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LinkedInonCampus HowLinkedInCanHelpCareerServicesProfessionalsandYourStudents Agenda LinkedIn101HowLinkedInHelpsYouHowLinkedInHelpsYourStudentsQuestions HowtoAskaQuestion Typeyourquestionintothe Q A boxPresenterwillanswerselectedquestionsattheendofthewebinar Ifyourquestionisnotanswered askitonLinkedIn MeetLindsey I LinkedIn101 HowLinkedInWorks YourFriends Friends YourFriends YourFriends Friends Friends WhoUsesLinkedIn 150million professionalsOver150industries2million companiesExecutivesfromeveryFortune500firm60 000 collegeanduniversityalumnigroups56 outsidetheU S II HowLinkedInHelpsYou LinkedInBenefitsforCareerServicesProfessionals BuildandenhanceyourownprofessionalbrandEnhancethebrandandservicesofyourcareercenterAttractmoreorganizationstorecruityourstudentsandalumniFindanswerstoquestionsandshareresourceswithcolleagues 1 1 BuildandEnhanceYourOwnProfessionalBrand LiveDemoofLinkedInProfile AddLinkedIntoYourEmailSignature JaneDoeDirector NationalUniversityCareerCenterPh 800 555 1234Fax 800 555 5678Jane Doe National eduConnectwithmeonLinkedIn 2 EnhancetheBrandandServicesofYourCareerCenter BenefitsofLinkedInGroups EnhancebrandIncreasecommunicationConnectalumni studentsListmanagement LiveDemoofLinkedInGroup BestPractice 1 MarketYourLinkedInGroup BestPractice 2 MarketYourLinkedInGroup BestPractice 3 SetUpa Welcome Template BestPractice 4 ConnectStudentsandAlumni 3 AttractMoreOrganizationstoRecruitYourStudentsandAlumni IhaveusedLinkedInextensivelytoresearchwhereouralumniareworkingandtosolicittheirassistance Additionally IhavesharedlistsofalumnigeneratedthroughLinkedInwithemployerswewanttovisitcampus I vefoundemployerstobeimpressedbythebreadthanddepthofinformationthatIhavegainedfromusingLinkedIn MarkPresnell PhD Director JohnsHopkinsCareerCenter LiveDemoofLinkedInIntroduction 4 FindAnswerstoQuestionsandShareResourceswithColleagues SomeRecommendedGroups SHRM SocietyforHumanResourceManagement ERE netLiberalArtsCareerNetworkAlumniCareerServicesNetworkEntry LevelJobsandInternshipsCollegeRecruitingCentralCollegeCareerExpert InvitationtoJoin CareerServicesProfessionals Group III HowLinkedInHelpsYourStudentsHelpThemselves LinkedInBenefitsforStudentsandAlumni BuildaprofessionalonlinepresenceConnectinameaningfulwaywithalumniandother warm contactsResearchcompaniesandindustriesExploreopportunitieswithorganizationsthatdon trecruitoncampusLearnprofessionalnetworkingetiquette 1 BuildaProfessionalOnlinePresence It snolongerenoughtosimplyhaveasolidresume Studentsnowneedaprofessionalonlinepresence HollyPaul USRecruitingLeaderPricewaterhouseCoopers AddSectionstoEnhanceStudentProfiles AddSectionstoEnhanceStudentProfiles AddSectionstoEnhanceStudentProfiles AddSectionstoEnhanceStudentProfiles GreatAppforCreativeStudents The5GoldenRulesofStudentLinkedInProfiles ProfessionalphotoofstudentaloneHeadlinewithareaofstudyand orcareerambitionsKeyword richsummarythatincludestypeofpositionsstudentisseekingInclusionofvolunteeractivities internshipsandextracurricularsRecommendationsfromprofessors advisors internships 2 ConnectinaMeaningfulWaywithAlumniandOther Warm Contacts 3 ResearchCompanies Industries LiveDemoofLinkedInCompanyPage 4 ExploreOpportunitieswithOrganizationsthatDon tRecruitonCampus 5 LearnProfessionalNetworkingEtiquette www brandeis edu hiatt students networking BEFORE AFTER WheredoIstart CallstoAction Completea

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