彭山县城市调研及项目建议报告

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Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine sToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 一 、 城市发展状况 1、 地理、交通概况 彭山县位于成都的南部，与成都的新津、双流两县相连，距成都48 公里，距离双流国际机场 30 公里；同时位于眉山的北部，距眉山市区 18 公里。 彭山已经形成了以县城为中心的全县公路网络，并与省道 103 线、成乐高速公路、成雅高速公路、成昆铁路相接。 2、环境概况 彭山属于亚热带湿润气候区，气候温和，雨量充沛。县境内水资源特别丰富，河流主要有岷江及其支流 府河、南河，另有天然溪沟80 余条，包括毛河、金鱼寺河、龙溪河等。 历史文化载体有以宣 扬彭祖长寿文化为主的仙女山，和世界茶文化发源地武阳茶肆，汉代以忠诚为人称道的张纲和晋代孝子李密。彭山因此而有“忠孝之邦，寿星之乡”的美誉。 3、历史人文概况 彭山历史悠久，公元前 316 年设置郡县，人文自然景观相当丰富，Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine sToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 其中汉张纲晋的“忠孝”文化和古代长寿老人彭祖的长寿文化为人们所推崇。另外，还有省级风景名胜区彭祖山；有高僧辈出的象耳寺；有李白读书台和范镇读书台遗迹，历代文人墨客多有题留诗作；有集中大量崖墓出土文物的“汉崖墓博物馆”；有集观光、游览、休闲、娱乐为一体的仙女湖；有中国道教开山祖师王乔、张道陵潜心 修炼的北平观；有川西坝子第一洞之誉的“香山仙洞”，洞内钟乳石景观美不胜收。 二 、 彭山县经济环境分析 1、经济环境总体概况 2009年实现农村经济总收入 48.8885亿元，国内生产总值 58.1957万 元，同比增长 15.1%。一、二、三产业比重 分别为：第一产业 95199万元，同比增长 4.6%；第二产业 321119 万元，同比增长 20%；第三产业为 165639 万元，同比增长 12.7%。人均国内生产总值达 17992 元，增加 985 元。 Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine sToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 2、人口状况 彭山县辖 9 镇 9 乡，总人口 33 万，其中农业人口 23 万，非农业人口 10 万。在人口产业结构划分中，农业人口占了绝对比重。 3、消费水平 彭山县 2009 年社会消费品零售总额为 16.975 亿元，比上年涨幅达到 18.7。同时， 2009 年人均社会消费品零售额为 5248 元 /人。 4、经济收入 2009 年彭山县在岗职工年平均工资为 17698 元 /人；可支配收入为 12780 元 /人。 农民人均收入为 3247 元 /人 。 5、储蓄 2009 年彭山县城乡居民储蓄存款为 61.1833 亿元。 小结 成都的城市空间向南向北发展给为彭山的经济发展提供了良好的发展机遇。成都平原城镇密集区空间发展将以成都 中心城市为核心，沿交通走廊形成南北伸展的带状格局。彭山作为眉山地区最靠近成都Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine sToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 平原经济圈层核心的地区，在北进南拓规划中处于南北向轴线连接地带，为向南拓展眉山、乐山和雅安的枢纽。 彭山总体经济发展水平不高，人口总量少，人均收入较少，整体消费能力较低。 2009 年，彭山县 GDP 实现 58.1957 亿元，总人口 33万，其中农业人口 23 万，非农业人口 10 万。在人口产业机构划分中，农业人口占了总人口的 71%，是一个以农业人口为主的县城。人均消费品零售额不足成都的 1/3。 发挥长寿和忠孝文化的特色优势，打造健康产业 是彭山加快城市化的重要途径之一。彭山作为距离成都 1 小时经济圈范围内的中小城市，其城市化战略目标不是大城市化，而是小城市特色化，即剥离或转移不必要的功能而突出自己的特色，在整个城市组群的价值链上找准位置，才能更好与成都的 现代田园 城市发展对接。 Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine sToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 三、 彭山县房地产市场现状 彭山房地产市场的供应现状： 1） 2009 年彭山县房地产 投资总额为 14.8511 亿元，同比增长 222.57%。全年累计销售 11.37609 亿元。其中，第四季度为 3.3127 亿元。 2）目前市场上 项目总体量 在 15 万平方米左右，市场均价为 2600 元 /平方米。 3）建筑形态主要以多层为主， 建筑结构以砖混为主， 占供应量的 100%左右，有少量的别墅和花园洋房产品提供。 4）供应上主要以四房和三房为主，其中两房占 30%，三房占 40%，四房占 20%，其他为 10%。 彭山房地产市场的需求状况： 1） 2009 年商品房销售面积达到 12.64 万平方米，基本与竣工面积持平，可以看出供需相对稳定。主要以个人购买为主。 2） 购买人群为彭山县城有稳定收入的购房者（如政府部门、电信公司、供水、供电部门上班族），当地生意人及周边乡镇上有稳定收Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine sToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 入人士（政府部门、老师等）。 3） 从市场供应来看， 两房和三房的需求量较大，占到整个需求量的70%，四房为 20%，有一定高端产品的消费需求。 4） 绝大多数居民选择多层住宅， 由于目前市场开发的水品影响， 很少的居民 了解高 层住宅，高层和小高层的需求量 有一定市场空间 。 5） 选择的面积主要集中在 75 平方米至 90 平方米 以及 100 平方米至150 平方米 之间。 彭山房地产市场总体评价： 1）当地市场开发尚处于初级阶段 受地理位置、经济水平和人口状况等多方面因素的影响，彭山县的房地产市场尚未形成一定的规模和热潮，仍处于市场开发的初级阶段。目前，交通设 施和各种生活配套主要集中在老城区，因此开发主要集中在老城区及其附近。楼盘规模不大，品质较低，其购买人群主要来自当地，受其购买能力的限制，市场开发主要是以中低档住宅为主，中高档市场开发尚处于初级状态。当前，购买人群主要以解决自身居住需求为主，相对的投资行为较基础，这也主要是受Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL 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单、现场楼书、户外广告为主，包装形式单一，包装效果较差，从侧面反映出当地的竞争环境还未真正形成。 3）趋势预测 随着土地制度的逐步完善，土地的价格将更加透明化，加上土地的稀缺性，土地价格将持续上涨，从而造成房地产的价格上 涨。另外，Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine sToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 由于大量面积的上市供应，而居民的消费能力在短时间内难以有较大的增长，将造成房屋的相对供过于求的情况。因此，在一段时间内，房价将稳中有升，但涨幅不大。 综述：综合分析彭山县的经济环境状况、整体市场和其房地产发展现状，依靠本地市场支撑本项目的可能性非常小，风险也很大。因此， 我司 将项目的眼光放在成都 以及其他区域 市场，让其成为本项目的主要消费市场。 四、 周边市场 类比 成都各郊县的固定资产投入的力度保持了逐年稳定增长的势头，其中双流、龙泉的投入力度在郊县中居前列，使得城市居民居住郊县化在这些典型郊县得 以体现，这与政府向东、向南发展的政策带动不无关系。 1） 成都郊县土地供应状况 Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine sToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 成都市各郊县目前开发土地供应比较 各区域土地供应比重龙泉32.45%青城山14.30%双流10.02%温江25.39%华阳10.50%高新区7.34%2）各郊县住宅开发供应情况 成都市各郊县住宅开发供应情况对比 各个区域供应情况（单位：万方）89.0348.795.0347.5148.173.649.873.8106.4127.8150.724.70 100 200 300 400高新区华阳龙泉青城山双流温江已推建面规划建面温江和龙泉的规划体量巨大，但是当前面市的体量所占比例较小，这两个区域的后继供应体量可能更多的来自已面市项目的后期开发； Selection.ParagraphFormat.LineSpacingL 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Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 3）各郊区销售情况分析 各郊区供销体量对比 各个区域销售情况（单位：万方）49.8127.824.773.8106.4150.7110.997.237.915.355.083.00 50 100 150 200高新区华阳龙泉青城山双流温江销售建面已推建面近郊区如双流、华阳、高新西区的销售率较高；其中，远郊区青城山，其楼盘的目标客户群庞大，销售周期日渐缩短，加之某些楼盘销售尤为突出，使其总体销售率巨幅增长。 青 城山板块 基本情况 青城山位于成都平原西北边缘，隶属于都江堰市， 气候温和，空气清新，冬无严寒，夏无酷暑 。该地交通方便，距离成都市区 68 公里，Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine sToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 由成灌高速贯穿。该地旅游资源丰富，与都江堰一同均为世界文化遗产地，主要有道教文化、 朝阳洞 、 上清宫 等旅游胜地。 市场特征 近几年，都江堰房城区地产市场得到迅猛的发展，商品住宅的开发不断增长， 尤以 5.12 汶川大地震后， 楼价也不断地上升， 从市场跟踪来看，其平均价格从 2001 年的 800 元 /平方米到现今的 4500 元 /平方米以上，市场的涨幅是相当大的，而同时由于自然资源的稀缺性，其房地产 市场呈现较好的发展态势。 该地区项目定位主要以度假和养老相结合的方式，更多的倾向于度假为主。 其住宅市场的主力客户群大多来自成都地区，占到 45%，四川省内其它地区占到 25%与其他区域由较大区别的是有 30的人群来自全国各地，包括港澳台地区。 通过我司的调查分析，购买人群 45%通过商报了解信息， 30%的人通过房交会，10%通过车身广告获取信息。 青城山别墅的价格在 4500 元 /平方米 以上 ，多层在 3000 元 /平方米 左右； 区域别墅的销售率达到 66%左右，普通住宅的销售率达到 75%以上。 青城山片区的常住人 口入住率较其它区域低，只有 35%左右，一些高端产品不Selection.ParagraphFormat.LineSpacingL inesToPoints(2) 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50满意或基本满意现在的生活，其他居民认为当地生活和娱乐配套较差，生活不方便；或者物管不到位，社区内部较为杂乱；或者因为当地气候原因，大部分常驻居民受蚊虫滋扰，容易患各种风湿性疾病。 前景预测 目前，为了 5.12.灾后重建 ，政府已明文土地的供应 的加强 ，由于土地资源 丰富 ，其房地产市场的发展将收到很大 提高 ， 并且 成为郊区市场的 主力市场，但并非 主流 市场 。另外青城山作为世界遗产的自然资源，具有较大的稀缺性，在较长的一段时 间内，其房价有很大的攀升空间。 龙泉板块 基本情况 龙泉驿区位于成都市东郊，是成都市九区之一，是成都市城市向Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL 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inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine sToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 市场趋势 龙泉以其良好的自然景观、独特的坡地风貌、完善的外部交通网络正在成为郊区楼盘购买者的新宠， 再结合成都市向东发展工业、商业中心的契机，房地产市场将逐步成熟。目前，住宅项目较多，与住宅配套的公共、娱乐设施和商业形态的物业缺乏，在今后几年内，商业和生活配套将逐步完善。随着国家级经济技术开发区的发展，当地郊区盘将更加受市场青睐。 新津板块 基本情况 新津地处成都平原南部边缘，素有“成都南大门”之称。幅员 330平方公里，辖 11 镇 5 乡，总人口 29.20 万人，距离成都 38 公里，交通便利，成雅、成乐高速公路穿境而过，辖区内有大小景点 20 余处，主要有纯阳观、老君庙、斑竹林、梨花溪等。 市场特征 Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine sToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 新津的房地产开 发从 2002 年开始呈上升趋势，究其原因主要是成都郊区楼盘的持续叫座，在某种程度上刺激了其房地产的开发。但同时，与其他几个郊县区域相比，新津在距离、景观和城市建设上均无明显优势，其房地产开发的规模也一直处于尴尬的局面，价位上也明显低于其他区域。 市场趋势 新津板块经过近 2-3 年的发展，已初显规模，但从其整个的市场现有供应量和土地交易量来说，同其他板块相比，存在较大差距，其在将来的发展当中，仍将受到一定的地域限制，供应以中高档住宅为主，建筑形态主要为多层和花园洋房，针对人群以中老年人为主，从整个发展趋势来看， 发展较为缓慢，很难与其他区域产生较大威胁。 项目所在区域房地产开发未来趋势预测 彭山地区房地产开发现今仍处于满足本地市场住宅需求的层面Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm 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aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 上，随着郊区化生活方式逐步普遍化之后，巨大的市场需求将极大的拉动郊区市场住宅的发展。从整个市场的动态来看，近期，彭山市场仍然发展缓慢，一旦本项目操作成功，将极大的带动本地市场的房地产市场发展，可以说，本区域的房地产开发有待时间验证。 彭山与成都新津、龙泉、都江堰等郊区板块的比较分析得出： 优势： 被誉中国第一长寿之乡，养生文化源远流长。 彭山作为眉山地区最靠近成都平原经 济圈层核心的地区，在成都北进南拓规划中处于南北向轴线连接地带。 房地产开发起步较晚，有较大的发展空间。 劣势： 彭山距离成都较远，处于环绕成都的第三城市圈层。 彭山整体经济发展水平，市场容量有限。 彭山房地产开发的主题不明确，对周边区域缺乏辐射力和吸引力，彭山房地产市场很大程度上以本土消费者为主。 Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine sToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 小结 成都郊区房地产已经成为成都市房地产市场的重要组成部分。近两年楼盘的规模、想象档次都有较大的提升。郊区职业需求构成多样化，购房者除了本地居民和成都市民之外，非成都的外地人比重较大，置业的目的从常规居住到 度假、休闲、养老、投资都有。在成都市众多郊区县中，由于各个区域在交通位置、自然资源以及在城市政体发展规划中的位置等因素的不同，市场表现具有很大的差异，市场板块特征明显。 成都城市规模扩张的压力，郊区自身经济增长的推动，郊区住宅的产品吸引力。 随着地铁、轻轨等大众捷运系统的建成通车，公交系统的完善，郊区居住将逐渐成熟。 Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine sToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 五、 彭山商业房地产市场分析 彭山商业环境评价 彭山商业发展的总体水平，尚处在一个初级发展阶段，相对省内其它较为发达的同类县城（如龙泉、温江），该地商业房地产市场的发展是较为滞后的。 目前只形成以彭山百货商场为中心，辐射半径约 300米的核心商圈， 2009 年全县（含各乡镇）社会消费品零售总额仅 7.41亿元，主流消费群的消费力处于中低档水平。 商业物业类型归类 彭山县商业物业类型列表 商业类型分类 分布区域 常规规模 经营业态 典型代表 大型购物中心（主力店） 中小型商场、超市 核心商圈、社区中心 500 800 食品、日用百货 红旗超市 好邻居超市 Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine sToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 彭山百货商场 社区商铺 各居住区 总体量较小，商铺主力面积 15 30 平米 杂货、日用品、食品、娱乐餐饮、社区 辅助商业 彭祖广场 专业市场 彭祖大道、核心商圈 商铺主力面积30 50 平米 建材市场、服装市场等 彭祖大道建材市场、太平洋服饰广场 沿街商铺 城区各处 10 30 平米不等 各类商业形态 核心商圈沿街商铺 商业步行街 核心商圈、彭祖广场 休闲、娱乐、餐饮、购物 彭祖广场、小吃一条街 商业物业分布情况 彭山商业物业类型较为丰富，拥有中小型商场、社区商业、专业市场、商业步行街等多种商业产品类型，总体分布呈现以下特征： 县城内无大型商业（如主力店），存在较大市场空白 ； 商业集中度较高，各类商业主 要集中于核心商圈，核心商圈之外的Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine sToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 商业分布则较为散乱 ； 主体商业区基本上仍集中于老城区，彭祖大道以西、凤鸣公园以北发展仍不成熟 ； 商业物业经营面积分析 商业物业经营面积统计中小型商场超市30%社区商铺10%专业市场15%商业步行街5%沿街商铺40% 沿街商业及中小型商场约占总体比例的 70%，为彭山商业构成的主体 ； 商业步行街作为彭山发展起步阶段的商业物业，仅占总体比例的 5%； 中小型商场超市是目前彭山最高级的商业物业形态，典型代表为红旗商场、好邻居超市及彭山百货商场 ； 商业物业经营商品档次分析（按经营种类计） Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine sToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 商业物业经营商品档次统计0%10%20%30%40%50%60%70%中小型商场超市社区商铺 专业市场 沿街商铺商业步行街高档 中档 低档 彭山县各类商业经营商品基本上以中低档商品为主 ； 相对各类商业物业，中小型 商场、商业步行街经营高档商品的比例更高 ； 社区商业高档商品比例最少，低档商品比例最高 ； 商业物业业态分类统计（按经营面积计） Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine sToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 商业物业类型业态分类统计-5% 10% 25% 40% 55% 70% 85% 100%中小型商场超市社区商铺专业市场沿街商铺商业步行街日用百货 食品 休闲娱乐 餐饮 其他 中小型商场内以日用百货类商品比例最高，约占 40%左右，餐饮娱乐比例不足 10%； 商业步行街、沿街商业中餐饮类、娱乐类比例最高 ； 经营业态归类 ： 业态分布特征 彭山县商业业态十分匮乏，总体经营档次偏低、商业发展水平较低。由于缺乏集中化及规模化的经营，导致各种业态分布散乱，目前只有少部分商业形态（如餐饮、娱乐、建材等）形成初步的集约经营，典型代表为“小吃一条街”、“夏 新南街”及彭祖大道上的沿街建材市Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLine sToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aaaaaaaaaaaaaaaaaaaaaaaaaaaahF Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 场。据调查结果认为，彭山县业态分布呈现如下特点： 总体分布零乱，城区内缺乏系统完整的商业规划 ； 少量商业类别初步形成集约经营模式，主要集中于核心商圈或县城周边地带，核心商圈与城区周边之间的中间区域并无集约经营的商业形态存在 ； 餐饮类主要分布于沿街商铺、社区商铺及专门的“小吃一条街” ； 娱乐休闲类主要集中于夏新南街及彭祖广场 ； 日用百货、服装鞋类、食品类主要集中于核心商圈，部分分散在沿街商铺、社区商业及彭祖广场 ； 建材装饰类主要分布在彭祖大道 的沿街商业 。 各业态经营面积分析 Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpac ingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL 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aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 0% 20% 40% 60% 80% 100%日用百货食品服装鞋类休闲娱乐餐饮建材装饰其他中小型商场 社区商铺 专业市场沿街商铺 商业步行街 各业态主要经营场所集中于沿街底商、社区底商 ； 建材装饰类主要在专业市场内经营 。 经营状况分析 0%10%20%30%40%50%60%70%80%90%100%日用百货食品服装鞋类 休闲娱乐餐饮建材装饰其他非常好 较好 一般 较差 差Selection.ParagraphFormat.LineSpacingL inesToPoints(2) 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Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingL inesToPoction.ParagraphForm Selection.ParagraphForm aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToP oints(2Selection.ParagraphFormat.LineSpacingL inesToPoints(2) Selection.ParagraphFormat.LineSpacingL inesToPointselection.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFormat.LineSpacingLinesToPoction.ParagraphFormat.LineSpacingLinesToPoints(2)Selection.ParagraphFaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa aahF 彭山县各商业形态总体经营状况普遍维持于中等偏下的水平，大部分商家在微微 赢利或收支平衡的状态下经营 ； 相对各商业形态，休闲娱乐类、餐饮类经营状况较好以上的商家所占比例最高 建材装饰类经营状况最不佳 ； 食品类、其他类大部分商家经营状况一般 。 商圈分布状况 ： 核心商圈 彭山县县城规模较小，目前只形成以彭山百货商场为中心，四周辐射半径约 300 米的核心商圈。范围包括东街、南街、西街、北街、四条主干道及北外街、北支街、小东街、公园路、新南街、小吃一条街等七条支线。主营百货、副食品、珠宝首饰、服装鞋类箱包、小商品、餐饮等多种业态，是彭山县最大的综合性商圈。 彭山县的商业中心自解 放前即已