新境界综合教程1ppt课件.ppt

CompanyPerformance Unit4 新境界职业英语综合教程 PartITextA PartIIAppliedWriting PartIIITextB PartIVReadingSkills PartITextA Task1 Task2 Task4 Comprehension Task1 Task2 Task4 Task7 Task3 Task1 Task2 ComprehensiveExercises MiniText BackgroundInformation TextA Task3 Task4 Home Discusswithyourneighborthefollowingquestions Task1 Pre readingActivities Back Whatdoyouknowaboutcompanyperformance 2 WhatdoyouthinkistheperformanceofCoca ColaCompany 3 WhichproductistheCoca Colacompanybestknownfor Companyperformanceistheresultoftheactivitiesofanorganizationoveragivenperiodoftime Coca ColaCompanyisplacedatthetop10percentofthelargest2 500companiesintheworld Coca ColaCompanyisbestknownforitssoftdrinkCoca Colawhichisthemostpopularandbiggest sellingsoftdrinkinhistory aswellasthebest knownproductintheworld Back 4 HowmanydifferentCoca Colabeveragesdoyouknow 5 WhatwasCoca Cola ssaleslastyear Coca ColaCompanyhasaportfolioofmorethan3 300beverages fromdietandregularsparklingbeveragestostillbeveragessuchas100percentfruitjuicesandfruitdrinks waters sportsandenergydrinks teasandcoffees andmilk andsoy basedbeverages Thecompanyreportedprofitsof 6 82bn 4 36bn for2009 ariseof17 onthepreviousyear Back ReadthefollowingMiniTextandfindthewordsorexpressionsthatmatchthecontextmeaninggiven a makechangesinb putmoneyinaprojectforprofitc brandortradenamed airthatallanimalsdependontobreathee considerascomingfromf someonewhoownsorholdsashareofstocks invest innovate trademark oxygen attribute to shareowner Task2 Back MiniText GrowingOurBusinessthroughTrademarkCoca cola TrademarkCoca ColaistheoxygenforourCompany Theprofitsfromitssalesenableustoinvestininnovatingnewproducts createnewmarketingstrategiesandimproveourmarketpresence allowingustoreturnvaluetoourshareowners Wearefocusedoncontinuallygrowingthetrademarkandfurtherconnectingitwithconsumers GaryFayardExecutiveVicePresidentandChiefFinancialOfficer 1 2 Back MiniText ThesalesofTrademarkCoca Colaarewhatfuelourbusiness ThegrowthandsuccessofTrademarkCoca ColaenablestheCoca Colasystemtofurtherinvestinprograms marketingandinnovation Overthepast20years TrademarkCoca Colahassoldanadditional5 8billionunitcases Thisadditionalunitcasegrowthcoverseveryoperatinggroup withthelargestgrowthinLatinAmerica Europe andEurasiaandAfrica Whileasignificantamountofthisgrowthisattributedtodevelopingmarkets TrademarkCoca Colacontinuestoalsogrowindevelopedmarkets andweareconfidentthatitwillcontinuetogrowglobally 3 4 5 Back MiniText Back TrademarkCoca Cola2009UnitCaseVolumeGrowth selectmarkets Back BackgroundInformation GaryP Fayard ExecutiveVicePresidentandChiefFinancialOfficer joinedthecompanyin1994asVicePresidentandController HewaspromotedtotheroleofSeniorVicePresidentandChiefFinancialOfficerin1999andtohiscurrentpositionasExecutiveVicePresidentandChiefFinancialOfficerin2003 HealsocurrentlyservesontheboardofdirectorsofCoca ColaFEMSA tobecontinued Back BackgroundInformation Mr FayardalsoservesontheboardoftheAtlantaAreaCounciloftheBoyScouts theAtlantaSymphonyOrchestra theUniversityofAlabamaBoardofVisitorsandtheUniversityofAlabamaPresident sCabinet HeisamemberoftheAmericanInstituteofCPAs HepreviouslyhasservedontheFinancialAccountingStandardsAdvisoryCouncilandtheAmericanAssemblyatColumbiaUniversity aswellastheboardsofCoca ColaEnterprises theAllianceTheaterandtheAmericanKidneyFoundation tobecontinued Back BackgroundInformation PriortojoiningtheCompany Mr Fayardserved19yearswithErnst Young concludinghisservicethereasapartner areadirectorofauditservices andareadirectorofmanufacturingservices Mr Fayardreceivedhisbachelor sdegreefromTheUniversityofAlabamaCollegeofCommerceandBusinessAdministration Theend Back LanguagePoints 1 improveourmarketpresence 提高我们的市场占有率2 focuson toconcentrateonsomethingandpayparticularattentiontoit集中 注意力 于 专注于e g Wewillfocusonthreemaintopics 我们将集中讨论3个主题 Thegallery sshowfocusesonworkspaintedafter1945 那家美术馆的展览把注意力集中于1945年后创作的绘画作品上 Back LanguagePoints 3 ThesalesofTrademarkCoca Colaarewhatfuelourbusiness fuel tomakesomethinghappenorincrease促进e g Easycredittermshelpedfueltheeconomicexpansion 宽松的信贷条款有助于促进经济增长 Translation 可口可乐的销售促进了我们业务的发展 4 unitcases 标准箱 Back LanguagePoints 5 Whileasignificantamountofthisgrowthisattributedtodevelopingmarkets attributeto tobelievethatsomethingistheresultofaparticularsituation eventorperson sactions把 归因于e g Wetendtoattributeachild sproblemstotheparents 我们往往把孩子的问题归因于家长 Herteachersattributedherlearningdifficultiestoemotionalproblems 她的老师们把她的学习困难归因于感情问题 Translation 这些主要集中在发展中国家及地区 Back 立足可口可乐商标大力发展业务 可口可乐这一商标已成为我们公司的氧气 它的销售利润使我们能开发新产品 制定新的市场战略 以及提高我们市场占有率 并回馈价值给股东们 我们都在关注这一不断上升的品牌 并且深化它与消费者的联系 可口可乐公司的执行副总裁兼首席财务官贾利 费亚 TranslationofMiniText Back 可口可乐的销售促进了我们业务的发展 它的成长和成功强化了整个可口可乐系统在项目 市场以及创新方面的投资 在过去的20年里 可口可乐公司销售增长了58亿 美金 这一增长值涵括了所有的业务区域 其中增长最快的地区为拉丁美洲 欧洲 欧亚大陆 非洲 这些主要集中在发展中国家及地区 同时可口可乐品牌也将继续在发达国家市场发展 而且我们相信它会持续全球化发展 TranslationofMiniText Back Workwithyourpartner andanswerthefollowingquestionsaccordingtotheMiniTextandthegraphsabove 1 AccordingtoGaryFayard whatenablesthemtoinvestininnovatingnewproducts 2 Whatdotheyconcentrateon Theprofitsfromitssalesenablethemtoinvestininnovatingnewproducts Theyconcentrateoncontinuallygrowingthetrademarkandfurtherconnectingitwithconsumers Task3 Back 3 HowmanyadditionalunitcaseshastrademarkCoca Colasoldinthepast20years 4 LookingatthegraphoftrademarkCoca Cola sglobalgrowth inwhichareahasthesalesincreasedthemostfrom1989to2009 TrademarkCoca Colahassoldanincreaseof5 8billionunitcasesinthepast20years LatinAmerica ssaleincreasedthemostfrom1989to2009 anditssalesincreasedfrom1 8billionto4 3billionmeaninga2 5billionincrease Back 5 Fromthechart TrademarkCoca Cola2009UnitCaseGrowth wouldyousaythatthedevelopingcountriesseemtohaveahigherpercentagegrowth Yes thedevelopingcountriesseemtohaveahigherpercentagegrowthbecausethefivecountrieswiththehighestpercentagegrowtharedevelopingcountries Back FillintheblanksinthefollowingsummaryofTextAwithwordsgiveninthebox confront focusing communicating enhance generated surpassed Task4 Back ReadingoftheText Chairman sLetter TextA FromCoca Cola2009AnnualReview Chairman sLetter DearFellowShareowner Para 1WearepleasedtosharewithyouthatthepassionanddeterminationbelongingtothewomenandmenofCoca ColahelpedourCompanycontinuetogrowduringtheworsteconomicenvironmentsinceWorldWarII Ourintensefocusongrowingourbrands gainingshare drivingrevenuegrowthandimprovingproductivityenabledourCompanytomeetour2009volumeandprofitgrowthgoals inlinewithourlong termtargets 1 2 Back TextA Para 2Weentered2009withasimpleandclearpurpose toconfronttheglobaleconomicuncertaintybyfocusingonwhatwecouldcontrol Weworkedtoensurethatwecameoutofthiscrisisinanevenstrongerpositionbycommunicatingwithourconsumersandretailcustomers investingininnovation andtoenhanceourdistribution salesandproductioncapabilitiesaroundtheworld 3 4 Back TextA Para 3Workingwithourmorethan300bottlingpartners weaddedapproximately650millionunitcasesofvolumetoourbusiness a3 gainover2008 The2009additionalunitcasevolumefromChina India MexicoandBrazilalonewasequaltoaddinganotherGermany oursixth largestmarket toourbusiness Wealsogrewindividualbrands includingourSimply trademarkwhichreachedretailsalesofmorethan 1billion 5 6 Back TextA Para 4In2009 ourCompanygenerated 8 2billionincashfromoperations upeightpercentfrom2008andmarkingthefirsttimewehavesurpassedthe 8billionmark Wereinvested 2billionbackintoourbusiness repurchased 1 5billioninCompanystockandpaid 3 8billiontoshareownersthroughdividends Indeed 2009markedour47thcontinuousyearofincreaseddividendpayments 7 Back TextA Para 5ThepastyearwasonechapterinanongoinggrowthstoryforourCompany ItwasanimportantyearbecauseitreaffirmedourconfidenceinourCompany sabilitytoovercomeanextraordinaryglobaleconomiccrisisandcontinuetogrow Para 6Andmostofall wethankyou ourfellowshareowners foryoursupport Thereisnogreaterresponsibilitythanearningyourtrustandconfidence andrestassuredwewillworktirelesslytokeepourcommitmentsandprotectandgrowthevalueofyourinvestmentinourCompany 8 9 10 Back TextA Withsinceregratitude MuhtarKentChairmanandChiefExecutiveOfficerMarch22 2010 MuhtarKent Back BackgroundInformation TheCoca ColaCompany TCCC headquarteredinAtlanta Georgia istheworld slargestsoft drinkcompany Thecompanyownsfourofthetopfivesoft drinkbrands Coca Cola DietCoke Fanta andSprite OtherbrandsincludeMinuteMaid Powerade andDasaniwater InNorthAmericaitsellsGroupeDanone sEvian OutsideofAustralia EuropeandNorthAmerica thecompanysellsbrandsfromtheDr PepperSnappleGroup CocaColamakesorlicensesover3 000drinksinsome200countries tobecontinued Back BackgroundInformation Itowns32 ofMexico sbottlerCoca ColaFEMSAand23 ofEuropeanbottlerCoca ColaHellenicBottling Inlate2010 TCCCboughtoutitsleadingbottler Coca ColaEnterprises CCE andrenameditCoca ColaRefreshmentsUSA InthefiscalyearendinginDecemberof2010 thecompanyreportedsalesofapproximately 35 2billiondollarsandhad92 800employees Coca ColaCo sCEO MuhtarKent earnedover 24millionin2010 Theend Back LanguagePoints 1 Para 1 WearepleasedtosharewithyouthatthepassionanddeterminationbelongingtothewomenandmenofCoca ColahelpedourCompanycontinuetogrowduringtheworsteconomicenvironmentsinceWorldWarII Paraphrase WearegladtotellyouthatourcompanycontinuedtogrowduringtheworsteconomicenvironmentsinceWorldWarII ThisisduetothepassionanddeterminationofallthestaffmembersofCoca Cola tobecontinued Back LanguagePoints StructureAnalysis thatthepassionanddetermination isanobjectclause belongingtothewomenandmenofCoca Cola isapresentparticipleusedasanattributivetomodify thepassionanddetermination share totellotherpeopleaboutanidea secret problemetc 把 想法 秘密 问题等向别人 诉说 告诉e g Soniasharedaverytouchingstorywiththegroup 索尼娅给全组讲述了一个非常感人的故事 Theymeettosharesecretsandreliveoldmemories 他们碰面是为了分享秘密 重温回忆 tobecontinued Back LanguagePoints havesomethingincommon 共享 某事 某物 e g Childrenshouldbetaughttosharetheirtoys 应该教育孩子们共享玩具 Translation 我们非常喜悦地想和你们分享一个好消息 我们公司的业绩在二战后最恶劣的经济环境下得以持续增长 这一切都归功于各位可口可乐同仁们的热情和决心 Theend Back LanguagePoints 2 Para 1 Ourintensefocusongrowingourbrands gainingshare drivingrevenuegrowthandimprovingproductivityenabledourCompanytomeetour2009volumeandprofitgrowthgoals inlinewithourlong termtargets Paraphrase Wepaidparticularattentiontogrowourbrands gainshare driverevenuegrowthandimproveproductivity Allthatwe vedonemadeourcompanytoachieveour2009volumeandprofitgrowthgoals whichisinaccordancetoourlong termtargets tobecontinued Back LanguagePoints StructureAnalysis Thisisasubject predicate object objectcomplementstructure Ourintensefocus productivity isthesubject enabled isthepredicate ourcompany istheobject tomeet targets istheobjectcomplement focus particularattentionpaidtosomething关注 注意e g I dliketoseemorefocusoneconomicpolicy 我希望看到对经济政策的更多关注 Theschoolputsastrongfocusonacademicachievement 学校特别关注学术成果 tobecontinued Back LanguagePoints enable togivesomeonetheabilityoropportunitytodosomething使能够 使有机会e g Thiswillenableuserstoconductlivevideoconversations 这将使用户能够进行视频交谈 meetagoal target toachieveanaimetc 达到目标 指标 目的e g Willthegovernmentbeabletomeettheirspendingtargets 政府能够实现他们的开支目标吗 tobecontinued Back LanguagePoints inlinewith inaccordanceto按照 与 一致e g Yourplanisinlinewithmyideas 你的计划符合我的想法 Ourcounterofferisinlinewiththeinternationalmarket 我方的还盘与国际行情是一致的 Translation 我们专注于扩大品牌影响力 赢得市场份额 拉动收入增长 提高生产率 从而完成了我们在2009年得销量和利润增长的目标 同时这也与我们的长期目标相一致 Theend Back LanguagePoints 3 Para 2 Weentered2009withasimpleandclearpurpose toconfronttheglobaleconomicuncertaintybyfocusingonwhatwecouldcontrol StructureAnalysis byfocusingonwhatwecouldcontrol isanadverbialofmanner whatwecouldcontrol isanobjectclauseusedastheobjectofthepreposition on tobecontinued Back LanguagePoints confront toface meetordealwithadifficultsituationorperson面对 对抗e g Wetrytohelppeopleconfronttheirproblem 我们试图帮助人们勇敢地正视问题 Ittakescouragetoconfrontyourfears 克服恐惧心理需要勇气 Translation 我们带着一个简单而又清楚的目标迈入2009年 就是要把工作重心放在我们能控制的领域 来对抗全球经济的不可靠性 Theend Back LanguagePoints 4 Para 2 Weworkedtoensurethatwecameoutofthiscrisisinanevenstrongerpositionbycommunicatingwithourconsumersandretailcustomers investingininnovation andtoenhanceourdistribution salesandproductioncapabilitiesaroundtheworld Paraphrase Weworkedtocommunicatewithourcustomersandretailcustomersandinvestinnovation inordertoensureanevenstrongerpositionafterthiscrisis Wealsoworkedtodevelopourcapabilitiesindistribution salesandproductionaroundtheworld tobecontinued Back LanguagePoints StructureAnalysis toenhanceourdistribution salesandproductioncapabilitiesaroundtheworld isanellipticalsentence 省略句 inwhichthesubjectandthepredicate weworked areomitted enhance toimprovesomething ormakeitmoreattractiveormorevaluable增强 改善 提高e g Hemademanyeffortstoenhancehisreputation 他做了许多努力来提高他的声誉 Thoseclothesdonothingtoenhanceherappearance 她穿那些衣服也并没显得更漂亮 tobecontinued Back LanguagePoints Translation 通过与消费者和零售商的沟通 加大创新投入 我们努力确保在走出这场危机之后能处于更加强大的市场地位 并提升世界各个地区分销 销售和生产方面的能力 Theend Back LanguagePoints 5 Para 3 Workingwithourmorethan300bottlingpartners weaddedapproximately650millionunitcasesofvolumetoourbusiness a3 gainover2008 Paraphrase Workingwithourmorethan300bottlingpartners weincreasedabout650millionunitcasesofvolumetoourbusiness whichis3 morethanthatof2008 StructureAnalysis Workingwith bottlingpartners isapresentparticipleusedasanaccompanyingadverbial a3 gainover2008 istheappositiveof 650millionunitcasesofvolume tobecontinued Back LanguagePoints add to toincreaseorputsomethingwithanotherthing增加 添加e g Thesalestaxadds8 tothepriceofclothes 销售税使服装价格增加了8 They veaddedtwomajorcompaniestotheirimpressivelistofclients 他们令人印象深刻的客户名单上又添加了两家大公司 Translation 与三百多家装瓶商合作 我们的销售总量大约增加了六亿五千万标准箱 比2008年增长了百分之三 Theend Back LanguagePoints 6 Para 3 The2009additionalunitcasevolumefromChina India MexicoandBrazilalonewasequaltoaddinganotherGermany oursixth largestmarket toourbusiness Paraphrase The2009additionalunitcasevolumefromChina India MexicoandBrazilalonewasasthesameamountasthatofGermanywhichisthesixth largestmarketofourbusiness tobecontinued Back LanguagePoints StructureAnalysis Thisisasubject predicate objectstructure The2009 alone isthesubject wasequalto isthepredicate addinganotherGermany isagerundusedasanobject beequalto bethesameinvalue amount sizeetc assomeoneorsomethingelse相当于 等同于e g Oneunitofalcoholisequaltoonesmallglassofwine 一单位的酒精相当于一小杯葡萄酒 Translation 2009年增长的那部分来自于中国 印度 墨西哥和巴西 销量等同于增加一个像德国 我们的第六大市场的销量 Theend Back LanguagePoints 7 Para 4 In2009 ourCompanygenerated 8 2billionincashfromoperations upeightpercentfrom2008andmarkingthefirsttimewehavesurpassedthe 8billionmark Paraphrase In2009 ourcompanycreated 8 2billionincashfromoperations whichiseightpercentmorethanthatof2008 Andthismarkedthefirsttimewehavebrokenthroughthe 8billionmark tobecontinued Back LanguagePoints StructureAnalysis markingthefirsttime isapresentparticipleusedasanadverbialofresult E g Itrainsheavilylastnight causingtheseverefloodinginthearea 昨晚大雨倾盆 使得这个地区遭了洪灾 wehavesurpassedthe 8billionmark isanattributiveclausewhichmodifiestheantecedent thefirsttime tobecontinued Back LanguagePoints surpass todoorbebetterthan超越 胜过e g In15years ChinawilllikelysurpasstheU S astheworld slargestmarket 15年后 中国可能超过美国成为世界最大的市场 Stewarthassurpassedhimselfwithhislatestnovel 斯图尔特最新的一部小说超越了以往所有的作品 Translation 在2009年 我们公司通过运营创造了82亿的现金收入 这比2008年增长了8 同时也标志着第一次迈过了80亿美元的销售大关 Theend Back LanguagePoints 8 Para 5 ItwasanimportantyearbecauseitreaffirmedourconfidenceinourCompany sabilitytoovercomeanextraordinaryglobaleconomiccrisisandcontinuetogrow Paraphrase ItwasanimportantyearbecauseithelpedusregainourconfidenceinourCompany sabilitytoovercomeaparticularglobaleconomiccrisisandcontinuetogrow StructureAnalysis toovercome isaninfiniteusedasanattributivetomodify ability E g Iborrowedsomebookstoreadduringmyholiday tobecontinued Back LanguagePoints reaffirm tostateorassertpositivelyagain重申 再肯定e g Hereaffirmedhiscommitmenttothecountry seconomicreform 他重申了进行国家经济改革的决心 Thegovernmenthasreaffirmedthatitwilltakeanystepsnecessarytomaintainlawandorder 政府重申将采取一切必要措施维护法律和秩序 Translation 过去的一年是关键的一年 因为它重拾了我们对公司能力的信心 尤其是在抗击严重的全球经济危机和持续发展方面的能力 Theend Back LanguagePoints 9 Para 6 Andmostofall wethankyou ourfellowshareowners foryoursupport StructureAnalysis ourfellowshareowners istheappositiveof you Theybothserveastheobjectof thank mostofall particularly尤其是 最 e g Mostofall Ijustfeltsadthatitwasover 我感到最难过的是一切都结束了 WhatIwantmostofallistospendmoretimewithmylittlegirl 我最想做的是多花些时间和我的小女儿在一起 tobecontinued Back LanguagePoints thanksbforsth totellsomeoneyouaregratefulforsomethingtheyhavedoneofgiventoyou感谢 向 致谢e g Ithankedhimforhishelpandleft 我对他的帮助表示感谢后就离开了 Ijustwantedtothankyoufortheflowers they rebeautiful 我只是想谢谢你送的那些花 它们真漂亮 Translation 我们尤其要谢谢你们 各位股东们的支持 Theend Back LanguagePoints 10 Para 6 Thereisnogreaterresponsibilitythanearningyourtrustandconfidence andrestassuredwewillworktirelesslytokeepourcommitmentsandprotectandgrowthevalueofyourinvestmentinourCompany Paraphrase Earningyourtrustandconfidenceisourgreatestresponsibility Andpleasedon tworryandbelievethatwewillmakeeveryefforttokeepourcommitmentsandprotectandgrowthevalueofyourinvestmentinourcompany tobecontinued Back restassured that usedtotellsomeonenottoworry becausewhatyousayaboutasituationistrue请放心 e g Youmayrestassuredthatitwillbereadyontime 你放心 到时候会准备好的 Translation 赢得您的信任和信心是我们最大的职责 请放心我们会不懈地努力并恪守承诺 使您在我们公司的投资得到保护和增值 Theend Back LanguagePoints 亲爱的各位股东 Para 1我们非常喜悦地想和你们分享一个好消息 我们公司的业绩在二战后最恶劣的经济环境下得以持续增长 这一切都归功于各位可口可乐同仁们的热情和决心 我们专注于扩大品牌影响力 赢得市场份额 拉动收入增长 提高生产率 从而完成了我们在2009年得销量和利润增长的目标 同时这也与我们的长期目标相一致 摘自可口可乐2009年年度综论 总裁的信 Back TranslationofTextA Para 2我们带着一个简单而又清楚的目标迈入2009年 就是要把工作重心放在我们能控制的领域 来对抗全球经济的不可靠性 通过与消费者和零售商的沟通 加大创新投入 提升世界各个地区分销 销售和生产方面的能力 我们努力确保在走出这场危机之后能处于更加强大的市场地位 Back TranslationofTextA Para 3与三百多家装瓶商合作 我们的销售总量大约增加了六亿五千万标准箱 比2008年增长了百分之三 2009年增长的那部分来自于中国 印度 墨西哥和巴西 销量等同于增加一个像德国 我们的第六大市场的销量 2009年增长的那部分来自于中国 印度 墨西哥和巴西的销量 等同于增加一个像德国 我们的第六大市场的销量 我们也扩大了自己品牌的影响力 包括我们达到10亿零售额的Simply商标 Back TranslationofTextA Para 4在2009年 我们公司通过运营创造了82亿的现金收入 这比2008年增长了8 同时也标志着第一次迈过了80亿美元的销售大关 我们又增加了20亿的业务投资 再购买了15亿的公司股票 并付给股东们38亿的红利 事实上 2009年标志着我们公司的第47个红利持续增长的一年 Back TranslationofTextA Para 5去年是我们公司持续发展故事中的一个篇章 过去的一年是关键的一年 因为它重拾了我们对公司能力的信心 尤其是在抗击严