商务英语阅读-第二版-王艳-习题答案之-英汉互译.doc

一、英译汉Chapter1 sluggish economy 萧条的经济 full employment 充分就业trade deficit 贸易赤字 in-depth analysis 深入的分析industrialized countries 工业化国家 free-trade agreement 自由贸易协定 international specialization 国际专业化 product differentiation 产品差别trade surplus 贸易盈余 determinative factor 决定性因素Chapter2consumer-goods 消费品 discount retailers 折扣零售商brand equity 品牌资产价值 advertising budget 广告预算real-time sales data 实时销售数据 sales promotion 促销profit margin 盈利 scanner data 扫描数据Chapter3privileged minority 享有特权的少数人 gas station 加油站marketing research 市场调查 professional competence 专业技能a sales point 卖点 product design 产品设计potential consumer 潜在顾客 business disaster 商业灾难Chapter4mobility of people 人口流动 supplier networks 供应商网络standardized items 标准零配件 specialist manufacturing technology 特殊制造技术complementary economies 互补经济体 anti-Japanese sentiment 反日情绪foreign affiliates 外方合伙人，外国附属公司 go public 上市Chapter5publicly traded companies 上市公司 keep a weather eye on. 对随时留意/小心提防accounting firms 会计师事务所 international subsidiaries 国外子公司cost efficient经济划算的 take a wait-and-see approach持观望态度reconciliation reports (财务）调整报告 performance measures业绩评定指标/方法Chapter6explicit inflation target 明确公开的通货膨胀指标/目标 volatile prices 波动的价格monetary policymaking 制定货币政策 consumer expenditure 消费支出credit crunch 信贷资金骤减 variable mortgage rates 浮动按揭紙押贷款利率surging and plunging asset prices 大起大落的资产价格do more harm than good 得不偿失/弊大于利Chapter7Competitive edge 竞争优势 Breach of contract 违反合同Convertibility of profit 收益的可兑换性 Financial instruments 金融工具Currency conversions 货币转换 Financial hedges 金融避险Cost-benefit analysis 成本效益分析 Record-high 破纪录的高点A vested interest 既得利益 In its infancy 初期阶段Chapter8the companys vision of the future 公司未来愿景 cost reduction 削减成本leverage resources 利用资源 a portfolio of businesses 投资多样化untapped niches 尚未被竞争者发现的市场机会 convenience stores 便利店market segments 细分市场 premium brand 高端品啤Chapter9Public awareness 公众认识 Regulatory changes 政策变动International assignment 海外任务 Global recruitment 全球招聘Economic downturn 经济萧条 Advisory service 咨询服务Reward scheme 奖励机制 Talent management 英才管理Chapter10Adaptive ability 适应能力 Biometric technology 生物技术Non-stop flight 直达航班 Cost and revenue projections 成本和利润计算Customer feedback 客户反馈 Front-line workers 一线工作人员Substantial salary cuts 大幅度减薪 Job rotation 岗位轮换Chapter11by virtue of 由于 crush to bits 溃不成军dole out 少量的发放 grapple with 尽力克服in the heyday 在鼎盛时期 most of all 尤其是take pains to 尽力设法，煞费苦心 to the tune of 共计，达之多scare the wits out of极度惊吓，吓得魂不附体 serve up 提供Chapter12Case in point 有针对性的例证 Competitive edge 竞争优势Flat-footed 笨手笨脚的 Fuel economy 燃油经济性，节油Market capitalization 总市值 Polish the image 粉饰形象Profit-obsessed 关注利润的 Renewable resources 可再生资源Strike a balance 达到平衡，取得平衡 Utility company 公共事业公司二 、汉译英 Chapter1经济双赢 economic win-win 关税壁垒 tariff barrier收入不平等 wage inequality 劳动生产率 labor productivity 解雇工人 lay off works 生产要素 factor of production双边协议 bilateral deal 回归分析 regression analysis市场准入 market access 世界经济复苏 world economic recoveryChapter2价格溢价 price premium 基线销售 base-line sales 减价 price reductions 广告支出 advertising spending 营销组合 marketing mix 销量溢价 quantity premium 产品数量（种类） product-line variety 美元分配 allocation of dollarsChapter3日常生活 daily life 广告活动 advertising campaigns物理特征 physical characteristic 视觉想象 visual imagination国内媒体 national media 销售增长 sales increase销售渠道 distribution system 产品到导向型的广告 product-orientated advertisingChapter4企业并购 mergers and acquisition 海外扩张 overseas expansion全球化战略 globalization strategy 保护主义措施 protectionist measures市场准入 access of market 知识产权 intellectual property right贸易伙伴 trading partners 资本投入 capital investmentChapter5通用/公认会计准则 generally accepted accounting principles收益确认 revenue recognition损益表/收益表 income statement每股收益 earnings per share常务/执行董事 managing director信用评级机构 credit-rating agencies财务管理人员/主管 finance chiefs/ executives机构投资者/投资机构 institutional investorsChapter6楼市暴跌 housing crush/ collapse维持价格稳定 maintain price stability核心通货嘭胀率 core inflation rate消费者物价指数 consumer price index (CPI)资产负债表 balance sheet预除负面影响 forestall the adverse effects政策框架 policy framework市场预期 market expectationsChapter7新兴市场 emerging markets金融危机 financial meltdown民间暴乱 civil disturbance股票价格 share prices风险溢价 risk premium政治周旋 political spin平衡竞争环境 level the play field利害关系 have a stake in数据采集 data-mining博弈论 game theoryChapter8实施战略execute strategy竞争优势 competitive advantage实证研究empirical studies核心品牌core brand分销系统distribution system控股公司a holding company文化冲突culture clashes股东财富shareholders wealthChapter9员工离职 staff turnover涨薪 pay rises安然丑闻 the Enron scandal甄别程序 selection praedure新员工 raw recruits职业阶梯 career ladder董事会主席 board director公司结构 organizational structureChapter10连续创新者a serial innovator 行业危机industry crises 商务舱 business class 高级管理层senior management 产品开发product development 同伴压力peer pressure 地勤部门ground services department 恐怖袭击terrorist attackChapter11从无到有，白手起家 from scratch点击欺诈 click fraud利基市场，细分市场 niche market迫切需要 cry out for如大家所说 by all accounts消灭，彻底摧毁 wipe out蓄意侵犯 willfully infringe on严格控制，严加管束 rein in赚钱 pull in最大的一份 lions shar