如何成为一个好的演讲者.ppt

HowtoBecomeAGoodSpeaker Kai FuLeeCorporateVicePresidentMicrosoftCorporation WhyBeaGoodSpeaker Themanwhocanthinkanddoesnotknowhowtoexpresswhathethinksisatthelevelofhimwhocannotthink PericlesNotjust presentation butalso persuasion Getpeople s mindshare Influenceafriend colleague orbossTellpeoplewhatyoudid andwhyitmatters WhatYou llLearnToday FirstTopic LearnSpeakingSkills Withouteffectivedelivery aspeechofthehighestmentalcapacitycanbeheldinnoesteem Witheffectivedelivery evenonewithmoderateabilitiesmaysurpassthoseofthehighesttalent Cicero SpeakingSkillsAreImportant WhatAreSpeakingSkills Verbal wordsspoken Vocal tone range appeal credibilityofvoice Visual physicalappearance gestures eyecontact 7 38 55 DeliverySkills MostImportant Enthusiasm Thereisjustonesurecureforbadspeeches Gettrulyexcitedonthesubject and99percentofthefaultsofyourspeakingwilldisappear RobertMontgomeryDon tacceptatalkwithoutenthusiasmCouldbefrominterest experience environmentExample MartinLutherKingIhaveadream thatonedaythisnationwillriseup liveoutthetruemeaningtoitscreed Weholdthesetruthstobeself evidentthatallmenarecreatedequal Nothowloud buthowsincere VerbalSkills BeSimple Clear Besimpleandclear Don trambleStoptothinkifyouneedtoExampleone DanQuaylecelebratesdemocracyExampletwo DanQuayletryingtosay Amindisaterriblethingtowaste VerbalSkills Usesimplewords Speakingisnotlikewriting UsesimplewordsDon tusecomplexsentencesCanyouunderstandthis Text Thedevelopmentofthisfrightfulmeansofdestructionwasardentlydemandedbytheperilsofthetimeandsituation Simultaneously however anewparadoxicalsituationhasbeen isuponuscontinually Onecannotdefendoneselfeffectivelyanymore AlbertEinstein VocalSkills Playyourvoice Projectaskwhatyoucandoforyourcountry JohnF Kennedy Iwelcomethiskindofexamination becausepeoplehavetoknowwhethertheirpresidentisacrook Well I mnotacrook RichardM NixonDon toverdoit Vocal Verbal Words Intonation JohnKennedy Youneedtocontributetoyourcountry Asknotwhatyourcountrycandoforyou askwhatyoucandoforyourcountry Quaylevs BensonDebate Quayle IhaveasmuchexperienceintheCongressasJackKennedydidwhenhesoughtthepresidency Answer1 JackKennedyisbetterthanyou Answer2 Senator IservedwithJackKennedy IknewJackKennedy JackKennedywasafriendofmine Senator you renoJackKennedy VisualSkills USElection1960waswononvisualskillsComponentsofVisualSkills EyesBodyHandsFace VisualSkills Eyes Lookforwardataudience trust Don tshifteyeballs don tlookincornerDon tlooktoomuchatcomputerscreenornotesLookatpeople sfaces noteyes 3 6secondsperpersonShiftrandomlyNod smile usefacialexpression VisualSkills Body StandupwhentalkingWalkaround informalDon t Rock shakeLeantoomuch VisualSkills Hands GesturecomplementstalkShouldcomenaturally withoutthinkingMakesuretheymatch NeedtoexaggeratealittleEspeciallywithlargeaudienceDon tfidgetorputinpocketVideotapewholetalk watchCanimprovehandgesturing VisualSkills Face Showemotion Mostofthetime Icarealotaboutthis Ireallybelieveinthis Ilovemywork Sometimes inresponsetoquestions ThisisthemostoutrageousthingI veeverheard Iwillhavenothingtodowiththis NextTopic Developthetalk TheKeyPoint theGoaloftheTalk TheONEclearwalk awaymessage Theanswertothequestion Howwasthetalk Theonethingpeoplerememberin3months TheOriginPoint Wheretheaudiencewas TheKeyPoint Whereyoutookthem Persuasion MustHaveAudienceBenefit Putaudienceneedsatheart What sinitforyou Hastobetheirreason notyoursMustconsiderfeeling notjustreactionMusthaveright you Goodphrasestoknow Thisisimportanttoyoubecause WhyamItellingyouthis Because Whatdoesthismeanforyou Letmetellyou KnowyouraudienceExperience knowledge attitude NextTopic OrganizingtheStory You rethesalesmanFirstlessonforsalesmen Tellthemwhatyou regoingtosay Sayit Tellthemwhatyousaid Opening Body Ending TheOpening YounevergetasecondchancetomakeafirstimpressionJerryWeissmanTheopeningAquestionFactoidAnecdoteQuotationAnalogyJoke makeitrelevant CustomizetheopeningLeadtotheKeyPointGivea veryshort outline overview TheBody BrainstormingintodatadumpConnecttheideasinto mainthemes Connecttheteamsusingonelogicflow Readytowritetheslides DON T DataDump MainThemes TheFlow Possibleflows Convincinglogic orderSmoothtransitionsKeeprepeatingtheKeyPoint See PresentingtoWin byJerryWeissmanformoreexamples TheEnding EndwithaBANG Tonight weareacountryawakenedtodangerandcalledtodefendfreedom Ourgriefhasturnedtoanger andangertoresolution Whetherwebringourenemiestojusticeorbringjusticetoourenemies justicewillbeserved GeorgeW BushRepeattheKeyPoint Ifyourememberonlyonethingfromthistalk thenyoushouldrememberXXX Saythankyou ReviewofOrganizingYourStory Opening KeyPoint Closing KeyPoint Body RepeatKeyPoint Tellthemwhatyou regoingtosay Sayit Tellthemwhatyousaid NextTopic DesignGraphics PowerPointonlysupportsyourtalkSpendmoretimeonorganization delivery DesignprinciplesKeepitsimpleApplypsychologyMakeiteasytofollowMakeitattractiveYourtitlesshouldtellyourstory Why KeepItSimple Aimtodevelopaconsistentstyle usingthestandardstylesheetwheneverpossible Oneconceptperslide Thefontthatisbeingusedshouldbeverylarge24pointorlarger Iwillnowusesmallerfontstoprovetoyouthatitisamajorstraintoyoureyestoreadsmallfonts Thecolorofthefontandthebackgroundshouldbeinsharpcontrast Ifoneislight thentheothershouldbedark Otherwiseitwillbeveryhardtoread Theuseofbulletsshouldbesimple Toomanybulletsdistractstheuserfromlisteningtoyou 3bigsub ideas orbullets isthemostyoushouldhave Theentireslideshouldhavefewerthan8bulletsandsub bullets IwilladdafewmorebulletstoshowthisisnotagoodideaAndonemoreAndonemoreKeepthelanguageusedsimple sothattheuserdoesn thaveto think tounderstandyourpoint Eachbulletshouldfitinoneline becausetheideaofabulletistoconveyidea headline andserverasareminder orcue foryoutodescribeandamplify Parallelwordingmeansthebulletsareroughlyparallel andcontainsimilargrammaticalconstructs Thiscansavetheuseralotoftimetryingto understand whatyousaid KeepItSimple ConsistentlookOneconceptperslideReadable 20pointAvoidabbreviationUseshadowoutlinefontsContrastfont backgroundDon tleavetoomuchblankspace KeepItSimple Bullets Headline notsentenceReminderforyouConcise 4top levelbullets 10totalbullets sub bulletsSimplelanguageOnelineperbulletParallelwording What swrongwiththis AgoodspeechClearpointUnderstandswhataudiencewantsOrganizationbasedonlogicPowerfulopeningEndingthatpeopleremember Instead dothis AgoodspeechClearpointAppealingaudiencebenefitLogicalflowPowerfulopeningStrongclose ApplyPsychologytoDesign Don tfightnaturaleyemovementsMovelefttorightReturntoupperleftcornerSweeptolowerrightcornerSubliminalhintsGraphicstomatchyourkeypointAnticipation ApplyPsychologytoDesign Don tfightnaturaleyemovementsMovelefttorightReturntoupperleftcornerSweeptolowerrightcornerSubliminalhintsGraphicstomatchyourkeypointAnticipationAvoidbadsigns What sWrongWithThis Greatfinancialresults Revenuereached 1 000 000 Growthpassed20 Profitexceeded 200 000 Instead dothis GreatfinancialresultsRevenuereached 1 000 000Growthpassed20 Profitexceeded 200 000 What sWrongWithThis Revenue Instead dothis Revenue MakeitEasytoFollow UseoutlineHighlightupcomingsectionUsebuildsRemindwhereyouareGeneralgoal Don tmaketheaudiencethink Otherthanwhatyou resaying MakeItAttractive 20hoursonpreparation10hoursonpracticeWhynotspend1houronattractivedesign Insteadofdoingthis CostSatisfactionProductivityRevenue Productivity Satisfaction Cost Revenue Whynotdothis Insteadofdoingthis BillGatesBrilliantTechnologistSteveBallmerPowerfulSalesmanSteveJobsPassionateEvangelistLouGerstnerLogicalBusinessman Whynotdothis YourTitlesShouldTelltheStory Themanwhocanthinkanddoesnotknowhowtoexpresswhathethinksisatthelevelofhimwhocannotthink PericlesNotjust presentation but persuasion Influenceafriend colleague orboss Tellpeoplewhatyoudid andwhyitmatters Getpeople s mindshare NextTopic RehearsingYourContent Prepare prepare prepareCustomizethetalkWithin talkreferencesRepeatkeypointRepeatmainthemesRepeatyourcompany university namePracticetousesameword s perconceptPracticetransitionsbetweenslides RehearsingYourDelivery Record listentoeverytalkatleasttwice Best PowerPointfeaturesOK TaperecorderGetthetimingrightRunningoutoftimeisadisasterPracticetoanaudienceorrecordvideoAskexperiencedspeakertocritiqueRecordvideoforcritique NextTopic DeliveringtheTalk Confidence passionOvercominglanguagebarrierOvercomingnervousnessHumorAudienceparticipationBeyourself Confidence Passion Makesureyou renottootired GetenoughsleepthepreviousnightDrink upto 3cupsofcoffee NomilkStandonleftsideofscreen Confidence Passion Makesureyou renottootired GetenoughsleepthepreviousnightDrink upto 3cupsofcoffee NomilkStandonleftsideofscreenDuringyourtalk donotapologize SorryI mbehindontime Sorrythisslideissohardtoread OvercomingLanguageBarrier KnowyourlimitationsDon tusefancywords complexsentencesDon ttakeanychanceoflookingsillyPrepareanoutline scriptRehearsebeforethetalkDon thavetouseitNotOKtoreadyourbulletsButOKtoreadormemorizeyourspeechPracticestillrequiredPropervocal visualskillsstillrequired OvercomingNervousness Dothethingyoufearandthedeathoffeariscertain RalphWaldoEmerson Itispossibletohidenervousness Don tlettheshakingshow Makeafist holdthelecternSpeakloudlyTakeadeepbreathDon thavetolookataudience seyesLookatafriendlyfaceLookabovepeople sheads Humor Goodhumor RelevantRespectfulShortHowtotellajoke