商务英语II 教学大纲.doc

西南交通大学希望学院课程教学大纲课程编号: 20309 课程名称: 商务英语II 开课系部: 外语系 制订(修订)人: 余有群 审核人: 赵婉君 批准人： 赵婉君 2014年12月28日制(修)订西南交通大学希望学院商务英语II课程教学大纲一、课程基本信息课程编号：20309课程名称：商务英语II课程类别：专业基础课课程性质：必修适用专业：英语专业先修课程：开课系：外语系总 学 时：32周 学 时：2学 分： 2二、课程的目标和任务 本学期商务英语II的教材采用的是西安交通大学出版社出版的由尹小莹主编的外贸英语函电， 本学期要求学生在学习完之后1、能完整地把商务信函的各组成部分、商务信函的格式以及写作原则应用到具体的信函写作当中，要会书写一些主要的上午信函用以建立贸易关系及信用调查，单元询价及回复，报价，退小心，报盘及还盘，订单、接受和回绝。2、学生还需掌握不同商务信函的固定的开篇，结束用语，掌握具体的实用商务语句，词汇3、此外学生还需要掌握一定的商务信函专用术语，例如FOB,CIF等三、课程内容及要求Unit 1 Basic Knowledge of Business Letter Writing. Form and Structure of Business Letters 1. Form 2. Structure 3. Addressing Envelopes. Writing Principles of Business Letter ExercisesUnit 2 Establishing Business Relations & Inquiring Credit Reference. Letters for Establishing Business Relations 1. Importer Writes to Exporter 2. Self Introduction by Exporter 3. Exporter Writes to Importer 4. Self Introduction by Manufacturer 5. Manufacturer Writes to Importer 6. Letter Referring to a Bank Reference 7. Reply to the Above.Supplement: Some Useful Sentences onEstablishing Business Relations Inquiring Credit Reference ExercisesUnit 3 Enquiries and Replies. The Letters of Enquiries and Replies 1. General Enquiry and Reply 2. Specific Enquiry and Reply. Supplement: Some Useful Sentences on Enquiries & RepliesExercisesUnit 4 Quotations Sales Letters Firm Offers & Counter Offers. Quotations 1. Quotation and Reply 2. Sending a Quotation 3. Buyer Asks for Quotation and Seller Replies. Sales Letters1. Ordinary SalesPromotion of DVD Player2.Trying to Sell with SamplesPromotion of US. Dollar Bank Note Checker. Offers1. Offer of Electronic Calculators2. Offer of Refrigerators3. Offer of Personal Computers. Counter Offers1. Counter-offer on Price of Refrigerator2. Counter-offer on Price of Hand-embroidered Silk Scarf3. Counter-offer on Price of Medical Apparatus and Instruments4. Buyer Asks for Reduction of Minimum Quantity5. Counter-offer on Payment Terms6. Buyer Asks for Earlier DeliveryUnit 5 Orders Acceptances and RejectionsI. Order 1. Order of video camera recorder 2. Order of valves 3. Order of cashmere sweater 4. Order of powdered milk 5. Order of bed sheets and pillow casesII. Acknowledgement 1. Acknowledgement for 2000 sets of full-automatic washing machine 2. Acknowledgement for 3M/Ts of walnut 3. Acknowledgement of equipment 4. Rejection for the reason of goods been sold outIII. Acceptance of Orders 1. Acceptance of order for portable TV sets 2. Acceptance of order for furnitureIV. Offering substitute 1. Offering rayon in place watered silk 2. Offering zinc oxide 99% in of zinc oxide 99.5%V. letters if regret 1. Rejecting ordered price 2. Rejection for no supply 3. Rejecting buyers delivery termsVI. Supplement: some useful sentences on ordersExercises四、基本教学内容与学时安排总 学 时：32讲授学时：32序号教学内容学时1Unit 1 Basic Knowledge of Business Letter Writing42Unit 2 Establishing Business Relations & Inquiring Credit Reference83Unit 3 Enquiries and Replies44Unit 4 Quotations Sales Letters Firm Offers & Counter Offers85Unit 5 Orders Acceptances and Rejections8总计32实验学时：序号实验名称内容提要学时12345总计教学实习学时：序号实习名称内容提要学时12345总计五、成绩考核方法考试方式：闭卷考核方法：成绩（70%）+出勤（10%）+作业（20%）六、教材及主要参考书教材：外贸英语函电第四版ISBN:9787560539799 西安交大出版社参考书：1.外贸英语函电:商务英语应用文写作(第4版)(教师用书) ISBN:9787560527680西安交通大学出版社2.商务应用文写作(第2版)ISBN:9787560844466, 7560844464 同济大学出版社3.新剑桥商务英语(BEC)系列剑桥BEC真题集(第4辑)(中级)ISBN:9787115212726人民