牛津高中英语模块四第一单元project.ppt

dvertising A Unit1 Project1Developinganadcampaign LanguagePoints Review 1 推销 提升2 弄清楚 计算出3 下决心做某事4 分析 名词 5 吸引 呼吁6 把 表达清楚7 敦促某人做某事 promote figureout determinetodosth bedeterminedtodosth analysis appealto getsomethingacross urgesb todosth 8 有毒的9 使震惊 使惊愕10 have inmind11 beconcernedwith12 theapproachto doing sth 13 dueto 14 shocksb intodoing poisonous shock 记得某事 涉及 的方法 由于 应归于 警醒某人做某事 LanguageFocus 1 Unlikeasingleadvertisement anadcampaignisaplannedprogrammeofadvertisementsusingvariouskindsofadstoreachacertainaudience EX Theaudience be veryexcitedwhentheysawtheirfavoritestar were audience表示 观众 听众 当把它作为整体看待时 谓语动词用单数形式 当把它看作许多人 强调个体时 谓语动词常用复数 类似的名词还有 family class team public等 2 Whenyoustartasuccessfuladcampaign youmusthaveaclearaimandanaudienceinmind have inmind考虑 想到 记得 你想让谁来做这项工作 2 在那么短的时间内记住所有的新生词是很困难的 Whodoyouhaveinmindforthejob It shardtohaveallthenewwordsinmindinsuchashorttime 3 Itisimportanttofigureoutexactlywhatyouwanttotelltheaudienceandwhatyouaretryingtogetthemtodo figure1Icouldseeafigureinthefardistance butIcouldn tmakeoutwhoitwas 2Shehasalovelyfigure 3Hewasoneoftheleadingpoliticalfiguresofthiscentury 数字 图形 人物 轮廓 3 Itisimportanttofigureoutexactlywhatyouwanttotelltheaudienceandwhatyouaretryingtogetthemtodo figureout理解 想出1Ican tfigurehimout he samystery 2Westillhaven tfigureouthowtodoit 3 你计算这次旅行要花费多少钱了吗 Haveyoufiguredouthowmuchthetripwillcost 4 Inanadcampaignyoumayneedtoemploydifferentkindsofmedia includingposters newspapers magazines radioandtelevision employ1Thefirmemploys1000people 2Thepolicehadtoemployforcetobreakupthecrowd 3You demployyourfreetimefully vt 雇用 使用 利用 beemployedindoingsomething忙于干某事翻译 Allthestudentsareemployedindoingtheirhomeworkintheclassroomnow 拓展 employer employee employment unemployment employed unemployed consider 1 HeconsideredstudyingfurtherinBeijingUniversity 2 Heisconsideredtobethebestpersonforthejob 3 Iamconsideringgoingabroad 我正在考虑出国 4 Iconsideritagreathonor 我认为这是极大的荣幸 Weconsiderthatthedriverisnottoblame 我们认为这不是司机的过错 Weconsiderit tobe true 我们认为这是真实的 Haveyouconsideredhowtosolvethisproblem 你考虑过怎样解决这问题吗 CharlesBabbageisgenerallyconsidered thefirstcomputer A toinventB inventingC tohaveinventedD havinginvented Thesedays Jack arecentgraduatefromNanjingUniversity isalwaysconsideringbeinginterviewedbythatcompanyand ajobthere A getsB beinggotC gettingD get Thestudents Mr Yang thebestoneinteaching A consider asB consider beingC considers D considering tobe A Itisgenerallyconsideredunwisetogiveachild heorshewants A howeverB whateverC whicheverD whenever B Inordertodetermineyouraudience youwillneedtodoalittleresearchandanalysisinadvance Inordertodetermineyouraudience youwillneedtodoalittleresearchandanalysis Paratwo ahead of time 1 Inordertodetermineyouraudience youwillneedtodoalittleresearchandanalysisinadvance determine1Wedeterminedtogoatonce 2Herencouragementdeterminedmetocarryonwiththework 3Weshouldfirsttrytodeterminehowmuchitisgoingtocost 4Thesizeofthecropisdeterminedbytheamountoftherainfall determinev 决定 确定 测定 使下定决心定日期 determinebedeterminedtodosthThesizeofyourfeetdeterminesthesizeofyourshoes 你两足的大小决定了你鞋的大小 sth todosth that wh 1 Inordertodetermineyouraudience youwillneedtodoalittleresearchandanalysisinadvance determined adj1Sheisadeterminedwoman 2I mdeterminedtogoandnothingwillstopme determination n 1 Inordertodetermineyouraudience youwillneedtodoalittleresearchandanalysisinadvance inadvance1 Itisacommonpracticethatyoushouldpaytherentforatleasthalfyearinadvanceinmanybigcities 2 Americaisanadvancedcountry whileChinaisadevelopingone Afteryou whoyouraudienceis itistimetodecidewhatyouwanttheaudiencetoknoworthinkabout decideB decidedC willdecideD havedecided2 Whenplanningapublicwelfarecampaign youmaywanttoaskyourselfsth When apublicwelfarecampaign youmaywanttoaskyourselfsth Parathree you plan 1 Ifit tomorrow he llcometoschoolwithanumbrella rainB rainsC willrainD hasrained2 Howdoyouusuallygotowork Ifitisfine I onfoot willgoB goC havegoneD won tgo3 Shewon tleaveuntilshe abetterjob A FindB findsC willfindD hasfound Afteryouhavedecidedwhoyouraudienceis itistimetodecidewhatyouwanttheaudiencetoknoworthinkabout 2 Itisimportanttoalwaystrytoappealtotheaudienceinordertogetthemtoreactinacertainway appeal n1Hisappealforforgivenesswentunanswered 2Filmsofthatsorthavelosttheirappealforme 3Thecourt 法院 rejectedhisappeal 2 Itisimportanttoalwaystrytoappealtotheaudienceinordertogetthemtoreactinacertainway appeal vThegovernmentisappealingtoeveryonetosavewater 2 Doestheideaofworkingabroadappealtoyou 3Iintendtoappealagainstthisverdict 2 Itisimportanttoalwaystrytoappealtotheaudienceinordertogetthemtoreactinacertainway appealing adj打动人心的 有吸引力的 有趣的1Whatanappealinglittleboy 2Theideaofafreeholidayisratherappealing 3Hewasattractedbythedog sappealingeyes appealto movethefeeling attract1 有感染力 有吸引力Doesthesepaintingsappealtoyou 你对这些画感兴趣吗 Brightcolorsappealtosmallchildren 鲜艳的颜色能够吸引小孩 Thismusicistooold fashionedtoappealtopeopleanylonger 这首乐曲太过时 不再吸引人了 2 向某人恳求帮助appealtosb forhelp为某事向某人发出呼吁makeanappealtosb forsth 3 reactinacertainwayawaytodosthawayofdoingaway 定语从句 that inwhich 省略 Raftingisagoodwaytoexperiencenature Raftingisagoodway peoplecanexperiencenature in which 4 Whataspectsofthisproblemwouldtheycareaboutorbeconcernedwith beconcernedwith 和 有关 涉及e g ThebookisprimarilyconcernedwithSoviet AmericanrelationsduringtheColdWar 这本书主要讲的是冷战时期的苏美关系 拓展 beconcernedabout for 关心 关注 e g Nowadaysmoreandmorepeopleareconcernedaboutprotectingenvironment beconcernedtodosth认为 做某事 重要e g S