpayitsownwayinayear 6 Thismachinewillpaybackyourinvestmentin6month 7 Warm 2 Warming up 7 Thenewtypeofsuitcasecarddesignedbyourengineersisveryingeniousandpractical 8 Thiskindofbicyclecanbefoldedinhalfandhandytocarryaround especiallyusefulduringtravelingandtrafficjams 9 Themaximumspeedofthiskindofvariablespeedbicycleis30K H 10 Thesemachineshavefewbreakdownsandeasytomaintainbecauseoftheirsimplemechanicalstructure 11 Comparedwithotherbrands thiskindoftirecostslesspermileandwearsmuchlongerduetoitstopnotchrubber 12 Thiskindoftireischaracteristicofnonskidstoponwetroad 8 Warm 2 Warming up 13 Asourproductshaveallthefeatureyouneedand20 cheapercomparedwiththatJapanesemade Istronglyrecommendedtoyou 14 Vacuumcleanersofthisbrandarecompetitiveintheinternationalmarketandarethebest sellingproductsoftheirkind 15 Forever multiplespeedracingbicyclesaresuretobesellableinyourmarket 16 OwningtoitssuperiorqualityandreasonablepriceoursilkhasmetwithwarmreceptionandquicksaleinmostEuropeancountries 9 ReadingA ReadingA Text Task1 Task2 BusinessKnow how 10 ReadingA ReadingA Watchavideoclipaboutanintroductiontoadigitaltouchpenandlistasmanyaspossibletheadvantagesitbringstoyourlife workandtheenvironment 11 TextA 1 ReadingA OurHeritage1Everyday wegotoworkhopingtodotwothings sharegreatcoffeewithourfriendsandhelpmaketheworldalittlebetter ItwastruewhenthefirstStarbucksopenedin1971 andit sjustastruetoday 翻译 声音 12 TextA 2 2Backthen thecompanywasasinglestoreinSeattle shistoricPikePlaceMarket Fromjustanarrowstorefront Starbucksofferedsomeoftheworld sfinestfresh roastedwholebeancoffees Thename inspiredbyMobyDick evokedtheromanceofthehighseasandtheseafaringtraditionoftheearlycoffeetraders 3HowardSchultzfirstwalkedintoaStarbucksstorein1981 FromdrinkinghisfirstcupofSumatracoffee HowardbecamedrawntoStarbucksandhejoinedthemayearlater 翻译 声音 ReadingA 13 TextA 3 1 ReadingA 4In1983 HowardtraveledtoItalyandbecamecaptivatedbyItaliancoffeebarsandtheromanceofthecoffeeexperiencethere HehadavisiontobringtheItaliancoffeehousetraditionbacktotheUnitedStates Ithassincebecomeourvision aplaceforconversationandasenseofcommunity athirdplacebetweenworkandhome HowardleftStarbucksforashortperiodoftimetostarthisowncoffeehousesandreturnedinAugust1987topurchaseStarbuckswiththehelpoflocalinvestors 翻译 声音 14 TextA 3 2 ReadingA 5Fromthebeginning Starbuckssetouttobeadifferentkindofcompany onethatnotonlycelebratedcoffeeanditsrichtradition butalsobroughtafeelingofconnection 6It sjustamomentintime justonehandreachingoverthecountertopresentacuptoanotheroutstretchedhand Butit saconnection Wemakesureeverythingwedohonorsthatconnection fromourcommitmenttoservingthehighestqualitycoffeeintheworld tothewayweengagewithourcustomersandcommunitiestodobusinessresponsibly 翻译 声音 15 TextA 4 7Today withmorethan18 000storesin62countries Starbucksisthepremierroasterandretailerofspecialtycoffeeintheworld Andwitheverycup westrivetobringbothourheritageandanexceptionalexperiencetolife 8Fromourbeginningsasasinglestoreover40yearsago ineveryplacethatwe vebeen andeveryplacethatwetouch we vetriedtomakeitalittlebetterthanwefoundit 翻译 声音 ReadingA 16 A Trans 1 ReadingA 我们的传统1每天 我们上班都想做两件事 与朋友们分享美味的咖啡和让这个世界变得更好一点 这是1971年第一家星巴克咖啡店开业之时我们的想法 也是我们至今坚守的信念 17 A Trans 2 2回首过去 星巴克只是西雅图历史上著名的派克市场上的一家小店 在一家狭窄的店面里 星巴克售出了世界上最美味的现磨纯正咖啡 星巴克这一名称的灵感来自 白鲸 让人不禁想起早期咖啡贸易商的远海传奇故事和航海传统 31981年 霍华德 舒尔茨初次走入一家星巴克咖啡店 从喝第一杯苏门答腊咖啡开始 霍华德就被星巴克所吸引 一年后他加入了该公司 ReadingA 18 A Trans 3 1 ReadingA 41983年 霍华德远赴意大利并被意式咖啡吧和极富浪漫色彩的咖啡体验所倾倒 他萌生了要把意式咖啡馆传统带回美国的想法 这个想法使所有人得偿所愿 咖啡馆成了一个交流和融入社区的场所 一个除工作和家庭之外的第三生活空间 霍华德曾经短暂离开星巴克去创立自己的咖啡馆 但1987年8月他重返星巴克 并在当地投资者的帮助下收购了星巴克公司 19 A Trans 3 2 5自诞生之日起 星巴克就致力于成为一家与众不同的公司 它不仅将咖啡及其丰富的内涵发扬光大 也成为某种联系的纽带 6虽然只是短暂的一瞬 一只手越过柜台将一杯咖啡递给另一只伸出的手 但它是一种联系 我们确信我们所做的一切都是为了实现这种联系 从我们承诺全世界最佳品质的咖啡 到对顾客和社会担负的责任 ReadingA 20 A Trans 4 7如今 星巴克在62个国家拥有18 000多家分店 雄踞全球特色咖啡烘焙商和零售商之首 每一杯咖啡 我们都倾注心血 让它生动诠释我们的传统和一种独特的生活体验 8从40年前的一家小店开始 在任何所到之处 任何触及的地方 我们都在试图带来优于过去的些许改变 ReadingA 21 ItwastruewhenthefirstStarbucksopenedin1971 andit sjustastruetoday Today itisjustastrueasitwasin1971whenthefirstStarbucksopened ReadingA 22 e g Hissadchildhoodinspiredhimtowriteanovel ReadingA inspire v togive someone anideaaboutwhattodoorcreate 23 e g Thesepicturesevokedhismemoriesofthoseoldmovies ReadingA evoke v tocause aparticularreactionorresponse tohappen 24 ReadingA FromdrinkinghisfirstcupofSumatracoffee HowardbecamedrawntoStarbucksandhejoinedthemayearlater FromdrinkinghisfirstcupofSumatracoffee HowardwasattractedbyStarbucksandhejoinedthemayearlater 25 v toattractandholdtheattentionof someone bybeinginteresting pretty etc e g Herstoriescaptivatedtheimaginationofmillionsofchildren becaptivatedwith bye g Hebecamecaptivatedwiththeideaofcreatingapieceofmusicthatmightbeinterestingtoall Wewereimmediatelycaptivatedbythebeautyofthisvalley ReadingA captive 26 e g Whenhewasstillatcollege hehadavisionofbuildingthehighesttowerintheworld ReadingA vision n someone sideaorhopeofhowsomethingshouldbedone orhowitwillbeinthefuture 27 e g Theeventwascelebratedbypoetsandhistorians ReadingA celebrate v todosomethingenjoyablebecauseofaspecialoccasionortomarksomeone ssuccess 28 ReadingA afeelingofconnection afeelingofbeingconnectedwitheachother orasenseofbeingclosetoeachother 29 v todowhatyousaidyouwoulddo ReadingA honor e g Heinformedusthathewasunabletohonorhiscontractwiththecompany 30 e g Youshouldneverforgetyourcommitmenttoyourpeople ReadingA ourcommitmentto Here to isaprepositionfollowedbyanoun 31 tomakeanefforttounderstandanddealwithsomeoneorsomething ReadingA engagewith e g Thisfamousactorknowshowtoengagewithhisaudience 32 A Task1 ReadingA Task1TickoffthefactsaboutStarbucksmentionedinthepassage 33 A Task2 ReadingA Task2Decidewhetherthefollowingstatementsaretrue T orfalse F accordingtothepassage T F T F T 34 BusinessKnow how MakingaCatalog Acatalogusuallyincludesadescriptionofthegoods pricesandpictures Selectcarefullythegoods thepicturesandthelanguageused Keepitsimple Limitthenumberofthepicturesused Ensurehighqualityofdesign photography paperandprinting 35 ReadingB ReadingB Text Task1 Task2 36 TextB 1 iPodSafetyManualImportantHandlingInformationFailuretofollowthesehandlinginstructionscouldresultindamagetoiPodorotherproperty CarryingiPodiPodcontainssensitivecomponents Donotbend drop orcrushiPod IfyouareconcernedaboutscratchingiPod youcanuseoneofthemanycasessoldseparately 翻译 ReadingB 37 TextB 2 UsingconnectorsandportsNeverforceaconnectorintoaport Iftheconnectorandportdon tjoinwithreasonableease theyprobablydon tmatch Makesurethattheconnectormatchestheportandthatyouhavepositionedtheconnectorcorrectlyinrelationtotheport KeepingiPodwithinacceptabletemperaturesOperateiPodinaplacewherethetemperatureisalwaysbetween0oand35oC 32oto95oF iPodplaytimemighttemporarilyshorteninlowtemperatureconditions 翻译 ReadingB 38 TextB 3 ReadingB StoreiPodinaplacewherethetemperatureisalwaysbetween 20oand45oC 4oto113oF Don tleaveiPodinyourcar becausetemperaturesinparkedcarscanexceedthisrange Whenyou reusingiPodorchargingthebattery itisnormalforiPodtogetwarm TheexteriorofiPodfunctionsasacoolingsurfacethattakesheatfromtheunitinsidetothecoolerairoutside 翻译 39 TextB 4 KeepingtheoutsideofiPodcleanTocleaniPod unplugallcables turniPodoff andslidetheHoldswitch ifavailable toHOLD Thenuseasoft slightlydampcloth Avoidgettingmoistureinopenings Don tusewindowcleaners householdcleaners orotherchemicalcleanerstocleaniPod 翻译 ReadingB 40 B Trans 1 ReadingB iPod安全手册重要操作信息注意 不遵守下列操作指示可能导致iPod或其他物件受损 携带iPod内装敏感组件 切勿弯曲 摔落或挤压 如果担心划伤iPod 您可以购买一个外壳 外壳另有出售 41 B Trans 2 ReadingB 使用接头和端口不要强行将接头插入端口 如果接头不能顺畅地插入到端口中 说明它们可能不匹配 连接时 确保接头与端口匹配 并且将接头对准端口 确保合适的温度须在温度为摄氏0到35度 华氏32到95度 之间的地方使用iPod 在低温条件下 iPod的播放时间可能会暂时缩短 42 B Trans 3 须将iPod存放在温度为摄氏零下20到零上45度 华氏零下4到零上113度 之间的地方 不要将iPod留在停泊的车内 因为车内的温度可能会超出上述范围 在使用iPod或者给电池充电时 机壳发热是正常现象 机壳将设备内部的热量传导给外部的冷空气 起到散热的作用 ReadingB 43 B Trans 4 保持外壳干净清洗iPod时 拔下所有电源线 关闭机器 并且将 锁定 转换开关 如果有 置于 锁定 位置 然后用微湿软布擦拭 避免开口处受潮 切勿使用玻璃水 家用洗涤剂或其他化学清洗剂清洁 ReadingB 44 B Task1 ReadingB Task1Decidewhetherthefollowingstatementsaretrue T orfalse F accordingtothemanual 1 AcasecanprotectyouriPodfrombeingbent droppedorcrushed 2 Youshouldfitaconnectorintoaportcorrectlyandjointhemwithease 3 iPodplaytimemightshortenifit sstoredinaplacewherethetemperatureisbelow0oC 4 Don tleaveyouriPodinparkedcarsunlessitisswitchedoff 5 YoucanuseasoftandslightlydampclothwithhouseholdcleanerstocleanyouriPod F T F F F 45 B Task2 ReadingB Task2Choosetherightthingstodoineachofthefollowingsituations 46 Listening Listening Speaking Task1 Task2 Task3 Task4 Task5 47 L Task1 Listening Speaking Task1Asalesgirlisintroducingoneoftheirprinterstoacustomer Listentotheconversationandfillintheblankswithwhatyouhear M Couldyougivemethesizeoftheprinter W Yes It s15centimeters M Howaboutits W It s30centimeterswide M Howlongisit W Theiscentimeters M Bytheway howmuchdoesitweigh W Itsis5kilograms high width length 65 weight 48 L Task2 Listening Speaking Task2Acustomerisaskingaboutsomefurniture Listentotheconversationandcompletethetablewithwhatyouhear Script Wood Brown White Black 135kg 515 49 L 2 Script Task2Script Listening Speaking 50 L Task3 Listening Speaking Task3MikeandAnnearediscussingwhichgiftstogiveatthecomingtradefair Listenandnotethereasonsforandagainstthegifts Script goodprice attractive expensive contactdetails freead 51 L 3 Script Task3Script Listening Speaking 52 L Task4 Listening Speaking Script 53 L 4 Script Task4Script Listening Speaking 54 L Task5 1 Listening Speaking Task5Listentothepassagetwiceandfillintheblankswithwhatyouhear Whendescribingyourproductforabusinessplan youshouldstartbyaskingyourself WhatproductamIselling Inansweringthequestion youcanexplainwhattheproductisandwhattheproduct Thenyoucanlistthespecialpointsthatmakeyourproductdifferentfromothers youshouldstatehowyourproductwillbenefitcustomers Thedescriptionofyourproductshouldclearlystate Describethespecial isusedfor Moreimportantly goalsandobjectives 声音 55 L Task5 2 Listening Speaking pointsofyourproductandhoworwhyitwillattractcustomers Emphasizeanyspecialpointsthatyoufeelwillattractcustomersandexplainhowandwhythesepointsareattractive Trytodescribethebenefitsofyourproductfromyourcustomers Successfulbusinessownersknoworatleasthaveanideaofwhattheircustomerswantorexpectfromtheirproduct Thistypeofknowledgecanbehelpfulinbuildingandloyalty pointofview customersatisfaction 56 Writing Writing Catalog Task1 57 W Catalogue Writing Productcatalogsareoneoftheoldestformsofsalesmaterialinbusiness Overhundredsofyearstheyhavechangedverylittle basicallyalistofproductsbreaksdownintodifferentcategories thenforeachproductthereisaproductname somerelevantspecificationsoroptions perhapsadescriptionandthenthepriceoftheproduct WithInternetaccessbecominguniversallyavailable onlinecatalogsplayaneverbiggerroleintoday sbusiness Incomparisontotraditionalprintedcatalogsanonlinecatalogisinexpensive Also aprintedcatalogcansometimesbeoutofdatebeforeitiseveninthecustomer shandwhereasanonlinecatalogcanbeupdatedatanytime sothatcustomerscanalwayshaveaccesstothelatestinformation 58 W Task1 Writing Task1ReadthedescriptionofthemobilephoneNokiaN95 8GB foracatalog andcompletethefollowingtable 8GB 2 8 inch 5 Megapixel allmultimediafiles 350 00 Notes GB Gigabyte 千兆字节Megapixel 百万像素 59 Mini Workingroups Eachgroupshouldchooseoneproductanddemonstratetotheclasshowtouseit Thefollowingsampleisprovidedforyourreference Mini project Workingroups RefertothesampleonP59 Goodtimemanagementandcooperation In classpresentation 60 LanguageLab LanguageLab Task1 Task2 Task3 Task4 Task5 61 aroughorunfinisheddrawingorpaintingbegreaterinweight valueorimportancethanfarawayinspaceortimemakeorbecomeflatmake something onalargescaleusingmachineryanobjectiveorresulttowardswhicheffortsaredirectedimprovethequality valueorextentofsomethingfindtheexactpositionofsomethinganactoftryingtodosomethingreadorexaminequickly LL Task1 LanguageLab 1 locate 2 target 3 remote 4 sketch 5 manufacture 6 attempt 7 flatten 8 outweigh 9 enhance 10 runover Task1Matchthewordsorphrasesontheleftwiththeirmeaningsontheright H F C A E I D B G J 62 LL Task2 1 LanguageLab Task2CompletethefollowingsentenceswiththewordsorphrasesfromTask1 Changetheformifnecessary 1 He hisnotesbeforethelecture 2 ForTom thefearofvisitingthedentist thepainofatoothache 3 Thefactorymetitsproduction aheadofschedule 4 Theyaremakinganew tosolvetheproblem 5 Heusuallystartswitha inthedesignperiod ranover outweighed target attempt sketch 63 LL Task2 2 LanguageLab 6 Shehadneverimaginedbeingabletovisitsuch countries 7 PassingtheEnglishexaminationshould thechancesofgettingthescholarship 8 Theirnewjobisto toysinafactory 9 Theworkman apieceofmetalbyhammeringit 10 Hernewofficeis inthecenterofthetown remote enhance manufacture flattened located 64 LL Task3 1 LanguageLab Task3Rewritethefollowingsentencesafterthemodels Model1 Wemaketheproductattractive Itisoneofourgoalsasaprofession Oneofourgoalsasaprofessionistomaketheproductattractive 1 Wesavelives Itisthemostimportantthing Themostimportantthingforusistosavelives 2 Apostmandeliverslettersandnewspapers Thisishisduty Thedutyofapostmanistodeliverlettersandnewspapers 3 Ipointoutthedifficultiesofthematter Ithasbeenmypurpose Mypurposehasbeentopointoutthedifficultiesofthematter 65 LL Task3 2 LanguageLab Model2 Someproductsmaylookcoolandworkwell Otherproductsmayhaveannoyingqualitiesthatnearlyoutweightheirusefulness Someproductsmaylookcoolandworkwell whileotherproductsmayhaveannoyingqualitiesthatnearlyoutweightheirusefulness 1 Marystudieshard HerlittlebrotherTomplaysallthetime Marystudieshard whileherlittlebrotherTomplaysallthetime 2 Thedesignoftheproducthasbeenimproved Thequalityisstilldisappointing Thedesignoftheproducthasbeenimproved whilethequalityisstilldisappointing 3 Thegirlmanagedasweetsmileonherface Shewasbleedingdeepinside Thegirlmanagedasweetsmileonherface whileshewasbleedingdeepinside 66 LL Task4 1 LanguageLab Task4Choosethebestanswerstocompletethefollowingpassage Weallhavepressuresometimessincewehavetofacedifferentkindsofchallengesan