产品体验设计与品牌创建.doc

Product Experience Design and Branding- /Central Saint Martins College of Art & Design1/231Richard Eisermann20071114Design Council Intersections 07Don Norman20082Product ExperienceHuman-Product Interaction2.1Schifferstein Hekkert (2008Subjective Product Experience?2.2Human-Product InteractionInstrumental InteractionNon-instrumental InteractionNon-physical InteractionDesmet & Hekkert 200723/Human-Product/Brand Affective Relationship/Product EmotionProduct Attachment/3.1 shame guilt fearappraisal theoriesFrijd1986Personalmixedtemporalappraisal processDesmet200211appraisal2concern3product4emotionFrijda Schram1995/3.2 / ./Schifferstein, Mugge and Hekkert, 2004123/PrEmop&e navigatorDesmet 2002/?4 Service Design-12/12Commercial Service DesignNon-commercial Service DesigniPod+iTunesiPodiTunesiTunes iPodiTunesiTunes UiPodiTunesiTune5 /.?6Coasting IDEOIDEOCoasting2004ShimanoShimanoIDEOIDEO90%IDEO.DOLCN.comIDEOCoastingCoastingCoastingShimanoTrekRaleighGiantCoastingIDEOIDEOCoastingIDEOCoastingIDEOCoastingCoastingCoasting.7StanfordIITTU DelftMBA Oxford Universitys Sa?d Business SchoolHarvard Business School/?Brown, T. (2008). Design Thinking. Harvard Business Review, 86(6), 84-95.?Desmet, P. M. A. (2002). Designing emotions. Delft, The Netherlands: Delft University of Technology, Dept. of Industrial Design.?Desmet, P. M. A. (2008). Product emotion. In H. N. J. Schifferstein & P. Hekkert (Eds.), Product Experience (pp. 379-397). Oxford: Elsevier.?Desmet, P. M. A., & Hekkert, P. (2007). Framework of product experience. International Journal of Design, 1(1), 57-66.?Frijda, N., & Schram, D. (1995). Special issue on emotions and cultural products. In N. Frijda & D. Schram (Eds.), Poetics (Vol. 23).?Lloyd, V., Rudd, C., & Taylor, S. (2007). Service design. ITIL : IT service management practices; ITIL v3 core publications/ OGC, Office of Government Commerce. Sharon Taylor, chief architect, 2. . London: TSO.?Martin, C. L. (1998). Relationship marketing: a high-involvement product attribute approach. Journal of Product & Brand Management, 7(1), 6-26.?McCullagh, K., Sands, J., Eisermann, R., & Silk, E. (2007). InterSections 07 What can design bring to strategy?. from .uk/en/Design-Council/Files/Podcast-Transcripts/Kevin-McCullagh-Jonathan-Sands-Richard-Eisermann-and-Ed-Silk-What-can-design-bring-to-strategy/?Moggridge, B. (2008). Innovation through Design. Paper presented at the International Design Culture Conference-Creativeness by Integration.?Mugge, R., Schifferstein, H. N. J., & Schoormans, J. P. L. (Eds.). (2008). Product attachment and satisfaction: The effects of pleasure and memories. (Vol. 8). Duluth, MN: Association for Consumer Research.?Mugge, R., Schoormans, J. P. L., & Schifferstein, H. N. J. (2008). Product attachment: Design strategies to stimulate the emotional bonding to products. In H. N. J. Schifferstein & P. Hekkert (Eds.), Product experience (pp. 425-440). Oxford: Elsevier?Norman, D. A. (2008). Preface. In N. J. S. Hendrik & H. Paul (Eds.), Product experience (pp. xix-xx). Oxford: Elsevier.?Schifferstein, H. N. J., & Hekkert, P. (2008). Introducing product experience. In H. N. J. Schifferstein & P. Hekkert (Eds.), Product experience (pp. 1-8). Oxford: Elsevier.?Schifferstein, H. N. J., & Zwartkruis-Pelgrim, E. P. H. (2008). Consumer-product attachment: Measurement and design implications. International Journal of Design, 2(3), 1-13.AbstractToday, product design is going through a revolutionary change, and product experience research and experience design strategy have emerged as the time required. As a newly emerging design research area, it is natural that we still need to identify some relevant concepts and questions. The author wants to achieve this objective and build the relationship between product experience design strategy and branding by this paper. First of all, the paper identifies the concepts of product experience, human-product interaction and the research scope from interaction process perspective. Then, the paper discusses about three key questions: 1. Human-product/brand affective relationship; 2. service design; 3. the collaboration of Marketing, Product Design & Advertisement for the holistic experience design. Finally, the paper