商务英语BEC教案.doc

商务英语BEC教案Unit one teamwork课堂时间分布: 总100分钟;课堂任务: 听力练习; 词汇掌握; 阅读技巧; 口语练习.课堂重点: 听力, 阅读Lead-in:n Question: talk about your experience of being a member of a team and your role?n Brainstorm: what kind of person makes and breaks a team?Reading comprehension:Words and vocabulariesn Take over: 董事长死后, 他的长子将接管他的公司.n Turnover: 公司的员工流动性太大对公司的发展无益; BMW今天上半年的营业额达到18个亿n Approach:要解决这个问题必须试试不同的方案n Export/importn Accountable/liablen Come up with: 想了一个晚上, 他终于想到一个绝妙的主意n Throw light on:阐明, 使明白. 作为一个经济学家, 他能够解释这个问题.n Accommodation: 贵公司会给员工提供住宿吗?阅读理解题型一: 少对多: A B 1 C 2 D 3 E 4 F GMultiple-choice questions and completing sentence stems for 450-550 word stem:Method: 1, identify the whereabouts of first half of the sentence. Then look for the closest one from all the choices 2, read the whole sentence once, check whether the meaning makes sense or not.Arranging a coursen Scan for specific questions.l Scan as quickly as possible and answer the questions.l New words: profile; product launch; alternatively; asap.n Approaches available for team building?n Other things to be considered about when building a teamcommunicationVarious methods of communication:l External: faxes, letters, emails, phone callsl Internal: memos, notes, emails, faxes, phone callsListening practice: listening techniques?Exercises:n 1, oral practice: making arrangements. Refer to P10n 2, exam practice: cloze and deleting extra word. Refer to P17&18l Conclude the techniques after you finish the exercisesUnit two: Entertaining your clientEntertaining a client课堂时间分布: 总100分钟;课堂任务: 听力练习; 词汇掌握; 阅读技巧; 口语练习.课堂重点: 听力, 阅读, 口语n Brainstorm question: 20l How would you entertain your friend/sister or brother/client?l Ways are: _, _, _.l Watch the videoUnit 2b: corporate hospitality 40n Decide for each what kind of entertainment you will offer?n Words and vocabularies:l Fact-finding mission;l PAl MDl stopoverReading comprehension: how to entertain?n 1, read for specific information: multiple choice questions and complete sentence stems, P24n 2, oral practice: summaries what are does and what are donts in business entertainment?Listening practice P21n Techniques of business English listening: grasp the key words.l Task; first time listening write down the key words of each conversation.Scanning and writing practice: P2526 40n Scanning practice: finish exercises 2,3.n Writing practice: finish the writing task on P26. accept the invitationAccept the invitation: Dear Ms Goddard With reference to your letter of November 3, I am writing to thank you for your kind invitation. I would be very pleased to accept your invitation to visit Oxford and see Trackplus production facilities. I would also be interested in meeting your colleagues at head office, the design team in particular. I should also be delighted to accept your offer of arranging for me to see a play in West End. Unfortunately, due to a business trip abroad, I am unable to come to England at the end of November as you suggested. However, as I feel it is important that we meet before Christmas, I would be grateful if you could tell me if the second week of December would be suitable for you? I look forward to hearing from you again. Yours sincerelyExercises:n 1, oral: go through the topics on P22 and prepare for the monologuen 2, exam practice: 阅读理解第二,第三种新题型l Matching sentences with texts;l Sentence gap-fillingl Summarize techniques after you finish them.Unit 3 ordering goods and cash flow课堂时间分布: 总100分钟;课堂任务: 听力练习; 熟悉金融和贸易方面一些基本词汇; 口语练习.课堂重点: 听力, 阅读, 口语 Definition: inflow and outflow. Inflow refers to all the money which is coming into the company; while outflow the opposite Briefly what inflows and outflows one company has? Words and terms: Down payment Total sales price Early settlement discount Labor costs Wages Outstanding balance Finance Interest Which are inflows & outflows? Case study: Finish the balance sheet for Quick Computer according to the given passage. Discussion: how to improve cash flow? Words and vocabularies Down payment: 付了头款，我就一文不名了。 Bill: 这些书我现在不能付款, 事後给我寄帐单来好吗? Remainder:他在乡村度过余生。 这天剩下的时间我们到各处观光. Outstanding: not yet done, solved, or paid他们将于下月初付完欠款. Finance: 该项目由政府提供资金. How are you going to finance a new house? Discussion: how to improve cash flow? Offer strict credit terms Ask for loose credit terms for yourself. Ask for proper term of payment. If manufacturer, ask for term of payment cash with order; if buyer, ask for cash on delivery. Ask for down payment. And offer early settlement discount. Ask for penalty charges for late payment Be saving in overheads like on power, illumination, etc. Ask for financial help from bank Listening practice: good suggestions on cash flow problems: P37, listen and answer the questions Reading and writing practice: Reading practice: exercise on P31. scanning for specific information. Writing practice: Tips: six C. complete, correct, courteous, clear, concise To be clear: layout, paragraph, connectors, sentences, order of points Now refer to these rules, rewrite the letter on P32. Dear Korinna Re: order for Faci314739 and Cristi315227 skirts Thank you for your fax concerning the above skirts. I discussed the problems regarding the two skirts with Mr. Hubner during his trip to Italy. The skirt made by Faci has a slit at the bottom, which might make it difficult if the customers wanted to change the length of the skirt. We therefore agreed that the vendor would have to supply the skirt in two different lengths. Mr. Hubner also thought it might be better to leave the two different lengths of the Cristi skirt. The skirt has a special knitting technique; as a result, it might be difficult if the customer wanted to shorten it. When Mr. Hubner left Italy, I thought we had sorted the problems out. I was therefore surprised by your fax canceling the other sizes. Please let me know if you definitely want to cancel the other length skirts. As for reducing the total quantity, I will wait for confirmation of the information about lengths before I contact the vendors. Thanks and best regards. Listening practice: Discussing changes: write down the function sentences on P33. 小作文Writing technique: case on P34 Tips: Writing points are listed for the candidate. Make sure to cover them all. Some details are given and some are to be invented. Task fulfillment is more important than accuracy. Need not be concerned about layout. Invent a sentence pattern for each bullet point. Example: Dear Antonella Thank you for your fax. In answer to your queries, I can confirm that the measurements charts do not need changing and all knitted skirts will now be produced in a standard length. We would like to propose a delivery date of 30 June. Does that suit you? Best regards More practice: You are the training manager of a company which has won a large export order. You have been asked to organize foreign language training for some of your staff. Write a memo of 40-50 words to staff: explaining why the courses are necessary saying which members of staff should attend announcing when the courses will start Unit 4a: Brand power课堂时间分布: 总100分钟;课堂任务: 听力练习; 课堂展示课堂重点: 听力, 阅读 Question one: what brands do the following goods remind you of? Selling points: Why do you prefer these brands?Reading comprehension: banking on a brand Brand diversification; brand extension; brand stretching; 品牌延伸 brand enhancing 品牌提升 brand identification 品牌识别 brand image 品牌形象 brand leader 领导品牌，畅销品牌 brand loyalty 品牌忠诚，对品牌的信赖感 brand-making 创品牌 brand name 品牌名称 brand preference 品牌偏好 Diversify: 使多样化, 兼营,多种经营. 有些出版社目前正兼营软件. 摆在公司面前的道路不难选择: 要麽进行多种经营, 要麽破产. Bank on 别指望去野餐时会有个好天气。 Analyst 我们花钱请财务分析家不是让他们当事後诸葛亮! Saturate 使饱和, 浸透; 我们躺在沙滩上, 沐浴在阳光里. Prospect 不过，分析家们对该公司的前景表示悲观。他们怀疑债权人是否允许该公司完完整整继续存在。 Subsidiary; mortgage; take over; deposit; interest rate; margin; boost; Repossess取回 收复. 我得到法庭认可重新拥有这笔财产。 Incentive没有奖励，他们工作就不太努力。 Loyalty scheme 会员方案 bonus points 积分点 Add up to. 合计, 说明. 这些事实我看不说明任何问题。 Listening practice: Techniques to predict and grasp the key words.4b. PR Task: know the difference between PR and marketing. 1, work on companys image; work on products image; 2, relationship with the public: Create a good impression of the company; Convince the customers to buy the products. 3, name more or give example? They have to work closely with each other. Listening practice on P47, 48 and finish the exercises. Oral practice: name one position, then describe responsibilities. Eg. For a PA, his responsibilities are checking correspondences everyday, filing documents, see to bosss schedules etc. Unit six: Reporting results课堂时间分布: 总100分钟;课堂任务: 用POWERPOINT做报告技巧; 口语练习.课堂重点: 听力, 阅读, 口语Case: environmental reportsReporting results Discussion: What elements are used to measure a companys performance? Suggested answer: profit; balance sheet; share price; reputation; sales volume; dividend; customer loyalty How to describe line graphs? Make a list of the following: Words to indicate changes or state; Words to describe degree of changes; Words to indicate causes and results;How many have you got? Changes: rise, drop, collapse, peak, level off; stay even; recover; shoot up; fall; go up; improve; fluctuate; progress; increase/decrease Describe: slightly; dramatically; largely; constantly; steady; incredible; much Causes and results : due to; because (of); lead to; with; since; for; though; despite; thereforePractice describing the line graph: Output (million)Listening practice Check out the words used by referring to the line graph and finish the next half.Reading comprehension Find the sentence coinciding with the paragraphs above. Tips: Matching between words and words or words and phrases. Matching between sentence with sentence. Presentation: Topic: how to make our campus environment better Note: environment is a big word here. You can illuminate the topic from living condition, or physical environment, or teaching environment Do the presentation with PPTUnit eight Business ExpensesBusiness travel课堂时间分布: 总200分钟;课堂任务: 听力练习; 口语练习.课堂重点: 听力, 阅读, 口语Business expenses What expenses do people incur on a (business) trip? Important term: claim sheet/expenses claim sheet/claim Discussion: read the three cases and state your opinion. Listening practice: claim sheet Check out: what are usual items on a claim sheet.Reading and listening Reading comprehension: scan as quickly as possible, and answer the questions. Listening practice: find out key words for each choice Writing exercise on P110. Memo writing as homework.Business travel Business travel typically involves what places and what deeds? Airport; hotel; sightseeingSample one: at the airport Listen to five short conversation and decide where they take place Conversation one: Conversation two: Conversation three; Conversation four: Conversation five:Check your answers Inquiry desk/information; booking office; check-in counter; security check; Customslisten to the dialogue at the check-in counter and fill in the blanks: Seat: _ Pieces of luggage to check: _ Luggage weight: _ Luggage allowance: _ Excessive luggage charge: _ Boarding gate: _ Boarding time: _Listening and speaking Listen to the sample dialogue and remem