苹果CEO Tim Cook乔治华盛顿大学演 中英文对照.doc

Dr. Tim Cook: Hello GW.(APPLAUSE) Tim Cook: Thank you very much President Knapp for that kind intro. Alex, trustees, faculty and deans of the university, my fellow honorees, and especially you the class of 2015. Yes.(APPLAUSE) Tim Cook: Congratulations to you, to your family, to your friends that are attending todays ceremony. You made it. Its a privilege, a rare privilege of a lifetime to be with you today. And I think thank you enough for making me an honorary Colonial.(APPLAUSE) Tim Cook: Before I begin today, they asked me to make a standard announcement. Youve heard this before. About silencing your phones.(LAUGHTER) Tim Cook: Those of you with an iPhone, just place it in silent mode. If you dont have an iPhone, please pass it to the center aisle.(LAUGHTER) Tim Cook: Apple has a world-class recycling program.(APPLAUSE) Tim Cook: You know, this is really an amazing place. And for a lot of you, Im sure that being here in Washington, the very center of our democracy, was a big draw when you were choosing which school to go to. This place has a powerful pull. It was here that Dr. Martin Luther King challenged Americans to make real the promises of democracy, to make justice a reality for all of Gods children.And it was here that President Ronald Reagan called on us to believe in ourselves and to believe in our capacity to perform great deeds. Id like to start this morning by telling you about my first visit here. In the summer of 1977 yes, Im a little old I was 16 years old and living in Robertsdale, the small town in southern Alabama that I grew up in. At the end of my junior year of high school Id won essay contest sponsored by the National Rural Electric Association. I cant remember what the essay was about, what I do remember very clearly is writing it by hand, draft after draft after draft. Typewriters were very expensive and my family could not afford one.I was one of two kids from Baldwin County that was chosen to go to Washington along with hundreds of other kids across the country. Before we left, the Alabama delegation took a trip to our state capitol in Montgomery for a meeting with the governor. The governors name was George C. Wallace. The same George Wallace who in 1963 stood in the schoolhouse door at the University of Alabama to block African Americans from enrolling. Wallace embraced the evils of segregation. He pitted whites against blacks, the South against the North, the working class against the socalled elites. Meeting my governor was not an honor for me.My heroes in life were Dr. Martin Luther King, and Robert F. Kennedy, who had fought against the very things that Wallace stood for. Keep in mind, that I grew up, or, when I grew up, I grew up in a place that where King and Kennedy were not exactly held in high esteem. When I was a kid, the South was still coming to grips with its history. My textbooks even said the Civil War was about states rights. They barely mentioned slavery.So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that Id learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery. I found books in the public library that they probably didnt know they had. They all pointed to the fact that Wallace was wrong. That injustices like segregation had no place in our world. That equality is a right.(APPLAUSE) Tim Cook: As I said, I was only 16 when I met Governor Wallace, so I shook his hand as we were expected to do. But shaking his hand felt like a betrayal of my own beliefs. It felt wrong. Like I was selling a piece of my soul.From Montgomery we flew to Washington. It was the first time I had ever been on an airplane. In fact it was the first time that I traveled out of the South. On June 15, 1977, I was one of 900 high schoolers greeted by the new president, President Jimmy Carter on the south lawn of the White House, right there on the other side of the ellipse.I was one of the lucky ones, who got to shake his hand. Carter saw Baldwin County on my name tag that day and stopped to speak with me. He wanted to know how people were doing after the rash of storms that struck Alabama that year. Carter was kind and compassionate; he held the most powerful job in the world but he had not sacrificed any of his humanity. I felt proud that he was president. And I felt proud that he was from the South.In the space of a week, I had come face to face with two men who guaranteed themselves a place in history. They came from the same region. They were from the same political party. They were both governors of adjoining states. But they looked at the world in very different ways. It was clear to me, that one was right, and one was wrong. Wallace had built his political career by exploiting divisions between us. Carters message on the other hand, was that we are all bound together, every one of us. Each had made a journey that led them to the values that they lived by, but it wasnt just about their experiences or their circumstances, it had to come from within.My own journey in life was just beginning. I hadnt even applied for college yet at that point. For you graduates, the process of discovering yourself, of inventing yourself, of reinventing yourself is about to begin in earnest. Its about finding your values and committing to live by them. You have to find your North Star. And that means choices. Some are easy. Some are hard. And some will make you question everything.Twenty years after my visit to Washington, I met someone who made me question everything. Who upended all of my assumptions in the very best way. That was Steve Jobs.(APPLAUSE) Tim Cook: Steve had built a successful company. He had been sent away and he returned to find it in ruins. He didnt know it at the time, but he was about to dedicate the rest of his life to rescuing it, and leading it to heights greater than anyone could ever imagine. Anyone, that is, except for Steve. Most people have forgotten, but in 1997 and early 1998, Apple had been adrift for years. Rudderless. But Steve thought Apple could be great again. And he wanted to know if Id like to help.His vision for Apple was a company that turned powerful technology into tools that were easy to use, tools that would help people realize their dreams. And change the world for the better. I had studied to be an engineer and earned an M.B.A. I was trained to be pragmatic, a problem solver. Now I found myself sitting before and listening to this very animated 40something guy with visions of changing the world. It was not what I had expected. You see, when it came to my career, in 1998, I was also adrift. Rudderless.I knew who I was in my personal life, and I kept my eye on my North Star, my responsibility to do good for someone else, other than myself. But at work, well I always figured that work was work. Values had their place and, yes, there were things that I wanted to change about the world, but I thought I had to do that on my own time. Not in the office. Steve didnt see it that way. He was an idealist. And in that way he reminded me of how I felt as a teenager. In that first meeting he convinced me if we worked hard and made great products, we too could help change the world. And to my surprise, I was hooked. I took the job and changed my life. Its been 17 years and I have never once looked back.At Apple we believe the work should be more than just about improving your own self. Its about improving the lives of others as well. Our products do amazing things. And just as Steve envisioned, they empower people all over the world. People who are blind, and need information read to them because they cant see the screen. People for whom technology is a lifeline because they are isolated by distance or disability. People who witness injustice and want to expose it, and now they can because they have a camera in their pocket all the time.(APPLAUSE) Tim Cook: Our commitment goes beyond the products themselves to how theyre made. To our impact on the environment. To the role we play in demanding and promoting equality. And in improving education. We believe that a company that has values and acts on them can really change the world. And an individual can too. That can be you. That must be you. Graduates, your values matter. They are your North Star. And work takes on new meaning when you feel you are pointed in the right direction. Otherwise, its just a job, and life is too short for that. We need the best and brightest of your generation to lead in government and in business. In the science and in the arts. In journalism and in academia. There is honor in all of these pursuits.And there is opportunity to do work that is infused with moral purpose. You dont have to choose between doing good and doing well. Its a false choice, today more than ever.(APPLAUSE) Tim Cook: Your challenge is to find work that pays the rent, puts food on the table, and lets you do what is right and good and just.(APPLAUSE) Tim Cook: So find your North Star. Let it guide you in life, and work, and in your lifes work. Now, I suspect some of you arent buying this.(LAUGHTER) Tim Cook: I wont take it personally. Its no surprise that people are skeptical, especially here in Washington.(LAUGHTER) Tim Cook: Where these days youve got plenty of reason to be. And a healthy amount of skepticism is fine. Though too often in this town, it turns to cynicism. To the idea that no matter whos talking or what theyre saying, that their motives are questionable, their character is suspect, and if you search hard enough, you can prove that they are lying. Maybe thats just the world we live in. But graduates, this is your world to change.As I said, I am a proud son of the South. Its my home, and I will always love it. But for the last 17 years Ive built a life in Silicon Valley; its a special place. The kind of place where theres no problem that cant be solved. No matter how difficult or complex, thats part of its essential quality. A very sincere sort of optimism. Back in the 90s, Apple ran an advertising campaign we called “Think Different.” It was pretty simple. Every ad was a photograph of one of our heroes.People who had the audacity to challenge and change the way we all live. People like Gandhi and Jackie Robinson, Martha Graham and Albert Einstein, Amelia Earhart and Miles Davis. These people still inspire us. They remind us to live by our deepest values and reach for our highest aspirations. They make us believe that anything is possible. A friend of mine at Apple likes to say the best way to solve a problem is to walk into a room full of Apple engineers and proclaim, “this is impossible.”(LAUGHTER) Tim Cook: I can tell you, they will not accept that. And neither should you. So thats the one thing Id like to bring to you all the way from Cupertino, California. The idea that great progress is possible, whatever line of work you choose. There will always be cynics and critics on the sidelines tearing people down, and just as harmful are those people with good intentions who make no contribution at all. In his letter from the Birmingham jail, Dr. King wrote that our society needed to repent, not merely for the hateful words of the bad people, but for the appalling silence of the good people.(APPLAUSE) Tim Cook: The sidelines are not where you want to live your life. The world needs you in the arena. There are problems that need to be solved. Injustices that need to be ended. People that are still being persecuted, diseases still in need of cure. No matter what you do next, the world needs your energy. Your passion. Your impatience with progress. Dont shrink from risk. And tune out those critics and cynics. History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.(APPLAUSE) Tim Cook: Congratulations Class of 2015. Id like to take one photo of you, because this is the best view in the world.(LAUGHTER)(APPLAUSE) Tim Cook: And its a great one. Thank you very much.大家好!2015年的毕业生，恭喜大家，也恭喜所有参与这场典礼的各位的朋友、家人，你们做到了!今天很荣幸能有机会和大家在一起，也谢谢学校颁给我荣誉博士学位。在演讲之前，要求大家把手机调成静音。所以有iPhone的人，请调成静音模式。但如果你没有iPhone，请把它传到中间走道，Apple有个世界级的手机回收计划。(众人大笑)追求平等是一种权利你们知道的，这是一个令人惊讶的地方。对你们而言，华盛顿是民主中心，这可能是吸引你们选择学校的一个考虑。这里有强力的拉力，正是在这里，马丁路德 金博士挑战所有美国人，让民主的观念深入人心，实现民主公平。这里也是前总统里根号召大家相信自己的地方，让我们相信自己能够做出伟业。我想和你们分享我第一次造访这里的事情。那是1977年的夏天，当时我才16岁，你们可以听出我现在有点年纪了。我在南方亚拉巴马州的罗柏达尔小镇长大。高中时，我赢得一项论文大赛的奖项。我已经忘记论文是和什么主题有关，但我清楚记得论文是用手写的，当时打字机还很昂贵，是我的家庭所负担不起的。当时鲍德温有两个小孩被选中，我是其中之一，我们和其他得奖的小孩一同聚集到华盛顿。我们离开之前，阿拉巴马代表团带我们去蒙哥马利的州议会与州长会面。当时的州长是乔治华莱士(George C. Wallace)，他在1963年推动阻挡黑人申请入住大学宿舍，拥护种族隔离政策。他鼓励白人与黑人为敌，加深南方和北方的隔阂，增加劳工阶层和所谓菁英阶级的藩篱，因此见到州长对我而言并非一项荣誉。我心目中的英雄马丁路德金博士，以及美国前总统约翰肯尼迪，因为他们与州长华莱士坚信的种族对立价值奋斗。我成长的地方，身边多数人对马丁路德 金博士和肯尼迪都不太敬重。当我还是小孩的时候，美国南方仍想要控制这段历史，我小时候的历史课本，甚至宣称南北战争起因是和美国各州权益有关，却只字不提黑奴的权益。因此我发现对我自己而言，什么是对的、正确的，这是一段追寻的过程，部分信念来自从父母那里学到的道德意念或来自宗教信仰，但一部分是跟随自己的心去寻求想要的。我发现公共图书馆的书籍都指出华莱士的错误，他们可能不知道自己图书馆有这样的书吧!种族隔离这样不公平的事无法见容于世界任何地方，因为平等是一种权利。如我之前所说，我16岁时曾见过阿拉巴马州州长，也和他握了手，但和他握手让我觉得背叛了自己的信仰，我感觉不好，好像出卖了自己的灵魂。造访蒙哥马利之后，我们又前往华盛顿。那是我第一次搭飞机，事实上也是我第一次离开美国南方。1977年6月15日，我是900个获得与新总统会面机会的高中学生之一。总统吉米卡特在白宫南方草坪上迎接我们。我就是其中一位幸运儿，能够得到和他握手的机会。卡特看到我来自鲍德温，就停下来和我说话。他想知道阿拉巴马州的人们在遭受暴风雨袭击后如何应对。卡特人很好，有同情心。他从事着世界上最有权力的工作，但却未牺牲任何人性。我很高兴卡特是我们的总统，也很高兴他是来自南方。在那个星期之内，我会面了两位重要人物，他们都来自南方、同一个政党、都担任过州长，但他们看待世界的方式截然不同。对于我来说，显然一个是对的，一个是错的。华莱士借由分裂族群建立自己的政治事业，卡特则认为所有族群、所有人都应该平等。每个人都应该找到自己的价值，这不只和个人经验、成长背景有关，也和每个人内心深处有关。在那次拜访之后，我的人生旅程才正要开始，我当时甚至还没申请大学。对你们这些毕业生来说，追寻、发掘你自己、创造自己、重新发现自己另一面的旅程即将展开。你要找到自己的价值观，并忠于它们，就像找到你的北极星一样。那意味着你必须做出选择，有时候很容易，有时候却很难，有时候会让你质疑一切。乔布斯让我学会质疑一切在首次访问华盛顿20年后，我遇到了让我质疑一切的人，他用最好的方式结束了我所有的假设，他就是乔布斯。乔布斯创建了一个成功的公司，之后却被公司驱逐，当他再次回到苹果时发现苹果陷入困境。当时乔布斯还不知道，他会用自己的余生来挽救苹果，并带领公司走上任何人难以企及的高度。大部分的人都忘了，1997年和1998年初期，苹果就像漂流木一般，茫然没有目标。但乔布斯相信苹果可以比之前更好，并邀请我加入苹果。他对苹果的愿景是，将强大的技术转变成容易使用的工具，这些工具可帮助人们实现自己的梦想，让世界变得更好。我过去的理想是当一位工程师，并取得MBA学位，因此我被训练成一个务实的人，一个问题解决者。但当时我听到一个40多岁的人侃侃而谈改变世界的理想，这和我原先期待的不一样。因此1998年我进入苹果时，我也是很茫然、手足无措。我知道自己坚信什么，很在意自己的北极星(价值观)。我的责任就是为他人创造美好的东西。但我觉得工作就是工作，价值有它该存在的地方，是的，我想要改变世界，但认为应该要在我自己的时间做这件事，而不是在办公室里。然而乔布斯并不这么认为，他是个理想主义者，他唤起我青少年时期的感觉。第一次面谈时，他说服我