暖暖时尚用品微店可行性分析报告.doc

First compliance review of the application of the appraisal Committee, only through the compliance review of the application to take part in a detailed review. 8.1 application compliance review: does not meet one of the following conditions, procuratorial Agency to submit application through compliance reviews, be invalidated: (1) application of the formats, contents, meet the requirements of selected files, powers of Attorney, declarations by the legal representative and the tender agent application to meet the requirements; (2) licence and a bidding agent qualifications meet the requirements; (3) the similar project tendering agency agent number and provide proof of material compliance; (4) the tendering Agency intends to put into this project the number of professionals to meet the requirements; (5) are intended to the agent of the project as a project manager has similar projects the number of and references to meet the requirements; (6) no fraud case. 8.2 application review in detail the Evaluation Committee through compliance reviews will be selected for detailed review of the application. 8.2.1 tender agent institutions similar project tender performance requirements (16 points) tender agent institutions similar project tender performance 16 points, by two part composition (1) agent similar project of cumulative bid amount scored calculation rules for: Agent water project bid amount (on January 1, 2007 has has bid notice for associate) cumulative each reached 100 million Yuan have 2 points, water project cumulative bid amount scored up not over 6 points. In addition, completes a bid worth more than 500 million yuan in total 1 minute, but other items score accumulated winning amount up to a maximum of 6 points. (2) calculation rule for the number of agents similar projects: proxy bid amount (since January 1, 2007 winning notice shall prevail) bidding projects in more than 50 million Yuan by 2 points, but the Agency projects the number of scores up to 3 minutes. 8.2.2 to be agents of the construction project as a project manager in the same project performance (10 points) Project Manager agent performance scores including agents of the bidding agencies of similar projects, as well as in other similar project tendering agency service agent during performance. Total 10 Project Manager agent performance, made up of two parts (1) acting like the accumulated winning amount calculation rule: agents for water conservancy project bid amount (since January 1, 2007 winning notice for example) cumulative average reached 100 million Yuan 3 but scored no more than 5 minutes. (2) calculation rule for the number of agents similar projects: proxy bid amount (since January 1, 2007 winning notice for example) in the more than 50 million Yuan water conservancy project period of 3 minutes, but scores the number of agents similar projects up to a maximum of 5 points. Project Manager demonstrated to provincial-level and higher peoples Government or the development and Reform Commission published the winning bidder on the designated media publicity shall prevail. 8.2.3 staff requirement (25 points) 1, to the construction project serving personnel, 4 years experience in tendering agent, 2 points per person, 2 years experience in tendering agent .Pig is not a pig. With domestic international market and technology big environment of changes, as China traditional industry of pig production of job way and profit way are requirements related industry for resources integration, to quality security for premise, regulation based farming, and management cost and the production, and sales cost, go standardization, and scale, and intensive, and market road, fast upgrade whole industry chain of regulation capacity, market competition capacity and anti-risk capacity. First, industry analysis (a) the basic situation in China is a traditional hog production and consumption country, 2008 46.15 million tons of pork, pig stock 462.64 million head by the end pig slaughter 609.6 million. National pig industrys annual production value at around 650 billion yuan, nearly 50% per cent of annual output value of animal husbandry. Sichuan province in 2008 produced 6.52 million tons of pork, with 694,000 tons of Chengdu city, live pig sell 10.46 million, first 15 Vice-provincial cities in the country. The whole nation advantage regional planning (2008-2015) there are 437 counties (cities), 55, Sichuan, Chengdu has 7 (including in pengzhou). International pig industry mainly include the European Union, the United States, and Canada, and Brazil and other absolute scale of animal husbandry industry and technology developed countries. Market 1, the domestic market from Chinas meat consumption habits and economic analysis of the development situation, the emergence of new trends in the market of domestic pork and its products. Docking is a pig production and sales more closely. The Yangtze River Delta, Pearl River Delta and the Bohai rim economic developed area industrial structure adjustment gathered pace, two or three industries to the Central and Western bias. Second, the rigid domestic consumption growth. For a long period, pork is still the largest variety of meat consumption in China, the absolute consumption continues to grow. Especially in the vast rural market growth potential. Third, market for pork and higher product quality requirements. Pollution-free pork safety and health has shown a very good market prospects. Four is the market changing. Currently, cold meat, more and more varieties of meat and pork meat products, which accounted for a large proportion of pork consumption, stores, chain stores, supermarkets and other marketing methods is on the rise, and transport has been extended to more than 2000 km in RADIUS. Chengdu is an important River pig resource market, the citys commercial rate reaches above 60% of live pigs, pork and raw materials primary processing products in the domestic and international reputation is high. Western hog trading center in Chengdu and provides disease-free areas of construction in order to further accelerate the development of swine industry realizes space and conditions. 2, the international markets at present, annual volume of trade in live pigs in the world year around 18 million, about 6 million tons of pork trade. A large net exporter of pork is mainly the EU and North America,-importing countries mainly in Asia, Japan, and Korea, and Singapore, the Philippines, Hong Kong and other countries and regions, as well as Russia, about 3 million tonnes were imported. It is predicted that the world meat consumption increase of 80% in Asia in the future, our country has obvious geographical advantages, export potential. With the advancement of live pigs superiority industry belt construction, animal disease .团队成员：李丹、韩翠梅、金月月、赵丽丽、刘瑶、李倩萍、彭蕊、胡合封2019年11月1日“暖暖时尚用品”微店可行性分析报告4.1 application of the Chinese language application for proxy bidding agency application system. 4.2 bidding agent applications should be submitted by the Agency included in the 5th chapter of the content, and than select file asked to provide appropriate documentation. 4.3 proxy application shall affix its official seal coding and page by page in the specified location. Agent a copy of the application shall have to number the pages and signed original copy (copy) (including supporting documents), and copy should be exactly the same. 4.4 application there shall be no loose pages. 4.5 agent application should be complete with indelible ink (powdered) prints, the agent shall not alter any page of the application. 4.6 bidding agencies offer should be based on the interim measures for the management of tendering agents service charges (meter prices 20021980) rules of the Nineth, tender agent service charges using the difference progressive billing rate. Charges in accordance with the tendering agents service charges and, in conjunction with the provisions of the specific circumstances of the project shall not be floating up and down-floating range must not exceed 20%, otherwise the application cannot pass compliance checks, be invalidated. Due to bidding agency selection and principal-agent contracts signed during charging base bid amount has not yet been produced, it can only be according to the rates of price, bid and the bid amount determines after the end, controlled response rates calculated shall pay tender fee (tender agency fee accounts for the actual bidding agent item for fares). Than the selected person tendering agents service charge control the upper and lower limits, Cap for the State Development Planning Commission of the interim measures for the management of tendering agents service charges (meter prices 20021980) of tendering agents service fees under 100%, the lower limit for the State Development Planning Commission of the interim measures for the management of tendering agents service charges (meter prices 20021980) of tendering agents service fees under 80%. Tendering agents service charge base should include the following tenders: construction, supervision and material over the above tenders are expected to be important, with each tendering agency entrusted with tender bid amount as a base for a separate computation of tendering agents service fees. Tendering agents service fee payment in accordance with the General Office of the State development and Reform Commission on tendering agents service charge of notification on the relevant issues (the change price 2003857). Sale of prequalification documents and solicitation documents going to choose all, pricing should be based on the principle of profit not files, must not violate the relevant provisions in the price Department. 4.7 requirements in the form of application proxy application shall be prepared in the 5th chapter of the format. Application of various supporting documents should be requested by the selection of files grouped by order. Comparison and selection of the bidding agencies must provide supporting documents required by the file; the file you selected does not have the required supporting documents, bidding agency acknowledged the need to provide, or you can provide. Proxy application shall be bound, and page-by-page coded in the order. 5th chapter application format notes: bidding agent .11“暖暖时尚用品”微店可行性分析报告一.项目背景 随着互联网的普及，网络购物的优点更加突出，日益成为一种重要的购物形式。根据中国互联网络信息中心2012年1月发布的 第29次中国互联网络发展状况统计报告显示：截至2011年12月底，中国网民规模达到5.13亿，全年新增网民5580万，而其中网购用户达到4000万。由此可知电子商务已经普及，网购成为人们生活的一部分，也成为一种时尚。随着社会的不断发展，网络带给我们的不仅仅是信息了，更多的反而是方便快捷，而对于服装行业来说，网络并不仅仅是网络了，它反而是我们企业在常态市场营销下的又一新型方式，我们可以通过虚拟的网络完成许许多多我们在平常时需要面对面完成的工作。然而我们在网上购物这个大趋势下，我们又选择了具有潜力的移动电子商务即微店。二微店简介微电商（即微店）是区别于传统电子商务的、崭新的电商模式它不像传统电商过度依赖于平台（如淘宝/天猫/京东），而是依赖于您的客户、以及您与客户保持联系的渠道。微电商需要您更重视对客户的管理和长期的培育，也要更重视品牌的建设。微电商在市场运营策略上，不再以平台为中心（通过简单粗暴的流量采购、广告推广来获得销量），而是通过微博、微信这样的沟通渠道，直接联系到您的客户，从而带来销量。此外微电商还需要商家更加重视买家之间的口碑相传，在买家的社交圈子上（微信朋友圈、微博等），形成广泛的二次传播，吸引更多的客户。 脱离大平台，长期的维护您的客户关系，更高的复购率，更高的品牌忠诚度，这就是微电商（即微店）。正因为微店的这些好处，对于作为学生的我们，可以利用具有广大的社交朋友圈的优势，进一步对微店进行更好更快速的推广、发展。三暖暖微店介绍 1、微店性质：时尚生活用品店2、微店电子商务模式：CTOC 3、微店名称：暖暖时尚生活用品店 4、服务宗旨：满足顾客的个性化需求，紧跟时代潮流前线，提供优质的服务，建立快速的物流体系5、微店开店方式：手机端微店只要下载微店APP注册就可以了。注册的时候要求输入手机号码，输入手机号码注册，注册过程很快，马上就登陆进去了。 进入主界面后打开我的微店，进入我的微店，微店的名字自己要像个比较好的，容易让人记住。刚开的微店是没有货物的，要自己添加。点击添加货物，可以加入货物图片，货物详情等描述。还可以设置商品价格，库存等，设置完成后货物就上架了。如果你没有货物来源，可以在主页面第二页卖家市场里找到批发市场。或者你可以用转发分成来推广盈利。甚至没事逛逛附近的微店。在促销管理中是微店商品的促销活动管理，我要推广就是把自己店里的商品推广出去。四、网上生活用品店对于传统商店的优势 显而易见，网上开店之所以大行其道，是因为网上开店具有一些优势，主要表现在以下几方面：（1）开店成本极低网上开店与网下开店相比综合成本较低：许多大型购物网站提供租金极低的网店，有的甚至免费提供，只是收取少量商品上架费与交易费；网店可以根据顾客的订单再去进货，不会因为积货占用大量资金；网店经营主要是通过网络进行，基本不需要水、电、管理费等方面的支出；网店不需要专人时时看守，节省了人力方面的投资（2）经营方式灵活 网店的经营是借助互联网进行经营，经营者可以全职经营，也可以兼职经营，网店不需要专人时时看守，营业时间也比较灵活，只要可以及时能浏览者的咨询给予及时回复就可以不影响经营网上开店不需要网下开店那样必须要经过严格的注册登记手续，网店在商品销售之前甚至可以不需要存货或者只需要少量存货，因此可以随时转换经营其它商品，可以进退自如，没有包袱 （3）网上开店基本不受营业时间、营业地点、营业面积这些传统因素的限制网上开店，只要服务器不出问题，可以一天24小时、一年365天不停地运作，无论刮风下雨，无论白天晚上，无须专人值班看店，都可照常营业，消费者可以在任何时间登陆网站进行购物网上开店基本不受经营地点的限制，网店的流量来自网上，因些即使网店的经营者在一个小胡同里也不会影响到网店的经营网店的商品数量也不会像网下商店那样，生意大小常常被店面面积限制，只要经营者愿意，网店可以摆上成千上万种商品（4）网店的消费者范围是极广泛的网店开在互联网上，只要是上网的人群都有可能成为商品的浏览者与购买者，这个范围可以是全国的网民，甚至全球的网民只要网店的商品有特色，宣传得当、价格合理，经营得法，网店每天将会有不错的访问流量，大大增加销售机会，取得良好的销售收入。五、经营策略（1）吸引人的店名，吸引顾客的点击率网站建设初始，我们便非常重视品牌首先我们要为时尚生活用品取个符合当代年轻人口味、吸引人的店名，起名要注意几个原则：1）简洁通俗、琅琅上口。店名一定要简洁明了，通俗易懂且读起来要响亮畅达，琅琅上口，如果招牌用字生僻，读起来坳口，就不容易为浏览者熟记2）别具一格，独具特色，所以我们把生活用品店的名字定为“暖暖时尚用品”。（2）价格策略价格走中低档价格策略，在原料、包装、服务等方面力求尽善尽美，努力给客户最大限度的享受和心理满足，具体将采用两种定价策略：采用一元起拍的价格策略。采用这种策略一般适用于成本相对较低的无品牌服装以及那些已经过时了的品牌服装，或者积压了一段时间的服装规定竞价时间，买家要在竞价期限中自己在网上进行自由竞价采用一口价的价格策略。适用于高档品牌与部分中低档品牌生活用品不过采用这种策略，我们可按购买数量对顾客进行区别定价对于购买数量较少的顾客，采取尾数定价法，如定为34.9元人民币，主要满足消费者求廉心理；对于购买数量较多的顾客，采取整数定价法，如购买21件定为129元，价格中包含吉祥数字，目的是为了满足消费者求名心理。总体来看，我们的时尚生活用品的价格与同类网上时尚生活用品价格相比有较大幅度的降低，这一点，我们有价格竞争优势。（3）促销策略采用一些有效的促销策略，定期有折扣，或者赠送给予回头客一定的折扣，或者是购物满多少元，可以有礼物赠送，可以有折扣，可以免邮费等等配合活动，你要换上新的签名档，介绍活动，还要去其他地方发布这个“促销消息”，充分利用好每一个资源，来宣传网店（4）重视微店的“信用度”评价商品网上成交时，提供平台的网站将按商品成交价的比例收取一定的交易服务费，达成交易后，买卖双方都有义务为对方做信用评价，高信用度对于网店的经营至关重要，所有买家都会以信用度来选择是否买你的商品 （5）通过QQ空间、微信、微博发布网店促销信息，吸引消费者点击，提升网店人气。（6）额外赠送小礼品为了增加自己的良好的评价，可以事前不让买家知道，当他收到你寄出的货品和礼物的时候一定会很开心，礼物不在于是否贵重，而是一份心意不论您的买家以后还会不会继续购物，把他当做朋友，真心的面对定会有好的回报（7）服务要周到营销对于客户的基本思路是努力将潜在客户变为现实客户，将满意客户转变为忠诚的终身客户，而且往往一个客户的否定态度，企业的美誉度就可能为0，因此，微店的服务必须是一流的。在售后服务方面，由客户服务部负责采取以下几种方式： 打感谢电话或发E-MAIL进行友情提醒服务