商务环境期中论文(已修改).doc

The report of Business EnviromentName: Shao xiayuSCN: 20085878339ContentSummary1Introduction1Findings21.Outcome 1: identify the mission, objectives and responsibilities of an organization within its environment21.1.Identify the mission, values and key objectives of Lenovo and assess the influence of stakeholders21.2.Evaluate the extent to which Lenovoachieves the objectives of three stakeholders31.3.explain the responsibilities of Lenovo and strategies employed to meet them.72.Outcome 2: Investigate the economic, social and global environment in which organizations operate92.1.explain how economic systems attempt to allocate and make effective use of resources92.2.Discuss the impact of social welfare and industrial policy initiatives on organizations and the wider community112.3.Evaluate the impact of macro economic policy measures and the influence of the global economy on UK-based organizations and stakeholders123.Outcome 3: Investigate the behavior of organizations and the market environment143.1.explain how market structures in practice deviate from the model of perfect competition143.2.use a range of examples to illustrate the relationship between market forces and organizational responses153.3.Explain the behavior and competitive strategies employed by an organization and discuss the role of the Competition Commission and regulatory bodies164.Conclusion175.Reference18Summary Lenovos corporate positioning and corporate mission affected its stakeholders, Lenovo is how to achieve the interests of stakeholders demands with corporate values and mission. And Lenovo how to achieve the common development of the stakeholders.Introduction An enterprise in order to survive in the market, they must adapt to business environment. In this paper we will discuss the Lenovos business environment. Include identify the mission, objectives and responsibilities of the organization within its environment; investigate the economic, social and global environment in which organizations operate; investigate the behavior of organizations and the market environment.Findings 1. Outcome 1: identify the mission, objectives and responsibilities of an organization within its environment1.1. Identify the mission, values and key objectives of Lenovo and assess the influence of stakeholders Lenovo Background Lenovo Group was established in 1984 in Beijing, China, and today has grown into one of the world company. Lenovo Group in 1994, listed in Hong Kong (stock code 992). In the past quarter of a century, PC in the rapidly growing popularity around the world, changed the way people work and live, greatly improved productivity and social efficiency, in this history, Lenovo played a crucial role. As a global leader in PC industry, Lenovo to independent innovation and customer service philosophy, not only for 11 consecutive years to maintain a leading position in China, but also in China and Asia, composed of PC legend stunning. Lenovo will always be committed to developing, manufacturing and sales of the most reliable, safe-to-use technology products and high-quality professional services to help all global customers and partners to succeed. Lenovos ultimate goal is to improve the overall personal computer owners experience, while reducing total cost of ownership.Lenovos mission: to innovation and customer benefitCreat the worlds best and most innovative products.Treated the cost of innovation as the technological innovation.Make more people access to newer and better technology.The lowest total cost of ownership (TCO), higher efficiency.Lenovos core values Achievement customers - we are committed to each customers satisfaction and success. entrepreneurial innovation - we are in pursuit of customer and company are critical to innovation, while quickly and efficiently to promote its implementation. Integrity Integrity - We uphold the trust, honesty and the sense of responsibility, whether internal or external. multi-win-win situation - we are promoting mutual understanding and value diversity, taking a global perspective look at our culture.1.2. Evaluate the extent to which Lenovoachieves the objectives of three stakeholders CustomerEnterprises development is inseparable from the customers supports its enterprise products, customers can better achieve the interests of promoting the development of enterprises, the interests of customers with the lowest investment objective is to get the most satisfactory products, including product quality, price, after-sales service and so on, Lenovos first mission to create the worlds best and most innovative products a very good implementation of the customers requirements, the best and most innovative product is the customers interest demands, Lenovo mission the second, Treated the cost of innovation as the technological innovation and fourth the lowest total cost of ownership (TCO), greater operational efficiency, refers to the work product of the efforts to reduce the cost, cost reduction means lower prices, the price reduction is one of the clients interest demands, Lenovo language summary of the mission: To customers the best interests of innovation reflects the Lenovo customer-oriented, the clients interests first and realize a win-win business customers and to create the best products to meet customers.Lenovo is aware of the importance of enterprise customers, only then the first one on the business customer, which is Lenovos business through the fifteen years to create the myth of the most important one of the reasons.ShareholdersLenovos goal is to pursue the interests of shareholders benefits maximize and hope that enterprises bigger and stronger, in order to maximize the economic effects of the shareholders, a business bigger and stronger in order to bring economic effects, we need a group of loyal customer base, Customers buy more products in order to bring more economic effect, Lenovo in the enterprises mission to put customers first, but also to the clients to increase investment, good after-sales service and other related services to win customers a common praise, and establish a good corporate image, with a large number of loyal buyers, Lenovo sales increased year by year from its inception in 2008, a turnover of 16.4 billion U.S. dollars, Interests of the shareholders goals were achieved. Lenovos core values, where the fourth multiple win-win situation - we are promoting mutual understanding and value diversity, to look at our global vision of the culture. The realization of multi-win-win situation as the enterprises values to achieve a common goal of profitability as a business, Lenovo enterprise development created the myth of wealthy shareholders, but also the development of enterprises and write a myth of LegendSocial environmentEnterprise is an organizational form, is a part of society, enterprises as a part of society, its development is inseparable from the social. Lenovo well as a business to fulfill its social responsibility. In August 2008, as the IOC global partner, Lenovo for the Beijing Olympic Games 30000 provides computing equipment and 580 engineers to the team for the Beijing Olympic Games provides information technology, equipment and service support to protect the Olympic Games 17 days information system to run perfectly. Lenovo Olympic experience through digital cafes such as the Olympic Hall and the public to bring Hi-tech Olympics and the athletes a whole new experience comfortable and convenient information services, of the Olympic marketing program through the successful global dissemination of the Olympic spirit, create a Lenovo brand. Lenovo to superior products, innovative technology and high quality service has won unanimous praise from all walks of life in order to perfect the performance of the support of the success of the Beijing Olympic Games running smoothly. Lenovos commitment to become a responsible and active corporate citizen through their own long letter, and continuously improve their business, in order to contribute to social development. Lenovo convinced that business is an important part of the community and are committed to work together with staff and the local community to improve the quality of people work and live. In 2003 and 2005, Lenovo Chinas SARS prevention and control respectively to the Indian Ocean tsunami disaster in South Asia provided financial assistance in May 2008 in Wenchuan after the earthquake the first time, Lenovo donated 10 million yuan and the organization of employees donate blood. Lenovo also actively supports Chinas use of the development of sports and fitness, respectively, to the Chinese national womens soccer team, the Beijing 2008 Olympic Games Bid Committee and the Olympic torch Everest climbers provide funding and equipment support. Lenovos business did not forget its development is inseparable from the community, be mindful of the community, the return of socialLenovo in environmental protection has done a lot of contributions in May 2005, Lenovo Groups acquisition of IBM Personal Computing Division, serves as an innovative, international technology company. As the worlds personal computer (PC) market, the leader of a group, Lenovo is committed to research and development, production and marketing of technologically sophisticated, stable and reliable, excellent quality PC products and value-added while Lenovo also provides professional services to help customers around the world through a more Wisdom methods to improve productivity and competitiveness. Lenovo Group and IBM upholds a long tradition of environmental protection, Lenovo will be unshaken in the global implementation of environmental policies and environmental programs. Lenovo is committed to all business activities, environmental affairs, who are the first examples, and unswervingly carry forward the long tradition of protecting the environment. Lenovos full compliance with international norms, and implemented a series of volunteer programs at the same time, Lenovo is also determined to go further, always ready to seize the opportunities. As a new company, Lenovo actively exploring ways to vigorously carry out environmental protection work, and to integrate it into their business practice. Lenovos comprehensive long-term plan covering all aspects of the operation from the field to product design to recycling. Corporate strategies, policies and guidelines on corporate environmental responsibility has made the relevant provisions of. All the managers and ordinary employees, as well as Lenovos contractor, have an obligation to help the association to honor commitment to environmental protection.Staffemployees as internal staff, their overall level determines the overall level of development of enterprises, Lenovo Group is committed employees create and maintain a healthy and safe working environment. The Groups strategy, policies and guiding principles should support the staffs commitment to safety and health. Through education, prevention and control in order to achieve employee health and safety, enterprise innovation, efficiency and continuous improvement is essential. Lenovo to staff development and security as a prerequisite for the development of the company, recognizing the companys development is inseparable from the enterprise to pay employees, Lenovos core values, where Lenovo is also reflected to the right of staff responsibilities, Lenovos business development and also to improve standards of welfare for staff to achieve the interests of staff objectives, Lenovo also paid attention to safety of their staff in 2006, Lenovos global occupational safety and health institutions to focus on IBMs personal computer business by Lenovo of China and the Department of Prior to the implementation of the plan together as one to develop and implement a global association of occupational safety and health programs. In this process, Lenovo introduced on the 3rd company policy, employee occupational safety and health responsibility. On this basis, Lenovo is committed to provide employees with safe and healthy workplace. In order to support the achievement of these policy objectives, Lenovo has prepared for all over the world. Lenovo institutions Global Occupational Safety and Health Manual. In addition, Lenovo is building a number of occupational safety and health commissioner, as Lenovos manufacturing plant in China, local experts. Lenovo has begun a systematic manner with a variety of business activities related to safety and health matters of formal and informal review to track the progress of the project. Lenovo restaurant staff to conduct a health check on all the implementation of a formal audit of production facilities, and new large-scale properties for the construction safety and health review. Lenovo will consistently monitor their global occupational safety and health matters. Lenovo stakeholders SummaryLenovo stakeholders to achieve with each win, the requirements of stakeholders as the enterprises mission and core values, the interests of stakeholders in achieving the objectives of the case, but also to achieve the development goals of enterprises, Lenovos successful development is also reflected building a harmonious society, social background, achieve win-win situation, is a contemporary business model.1.3. explain the responsibilities of Lenovo and strategies employed to meet them.Lenovos Corporate Social ResponsibilityLenovo insist on integrity management, continuous learning and innovation, a positive commitment to the value chain partners, environmental and social responsibility; return on long-term interests of shareholders, there is no ceiling to the stage employees, achievements customers, and partners win-win situation, protect the environment, feedback community. To do good global corporate citizen, make the world a better place because of Lenovo! Lenovos basic principles: integrity of law-abiding - exercise self-discipline, integrity management, to comply with Lenovos business laws of the countries and regions, making the local citizens. Full participation - all of Lenovos corporate social responsibility is one of shared responsibilities, We need to view corporate social responsibility and the close integration of the business to make it in our consciousness, behavior and results to be reflected. Collaborative development - to enhance communication with stakeholders and cooperation, understanding and responding to their expectations and requirements, common to achieve sustainable development. Concerned that the global - as derived from the internationalization of Chinese enterprises attach importance to and actively concerned about global types of major social and environmental issues.Lenovos financial responsibilityLenovos shareholders and investors, the primary responsibility rests with the timely and accurate disclosure of operational and other important information, provide a reasonable return on investment and implement the basic principles of responsible investment, enterprise and healthy development of return on long-term interests of shareholders. To this end, Lenovo introduced the following basic policies: strict corporate governance, enhancing transparency; from long-term interests of shareholders for the shareholders and investors to provide a reasonable return on investment; in the business process to adhere to the philosophy and principles of responsible investment, will it be meet the relevant requirements of social responsibility as an important reference for decision-making.Lenovos environmental responsibilityLenovo is committed to all business activities, environmental affairs, who are the first examples. Corporate strategy, policies and guidelines have made the relevant provisions in support of Lenovo to become pioneer in environmental protection. All the managers and ordinary employees as well as in Lenovos place of work the contractor have an obligation to help the association to achieve the following objectives: through the reuse and recycling materials, purchasing recycled materials and use recyclable packaging and other materials, saving natural resources. R & D, production and sales of reusable, recycling or safe disposal of energy-saving environmentally friendly products.With no adverse effects on the environment R & D and production processes, minimizing waste, preventing air pollution, water pollution and other pollution, maximizing occupational safety and health, safety and responsible disposal of waste. In the business activities take action to improve energy efficiency energy-saving measures, where feasible, to give priority to renewable energy use. Personally and actively participate in environmental activities, to share pollution prevention science and technology, knowledge and methods.Lenovos social responsibility Lenovo set up a global occupational health and safety team, specifically responsible for establishing occupational health and safety policies, procedures and operating standards and supervise their implementation, is also responsible for the promotion of association and staff, contractors and other related contacts between the parties to consult in order to eliminate potential safety problems . Lenovo through the implementation of OHSAS18001 occupational health and safety management system to better manage health and safety risks. Lenovo is also business strategy, plans, assessments, and the products to consider employee health and safety requirements, focusing on implementing and improving processes and control links, to provide staff with appropriate health and safety training. In order to prevent occupational accidents, occupational diseases and disease. In