商务英语2.doc

I wonder if you are able to offer market exclusivity for all of China? 选择一项：A. Id love to go to the supermarket with you if I have the time.B. Im not surprised to hear that about the huge market in China.C.Thank you for your interest in representing our product.Sometimes itover half the total time spent on a research problem.选择一项：A. takes upB. takes offC. takes on.二、阅读理解：阅读下面的短文，根据文章内容进行判断，正确选“T”错误选“F”。Principles of MarketingMarketing is the part of your business where money is made. In order to succeed in business, the following two principles of marketing should be kept in mind.First, customers are the mainstay of any business. Attracting customers to a business makes the difference between succeeding and failing. Therefore, the business needs to direct all activities towards satisfying the customers needs. If customers are satisfied, there is a chance that they will be retained for a long time and possibly permanently. Undoubtedly they are likely to talk to other potential customers.Another principle for a business is that profitable sales volume is more important than maximum sales volume. The profitable sales volume is the volume of sales that actually will earn a business the most profit. And the maximum sales volume simply refers to the biggest sum of retail sales. Since the aim of most businesses is to make as much profit as possible, businesses value profits more than the volume of sales. A large volume of sales may result in a low profit margin, therefore, it is important for marketers to focus on their profitable sales volume.Decide if each of the following statement is TRUE (T) or FALSE (F).1. In order to succeed in business, three principles of marketing should be kept in mind.回答2. If customers are satisfied, they will be likely to encourage more people to buy the products or services.回答3. The profitable sales volume is the volume of sales that will bring a business profit.回答4. The maximum sales volume refers to the biggest sum of retail sales.回答5. Profitable sales volume is as important as the maximum sales volume.回答 It will take at least three weeks.选择一项：A. How soon will you finish our TV commercial?B. When will you finish our TV commercial？C. How long have you finished our TV commercial？The Smart Color Laser Copier is comparableprofessional editing.选择一项：A. toB. onC. at二、阅读理解：阅读下面的短文，根据文章内容进行判断，正确写“T”错误写“F”。 Product advertising is an important part of marketing. It aims at increasing sales by making a product or service known to a wider audience, and by emphasizing its positive qualities. A company can advertise in various ways, depending on how much it wishes to spend. There are different media for advertising including television, radio, newspapers, magazines, the Internet and direct mail. The design and organization of advertising campaigns is usually the job of an advertising agency. A good advertising program tells potential customers why they need the product, how it is used and the benefits derived from its use. A successful program also tells the consumer how the product is better than similar offerings by competitors. Corporate advertising is not directly concerned with increasing the sales of a particular product or service, but more with the brand image and reputation a company wants to present to the general public or within an industry. Corporate advertising comes in three different types: image advertising, opinion advertising and investment advertising. Image advertising attempts to promote the importance of a company. Opinion advertising presents the impression of doing a public service by addressing the importance of a company. Investment advertising is designed to attract potential investors.Decide if each of the following statement is TRUE (T) or FALSE (F).1. Generally, an advertising agency is responsible for designing and organizing a products advertisement.回答2. It is not necessary to consider the budget of an advertisement in choosing a media for advertising.回答3. According to the text, there are three types of media used in advertising.回答4. Product advertising is different from corporate advertising.回答5. This passage is mainly about the history of advertising.回答反馈解析：1. 这是一道细节题。一般对于细节题，我们需要查找信息所对应的句子或者句群。此题信息对应文章第一段的第五句话，即“广告宣传的设计和运作通常是由广告公司来完成的”，所以选T。2. 这是一道推断题。首先这道题根据常理可以判断是错误的，其次从文章第一段的第三句话里我们可以得知，公司在广告上的投入决定了选择何种广告方式，因此我们可以做出判断，一个公司在选择广告的媒体手段上是有必要考虑其广告的预算，所以选F。3. 这是一道细节题。此题对应文章第一段里的第四句话，文章中列举了常见的六种广告媒体，不只有三种，所以选F。4. 这是一道推断题。文章第二段的第一句话已经告知读者product advertising和corporate advertising两者之间的差异所在，所以选T。5. 这是一道主旨题。本题询问这篇短文的中心思想，文章共有两段，分别介绍了product advertising和corporate advertising，所以文章大意不是关于广告的来历，所以选F。 Once a week.选择一项：A. How soon will your department finish the meeting?B. How often does your department hold a meeting?C. How long will the department meeting last？反馈你的回答不正确解析：本题考核“确定时刻”的交际用语。how soon, how often, how long都可译作“多久”，但how long用来提问“一段时间的长短”；how soon用来提问“过多少时间（就能）”；how often用来提问某事发生的频率、时间间隔；根据答语“每周一次”，答案应该是B。 We would like to get in with the fall publication, if possible.选择一项：A. How much do you plan to spend on advertisement?B. Which edition would you like your advertisement to appear in?C. What do you want to say about your products in the advertisement?反馈你的回答不正确解析：本题考核“询问意向”的交际用语。根据答语“如果可能，我们想要在秋季版上刊登”，推测问句在询问刊登广告刊的时间或刊次。选项A是询问广告的费用；选B Our advertising rates aresize and location.选择一项：A. depended onB. put onC. based on反馈你的回答不正确译文：我们的广告收费是基于版面大小和位置来决定的。解析：短语depend on意为“依而定”；put on意为“穿上”；based on意为“基于”。根据语境，应在选项A和C中做出判断，由于depend on不使用被动语态，所以答案是C。Remember we want to create a forward-looking image _ increase the awareness of our brand.选择一项：A. as well asB. butC. so二、翻译：从以下A、B、C三个选项中选出与英文最适合的中文翻译。1. Our advertising agency will just have to come up with a theme for the advertisement by tomorrow.回答A. 明天之前我们广告公司将会索取广告的主题。B. 明天之前我们广告公司将会收到广告的主题。C. 明天之前我们广告公司将会拿出广告的主题。2. Product advertising aims at increasing sales by making a product known to a wider audience.回答A. 产品广告旨在通过广泛宣传其产品来提高销售。B. 产品广告提高了销售，从而让广大消费者了解了产品。C. 产品广告在增长销售的同时也把产品推荐给了消费者。3. A good advertising program tells potential customers the benefits derived from the use of products.回答A. 一个好的广告方案告诉潜在的客户从产品使用中能有哪些受益。B. 一个好的广告方案告诉潜在的客户如何使用产品。C. 一个好的广告方案将自己使用产品的受益告诉了潜在的客户。4. You can use either your own designers or a team of designers in our agency.回答A. 您可以同时采用您自己的设计师和我们公司的设计团队。B. 您可以采用您自己的设计师，或者采用我们公司的设计团队。C. 您不应采用您自己的设计师，而应采用我们公司的设计团队。5. Opinion advertising presents the impression of doing a public service by addressing the importance of a company.回答A. 舆论广告展示公司重要形象，履行公共事务。B. 舆论广告强调公司地址的重要性，展示高大形象。C. 舆论广告通过强调公司在公共服务中的重要性来展示公司形象。反馈解析：1. 这是一个包含将来时的简单句，动词短语come up with意为“拿出，提出”，所以答案是C。2.这是一个由by引导方式状语的简单句，谓语aim at意为“旨在，针对”，make sth. done表示“使某事被做”，audience意为“观众，听众”，这里指代“消费者”，所以答案是A。3. 这是一个由tell引导双宾语的简单句，potential customers是间接宾语，the benefits是直接宾语，被过去分词短语derived from the use of products所修饰，be derived from意为“从得到”，所以答案是A。4.这是一个包含either.or的简单句，eitheror意为“或者或者”，表示两者之一，连接句子中两个并列的成分，所以答案是B。5.选c Once a week.选择一项：A. How soon will your department finish the meeting?B. How often does your department hold a meeting?C. How long will the department meeting last？反馈你的回答不正确解析：本题考核“确定时刻”的交际用语。how soon, how often, how long都可译作“多久”，但how long用来提问“一段时间的长短”；how soon用来提问“过多少时间（就能）”；how often用来提问某事发生的频率、时间间隔；根据答语“每周一次”，答案应该是B Im planning to go to Canada for further study.选择一项：A. Why are you going to resign your current job?B. When do you intend to resign your current job?C. What is your intention after resigning your current job?反馈你的回答不正确解析：本题考核“询问意向”的交际用语。选项A是询问辞职的原因，选项B是询问辞职的时间，选项C是询问是辞职以后的打算。根据答语“准备去加拿大进修”，确定这里是询问辞职以后的打算，所以答案是C。This isFocus Advertising Agency. How may I help you? 选择一项：A. Excuse me, Id like to buy a pair of sports shoes.B. Hi, there. Im glad to introduce myself to you.C. I need some information on the advertising rates of your magazines.反馈你的回答不正确解析：本题考核“表达需求”的交际用语。How may I help you? What can I do for you? 等句式常用于服务性行业，询问对方“是否需要帮助”；答语一般使用I need/Id like to等句型表达需求。根据第一说话人包含的信息，确定这是一家广告公司，所以答案是C。It will take at least two weeks just to get the storyboard _.选择一项：A. write upB. writing upYou want to know about the value added tax, dont you? C. written up反馈你的回答不正确译文：完成广告的分镜脚本需要至少两周的时间。解析：短语get sth. done表示“使某事被做，请别人做某事”，其中done是过去分词，作宾语补足语，类似的表达还有have/make sth. done，因此正确答案是C。Need we fill in the application form? 选择一项：A. Yes, you must.B. Yes, you need.C. Yes, you do.二、阅读理解：阅读下面的短文，根据文章内容进行判断，正确选“T”错误选“F”。Personal Income Tax Rate (monthly)(Valid from Sept. 1, 2011)bracketgradingtax rate (%) (TR)simple coefficient (SC)1less than 1,5003021,500-4,5001010534,500-9,0002055549,000-35,000251005535,000-55,000302755655,000-80,0003555057Over 80,0004513505Note: Tax=(income -3500)*TR-SC The above chart shows individual income tax in China. The tax free threshold is 3,500 RMB per month. The tax rates are divided into 7 brackets. The lowest rate is 3% for income between 3,501 and 5,000, while the highest rate is 45% for income over 80,000. Therefore, the higher our income is, the more tax we should pay. Tax, which can be used in public services such as education, road construction, public health and so on, is very important to our country. As we all know, tax makes up a great part of our countrys revenue, and the development of our country depends on it. From what has been discussed above, we can see that it is everyones legal duty to pay tax because taxes contribute to the country and create benefits for everyone. Those who try to evade taxation are sure to be punished. In short, paying tax is our responsibility to society.Decide if each of the following statements is TRUE (T) or FALSE (F).1. The purpose of the passage is to help people know the tips how to pay less tax.回答2. According to the chart, if a persons monthly is 3600 yuan, he/she doesnt need to pay tax.回答3. How much income tax a person pays each month depends on how much his/her income is.回答4. The underlined word “evade” in the last paragraph means increase.回答5. Personal income taxes are included in a governments revenue.回答In most cases, it is the total income received.选择一项：A. What does taxable income refer to?B. Why do you want to know taxable income?C. When do you start to learn taxable income?Mobile banking functions nearly _ telephone banking.选择一项：A. the same asB. as same asC. as the same_ our income is, _tax we should pay.C. The higher, the moreTax,_canbeusedinpublicservices,isveryimportanttoourcountry.选择一项：A. whichB. thatC. what1. The tax rates are divided into 7 brackets.回答A. 税率包含了7个括号。B. 税率可以分为7个等级。C. 税率被分为7种类型。5. If you prefer, however, you can still file your taxes the old-fashioned way without spending a dime.回答A. 如果你选择的话，当然，你也可以用老办法报税，一个子儿也不用花。B. 不过，你也可以自己选择不花钱的过时方法，记录自己的纳税档案。C. 然而，如果你愿意，你仍然可以用老旧方式来报税，而且也不用花一分钱。Great! Maybe from now on, I should try to buy goods online. 选择一项：A. I think you need to be a little bit slower.B. Thats all right. Whatever!C. Why not? Go ahead. Just give it a try.反馈你的回答不正确解析：本题考核“表示赞同”的交际用语。第一说话人决定尝试网上购物，第二说话人表示鼓励，所以答案是C。I think we can use two or more kinds of media together in an advertising campaign. 选择一项：A. Its true. Two is always better than one.B. Thats quite right. We can attract more people.C. Its great idea. We need to put in more money then.反馈你的回答不正确解析：本题考核“表示赞同”的交际用语。第一说话人提出建议或看法，答语应该表示自己的意见，是赞同还是不赞同，所以答案是B。Morning, Daniel. Today Id like to discuss the promotional events of our products with you. 选择一项：A. Hi, I agree with what you have just said.B. Good morning, Kevin. Nice to meet you, too.C. Ok. I think we should draw up a thorough plan, first.反馈你的回答不正确解析：本题考核“打算和意愿”的交际用语。当第一说话人提出讨论议题，第二说话人用should提出相应，所以答案是C。In my opinion, the first thingis what tools we should use. (考点：不定式结构的用法)选择一项：A. to be discussedB. discussedC. discussing反馈你的回答不正确译文：在我看来，首先需要讨论的事情就是我们应该使用什么样的工具。解析：to be discussed是不定式短语，做the first thing的后置定语。不定式短语通常作后置定语，修饰前面的名词或代词，常常表示将来的、未完成的事情，所以答案是A。Consumers cant digest too much information on a web page, resultinglow rates of return.选择一项：A. withB. inC. at反馈你的回答不正确译文：顾客可能无法消化网页上的过多信息，从而导致广告回报率低的现象。解析：动词词组result in意为“导致，引起，以为结局”；resulting in是分词短语，在句中作状语，表示结果，所以答案是B。Development of Online Marketing With the introduction of the Internet, there came many changes to the way a company might carry out a marketing strategy. About ten years ago, we shopped only at local stores in the market place using cash. Now a new world has been opened up to people around the globe through the World Wide Web. We are able to browse the fanciest shops in the world from home, “virtually” that is. The technology of secure transactions on the Web has greatly improved and the rush to buy from online shops has demonstrated a growing consumer acceptance of online marketing. Increasingly, online marketing is no longer just an option. It is a necessity. Online marketing is an electronically-based industry. In short, it refers to the conducting of business through the Internet. It is a way of buying and selling goods and services, and negotiating trade through digital communications. Online marketing allows businesses to reach a wider market while cutting costs, saving time and eliminating tons of paperwork. Most online retailers ask the customers to pay with a credit card. Regular buyers are issued electronic or digital signatures which are protected by passwords, enabling them to transact business securely via Internet. Online marketing is still in its early stages, as problems such as how to deal with credit card fraud on the Internet still have to be dealt with. But its future looks rosy. With the development of computer technology, e-commerce will inevitably become a “must” in our everyday lives. There is no doubt e-commerce has come of age.1. _ changed the way a company might carry out a marketing strategy over the past 10 years.回答A. The InternetB. Local storesC. The consumers2. What does “virtually” mean in Paragraph One?回答A. In reality.B. By means of a computer.C. Safely.3. Which of the following advantages of online marketing is not mentioned?回答A. Reach a wider market while cutting costsB. Save time and eliminate paperworkC. Increasing trust between traders and buyers.4. What problems are still outstanding in online shopping?回答A. Cutting costs.B. Credit card fraud on the Internet.C. Eliminating paperwork.5. Which is the authors attitude towards online shopping?回答A. Our shopping was only done at local stores on the high street, using cash.B. Online marketing refers to the conducting of business through the Internet.C. Undoubtedly the era of e-commerce has arrived.反馈解析：1. 这是一道细节题。短文第一段话提到“随着互联网的引进，公司实施的营销策略也发生了许多的变化”，而且全文都在讨论网络营销对于消费者的影响，所以此处选择A。2. 这是一道推断题。根据上文“现在我们在家就可以浏览世界上最时尚的商店”，推测virtually的意思，当然是“虚拟地”浏览商店，因此选择B。3. 这是一道细节题。第三段的第一句话提及“网络营销的优势包括了扩大市场覆盖率、减少开支、节省时间和办公纸张”，但是没有说明网络营销会增加卖方与买方之间的信任，因此选C。4. 这是一道细节题。根据第四段话的内容，网上购物的存在的主要问题是“网络诈骗”，因此选择B。5. 这是一道主旨题。在三个选项中，A选项表述的是十年前购物的条件和状况，B选项为网络营销的概念，两个选项的内容过于片面，只有C选项能够概括全文的大意，即“毋庸置疑，电子商务的时代已经到来。”因此，选择C。Uh, I think online shopping is very time-consuming. 选择一项：A. Why do you want to wait and shop in a long line?B. I somewhat agree with you, but not completely.C. Thank you for your time to be with me for the weekend.As you know, Im not quite familiar with how to shop online.Its a piece of cake! Ill show you how to do it. 选择一项：A. First of all, you should find a good e-commerce site.B. Next, add the items in your shopping cart and place the order.C. Then compare the prices and features of the goods you like.反馈你的回答不正确解析：本题考核“描述过程”的交际用语。根据上文，此处应该描述网上购物的第一个步骤，所以答案是A。I think we can use two or more kinds of media together in an advertising campaign. 选择一项：A. Its true. Two is always better than one.B. Thats quite right. We can attract more people.C. Its great idea. We need to put in more money then.反馈你的回答正确解析：本题考核“表示赞同”的交际用语。第一说话人提出建议或看法，答语应该表示自己的意见，是赞同还是不赞同，所以答案是B。It can be aimedindividuals with select surfing behavior.选择一项：A. toB. inC. at反馈你的回答不正确译文：网络广告能够针对具有选择性浏览行为的个人。解析：动词aim与介词at形成固定搭配，意为“以为目标”，所以答案应该选C。I know personal selling is also a very effective tool for building _buyers confidence.选择一项：A. toB. upC. with反馈你的回答正确译文：我知道个人营销也是一种建立买家信心的有效工具。解析：动词build 与副词up形成固定搭配，意思是“逐步建立，增进”，所以答案是B。二、翻译：从以下A、B、C三个选项中选出与英文最适合的中文翻译。1. Actually, I have been thinking about online shopping for a long time.回答A. 事实上，很久以前我就已经考虑过网上购物了。B. 事实上，我一直考虑网上购物已有很长时间了。C. 事实上，我正在考虑长时间网上购物。2. Increasingly, online marketing is no longer just an option. It is a necessity.回答A. 网络营销愈来愈不再只是一个选择。它是一种必然。B. 网络营销不久是一个选择。它是必然的选择。C. 网络营销不仅是日益的选择。它是必然的需要。3. Online shops give us the opportunity to shop 24/7.回答A. 网上购物为我们提供了去24-7商店购物的机会。B. 网上商店为我们提供了7天24小时的购物