国际市场营销试卷(3卷).pdf

国际市场营销 试卷 3 卷 国际市场营销 试卷 3 卷 课程课程 国际市场营销 国际市场营销 授课教师 授课教师 考试时间 考试时间 考试班级 考试班级 姓名 姓名 学号 学号 题号 题号 一 一 二 二 三 三 四 四 五五 六六 七七 八八 九九 十十 总分 总分 得分 得分 请将答案写在答题纸上 在本试卷上做答无效 请将答案写在答题纸上 在本试卷上做答无效 一 选择题 每空一 选择题 每空 1 分 共分 共 20 分 分 1 The United States has many trading partners around the world Of all of these trading partners leads in total trade with 371 4 billion in exports and imports A the United Kingdom B Japan C Mexico D Canada E Taiwan 2 According to information presented in the text which of the following events marred the first half of the twentieth century to such an extent that it took most of the last half of the century for most of the industrialized world to recover A the nuclear arms race B World War I C World War II D the polio epidemic E the Great Depression 3 If a country sells more to other countries than it buys from them the situation is called a favorable A balance of trade B economic model C management structure D tariff management scheme E marriage between government and industry 4 A statement that records all financial transactions between a nation s residents and those of the rest of the world during a given period of time usually one year is called a nation s A balance of trade B balance of payments C import export statement D supply demand statement E none of the above 5 Within the balance of payments statement the account is a record of all exports and imports of gold increases or decreases in foreign exchange and increases or decreases in liabilities to foreign central banks A current B capital C reserves D wealth E power 6 If a nation uses tariffs quotas and nontariff barriers to restrict trade so that domestic industries can flourish it may be guilty of what is called A embargoes B boycotts C protectionism D monopolistic thinking E predatory pricing 7 All of the following are arguments that favor protectionism EXCEPT A increase of business size B maintenance of employment and reduction of unemployment C conservation of natural resources D national defense E all of the above are correct arguments for protectionism 8 If a government wants to tax goods entering at its borders it will impose what is called a n A quota B voluntary export restraint C orderly market agreement D tariff E standard monetary barrier 9 A n will generally increase inflationary pressures weaken balance of payments positions and restrict manufacturers supply sources A quota B voluntary export restraint C orderly market agreement D tariff E standard monetary barrier 10 CORRECT If Germany limits the number of Japanese ball bearings that may enter its country to protect its domestic industry and reduce reliance of foreign supply it is using a n as a trade barrier A quota B voluntary export restraint C orderly market agreement D tariff E standard monetary barrier 11 If the United States were to place an absolute restriction against the purchase and importation of Libyan oil as a punishment for perceived support of global terrorism the United States would have imposed which of the following against Libya A embargo B boycott C standard restriction D import quota E export restraint 12 One of the weapons used by the United States against global terrorism is a monetary barrier called where the U S refuses to allow importers to exchange its national currency for the seller s currency A differential exchange rate B export restraint C valuation systems D blocked currency E fees 13 Different are a major source of trade difficulties between the U S and Japan For example the size of knotholes in plywood shipped to Japan can determine whether or not the shipment is accepted This becomes an issue of perceived quality A valuation systems B export systems C standards D measurements E none of the above is correct 14 A Japanese chip manufacturer is intentionally selling its chips in the United States for less than the cost of production It is doing this to undermine the U S competition and to take control of the U S chip market Such a company would be correctly accused of pricing A demand based B supply based C monopolistic D predatory E competitive 15 Which of the following treaties paved the way for effective a worldwide tariff agreement A WTO B GATT C NAFTA D NATO E EC 16 There are four events and trends that have affected and will continue to affect global business today Which of the following would be classed as one of those four major trends A The trend toward acceptance of English as the global language B The trend toward affluence in all nations C The trend toward the acceptance of the free market system among developing countries in Latin America Asia and Eastern Europe D The trend toward friendship in almost all sections of Africa E All of the above are considered to be among the four major trends that are affecting global business today 17 Which of the following terms would most closely match with the following description the performance of business activities designed to plan price promote and direct the flow of a company s goods and services to consumers or users in more than one nation for a profit A Global Strategy B Marketing C Marketing Concept D Regional Marketing Concept E Global Marketing 18 is the process of planning and executing the conception pricing promotion and distribution of ideas goods and services to create exchanges that satisfy individual and organizational goals A Exchange B Marketing C Selling D Organizational focus 19 The marketing management philosophy in which the firm s focus is on its own internal capabilities rather than on the desires of the marketplace is called a A Production orientation B Sales orientation C Market orientation D Societal orientation 20 A sales orientation A Helps firms to understand the needs and wants of the marketplace B Focuses on customer wants and needs so the organization can distinguish its products from competitors offerings C Is based on the idea that people will buy more goods and services if aggressive sales techniques are used D Proves that companies can convince people to buy goods and services that they neither want nor need 二 填空题 每空二 填空题 每空 1 分 共分 共 10 分 分 1 A society s accepted basis for responding to external and internal events is called a society s 2 Historical events always are viewed from one s own biases and and thus what is recorded by one historian may not be what another records especially if the historians are from different 3 One of the weapons used by the United States against global terrorism is a monetary barrier called where the U S refuses to allow importers to exchange its national currency for the seller s currency 4 A limit on the of a specific product that can enter a country is a 5 The methods of e