新职业英语 2 Unit 6.ppt

Unit6 职业综合英语2 ENGLISHFORCAREERS Unit6Quality 新职业英语 Contents Warm up Task1 Task2 Warming up Warm 1 Warming up Task1Workinpairs Discusswithyourpartnerandmatchthequalitysymbolswiththeirmeanings 1 ItisacompulsoryconformitymarkonmanyproductsplacedonthesinglemarketintheEuropeanEconomicArea ItcertifiesthataproducthasmetEuropeanconsumersafety healthorenvironmentalrequirements 2 Itisastandardforqualitymanagementsystems ItismaintainedbytheInternationalOrganizationforStandardization 3 ItistheabbreviationforChinaCompulsoryCertification Itcovers135productsdividedinto20categories includinghouseholdappliances motorvehicles motorcycles safetyglasses medicaldevices lightingapparatus cablesandwires etc B A C Notes Notes 1 ISO9000国际标准化组织9000 ISO9000系列是众多由ISO 国际标准化组织 设立的国际标准中最著名的标准 此标准并不是评估产品的质量 而是评估产品在生产过程中的品质控制 是一个组织管理的标准 Warming up Notes 2 CE欧洲合格认证 大部分来自欧洲经济区 EEA 的产品 都需要印上欧洲合格认证CE标志 代表产品制造商或服务提供者已确保产品符合相应的欧盟要求 而相应的评估程序也已完成 相关欧盟要求包括玩具安全 机械工具等 Warming up Notes 3 CCC中国强制性产品认证 又名中国强制认证 简称CCC或3C 它是中华人民共和国强制规定各类产品进出口 出厂 销售和使用必须取得的认证 只有通过认证的产品才能被认为在安全 电磁兼容性 EMC 环保等方面符合强制要求 CCC标志的图案由基本图案 认证种类标注组成 Warming up Warm 2 Task2Workinpairs Discusswithyourpartnerandmatchthefollowingqualitysymbolswiththeircorrespondingproducts AFH BDG CE Warming up Notes Notes 1 中国质量认证中心 CQC 是经中央机构编制委员会批准 由国家质量监督检验检疫总局设立 委托国家认证认可监督管理委员会管理的国家级认证机构 该中心颁发的认证包括产品认证 CC产品认证 农食产品认证 CQC自愿性产品认证等 体系认证 ISO9001认证 ISO4001认证等 和国际认证 CB认证 CE认证等 Warming up Notes 2 中国质量认证中心农食产品认证中国质量认证中心 CQC 认证的一种 Warming up ReadingA ReadingA Text Task1 Task2 BusinessKnow how TextA 1 ProductRecall1Aproductrecallisdefinedastheactiontakentopreventthedistribution salesanduseofaproductwhichmayposeasafetyhazardtoconsumers Suchactionmaybetakenifthereisprobabilitythattheuseoftheproductwouldcausehealthconsequences injuryordeath ReadingA 翻译 声音 TextA 2 2Recallsarecostlytoacompanybecausetheyoftenentailreplacingtherecalledproductorpayingfordamagecausedinuse Inaddition thereisalsoindirectcostfollowingdamagetoabrandnameandreducedtrustinthemanufacturer Agoodexampleistherecallofover500 000ToyotaTundrapickuptrucks whichhadasteeringproblem forcingthemanufacturertoattempttorighttheproblem 翻译 声音 ReadingA TextA 3 3Acountry sconsumerprotectionlawsusuallyhavespecificrequirementsinregardtoproductrecalls Suchregulationsmayincludehowmuchofthecostthemakerwillhavetobear situationsinwhicharecalliscompulsory orpenaltiesforfailuretorecall Acompanymayalsoinitiatearecallvoluntarily subjecttothesameregulations Suppliersareencouragedtovoluntarilyrecallaproductassoonasadefectisfound Itisinthebestinterestofthesupplierstomakesurethattheseproductsareeffectivelyremovedorpreventedfromreachingthemarketplace 翻译 声音 ReadingA TextA 4 4Consumerorganizationsoftenexamineproductsandwarnthepublicofpossibledefectsthatdiminishaproduct sfunctionalvalueorsafety Inthemeantime individualconsumersmayusegrass rootstacticstobringpublicattentiontocorporatemisconduct Theymaywritetonewspapersandpostinformationonproductdefects threateningthemaker spublicityifthefaultsarenotputright 翻译 声音 ReadingA TextA 5 5Whenitbecomesapparentthataproductislikelytocauseinjuryorhealthproblemstoaperson thesuppliershouldtakethenecessarystepsrequiredtorecalltheproductandcontroltherisk Aproductcanberecalledatthreelevels wholesale retailandindividualconsumer Afterassessingtheproductdistributioninmarketplace thesuppliershoulddeterminethelevelsofproductrecalls Determinationofthelevelofrecallsisdependentonhowfartheproducthaspenetratedthemarketfromthesupplier Anindividualconsumerrecallisthemostseriousandextensivetypeandinvolvesrecoveryoftheproductfromindividualconsumers 翻译 声音 ReadingA TextA 6 6Beingawareofproductrecallsisimportantforthesafetyofanyonewhocomesincontactwiththeproduct Unfortunately recallsarenotalwayseasytolearnabout andcompaniesdonotalwayspublicizearecallinanefforttolimitthecostofreplacingtheproduct 翻译 声音 ReadingA A Trans 1 ReadingA 产品召回1产品召回是指针对存在消费安全隐患的产品所采取的防止其流通 销售或使用的行动 如果消费者使用产品有可能导致健康问题 身体损伤或死亡 那么就需要采取产品召回的行动 A Trans 2 2对于公司来说 产品召回需要付出高昂的代价 因为公司通常要替换被召回的产品或赔偿消费者因使用该产品受到的伤害 一个典型的例子就是丰田公司曾召回超过50万辆坦途牌轻型货车 由于转向装置存在问题 生产商不得不采取行动纠正这一错误 ReadingA A Trans 3 3一个国家的消费者保护法对于产品召回通常都有具体的要求 这些法规涉及制造商应承担的损失 哪些情况下必须召回产品 以及制造商不召回产品所将面临的处罚 公司也会主动召回产品 但需要遵从上述相同的法规 一旦发现产品存在缺陷 供应商最好能主动召回产品 有效确保这些产品不在市场上流通也是最符合供应商利益的 ReadingA A Trans 4 4消费者协会经常会进行产品检查并告知公众那些可能降低产品使用价值及安全性的缺陷 同时 个体消费者也可以利用一些平民化的手段让公众注意到一些企业的错误行为 比如写信到报社 发布有关产品缺陷的信息 这样在错误得不到更正时就可以威胁制造商的声誉 ReadingA A Trans 5 5当某种产品明显可能造成人身伤害或危及消费者健康时 供应商应遵从必要的步骤召回产品以控制风险 产品召回可分为三个层面 批发商 零售商及单个消费者 供应商在评估完产品在市场的流通情况后 就应该决定从哪个层面上召回产品 产品召回的层面取决于其在市场的渗透情况 从单个消费者层面召回产品最为严重 涉及范围也最广 需要从每位消费者手中收回产品 ReadingA A Trans 6 6充分了解产品召回对于保证接触产品的人员的安全意义重大 令人遗憾的是 消费者并不容易获知有关产品召回的信息 而公司为了控制替换产品的成本 通常也不会公布有关产品召回的信息 ReadingA n arequestbythemanufacturerofaproductthathasbeenidentifiedasdefectivetoreturnit asfornecessaryrepairsoradjustments ReadingA recall e g Thecompanyissuedarecallofalltheirlatesthairdryers v toaskforsomethingtobereturned oftenbecausethereissomethingwrongwithit e g Themakershaverecalledalotofcarsthatwereunsafe v tosayorexplainwhatthemeaningofawordorphraseis Somewordsarehardtodefinebecausetheyhavemanydifferentuses e g Abudgetisdefinedas aplanofactionexpressedinmoneyterms ReadingA define Tran 一些词汇有很多不同用法 所以很难定义 v tocreateathreat problem etc thathastobedealtwith tositorstandinaparticularpositioninordertobepainted drawnorphotographed e g Pollutionposesathreattothecontinuedexistenceofthisspecies Tran 她摆了个姿势微笑着让摄影师拍照 Sheposedandsmiledforthecameraman ReadingA pose n somethingthatcanbedangerousorcausedamage e g Growinglevelsofpollutionrepresentaserioushealthhazardtothelocalpopulation Tran 每个人都意识到抽烟的危害 Everyoneisawareofthehazardsofsmoking ReadingA hazard causingproblemsorthelossofsomething costingalotofmoney esp whenthisisregardedasunreasonableorunnecessary e g acostlymistake failuree g Miningcanbecostlyintermsoflives Tran 卖自己房子是一件高成本 耗时间的差事 Sellingyourhousecanbeacostlyandtime consumingbusiness ReadingA costly v toinvolvesomethingasanecessarypartorresult e g Theworkentailsdrivingalongdistanceeveryday Tran 这样大的投资不可避免地带来一些风险 Suchalargeinvestmentinevitablyentailssomerisks ReadingA entail tocorrectsomethingthatiswrongornotinitsnormalstate e g It saterriblesituationandweshouldrightitassoonaspossible Tran 这个错误正在被纠正 Themistakeisbeingrighted ReadingA right withregardto concerningsomeoneorsomething e g Thecompany spositioninregardtoovertimeismadeclearintheircontracts Tran 关于你近来提交的工作申请 恐怕我们不能提供这份工作给你 Inregardtoyourrecentapplication Iamafraidweareunabletoofferyouthejob ReadingA inregardto a thatmustbedonebecauseitisalaworsomeoneinauthorityordersyouto e g Wearingseatbeltsincarsiscompulsorybylaw Tran 在许多大学英语是一门必修课 Englishisacompulsorysubjectinmanyuniversities ReadingA compulsory n apunishmentforbreakingalaw ruleorcontract e g Thelawimposestoughpenaltiesonadvertiserswhodonottellthetruth Tran 逃票旅游的惩罚金额是200美元 Thepenaltyfortravelingwithoutaticketis 200 ReadingA penalty v toarrangeforsomethingimportanttostart e g Thegovernmenthasinitiatedaprogramofeconomicreform Tran 质控部围绕如何提高产品质量开展了一场讨论 Thestaffofqualitycontrolhaveinitiatedadebateonhowtoimprovethequalityoftheproducts ReadingA initiate dependingon e g Theyhaveauthoritytodecide subjecttotheminister sapproval Tran 我们的计划根据天气而定 Ourplansmaychangesubjecttotheweather ReadingA subjectto beingagoodresultoranadvantageofsomeoneorsomething e g Thesereformswereinthebestinterestsofthelocalgovernment Tran 为了安全起见 加油站禁止吸烟 Intheinterestofsafety smokingisforbiddenatthegasstation ReadingA intheinterest s of v tobecomeormakesomethingbecomesmaller weaker etc e g Idon twanttodiminishherachievements butshedidhavealotofhelp Tran 这些记忆不会随时间淡淡消逝 Thesememorieswillnotbediminishedbytime ReadingA diminish n aparticularmethodyouusetoachievesomething e g Differentcircumstancesinvolveadoptingdifferenttactics Tran 他们尝试了各种策略来防止醉驾 Theytriedallkindsoftacticstostopdrunkendriving ReadingA tactic notusuallybeforenoun easytoseeorunderstand e g Itwasapparentfromherfacethatshewasreallyupset Tran 很快大家都清楚他不能唱歌 Itsoonbecameapparenttoeveryonethathecouldn tsing ReadingA apparent v tostarttosellthingstoanareaorcountry ortohaveaninfluencethere tomoveintoorthroughsomething e g Thecompanyhasbeensuccessfulinpenetratingoverseasmarketsthisyear Tran 爆炸的声音穿透了最厚的墙壁 Thenoiseoftheexplosionpenetratedthethickestwalls ReadingA penetrate recovery theactionorprocessofgettingsomethingback theprocessofbecomingwellagainafteranillnessorinjury e g There sarewardforinformationleadingtotherecoveryofthemissingdiamonds Tran 父亲从手术中获得完全的康复 Myfatherhasmadeafullrecoveryfromtheoperation ReadingA v tomakesomethingknowntothepublic e g Herefusedtopublicizehisproject Tran 这个慈善工作通过媒体被大力宣扬 Theworkofthecharityhasbeenwidelypublicizedthroughthemedia ReadingA publicize A Task 1 Task1Completethefollowingtableaccordingtothepassage damagetothebrandname compulsory voluntary consumerorganizations retail wholesale individualconsumer reducedtrustinthemanufacturer ReadingA A Task 2 1 1 Whatisthepurposeofaproductrecall 2 Whenisaproductrecallnecessary 3 Whatdoacountry sconsumerprotectionlawsusuallyhaveconcerningproductrecalls Task2Answerthefollowingquestionsaccordingtothepassage Topreventthedistribution salesanduseofaproductwhichmayposeasafetyhazardtoconsumers Whenthereisprobabilitythattheuseoftheproductwouldcausehealthconsequences injuryordeath Theyusuallyhasregulationsinregardtohowmuchofthecostthemakerwillhavetobear situationsinwhicharecalliscompulsory orpenaltiesforfailuretorecall ReadingA A Task2 2 4 Whatcanaconsumerdotobringpublicattentiontocorporatemisconduct 5 Whyisitdifficultforthepublictolearnaboutproductrecalls Anindividualconsumercanwritetonewspapersandpostinformationonproductdefects Becausecompaniesdonotalwayspublicizearecallinanefforttolimitthecostofreplacingtheproduct ReadingA BusinessKnow how PromotingExcellenceinQualityControl Developaqualitycontrolsystemthatworksforthecompany Documentthequalitycontrolpoliciesproperlyandkeepdocumentationassimpleaspossible Checktheprocessfromtimetotimetoensurethatthepoliciesarebeingproperlyimplemented Trainthestaff Involvethemanagementandstaffmembersinqualitycontrolproceduresandperiodicreviews Usestandardstospecifyminimumqualitycriteriaforsuppliersandencouragethemthroughsomeformofrecognition 翻译 ReadingB ReadingB Text Task1 Task2 TextB 1 ReadingB 翻译 QualityControlProcessQualityisnotonlyanattitude butalsoanestablishedsystem Throughstrictprocedures ourengineerskeepcontrolofqualitythroughouteverystepofproduction Wedividethequalitycontrolprocessintothreeseparateprocesses whichensuresthatspecializedprofessionalknowledgeisappliedtoeachstageofouroperation TextB 2 ReadingB 翻译 IncomingQualityControlTheIQCprocessconductsinspectionsanddealswithqualityproblemsbeforetheproductionprocessstarts SpecifictasksofIQCinclude Performsamplingofincomingmaterials Performvisualandfunctionalinspectionofmaterialsamples Keeptrackofqualitycontrolchartofinspectedmaterials Informengineeringstaffofmajordeviations TextB 3 ReadingB 翻译 In ProcessQualityControlTheIPQCprocesscontrolsthequalitysystemsduringtheassemblyprocessinordertodetectanddealwithproblemsthatmaycomeupasaresultofassembly SpecifictasksofIPQCinclude Performinspectionsonassembledandin processmaterials TextB 4 翻译 ReadingB Usestatisticalcontroltechniquesandwatchformajordeviations Performin processcheckstoensureprocessesareuptostandard OutgoingQualityAssuranceOQAisthelastprocessbeforeproductsaredeliveredtocustomers andthereforeisveryimportanttoensureourshipmentisdefect free NumerousredundancieswithIQCandIPQCareperformedheretoensurethevalidityofpreviousprocesses 翻译 TextB 5 ReadingB SpecifictasksofOQAinclude Performvisualandfunctionalinspection Applysamplingbasedonindustrystandards Conductreliabilitytesting Submitfailureanalysisreportsandinformengineeringstaff B Trans 1 ReadingB 质量控制流程质量不仅是一种态度 而且是一套规范化的体系 通过严格的程序 工程师可以对生产过程的每一个步骤进行质量监控 我们的质量控制流程分为三个独立的过程 确保将专业知识应用到生产的每一个环节 这个体系也提供了必要的复检 避免遗漏任何质量问题 B Trans 2 ReadingB 进料质量检验 IQC IQC的任务是负责生产过程开始之前的检验及质量问题的处理 IQC的具体任务包括 对进料进行取样 对材料样品进行外观和功能检测 跟踪受检材料的质量监控图 将大的偏差通知工程技术人员 B Trans 3 ReadingB 过程质量检验 IPQC IPQC程序控制装配过程中的质量体系 以便检查并处理装配过程中可能出现的问题 IPQC的具体任务包括 对已组装好的和正在组装的材料进行检测 B Trans 4 ReadingB 使用统计控制技术监控大的偏差 实施过程检查以确保所有过程都达标 成品质量检验 OQA OQA是产品送交客户前的最后一个过程 因此确保发出的货物没有瑕疵至关重要 在这里要进行进料质量检验 IQC 和过程质量检验 IPQC 的多次复检 以确保前两个过程的有效性 B Trans 5 ReadingB OQA的具体任务包括 进行外观和功能检测 按工业标准进行抽样 进行可靠性测试 提交错误分析报告并通知工程技术人员 B Task 1 1 Beforetheproductionprocessstarts theOQAprocesswillconductinspections 2 OSE squalitycontrolprocessisdividedintothreeseparateprocesses IQC IPQCandOQA 3 OQAisthelastqualitycontrolprocessbeforeshipmentofthegoods 4 Inspectionsarerequiredinallofthethreequalitycontrolprocesses 5 Inthequalitycontrolprocess alltheproductsandmaterialsareinspected Task1Decidewhetherthefollowingstatementsaretrue T offalse F accordingtothepassage F T T T F ReadingB B Task 2 ReadingB Task2Thefollowingaresomequalitycontroltasks Decideinwhichofthethreequalitycontrolprocesses IQC IPQC OQA theyarecarriedout ConductthereliabilitytestingExaminingthesurfaceofthematerialtolookforanydefect Takeout1 ofthefinishedproductsrandomlytocheckwhethertheyarepackedproperly Reportmajordeviationsinthequalityofthematerialstotheengineers Prepareafailureanalysisreport Findoutwhichstepintheassemblyprocessresultsinthemostdefects Increasethenumberofmaterialsamplesforinspectionaccordingtotheupdatedqualitystandard OQA IQC OQA IQC IPQC OQA IQC Listening Listening Speaking Task1 Task2 Task3 Task4 Task5 L Task1 Task1Listentotheconversationandfillintheblankswithwhatyouhear W Weareunhappywiththemachinewereceivedlastmonth M I mverysorrytohearthat Weseldomgetanycomplaintsaboutourproductsorservices W Yourtrouble freemachineLampe300hasactuallybeingmakingtroubleinourworkshopeverydayeversinceitwassetupbyyourengineertwoweeksago Youshouldeitherreplacethemachineorofferusacredit M Well it snotourpolicytoprovidereplacementsoracreditbeforeanyinvestigationismade W Ithinkyouhaveguaranteedthemachineforthreeyears M That sright AnywayI llsendourengineerovertoyourfactorytodotheinspectionsfirst W Ihopeyoucantreatthematterasurgentlyaspossiblesincewehavemanyorderstofulfillnowadays Listening Speaking 声音 being L Task2 Task2Sarahismakingaphonecallaboutadefectiveproduct Listentotheconversationandchoosethebestanswertoeachquestionyouhear Listening Speaking Script 声音 L 2 Script Task2Script Listening Speaking 声音 L Task3 1 Task3Listentoajournalistinterviewingatoymanufacturerontheproductrecall Decidewhetherthefollowingstatementsaretrueorfalse Thenwritekeywordstosupportyouranswers Listening Speaking Script Theproductisrecalledbecauseexcessiveleadhasbeendetected True False 2 Stricterqualitycontrolmeasureshavebeenadoptedaftertherecall True False designproblems donothaveexcessivelead 声音 L Task3 2 Listening Speaking Script 3 Mattoperatesthroughitsownplants True False 4 TherecallhasgreatlyinfluencedMatt sorders True False cooperatewithothercompanies ordersontherise 声音 L 3 Script Task3Script Listening Speaking 声音 L Task4 1 Task4Johnisaskinghisbusinessconsultantaboutqualitycontrol Listentotheconversationandtickoffthepointsthewomanmentions Listening Speaking Script 声音 L Task4 2 Listening Speaking Script 声音 L 4 Script Task4Script Listening Speaking 声音 L Task5 1 Task5Listentothepassagetwiceandfillintheblankswithwhatyouhear Listening Speaking Inthelate1960s alargedepartmentstoreinAmericahadaspecialsaleonelectricknives Althoughtheywerepricedverylow surprisingly fewknivessold Thestorethenraisedthepricealittle andtheknivesquicklysoldout Itisclearlydifferentfromwhat says Whatcouldexplainthisstrangephenomenon Themostlikelyexplanationforthiseventisthatpeopleoftenmakejudgmentsabout basedontheirprices thedemandandsupplytheory thequalityofitems 声音 L Task5 2 Listening Speaking Usually high qualityitemsareexpensiveandlow qualityitemsarecheap Thus whenpeopleseeanitemthatappearsunusuallycheap theysuspectthattheitemhaslowquality Intheknivesexample peoplemusthavethoughtthatsomethingwaswrongwiththeknivesbecausethepricewassolow Whenthestoreraisedthepriceabit peoplenolongerthoughtthatthedealwas toogoodtobetrue 声音 L Task5 3 Listening Speaking Itistruethatsometimesqualitydependsonprice Forexample considerhowparentswouldactiftheyhadwon andhadtohiresomeonetowatchtheirbaby Wouldtheyseekoutthecheapestbabysitteravailable Iftheylovetheirbaby theywon tactthisway Thosewhoarewillingtoworkforverylittleindicatethattheyareunabletogethigherwages Theywillprobablyprovidelow qualitychildcare Peopleknowwhatisfair andoften afreevacation worklessifpaidlessandworkharderifpaidmore 声音 Writing Writing Task1 Task2 W Task1 1 Task1Revisethefollowinginappropriatesentencesinquestionnairesandexplainwhy Writing Howdoyoufeelaboutourproductsanddoyouhaveanysuggestionsforourimprovements Don tyouthinkthedistributionoffashionmagazinesisadequate 3 Doyouthinkthedeliveryserviceispromptandliable Doublequestions Thesentenceshouldbedividedintotwoseparatequestions Howdoyoufeelaboutourproducts Doyouhaveanysuggestionsforourimprovements Negativequestion Doyouthinkthedistributionoffashionmagazinesisadequate Difficultterms Doyouthinkthedeliveryserviceisquickenough W Task1 2 Writing Inatypicalmonth howoftendoyoushoponline 5 Howdoyouusuallygotowork Bybus Bysubway Byprivatecar Thequestiondoesn tincludeallthepossiblealternatives Bybus Bysubway Byprivatecar Byship Bytrain Bybike Onfoot Notspecific InOctober howoftendoyoushoponline W Task2 Task2Supposeyouarehiredbythemarketingdepartmentofamobilephonecompany andaskedtoprepareaquestionnairetodeterminecollegestudents preferenceformessengerproducts 聊天软件 Draftanappropriatequestionnaireanduseittocollectinformationfromyourclassmates Writing Youmayconsiderthefollowingaspectsinyourstudy Messengerbrands e g MSNMessenger TencentQQ YahooMessenger ICQ Skype etc Messengerfunction Reasonsforchoosingcertainkindsofmessengers Frequencyofusingthemessengers Mini Mini project Workingroups Yourcompanyspecializesinchildren stoysandhaslatelydevelopedanewproduct SearchthewebsiteofChinaQualityCertificationCentre CQC andtrytofindouttheinformationonthequalitycertificationyournewproductissubjectto Thenreportthedetailsinclass BelowisthehomepageofCQCforyourreference Yourreportshouldincludethefollowinginformation