商务英语写作经典案例详解.doc

Part Two业务信函Chapter 1 资信调查函1. Consulting Letter 咨询函写作案例详解Dear Sir or Madam,The under-mentioned firm has recently asked if they could represent us in the marketing of our products in the United States as our sole agent:Delta Company, Ltd1258 Huston AvenueNew York,NY10051 It will be greatly appreciated if you could provide us some information about the financial and business standing of the above firm. Any information you give will be treated in strict confidence.Look forward to your early reply.Sincerely yours,Thomas以下公司想在美国市场做我公司的独家代理。如果贵公司能提供该公司的财务和商务资信，我司将不甚感激，贵司提供的所有资料将严格保密盼复2. Survey the New Opener from the Bark 向银行查询新客户资信情况写作案例详解Dear Sir or Madam, We have received an order for US80,000 worth of goods from Delta Co.Ltd,1258 Huston Avenue, New York, U.S.A., who has given your bank for reference. Could you please tell us if they are good for this amount? Are they trustworthy and reliable? We shall be most grateful for any information you give. Any advice you give us will be kept strictly confidential. We are also pleased to perform a similar service for you should the opportunity come. A stamped and addressed envelope has been included for your reply. Thank you in advance.Sincerely yours,Thomas我公司收到 DELTA 公司金额8万美元的订单，该公司提供贵银行作为资信证明人，请问能否告知该公司是否有支付该金额的能力？该该公司是否值得信赖？对贵公司提供的一切信息，我方将不甚感激所有贵行提供的信息将严格保密，如果贵行以后有相同的需求，我司将不遗余力 在此附上已付邮资的回邮信封以供贵方答复，先表感谢3. 向客户查询信用及经营情况 Inquiring New Customers Credit Information from Customers 写作案例详解Dear Mr. Smith: We have received an important order from Delta Co.Ltd,1258 Huston Avenue, New York, U.S.A., who has given us your name for reference. We would be much obliged if you could give us some information concerning their business status. Any information you give will be highly appreciated and kept in strict confidence. We shall be pleased to do the same if you should need our services at this end.Yours SincerelyThomas我司收到Delta 公司的一份大额订单，该公司提供贵方作为资信证明人，如果贵司能够提供该公司相关的资信信息，我方将不甚感激。 贵司提供的一切信息将严格保密，如果贵司后续有类似需求，我司将不遗余力4. 带附表的资信调查函 Credit Survey Letter with Attachment写作案例详解Dear Sir or Madam, We have received a sudden order from the Delta Company,Ltd,1258 Huston Avenue,New York,NY 10051,who gives us your name as a reference. We shall appreciate it if you will spend a couple of minutes informing us of your own experiences with the firm by answering the attached questionnaire and returning it to us in the enclosed envelope. Any information you may give us will be treated as strictly confidential.Thank you for your help. 我司突然收到Delta 公司的一份订单，该公司提供贵司作为资信证明人，如果您可以用几分钟的时间回答随信所附的问卷，并用所附回邮信封寄回，我方将不甚感激Very truly yours,Thomas(Attached Questionnaire)(1) How long have you been in business relations with the firm?year(s) month(s)(2) What credit limit have you placed on their account?USD (3) How promptly are terms met? (choose one of the following)Very promptly Fairly promptly Slowly (4) What amount is currently outstanding?USD 贵司与该公司有多久的商务往来？贵公司对Delta 公司的信用额度为多少？Delta公司履行合约条款的速度如何？以下人选其一Delta 公司目前未付清账款有多少？5. 资信调查有利回函 Favorable Letter of Credit Information写作案例详解Dear Thomas, In reply to your inquiry of March 16th,the firm you inquired about enjoys the fullest respect and unquestionable confidence in the business world. They have always provided in-time delivery, moderate prices and superior quality. I am sure that if you open an account with them, you will find them most straightforward people. Personally, I should have no hesitation in according them a credit of US dollars. However, this is without obligation on my part. Hope this will help you in making a decision.Sincerely yours,就你方3月16日的来函，我方答复如下，你方所查询的公司在商界受人尊敬，信用毋庸置疑。该公司送货及时，价格适中，质量卓越，如果你方与其建立业务关系，会发现他们真诚坦率，我个人认为，给予他们3000万美元的信用额度，但是我方对此不担此责任希望这一信息可以帮助你做出决定6. 资信调查不利回函 Unfavorable Letter of Credit Information写作案例详解Dear Thomas, We have received your letter of August 8th,concerning the credit standing of Delta in New York. In the past three years, the company has experienced a serious difficulty in finance and delayed in executing their normal payment. It seems to us that the companys difficulties are due to bad management and in particular to overtrading. Therefore, we would advise you to pay most careful attention to any business relations with them. However, this is our personal opinion and we wish you would make further inquiries on your part.Yours sincerely我方收到贵司8月8日的来函，资讯Delta 公司在美国纽约的信用状况。现答复如下：在过去的三年中，该公司出现严重的财务问题，导致拖延付款，我们认为该公司的困难在于经营不善，贸易过度。所以，建议贵司在于该公司建立贸易往来的时候务必谨慎。以上仅为个人意见，希望贵方做进一步调查。7. 表明无法提供确切意见而致歉写作案例详解Dear Thomas, We regret our inability to let you know any information concerning the firm in question in your letter of June 6. It is true that we had business with them several years ago,but the amount of business was not so large as to supply any responsible opinion on its business capability and credit standing. Please make further status inquiries from other inquiry agencies.Truly yours很遗憾我方无法提供给您6月6日来函问询的公司资信情况。我方确实在几年前跟该公司有过生意往来，但是数额不大，无法作为其商务能力和资信情况的证明请向其他有关公司做出资信查询8. 请求老客户作为资信证人 Asking for Credit Information from Old Customers 写作案例详解Dear Charlie， Thank you for your letter of August 2,telling us that the equipment you bought from us is running well. As you know,in our line of business,clients always shop around and look for references before they order. Would you please use your experience with us as a reference when our future clients call you? Thank you for your kind words in advance.Look forward to our future cooperation.Best,谢谢贵司8月2日来函告知从我司买回的设备运转良好。如贵方所知，我们这个行业的客户在下订单之前都会四处询问，查询资信，如果今后有客户和贵公司联系，请问您是否可以以贵司和我公司的合作经历为我公司提供证明9. 要求对方提供资信资料 Asking for Credit Information写作案例详解Dear Mr.Bean, Thanks for your order and inquiry on August 1st. Our company has been dealing with electronic equipment for over 20 years. We are confident in offering what you need and providing you the best service. Since it is the first time we contact,we would be highly appreciated if you could supply either the usual trade references,or the name of a bank to which we may refer. We are also glad to provide you the same if needed. We sincerely hope this will be the beginning of a long and pleasant business cooperation. We shall do our best to make it so.Sincerely yours,Thomas感谢您8月1日来电垂询，我司从事电子设备行业已逾20年，我司有信心能提供给贵司想要的产品和最好的服务Thanks for your order and inquire on August 1ST,our company has been dealing with electronic equipment for over 20 years, we are confident in offering what you need and providing you the best service因此次是贵我双方第一次接触，如果贵司能提供一家公司或银行做资信证明，将不甚感激。如果贵司有相同的需求，我司很愿意提供Since it is our first time to contact, we would be very appreciate that if you can supply either the usual trade references,or the name of a bank to which we may refer. We are also glad to provide you the same if needed希望此次合作是我们双方长期愉快合作的良好开端，为此，我司将会尽我所能We sincerely hope this will be the beginning of a long and pleasant business cooperationSincerely yoursThomas10. 同意资信要求 Accepting the consulting requirement写作案例详解Dear ThomasThanks for your reply of August 2nd.Concerning your request,we refer you to Falcon Machine Tools Co.,Ltd.,Shanghai and The Chase Bank of New York,who will be pleased to give you the information about our financial standing and creditability of business.If there is any other information we can provide,we would be happy to do so.Sincerely yours,谢谢你8月2日的回信，鉴于你的要求，我司提供-作为我司的资信证明人，该公司会将会提供给贵司我司的财政状况及商业信誉如果还有其他信息需要提供的，我司将全力配合Thanks for you reply on August 2nd. Concerning your request ,we refer you to Falcon Machine Tools Co.,Ltd ,shanghai and The Chase Bank of New York,who will be please to give you the information about our financial standing and creditability of businessIf there is any other information we can provide, we would be happy to do so.Chapter 2 前期准备 1. Business Survey业务调查business survey business survey business survey 写作案例详解Dear Sirs, We have learned from Smith and Company of Birmingham that you manufacture a range of high-fashion handbags in a variety of leathers. We operate a quality retail business and although our sales volume is not large,we obtain high prices for our goods. Would you please send me a copy of your handbag catalogue with details of your prices and payment terms? We would find it most helpful if you could also supply samples of the various skins from which the handbags are made.Yours faithfully, 从伯明翰. 斯密斯一家公司获悉贵司生产了一系列款式新颖的皮革手提包。本公司经营高档零售业务，虽然销售量不多，但是货品属优质高档。 现恳请惠寄货品目录，价格表和付款方式细则。此外，如蒙各类皮革样板，不胜感激。2. Credit Information Letter咨询信写作案例详解Dear Mr.Jones: We understand from your information posted on A that you are in the market for textiles.We would like to take this opportunity to introduce our company and products,with the hope that we may work with Bright Ideas Imports in the future. We are a joint venture specializing in the manufacture and export of textiles.We have enclosed our catalog,which introduces our company in detail and covers the main products we supply at present.You may also visit our online company introduction at Http:/ which includes our latest product line. Should any of these items be of interest to you,please let us know.We will be happy to give you a quotation upon receipt of your detailed requirements.We look forward to receiving your enquiries soon.Sincerely,John Roberts从贵方在阿里巴巴网站上发布的信息我们了解到你们有意购买纺织品，我们希望借此机会介绍我们公司和产品，以期未来能够与亮点进口公司合作。我们是专营制造和出口纺织品的合资公司。随信附寄产品目录，详细介绍我们公司，包括我们目前提供的主要产品。您也可以访问Http:/ ，访问我们的网上公司，了解我们最新的产品。如果您对以上任何一项感兴趣，请告知我们。我们会很高兴在接到您详细要求之后为您报价。我们期待早日收到您的询价We have learned your information posted on A that you are in the market for textiles. We would like to take this opportunity to introduce our company and products ,3. Wishes for Relation Establishment表达建立业务关系的意愿 写作案例详解Dear Thomas Murphy:Thank your for your letter of the 16th of this month.We shall be glad to enter into business relations with your company. In compliance with your request, we are sending you,under separate cover,our latest catalogue and price list covering our export range. Payment should be made by irrevocable and confirmed letter of credit. Should you wish to place an order,please telex or fax us.Yours sincerely,4 Accepting and Declining Business Relation Establishment接受/拒绝建立业务关系 写作案例详解Dear Mr.Sutherland, We were very pleased to receive your letter of March 26 placing a large order with us. Before we can send the goods,we must ask you for the usual references,one from your bank and one from another firm from whom you have bought goods.We would be glad if you would let us have the names and addresses as soon as possible so that we may write to them.These references will,of course,be treated as private and confidential. We look forward to hearing from you again soon.Yours sincerelyJoe WilsonChapter 3 建立商务关系1. Establishment of Business Relation建立商务关系写作案例详解Dear Sirs, A few days ago we had the opportunity to see a display of your products at the Chengdu International Trade Centre，and we were most impressed with their quality and low prices We should like to offer you our services as a trading firm，and would mention that we have excellent connections in the trade and are fully experienced with the import business for this type of product In addition，we operate our own advertising agency，and we can use the latest marketing procedures quite efficentlyYou can be sure of increasing your turnover considerably if you would allow us to promote sales of your products throughout ChinaWe look forward to hearing from youSincerely yours，Liyun Liu2. Resume Relation with Old Customers与过去有贸易往来的公司恢复联系 写作案例详解Dear Thomas Moore: We understand from our trade contacts that your company has reestablished itself in Beirut and is once again trading successfully in your region.We would like to extend our congratulations and offer our very best wishes for your continued success.Before the war in Lebanon,our companies were involved in a large volume of trade in our textiles.We see from our records that you were among our best long-term customers.We very much hope that we can resume our mutually beneficial relationship now that peace has returned to Lebanon.Since we last traded,our lines have changed beyond recognition.While they reflect current European taste in fabrics,some of our designs are specifically targeted at the Middle Eastern market.As an initial step,I enclose our illustrated catalogue for your perusal.Should you wish to receive samples for closer inspection,we will be very happy to forward them.We look forward to hearing from you.Yours sincerely,David Parker3. Seek for Business Partners寻求合作伙伴写作案例详解Dear Sirs, Shanghais rapidly developing manufacturer of Electric Home Products,“Shun Fa”offers you an ideal business opportunity. Years of research and development have earned our company a foremost position in electrical engineering in the East of China.A vast number of applicable patents have helped stimulate our development program over the past several years.Our main lines of products include: TV,portable computer,MP3,MP4,car radio,car stereo,medical instruments,electronic industrial instruments,etc. For information concerning our financial position,credit standing and trade reputations,please refer to the Bank of China,which we have engaged a business relationship with for several years.We are a medium-sized company but we are growing fast and we would like you to be a fort of our future!Shun Fa Electric Co.,Ltd.22 Zhong Yuan Road,Shanghai,ChinaWang HuiGeneral Manager4. Contact Letters between Importers and Exporters进口商与出口商/出口商与进口商的联络信 写作案例详解Dear Sirs, Your firm has been recommended to us by John Morris&Co.,with whom we have done business for many years. We specialize in the exportation of Chinese chemicals and pharmaceuticals,which have enjoyed great popularity in world market.We enclose a copy of our catalogue for your reference and hope that you would contact us if any item is interesting to you.We hope you will give us an early reply.Yours faithfully,John Edison Chapter 4业务接触1. Asking for /Sending Samples or information索取/寄送样品或资料 写作案例详解Gentleman: We are glad to note from your letter of the 1st March that you,as exporters of Chinese Cotton Piece Goods,are willing to establish direct business relations with us.This happens to coincide with our desire. At present,we are interested in Printing Shirting and shall be pleased if you will kindly send us by airmail catalogues,sample books,and all necessary information regarding Printed Shirting,so as to acquaint us with the material and workmanship of your supplies. Should your price be found competitive and delivery date acceptable,we intend to place a large order with you. Your early reply will be highly appreciated.Yours faithfully, David Parker2. Acting as Agents担任代理(请求，同意和拒绝)写作案例详解Dear Sirs, Thank you for your letter of 12 April proposing a sole agency for our office machines.Having examined our long and mutually beneficial collaboration,we would be very pleased to entrust you with the sole agency for Bahrain. From our records,we are pleased to note that you have two service engineers who took training courses at our Milan factory.The sole agency will naturally be contingent on your maintaining qualified after sales staff. We have drawn up a draft agreement that is enclosed.Please examine the detailed terms and conditions and let us know whether they meet with your approval. On a personal note,I must say that I am delighted that we are probably going to strengthen our relationship.I have very pleasant memories of my last visit to Bahrain when you entertained me so delightfully.I look forward to reciprocating on your next visit to Milan.Sincerely yours,(Signature)3. Requiring/ Agreeing Trial Sales要求/同意试销写作案例详解Dear Sirs, Some of our customers have recently expressed interest in your“Golden Deer”bicycles and enquired about their quality. Provided quality and price are satisfactory there are prospects of good sales here,but before placing an order we should be pleased if you would send us,on fourteen days approval,a selection of mens,womens and childrens bicycles.Any of the items unsold at the end of the period,and which we decide not to keep as stock,would be returned at our expense.Yours faithfully,(signature)Chapter 5 价格谈判1. Buyers Inquiry买方询盘写作案例详解Dear Sir or Madam We learned from our common business partner JIAFU Ltd.that your company is one the major exporters of cashmere products in Australia. We are a leading dealer in high-quality textiles in mainland China and are very much interested in importing your goods especially mens cashmere sweater. We would appreciate your sending us catalogues,sample books or even samples if possible.Please give us detailed information on CIF Dalian Prices,terms of payment and discount you would allow on purchases of quantities of no less than 10,000 pieces. We hope this will be a good start for a long and profitable business relation.Sincerely yours,Mr.Jim Li2. Sellers Offer买方发盘写作案例详解Dear Mr.Li, We welcome your inquiry dated June 16th and thank you for your interest in our mens cashmere sweater. In accordance with the instruction given in your last letter,we hereby enclose our illustrated catalogue and price list giving the details you asked for.Also by separate post,we are sending you some samples.We are confi