关于旅游电子商务网站的市场调查和分析(英文版)--商务英语.doc

Market research and analysis of tourism e-commerceBackground:With rapid development of technology, internet has made great achievements. Global electronic commerce transaction has increased greatly within past decade years. So commercial tourism industry receives great challenges. As the network consumers and traveling market are increasing, e-commercial traveling show a huge advantage. The size of the online travel booking market continues to grow, and the growth rate is about 40%。The size of 2014 is 24560 million yuan,about eight times over 2008.After more than ten years of exploration, there have been quite a number of travel sites with information service ability, mainly including the regional websites, professional websites and portal travel channel.With the increasing competition in tourism market, traditional tourism industry must turn to tourism electronic commerce based on the internet to meet the needs of different travelers.And the rapid growth of the Internet users directly led to the rapid development of online travel. Chinas online travel booking market scale will continue to increase.Today we conduct an investigation about e-commercial tourism.According to statistics of the survey, so many conclusions are obtained.Discussion and summary:We receive 93questionnaires in total. There are 57 men and the others are women. As most traveling consumers are young, the majority of respondents age is between 21 to 30. When asked about the education background, more than a half of people hold undergraduate degrees, while the others hold college degrees and graduate degrees. Two thirds of respondents are not satisfied with the commercial traveling with a group. A plenty of tourists are seeking a new model of traveling to meet individual requirements. Before we plan to travel, there are many factors we will put into concern. Most people focus on traveling route, price, security, the quality of service and travel agents credit. Most respondents seek traveling information in different ways, such as surfing the internet, watching the advertisements of television and magazines, consulting the travel agency and seeking information from relatives. 81.7% of people are willing to receive information by the help of information. And almost all the people will seek the traveling destination information through the internet. When asked what kind of websites they will surf, most people choose the searching engine and the professional traveling website. However, 57% of people are not satisfied with international introduction of traveling attractions. While there are many factors that induct us to make decisions to choose the traveling destinations, most people think that the price, traveling route, accommodation and traffic are mostly important. While almost all the people search traveling information through the internet, only a few of them decide to buy holiday products directly. The majority of them surf internet to seek information or book hotels. What elements that restrict the purchase of tourism products are unreliability of online travel information, security problem and imperfect network service.The rise of tourism e-commerce is the inevitable trend of global economic integration of information, a real change for the tourism industry. Traditional tourism enterprises are gradually increasing tourism electronic commerce, and most enterprises have realized that the online business development is the trend of The Times. Part of the strong enterprises, such as some star hotels, travel agencies, begin to self-built website or use electronic travel agencies to develop network marketing channels.It contains infinite opportunities and challenges, improves the tourism service,and reduces transaction cost. High accessibility of tourism electronic commerce leads new competitors to join at any time, making the competition more fierce.Chinas tourism electronic commerce will continue to develop in the future. All kinds of online travel service providers, such as way of cattle and ctrip,have got the favour of venture investment, and capital strength boosts its rapid development.In a word, with the development of the network, the prosperity of tourism will go on.The demand of tourists for online query