沙洋万隆日用消费品配送中心项目可行性研究报告.doc

A few cars, however, completed the race. The winning car reached a speed of forty miles an hour-much faster than any of its rivals. It sped downhill at the end of the race and its driver had a lot of trouble trying to stop it. The race gave everyone a great deal of pleasure. It was very different from modern car races but no less exciting. Lesson57 Can I help you, madam? 你要买什么，夫人？A woman in blue jeans stood at the window of an expensive shop. Though she hesitated for a moment, she finally went in and asked to see a dress that was in the window. The assistant who served her did not like the way she was dressed. Glancing at her scornfully, he told her that the dress was sold. The woman walked out of the shop angrily and decided to punish the assistant next day. She returned to the shop the following morning dressed in a fur coat, with a handbag in one hand and a long umbrella in the other. After seeking out the rude assistant she asked for the same dress. Not realizing who she was, the assistant was eager to serve her this time with great difficulty, he climbed into the shop window to get the dress. As soon as she saw it, the woman said s many ties.And a woman cant have too many hats, she answered.Ten minutes later we walked out of the shop together. My wife was wearing a hat that looked like a lighthouse !Lesson42 Not very musical 并非很懂音乐As we had had a long walk through one of the markets of Old Delhi, we stopped at a square to have a rest. After a time, we noticed a snake-charmer with two large baskets at the other side of the square, so we went to have a look at him. As soon as he saw us, he picked up a long pipe which was covered with coins and opened one of the baskets. When he began to play a tune, we had our first glimpse of the snake. It rose out of the basket and began to follow the movements of the pipe. We were very much surprised when the snake charmer suddenly began to play jazz tunes and modern pop songs. The snake, however, continued to dance slowly. It obviously could not tell the difference between Indian music and jazz!Lesson43 Over the South Pole 飞越南极In 1929, three years after his flight over the North Pole, the American explorer, R. E. Byrd, successfully flew over the South Pole for the first time. Though, at first, Byrd and his men were able to take a great many photographs of the mountains that lay below, they soon ran into serious trouble. At one point, it seemed certain that their plane would crash. It could only get over the mountains if it rose to 10,000 feet. Byrd at once ordered his men to throw out two heavy food sacks. The plane was then able to rise and it cleared the mountains by 400 feet. Byrd now knew that he would be able to reach the South Pole which was 300 miles away, for there were no more mountains in sight. The aircraft was able to fly over the endless white plains without difficulty. Lesson44 Through the forest 穿过森林Mrs Anne Sterling did not think of the risk she was taking when she ran through a forest after two men. They had rushed up to her while she was having a picnic at the edge of a forest with her children and tried to steal her handbag. In the struggle, the strap broke and, with the bag in their possession, both men started running through the trees. Mrs Sterling got so angry that she ran after them. She was soon out of breath, but she continued to run. When she caught up with them, she saw that they had sat down and were going through the contents of the bag, so she ran straight at them. The men got such a fright that they dropped the bag and ran away. The strap needs mending, said Mrs Sterling later, but they did not steal anything.Lesson45 A clear conscience 问心无愧The whole village soon learnt that a large sum of money had been lost. Sam Benton, the local butcher, had lost his wallet while taking his savings to the post-office. Sam was sure that the wallet must have been found by one of the villagers, but it was not returned to him. Three months passed, and then one morning, Sam found his wallet outside his front door. It had been wrapped up in newspaper and it contained half the money he had lost, together with a note which said: A thief, yes, but only 5o per cent a thief! Two months later, some more money was sent to Sam with another note: Only 25 per cent a thief now! In time, all Sams money was paid back in this way. The last note said: I am 100 per cent honest now!lesson46 Expensive and uncomfortable 既昂贵又受罪When a plane from London arrived at Sydney airport, workers began to unload a number of wooden boxes which contained clothing. No one could account for the fact that one of the boxes was extremely heavy. It suddenly occurred to one of the workers to open up the box. He was astonished at what he found. A man was lying in the box on top of a pile of woollen goods. He was so surprised at being discovered that he did not even try to run away. After he was arrested, the man admitted hiding in the box before the plane left London. He had had a long and uncomfortable trip, for he had been confined to the wooden box for over ten hours. The man was ordered to pay &345 for the cost of the trip. The normal price of a ticket is &230 !Lesson47 A thirsty ghost 嗜酒的鬼魂A public house which was recently bought by Mr Ian Thompson is up for sale. Mr Thompson is going to sell it because it is haunted. He told me that he could not go to sleep one night because he heard a strange noise coming from the bar. The next morning, he found that the doors had been blocked by chairs and the furniture had been moved. Though Mr Thompson had turned the lights off before he went to bed, they were on in the morning. He also said that he had found five empty whisky bottles which the ghost must have drunk the night before. When I suggested that some villagers must have come in for a free drink, Mr Thompson shook his head. The villagers have told him that they will not accept the inn even if he gives it away. Lesson48 Did you want to tell me something? 你想对我说什么吗？Dentists always ask questions when it is impossible for you to answer. My dentist had just pulled out one of my teeth and had told me to rest for a while. I tried to say something, but my mouth was full of cotton-wool. He knew I collected birds eggs and asked me whether my collection was growing. He then asked me how my brother was and whether I liked my new job in London. In answer to these questions I either nodded or made strange noises. Meanwhile, my tongue was busy searching out the hole where the tooth had been. I suddenly felt very worried, but could not say anything. When the dentist at last removed the cotton-wool from my mouth, I was able to tell him that he had pulled out the wrong tooth. Lesson49 The end of a dream 美梦告终Tired of sleeping on the floor, a young man in Teheran saved up for years to buy a real bed. For the first time in his life, he became the proud owner of a bed which had springs and a mattress. Because the weather was very hot, he carried the bed on to the roof of his house. He slept very well for the first two nights, but on the third night, a storm blew up. A gust of wind swept the bed off the roof and sent it crashing into the courtyard below. The young man did not wake up until the bed had struck the ground. Although the bed was smashed to pieces, the man was miraculously unhurt. When he woke up, he was still on the mattress. Glancing at the bits of wood and metal that lay around him, the man sadly picked up the mattress and carried it into his house. After he had put it on the floor, he promptly went to sleep again.Lesson50 Taken for a ride 乘车兜风I love travelling in the country, but I dont like losing my way. I went on an excursion recently, but my trip took me longer than I expected. Im going to Woodford Green, I said to the conductor as I got on the bus, but I dont know where it is. Ill tell you where to get off, answered the conductor. I sat in the front of the bus to get a good view of the countryside. After some time, the bus stopped. Looking round, I realized with a shock that I was the only passenger left on the bus. Youll have to get off here, the conductor said. This is as far as we go. Is this Woodford Green ? I asked. Oh dear, said the conductor suddenly. I forgot to put you off. It doesnt matter, I said. Ill get off here. We are going back now, said the conductor. Well, in that case, I prefer to stay on the bus, I answered.Lesson51 Reward for virtue 对美德的奖赏My friend, Herbert, has always been fat, but things got so bad recently that he decided to go on a diet. He began his diet a week ago. First of all, he wrote out a long list of all the foods which were forbidden. The list included most of the things Herbert loves: butter, potatoes, rice, beer, milk, chocolate, and sweets. Yesterday I paid him a visit. I rang the bell and was not surprised to see that Herbert was still as fat as ever. He led me into his room and hurriedly hid a large parcel under his desk. It was obvious that he was very embarrassed. When I asked him what he was doing, he smiled guiltily and then put the parcel on the desk. He explained that his diet was so strict that he had to reward himself occasionally. Then he showed me the contents of the parcel. It contained five large bars of chocolate and three bags of sweets! Lesson52 A pretty carpet 漂亮的地毯We have just moved into a new house and I have been working hard all morning. I have been trying to get my new room in order. This has not been easy because I own over a thousand books. To make matters worse, the room is rather small, so I have temporarily put my books on the floor. At the moment, they cover every inch of floor space and I actually have to walk on them to get in or out of the room. A short while ago, my sister helped me to carry one of my old bookcases up the stairs. She went into my room and got a big surprise when she saw all those books on the floor. This is the prettiest carpet I have ever seen, she said. She gazed at it for some time then added, You dont need bookcases at all. You can sit here in your spare time and read the carpet! Lesson53 Hot snake 触电的蛇At last firemen have put out a big forest fire in California. Since then, they have been trying to find out how the fire began. Forest fire are often caused by broken glass or by cigarette ends which people carelessly throw away. Yesterday the firemen examined the ground carefully, but were not able to find any broken glass. They were also quite sure that a cigarette end did not start the fire. This morning, however, a fireman accidentally discovered the cause. He noticed the remains of a snake which was wound round the electric wires of a 16,000-volt power line. In this way, he was able to solve the mystery. The explanation was simple but very unusual. A bird had snatched up the snake from the ground and then dropped it on to the wires. The snake then wound itself round the wires. When it did so, it sent sparks down to the ground and these immediately started a fire.Lesson54 Sticky fingers 粘糊的手指After breakfast, I sent the children to school and then I went to market. It was still early when I returned home. The children were at school, my husband was at work and the house was quiet. So I decided to make some tarts for tea. In a short time I was busy mixing butter and flour and my hands were soon covered with sticky pastry. At exactly that moment, the telephone rang. Nothing could have been more annoying. I picked up the receiver between two sticky fingers and was dismayed when I recognized the voice of Mrs Bates. It took me ten minutes to persuade her to ring back later. At last I hung up the receiver. What a mess! There was pastry on my fingers, on the telephone, and on the door-knobs. I had no sooner got back to the kitchen than the door-bell rang loud enough to wake the dead. This time it was the postman and he wanted me to sign for a registered letter !Lesson55 Not a gold mine 并非金矿Dreams of finding lost treasure almost came true recently. A new machine called The Revealer has been invented and it has been used to detect gold which has been buried in the ground. The machine was used in a cave near the seashore where-it is said-pirates used to沙洋万隆日用消费品配送中心建设项目可行性研究报告 三河万隆超级市场有限公司沙洋量贩连锁店 二O一一年二月目 录第1章 总 论51.1项目名称51.2项目概况51.3承办单位及负责人61.4预期效益71.5可行性研究报告编制依据及主要范围81.6结论9第2章 项目提出的背景 102.1项目提出的政策背景102.2项目提出的现实背景11第3章 项目建设的必要性和可行性143.1项目建设的必要性143.2项目建设的可行性15第4章 市场分析及营销方案194.1市场分析194.2项目的运营特色194.3日用消费品和农付产品配送实施方案.20第5章 项目建设方案225.1项目建设的指导思想225.2项目建设目标225.3项目建设的原则及内容225.4工艺方案235.5公用工程方案255.6地震设防25第6章 项目区概况及项目建设地点选择 276.1项目所在地区域概况276.2项目建设地点选择29第7章 环境保护、节能、消防及劳动保护 317.1环境保护317.2节能337.3消防347.4劳动保护35第8章 组织机构及人力资源配置 378.1组织机构378.2人力资源配置38第9章 项目实施进度 399.1建设工期399.2项目实施进度安排399.3项目实施计划进度表39第10章 投资估算和资金筹措 4110.1投资估算 4110.2资金筹措 42第11章 经济效益和社会效益分析4311.1经济效益分析与评价 4311.2社会效益 45第12章 风险分析 4612.1项目主要风险因素识别 4612.2风险程度分析 4612.3防范和降低风险的对策 46第13章 项目管理办法 48第14章 结论与建议 5014.1结论 5014.2问题与建议 50第一章 总论 1.1 项目名称 沙洋万隆日用消费品配送中心建设项目 1.2 项目概况 1.2.1 项目建设内容 （1）新建日用消费品配送中心及超市大楼一栋，建筑面积48870平方米，其中：超市大卖场面积12000平方米，商品商品展厅900平方米，仓储配送建筑面积16000平方米。 （2）新建宿舍办公楼2000平方米 （3）新建停车场及厂区道路3000平方米 （4）购买“东风”145（4.5T）厢式配货车5辆 （5）喷淋式消防系统一套 （6）通风系统一套 （7）制冷设备一套 （8）变压器一台 （9）配电室及高低压输电线路系统一套 （10）照明系统一套 （11）监控及警报系统一套 （12）商品货架1500副（13）信息及电子结算系统二套 1.2.2建设地点：沙洋金古工业园 1.2.3建设性质：新建 1.2.4建设期限：2011年5月2012年12月 1.2.5项目总投资 项目建设需总投资8535万元，其中固定资产投资8335万元，流动资金200万元。 1.2.6资金筹措 总投资中，银行贷款3000万元，地方财政配套资金30万元，企业自筹资金5505万元。 1.3 承办单位及负责人 1.3.1项目承担单位基本情况（1） 企业名称：三河万隆超级市场有限公司沙洋量贩连锁店（2） 企业驻址：沙洋步行街（3） 法定代表人：柳期万（4） 经营范围：连锁零售、物流配送。（5） 资产情况：企业建筑面积1500平方米，其中仓库1000平方米，总资产1840万元，净资产1039万元。（6） 人员结构：现有职工500人，其中管理人员60人，员工中80%以上有大专学历并有相应的专业资格证书。（7） 组织机构：公司设有综合办公室，人力资源部，财务部，采购部，配送部,后勤保障部。（8） 网点数量：公司现有5家连锁店，乡镇直营超市6个，农家店、便利店、综合服务店网点12个，网络覆盖乡镇60%。（9） 财务状况：2010年公司实现销售收入1.3亿元，净利润600万元。1.3.2项目负责人简介（1） 姓名：柳期万（2） 性别：男（3） 出生年月：1979年6月 （4）个人简历：柳期万 籍贯福建沙洋，现任三河万隆超级市场有限公司量贩连锁店法人代表。2006年任沙洋政协委员；2008年荣获三河优秀青年企业家。经过多年创办实业，积累了一定资金和丰富的经营管理经验。1.4预期效益1.4.1经济效益该项目实施后，年可实现销售收入11500万元，利润1168.9万元，税金178.4万元。1.4.2社会效益通过项目实施，促进县域和乡镇经济繁荣和社会发展，提升消费档次，降低消费成本，改善消费环境，实现连锁网络“一网多用，双向物流”的综合服务功能。方便、快捷的为城镇和乡镇居民提供质优、价廉、放心的生活用品，解决群众买难卖难的问题。1.5可行性研究报告编制依据及主要范围1.5.1编制依据（1） 中共中央、国务院关于积极开展现代农业扎实推进社会主义新农村建设的若干意见（2） 国务院关于进一步促进流通业发展的若干意见（3） 国务院关于进一步做好农村商品流通工作的意见通知（4） 国务院农村市场体系建设“十一五”规划（5） 商业部全国商品市场体系建设纲要（6） 全国供销总社关于贯彻落实国务院会议纪要精神加快实施“新网工程”的通知（7） 沙洋志沙洋地方编纂委员会（8） 沙洋国民经济和社会发展第十一个五年规划纲要（9） 国家有关技术标准和规范1.5.2研究范围本可研报告是对三河市沙洋万隆日用消费品配送中心建设项目所进行的可行性研究，其主要工作范围是：项目提出的背景和建设的必要性；市场分析与营销方案；项目地点选择分析；项目建设方案；环境保护与综合利用、节能、消防；企业组织与人力资源配置；项目实施进度安排；投资估算与资金筹措；经济效益、社会效益分析与评价；风险分析；项目管理办法，为项目决策提供依据。 1.6 结论 该项目是建设农村现代流通服务网络的重要举措，是发展农村经济的好事，是为“三农”服务和建设社会主义新农村办的实事，同时也是商业企业适应现代流通要求，强化自身功能，提高服务水平必须抓好的一项重要工作。符合国家产业政策，符合沙洋“十一五”期间国民经济和社会发展总体规划。三河万隆超级市场有限公司沙洋量贩连锁店经过多年滚动发展，实力不断增强，目前网络骨架已初具规模，网络覆盖了全县50%以上的乡镇村，在农村现代流通中发挥着重要作用。如果此建设项目加以实施，必将使沙洋现代流通网络建设上个新台阶，更加健康有序、便捷畅通地为“三农”服务。第2章 项目提出的背景2.1 项目提出的政策背景 现代农村物流配送网络建设是现代服务业的主要内容，是发展农村经济的好事，是为“三农”服务和建设社会主义新农村的实事。加快发展物流配送服务业不仅是实现全面协调可持续发展战略的需要，也是经济社会发展的战略需要。进入新世纪、新阶段，党中央、国务院高度重视现代农村物流配送网络建设，采取了一系列的政策和措施。农村市场体系建设“十一五”规划中指出：进一步引导城市连锁和超市向农村延伸，鼓励有实力的流通企业改造“夫妻店”、“代销店”，发展特许经营、销售代理；引导各类大中型流通企业利用品牌、配送、管理等优势，通过投资或加盟连锁的方式建立或改造农村消费品零售网络；支持各类中小型企业自愿结合，统一采购，统一建立销售网络；充分发挥新网工程在农村物流中的作用，利用其点多面广的优势，提升连锁配送网络在农村市场中的功能，完善乡镇社会化服务体系。国务院办公厅转发商务部等部门关于进一步做好农村商品流通工作意见的通知中指出：认真总结和推广近年来开拓农村市场试点工作经验，加快农村消费品市场建设，大力培育农村新型流通方式，积极引导和扩大农民消费。以县城和中心城镇为重点，积极发展连锁超市、便民店等新型流通业态。通过示范引导、自愿进入的方式，逐步以连锁经营、统一配送等经营方式改造农村传统的集贸市场。鼓励有实力的零售企业运用特许经营、销售代理等方式改造乡镇、农村“便利店”“夫妻店”、“代销店”。力争用五年左右的时间，初步形成以县城为重点、乡镇为骨干、村为基础的农村消费品零售网络。充分运用财政和金融手段支持流通企业进行结构调整，重点支持现代流通方式的推广和运用。地方各级人民政府要在财政补贴、土地使用方面，鼓励连锁经营企业发展，尤其是到城市社区、农村建立营销网络，加大利用信息技术改造流通业传统作业方式的力度，采用现代物流的管理模式，提高管理效率，降低成本，鼓励各类流通企业发展电子商务。沙洋县委、政府十分重视农村消费品流通体系建设，在沙洋经济和社会发展“十一五”规划中就提出：金古工业园要建成“四大市场”、“一个中心”。“一个中心”就是建一个日用消费品和农付产品配送中心。对农村物流业建设项目，县委、政府在人力、物力、财力上给予积极扶持，并成立了政务中心，实行一个窗口对外、一条龙服务。因此，提出沙洋万隆日用消费品配送中心建设项目，符合国家产业政策，符合沙洋总体规划。2.2 项目提出的现实背景2.2.1沙洋流通业及生活日用消费品和农付产品配送网络现状改革开放以来，沙洋的流通业发展较快，2009年底，全县商业网点发展到3100多个，社会消费品零售总额21.49亿元。流通业在促进生产、扩大消费、提高人民群众的生活水平、提高国民经济运行的质量和效率方面起到了突出的作用。但由于多年来受“重生产、轻流通”、“重城市、轻农村”等非科学发展思想的影响，我县农村市场体系建设相对于国民经济和农村经济的发展相对滞后。主要表现为农村流通经营业态及经营方式陈旧，经营条件简陋。全县农村日用品90%以上通过对手交易销售，实行连锁经营的销售额占农村交易额的比重不足10%；信息化建设处于起步阶段，采用电子商务交易技术的更少。三河万隆超级市场有限公司沙洋量贩连锁店创办于2001年12月8日。经过多年发展，目前已拥有5家连锁店，总营业面积达近2万平方米。在沙洋步行街140多家商店当中，万隆超市是最大的企业，现拥有员工500多名，安置下岗职工50多名。所经营的商品大类有：包装食品、粮油制品、冷冻饮品、冷冻水产品、日用百货、家用电器、厨房用品、办公用品、音像制品等。所经营销售的商品达6万多种以上。目前，乡镇直营超市6个，农家店、便利店、综合服务店网点18个，2010年公司网络销售额1.3亿元，税利1500万元，利润600万元。由于公司房屋陈年破旧，仓库陈旧且库容小，已远远不能适应连锁店户不断增加以及商品贮藏、送货下乡的需要，急需进行项目建设。2.2.2万隆参与生活日用消费品和农付产品配送网络建设的提出沙洋万隆日用消费品和农付产品配送中心建设项目，努力形成以日用消费品和农付产品配送中心为核心，城区大超市为龙头，乡镇超市为骨干，以点带面，点面结合，直营带加盟，小超市、大连锁的农村物流配送经营网络，并不断扩大配送的区域和范围，使商品流通网络全方位延伸到乡镇和农村，形成规模化经营，以取得良好的社会效益和经济效益。 第三章 项目建设的必要性和可行性 3.1项目建设的必要性 “日用消费品配送中心建设项目”建设的终端受益者是广大乡镇农村的消费者，目的就是为了便农、惠农。近些年乡镇农村的