关于商业的英语演讲稿.doc

关于商业的英语演讲稿 Goodmorning,ladiesandgentlemen,first,letmeintroducemyself.MynameisAileen.IworkasanewPublicRelationsmanagerfortheWestwoodBrewery.Imgoingtobediscussthebreweryscorporateimage-inparticularwhetheritneedstobechanged.Mypresentationwilllastabout15minutes.IwillbeusingPowerPointformytalk.Ifyouhaveanyquestions,Illbepleasedtoanswerthemattheendofmytalk. Asyoucansee,Iamgoingtoexaminethreepoints:first,thehistory,second,theproduct,andthird,themarkets. Letsbeginwiththepanyshistory.WestwoodBrewery,basedinLondon,isatraditionalpany.Itwasfoundedin1778.Anditsstillafamilyfirm.Wecontinuetorunasafamilyfirmandthisisimportantforthecorporateimage.AsyouknowthepresentownerisBenWestwood.Therewasatakeoverbid.Thatwrapsupthatpoint. Now,Idliketodiscussthesecondpoint,thepanysproduct.Weusetraditionalproductionmethodstoproduceanimperialstout.Itsdescribedasdark,immense,richwithadepthofburntfruitiness,thisbeerisanidealnightcap.Imperialstoutis50%strongerthananyoftheotherbeersintheexportpremiumrange.Wealsohavehorses.Likethis.Doyourememberthatthemdeliveringthebeertothelocalpubsatthelastcentury?Yes.We useittodeliverthestout. Ok.Letsbeginwiththelastpoint,themarkets.WehavemakealargerwhichisEuropean,aEuropeantypebeerandsaleshaveincreasedalotoverthelastyear.But,theproductionhasactuallydroppedalittleoverthelastfewyears,althoughprofitshaveactuallyheldup. So,weneedtochangethecorporateimage.Intheeyesofthepublic,aclearlydefinedpanyimageistheidentityofthepany.Itreflectsthequalityoftheirproductorservice.So,agoodpanyimageenhancespublicrecognitionandincreasedpopularitywilltranslateintogreattradingvolumeandprofits. Weneedtoconsidertheseitemswhenchangingourpanyimage.Marketingmunications,pricingstrategy,salesstrategy,customerservice,publicityandpromotions. So,ifweconsiderthatanddoitverywell,Ibelieveourcorporateimagewillbemostperfect. Idliketostophere,Ihopeyouhavefoundthisuseful.Andifyouhaveanyquestions,Idbehappytoanswerthemnow.Thankyou! 关于商业的英语演讲稿篇2 Ladiesandgentlemen: Firstpleaseallowmetoexpressthewarmestweletoeveryoneandthankyouforlistening.Iwishwewillhaveahappydiscussionaboutallthesubjectswewillmentiontoday.Drivenbytheeconomicneedsofbuyersandsuppliers,businessnegotiationisaprocesstocoordinateeconomicandtraderelationsthroughpursuingaprofitbination.Thus,itsalsoakindofartsandhowcouldnegotiatorsimplementthestrategybeesakeypointinthetalks.Greatreadymustbecarefullyexaminedinadvance,andthentwiceasmuchcanbeaomplishedwithhalftheeffort.For example,negotiatorsshoulddefineandassembletheissues,bargainingmix,interests.Itshouldbenotedthatprioritizetheseassignmentsinorderoftheirimportance. Determinewhichissuesaremostimportantandwhicharelessimportant?Iftheotherpartyputforwarddissentthatoutofyourtargetsandopenings,youshouldclearlyknowthelimitsandalternatives.Ofcourse,youarenotexpectedtobenervousinthenegotiationprocessinsteadcalmlyanalysistheotherpartyincludetheirneeds, resources,andthenproposethereasonsagainstit.Asuessfulmercenegotiationalwayscoulddemonstratethenegotiationskillsandknowledgebyprehensivelyusingintellectualpowerandexperience. Inaword,masteringmodernbarg