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THEPRESENTATIONOFSTOCK Introducer 王德川Bob 2020 1 10 2020 1 10 In1981 ChrisGardnerwasastrugglingsalesmaninlittleneededmedicalbonedensity 密度 scannerswhilehiswifetoiledindoubleshiftstosupportthefamilyincludingtheiryoungson Christopher Inthefaceofthisdifficultlife Chrishasthedesperateinspirationtotryforastockbrokerinternship 实习生 whereoneintwentyhasachanceofalucrative 有利可图的 fulltimecareer Evenwhenhiswifeleaveshimbecauseofthischoice Chrisclingstothisdreamwithhissonevenwhentheoddsbecomemoredaunting 令人沮丧的 bytheday Together fatherandsonstrugglethroughhomelessness jailtime taxseizureandtheoverallpunishingdespairinaquestthatwouldmakeGardnerarespectedmillionaire WrittenbyKennethChisholm thefilmisbasedonatruestoryfunction thefactisthatChrisGardnerrewrittenhisfatebystocks 1 Whatarestocks Whatisthestockmarket Howdowemakemoneyoffinvestinginstocks 2 WhyshouldIinvest Whystocksormutualfunds Whynotjustsave 3 HowshouldIinvest Understandingyourselftodetermineyourfinancialgoals Findingwhatyoucandoandwhatyouwanttodo TODAY STOPIC DuringRomantimes theempirecontractedoutmanyofitsservicestoprivategroupscalledpublicani Sharesinpublicaniwerecalled socii forlargecooperatives and particulae whichwereanalogoustotoday sOver The Countersharesofsmallcompanies Thoughtherecordsavailableforthistimeareincomplete EdwardChancellorstatesinhisbookDevilTaketheHindmostthatthereissomeevidencethataspeculationinthesesharesbecameincreasinglywidespreadandthatperhapsthefirsteverspeculativebubblein stocks occurred ThefirstcompanytoissuesharesofstockaftertheMiddleAgeswastheDutchEastIndiaCompanyin1606 TheinnovationofjointownershipmadeagreatdealofEurope seconomicgrowthpossiblefollowingtheMiddleAges Thetechniqueofpoolingcapitaltofinancethebuildingofships forexample madetheNetherlandsamaritimesuperpower Beforeadoptionofthejoint stockcorporation anexpensiveventuresuchasthebuildingofamerchantshipcouldbeundertakenonlybygovernmentsorbyverywealthyindividualsorfamilies 2020 1 10 StockBasics Stocksareashareintheownershipofacompany Thismeansyouthatyouownasmallportionofeverythingthecompanyowns Asanowner youareentitledtoyourshareoftheprofitsandcanvoteonimportantdecisionsandrulings Astockisrepresentedbyapieceofpaperthatprovesthatyouhaveownership Thisfancypieceofpaperrepresentsoneshareofthecompany Themoresharesyouaccumulate yourownershipstakeincreases Alsoonestockusuallyisentitledtoonevotewhenelectingboardofdirectorsatannualmeetings commonstockpreferredstockclassstock Commonstockmakesupthemajorityofstocks Asacommonstockholder youhavearighttoclaimdividendsandgettohaveonevotepersharewhenelectingboardofdirectors Preferredstocksdonotcomewiththesamevotingrightsbutcomeswithaguaranteedfixeddividend Thisisdifferentfromcommonstockbecausecommonstock sdividendisneverguaranteed Soinreality preferredstockismorelikeabond whichpaysoutareturn Companiessometimesissuedifferentclassesofstock Usuallythisisdonetodifferentiatevotingrightstodifferentclasses Oneclassmightbeentitledto5votespereachsharewhiletheotherclassisthenormal1votetoeachshare ClassAandClassBarethetypicaldesignations TickersymbolsSetoflettersthatrepresentasecuritytradedonanexchangeEx MSFT Microwsoft GS Gillette AAPL Applecorporation BUD Busch LUV SouthwestAirlines Whatarecapitalgains IncreaseinvaluerelativetothepurchasepriceNotrealizeduntilassetisactuallysold ExchangesStocksaretradedonexchangeswherebuyersandsellersmeet Therearetwotypesofexchanges virtualandphysical Physicalexchangesareyourtraditionaltradefloorswheretradersareyellingandsignalingtoeachothertobuyandsellstock Virtualexchangesarecomprisedofanetworkofcomputerswhereallthetradingisdoneelectronically THEMARKETS 2020 1 10 2020 1 10 2020 1 10 NationalAssociationofSecuritiesDealersAutomatedQuotations MoscowInterbankCurrencyExchange TheIndices index 1 S P500 500largestcompaniesonUSstockMarket 2 DowJones 30mostsignificantstocksinthestockmarket 3 NasdaqComposite indexrepresentingallthestocksontheNasdaq tech 2020 1 10 2020 1 10 2020 1 10 WhatCausesStockPricestoChange SupplyandDemandEarnings expectations Sentiments attitudes senseofgreedEconomicIndicatorsFollowtheleaderManipulationLOTSofdifferenttheories Whatisthiscourseabout Youcanmakegoodmoney Butdon tforget youcanlosealotofittoo 2020 1 10 AppleComputers 750 in24months 2020 1 10 UrbanOutfitters 330 in23months HowshouldIstartinvesting WhatkindofinvestoramI Investingisalongcartrip Thereneedstobealotofplanningthatgoesintoit Howmuchmoneydoyouwanttomake Bywhen Willyouneedtoliveoffyourinvestmentsinfutureyears Whatwillyoubeusingyourmoneyfor HavingagoodunderstandingofyourselfwillallowyoutoalignyourrisktolerancewithvariousstrategiesThinkaboutyourrisktolerance timehorizonsforyourinvestments andyourtimecommitment DeterminingYourFinancialGoals 2020 1 10 principlethatpotentialreturnriseswithanincreaseinrisk Lowriskwithlowerreturns highriskwithhighreturnsImportanttoknowyourperso
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