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Mobile networks are experiencing a revolution of broadband access and IP transmission Broadband access results in the personalization of end users and the diversification of services IP transmission causes services to be deeply packaged posing a challenge to in depth service analysis In the process of network reform and evolution due to the personalization of users and diversification of services there are different quality requirements on different users different services one user s different services and the same service of different users thereby posing an unprecedented challenge to operators operation and maintenance No longer does maintenance focus on single pieces of network equipment nor is network optimization oriented merely towards single network element KPI Rather it is necessary to pay attention to QoE and KQI according to users requirements on KQI and the requirements of services on network quality In this about face process how do we make QoE and KQI visual and assessable How do we quickly spot and address QoE and KQI problems How do we manage QoE and KQI like network element KPI SmartCare solution gives you a complete answer SmartCare for Your Network By Hou Yuzhou Trends JUNE 2011 ISSUE 29 09 10 related to services Different service types and service offerings generate different network loads How to identify service types deeply analyze service offerings restrict services involving high input and offering low output encourage services involving low input and offering high output and conduct lean management will become another challenge facing operators Value Care of SmartCare Solution In response to the challenges facing operators in broadband access IP transmission SmartCare solution establishes an overall evaluation system for data KQI and QoE Utilizing the solution not only can operators quickly locate and solve KQI problems they can also proactively spot and quickly address potential user complaints and conduct customized differentiated user management and lean management Not only does it integrate Huawei s KQI management platform for E2E monitoring and analysis of KQI and QoE SmartCare combines professional consulting integration evaluation and optimization services to help operators cope with challenges in overall KQI management faced in the development of broadband based IP based mobile networks quickly locate and solve KQI problems and conduct differentiated user management and lean management thereby occupying the high ground in future fierce competition Making E2E Network KQI Visual With the modeling of KQI evaluation system for different types of services and the associated modeling of objective KQI and subjective QoE at the core gather E2E signaling data from users to wireless access to transmission to core networks and target networks on Huawei s KQI management platform and conduct normalized database management and analysis On such basis help customers make overall E2E KQI visual through flexible report customization and geographic customization Make KQI of different types of data services visual Make different users QoE of different services visual In depth Service Analysis Quick Service Failure Locating Huawei s KQI management platform can implement multi vendor E2E network equipment including wireless core network bearer network addressing the long business chain of mobile broadband service and the difficulty of locating faults across vendors Apart from voice service CS packet service PS multimedia service IMS and even cloud computing and CDN can also be introduced in the platform gradually Through Huawei s KQI management platform information on the IP bearer network is acquired in real time and deeply analyzed to the database in the shared layer including topology information on the core network and bearer network service path information on bearer equipment bandwidth traffic information and bearer network KQI information This addresses analysis difficulty caused by deep service packaging After addressing E2E multi vendor equipment and deep service packaging help customers quickly locate and address KQI problems through Huawei s knowledge system for KQI problem locating and solving KQI problem locating based on different service types Quick KQI problem solving based on user position Active Care Differentiated User Management In differentiated user management we focus on two types of users VIP users They are important support for operators revenue By guaranteeing VIP users KQI and proactively showing concern for their QoE operators can boost VIP users satisfaction and loyalty and avoid the negative impact of the churn of key customers on their revenue VAP users They are a main source of pressure in network operation and maintenance By quickly identify VAP users locating and solving their KQI problems and proactively showing concern for their QoE operators can ease the pressure in network operation and maintenance and avoid the negative impact of the churn of key customers on their network brands Huawei SmartCare solution helps customers conduct differentiated management of VIP users and VAP users Real time KQI monitoring of VIP users Real time monitoring of VAP users Quick KQI problem solving for VIP VAP users SmartCare solution can provide KQI assurance in VIP areas With regard to regional KQI assurance for major events like the Olympic Games and the World Cup eliminate KQI problems at the venues and in surrounding areas in advance through user KQI and active detection based on QoE Intelligent Pipes Detailed Data Analysis With the widespread use of broadband and the diversification of services operators still gain revenue mainly by leasing their networks and their revenue has not increased along with the sharp rise in network loads If anything increased network loads pose unprecedented pressure to network operation and maintenance and network investment Huawei SmartCare solution helps identify service types and deeply analyze service offerings Before considerable profits are generated it helps operators restrict services involving high input and offering low output encourage ser

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