新编实用英语综合教程3 Unit 1 Talking Face to Face.ppt

Unit One PromotingActivities 高等教育出版社高等教育电子音像出版社 UnitGoals WhatYouShouldLearntoDo1 Introduceacertaincompany background businessscope etc 2 Talkaboutacompany sbusiness3 DescribeaproductWhatYouShouldKnowAbout1 Somebasicpromotionmethods2 Productprospectuses Contents Section TalkingFacetoFace FollowtheSamples Introduction ActOut BusinessCommunication PutinUse Intoday sinformation intensiveworld itishardforabusinesstoattractpotentialcustomers Butpromotionalproductsofferthebusinessauniqueopportunitytomakeitsnameinthetargetmarket Thepromotionalitemsthatyouchoosearelimitedonlybyyourowncreativity Theycanrangefrommarket provengoods suchascalendars coffeemugs andbaseballcaps toinnovativeitemslikecandyandnuts stadiumblankets toycarsandtrucks andfirstaidkits Whateveritemsyoupick allshouldbearyourlogoandcontactinformation Introduction Back Chair Ladiesandgentlemen I mverygladtohaveMr Wang ourChiefEngineer joininourdiscussion Mr Wang whatwouldyouliketotelltheBoardofDirectors 董事会 aboutthepresentsituationswearefacing Mr Wang Generallyspeaking weareprogressingsmoothlyalongthenewlineofdigitalTVsets A Isitpossibleforustoapplyforapatentforournewmodelsoon Mr Wang Ithinkso We vegotallthenecessarydrawingsreadynow butwearestilltestingtheproduct B Haveyoudoneanymarketingresearch Whatfindingshaveyougotfromtheresearch Mr Wang Themarketingsurveyshowsthatthecustomersseemveryinterestedinthisnewmodel Ihavetheimpressionthattherewillbeagoodmarketforitintheyearstocome B Isee WhatdoyouthinkoftheR D ResearchandDevelopment 研发 teamofthecompany Mr Wang Theyareveryefficient FollowtheSamples 1AboutthePotentialsofaNewModelofDigitalTVSet MissGao WhatshouldwedonowtospeedupthemarketingprocedureofourdigitalTVsets George Alotshouldbedoneatpresent First weshouldmakesomeestimatesonpackaging Manyproductssellbettersimplybecauseoftheirattractive lookingpackage MissGao That strue We llstartdoingthisassoonaspossible Whatelseshouldbedone George Next Ifindthatagoodadvertisementalwayscontributestothesuccessofaproduct Thereforeweshouldrunagoodadvertisingcampaignimmediately MissGao Whatagreatidea We llhavethisdoneinnotime George Ifwearelucky we llbeatourcompetitorswithinayearortwo MissGao Buttheirproductswon tbestayingontheshelvesofsupermarketsfornothing Wehavenoreasontofeelrelaxed George That sright Back 2AboutPackingandAdvertising ActOut Hereisagroupofshortdialogues Followtheexamplesandmakemoreconversationswithyourpartner Back PutinUse 1SupposeyouaretheheadoftheR DSection YouaretalkingwiththeGeneralManager GM aboutapplyingforapatentonanewmodelofCDplayer CompletetheconversationbytranslatingtheChineseintoEnglish You Mr Li thisisthenewCDplayerwe vejustdeveloped 说打算申请专利 GM Wonderful You vedoneanexcellentjob 2 问是否已经做好了申请专利的必要准备 You 3 说机型还要做最后试验 但图纸已经准备妥当 GM 4 问申请专利需要多长时间 You Atleastacoupleofmonths Ithink Howlongwillittaketogetthepatent Wearegoingtoapplyforapatentonit Haveyoumadethenecessarypreparations Themodelhasyettoundergo receivethefinaltest butthetechnicaldrawingsareready 2CompletethefollowingdialoguebytranslatingtheChineseintoEnglish Ms Li Mr Hu 你的市场调研结果如何 Mr Hu AsfarasIcansee 2 迷你型手机在市场上卖得很好 Ms Li 3 你认为这种新型的手机会取代老式的手机吗 Mr Hu Yes Ibelieveso Ms Li Whydoyouthinkso Mr Hu Well yousee withthefastdevelopmentofmoderntechnology 4 人们的生活状况在最近几年得到了很大改善 Likewise 5 他们的消费观念也在迅速发生变化 Smartandhandymobilephoneshavebecomeanecessityformanypeople youngpeopleinparticular Ms Li Isee 6 所以你相信手机的潜在市场一定会很大 Mr Hu Exactly Soyoubelievethepotentialmarketforthemwillbequitelarge whatfindingshaveyougotfromthemarketresearch themini typeofmobilephonesaresellingwellinthemarket Doyouthinkthisnewtypeofmobilephoneswilltaketheplaceoftheoldones people slivingconditionshavegreatlyimprovedinrecentyears theirviewsonconsumptionarealsochangingrapidly Clerk Goodmorning sir Welcometoourbooth Whatproducts Customer Weareparticularlyinterestedinyournewvideocameras Couldyoutellme2 Clerk Sure Wehavetwomodels theCompactandtheSuper Which3 Customer TheSuper Clerk Whatdoyouwanttoknow 4 Customer Well actuallyboth Weareinterestedinboththefunctionsandtheprice Clerk Inthatcase letme5 the3 1MPvideocamera Hereitis It sabestsellerinthemarket Customer 6 Clerk US 380perunit Back 3Atanexhibition acustomerisinterestedinsomenewmodelsofvideocamera Nowheistalkingwiththeclerkaboutthem Completethedialoguebyfillingintheblanks What syourpriceonthat What stheprice areyouinterestedin somethingaboutthem modeldoyouprefer showyou thefunctionsortheprice BusinessCommunication GraphicPresentation 4ThefollowingchartisaboutthesalesoftheDigitalVoiceRecorderinanABCcompany Lookatthechartcarefullyandgetreadytosaysomethingaboutitinthegroup Key Itcanbeseenclearlyfromthechart graphicthatthesalesoftheDigitalVoiceRecorderhaveundergonesomechangesinthepast6years Thesalesshowedasignificantincreasebetween2004and2006 risingfrom2000to3500units butitthenbegantodeclineallthewaytotheyear2008 reachingitsbottomat1000pieces Althoughthiswasfollowedbyasmallriseintheyear2009 wecanstillpredictthatthisproductisgoingtobeoutdatedsoon Back SECTIONIIBeingAllEars ListenandRespond ListenandJudge ListenandRead ListenandTranslate ListenandJudge 1Listentoadialogueanddecidewhetherthefollowingstatementsaretrue T orfalse F WriteT Faccordingly 1Themanwantedtobuyasportscarforhisdaughter 2Thedaughtercamewithherfathertochoosethecar 3Thereisonlyonecolouravailableforthenewmodel 4Thereisnospeciallydesignedmodelforgirls 5Youngpeoplenowadaysprefertofollowthefashionofowningthesamemodelofsportscar 6Theman sdaughterisgoingtobe20yearsold 7Thisnewmodelisverypopularwithyoungpeople 8Themanpaid40000yuanforthecar T F F T T T T F Script Salesgirl Goodevening sir CanIhelpyou Mr Brown Yes I mverymuchinterestedinyournewrangeofsportscars CanIhavemoreinformationaboutthem Salesgirl Yes ofcourse sir Whatexactlywouldyouliketoknow Mr Brown Howmanymodelsdoyouhave Salesgirl Onlyone sir Butwehavesixcoloursavailable black white red green blueandgrey Andthismodelisofthelatestfashion Thereisafairmarketforitatthemoment Mr Brown Doyouhaveamodelspeciallymadeforgirls Salesgirl No Wefindthattheyoungpeoplenowadayswantjustthesamemodel Mr Brown Isee Howlonghaveyoubeenmarketingthenewmodel Salesgirl Aboutthreemonths sir Butit sverypopularwithyoungsters Mr Brown Howmuchdoesitcost Salesgirl Therecommendedretailpriceis208600yuan RMB Mr Brown HowmuchisthedownpaymentifIchoosetobuyininstallments Salesgirl 40000yuan Mr Brown Good IthinkI llbuyoneformydaughterforher20thbirthday Salesgirl I llbeexpectingyourcomingsoon sir Script Back ListenandRespond 2Listentothedialogueagainandgiveshortanswerstothefollowingquestions 1 Wheredidtheconversationmostprobablytakeplace 2 Whydidthemanwanttobuythecar 3 Howmanysportscarmodelsarethereinthestore 4 Howlonghasthenewmodelbeenforsale 5 Whatwastherecommendedretailprice 6 Howwouldthemanprefertopay Inanautomobilestore Togiveittohisdaughterasabirthdaygift Onlyone Aboutthreemonths RMB208600yuan Ininstallments Script Salesgirl Goodevening sir CanIhelpyou Mr Brown Yes I mverymuchinterestedinyournewrangeofsportscars CanIhavemoreinformationaboutthem Salesgirl Yes ofcourse sir Whatexactlywouldyouliketoknow Mr Brown Howmanymodelsdoyouhave Salesgirl Onlyone sir Butwehavesixcoloursavailable black white red green blueandgrey Andthismodelisofthelatestfashion Thereisafairmarketforitatthemoment Mr Brown Doyouhaveamodelspeciallymadeforgirls Salesgirl No Wefindthattheyoungpeoplenowadayswantjustthesamemodel Mr Brown Isee Howlonghaveyoubeenmarketingthenewmodel Salesgirl Aboutthreemonths sir Butit sverypopularwithyoungsters Mr Brown Howmuchdoesitcost Salesgirl Therecommendedretailpriceis208600yuan RMB Mr Brown HowmuchisthedownpaymentifIchoosetobuyininstallments Salesgirl 40000yuan Mr Brown Good IthinkI llbuyoneformydaughterforher20thbirthday Salesgirl I llbeexpectingyourcomingsoon sir Script Back Asyouknow BaobaoCompanyhasbeenproducing1 productsforover2 years andour BaobaoSoap hasbeen3 popularwithbothyoungandold4 Now anewtypeofsoap BaobaoSoap II hasbeenproduced Thisnewtypeofsoapnotonlykeepsallthesoftnessandgentlenessofourexisting BaobaoSoap butalsohasanew5 madefromspecial6 Thenewbarsofsoapare7 andwillgiveyouamoreoily 8 feel Asaresult yourskinwillgreatly9 fromusingthesoaponyourhands Andthesamewillbetrueofyourfaceandbody Continuoususeofoursoapwillalsomakeyoufeel10 Itwillgiveyounewenergyandstrength Inshort itwillrefreshyouentirely ListenandRead 3Nowlistentosomethingmorechallenging apassagewithsomeblanksforyoutofillin Aglancebeforehandatthewordlistprovidedbelowwillbeofsomehelptoyou lesstiredandlesssleepy washing ten 10 extremely customers freshsmell ingredients larger thicker benefit Back ListenandTranslate 4YouaregoingtolistentoashortpassageandyoushouldtrytotranslatewhatyouhearintoChineseorally Key 2008年1月的销售额急剧攀升 截止到2月已销售了4000台液晶电视 直到6月 销售额一直保持稳定 7月 销售额急剧下降到1750台 但在此之后9月的销售额又一次陡升到3250台 之后直到2008年底 销售额一直稳定上升 这种健康的走势对公司来讲的确是好消息 Back Inthefirstmonthof2008thesalesfiguresclimbeddramatically 4000LCDTVsetshadbeensoldbyFebruary ThensalesremainedsteadyuntilJune InJulytherewasasharpfallto1750 but afterthis therewasanothersteepriseto3250inSeptember andthenasteadyincreaseuntiltheendof2008 Thishealthytrendisreallygoodnewsforthecompany Script Back SECTIONIIITryingYourHand AppliedWriting SimulateandCreate GeneralWriting WriteThroughCorrectingMistakes ReadandComplete ReadandTranslate WriteThroughTranslation WriteThroughDescribingaPicture ReadandSimulate ReadandSimulate 1Readthefollowingtwosamplesofproductprospectusescarefullyandlearntowriteyourown AppliedWriting Back SimulateandCreate 2CompletethetablebasedonSample1 CottonslippersTotesCo Ltd ThesavingsandthecomfortCottonHalfofthecompetitors TwiceoursMen womenandchildrenBlack greyandbrownWhite pinkandblueRed yellowandorange Back Lekoufu driedbeefismadeoffreshbeef sugar saltandnaturalspices Itwasfirst1 1937 butnowitisa2 andarecognized3 inthecountry Thedriedbeefis4 withauniqueprocessandskill whichhasensuredits5 flavour Becauseofthis thedriedbeefhasbeenenjoying6 sinceitsfirstlaunchinthemarket ThegoldmedalforGood7 andthecertificationas8 areonlyafewoftheseriesof9 ithaswon Theshelflifeof 10 is12months ReadandComplete 3Completetheproductprospectusbelow usingthecluesgiven thedriedbeef madein traditionalproduct famousbrand manufactured specialandtasty ahighreputation HealthFood thebestseller awardsandmedals Back Key Thehigh quality Ganmei greenteaseriesismadefromyoungandtendertealeavespickedonhighmountainsinearlyspring Theleavesareprocessedwithexquisitetechnology Thisseriesofteaisfineinshape greenincolour fragrantinsmell andmellowintaste Foritsremarkablyrefreshingeffects itprovidesahealthydrinkforboththeoldandtheyoung Ithasbeenwellreceivedasanidealnaturalgreendrinkaswellasawholesomebeverage ReadandTranslate 4TranslatethefollowingproductprospectusintoEnglish 甘美 系列优质绿茶选用高山早春嫩芽为原料 生产工艺考究 exquisite 产品形美色绿 气味芬芳 味道甘美 mellow 本品具有明显的提神 refreshing 功效 是老少皆宜的饮品 该产品被誉为理想的纯天然绿色饮品 beverage 和健康饮品 Back GeneralWriting DescribingtheSellingPoints Whenintroducingaproduct itisnecessarytodescribeitsfeaturesandstrongpoints However bigwordsandexaggerationmayspoiltheauthenticity 真实性 oftheproduct Therefore itisextremelyimportanttochooseappropriatewordstodescribethesellingpointsofaproduct GeneralWriting DescribingtheSellingPoints Back 5Puttheunderlinedpartsinthecorrectform WriteThroughCorrectingMistakes 5Puttheunderlinedpartsinthecorrectform WriteThroughCorrectingMistakes Key Jiejing 6865vacuumcleanerisoneofthebestsellingproductsofMeijiaHouseholdCo Ltd Thistypeofvacuumcleanerhasbeenonsaleforoversixyears Adualairflowhasbeenpurposelydesignedtoformalongthefrontandbackoftherotatingfloorbrush Thisuniquedesignreducesdirtpiecesthataredispersedbackontothefloorsurface Becauseofitsuniquedesignandoutstandingperformance wehavereceivedalotofcomplimentsfromourcustomers Witha2 litrecapacityforitsdust bag a10 metre longcable a1 yearmanufacturewarrantyanda3 pieceinonesettoolstorage thisvacuumcleanerwillcertainlyhaveabrightfuture Back WriteThroughTranslation 6TranslatethefollowingpassageintoEnglish 驾车时接听电话不用再紧张了 你不必一手掌握方向盘 一手握着手机打电话 只需将这个方便的手机固定器置入你车内的点烟器插座里 你就可以两手紧握方向盘 两眼注视前方道路 一边通话 一边安全驾驶汽车 通过车上的无线电喇叭 你会清晰地听到对方的谈话 它适合任何一种型号和款式的手机 使用十分简便 可以从一辆车换到另一辆车上 Key Stopstrainingtohearphoneconversationsinyourcar Stopholdingthesteeringwheelwithonehandwhileyouholdyourcellphoneintheother Justplugthishandycellphoneholderintothecigarettelighterofyourcar andyoucanhavetelephoneconversationswhiledrivingsafelywithbothhandsonthewheelandyoureyesontheroad You llhearconversationsloudandclearthroughyourcar sradiospeakers Itworkswitheverymakeandmodelofcellphone Sosimpletouse youcantakeitwithyoufromvehicletovehicle Back WriteThroughDescribingaPicture 7Youarerequiredtowritethreeshortparagraphsentitled StylishiPodShuffle foranadvertisementinastudents newspaper Anoutlineisgivenbelowforyourreference WriteThroughDescribingaPicture WriteThroughDescribingaPicture WriteThroughDescribingaPicture Back SECTIONIVMaintainingaSharpEye PASSAGEI PASSAGEII InformationRelatedtotheReadingPassage Text LanguagePoints ReadandThink ReadandComplete ReadandTranslate ReadandSimulate ReadandJudge ReadandTranslate InformationRelatedtotheReadingPassage Text LanguagePoints ReadandRewrite InformationRelatedtotheReadingPassage DanArielyDanAriely bornin1968inNewYork isanIsraeliAmericanprofessorofpsychologyandbehaviouraleconomics HeteachesatDukeUniversityandisthefounderoftheCentreforAdvancedHindsight BehaviouraleconomicsBehaviouraleconomicsanditsrelatedareaofstudy behaviouralfinance usesocial cognitiveandemotionalfactorsinunderstandingtheeconomicdecisionsofindividualsandinstitutionsperformingeconomicfunctions includingconsumers borrowersandinvestors andtheireffectsonmarketprices returnsandtheresourceallocation Thefieldsareprimarilyconcernedwiththeboundsofrationalityofeconomicagents Behaviouralmodelstypicallyintegrateinsightsfrompsychologywithneo classicaleconomictheory Behaviouralanalystsarenotonlyconcernedwiththeeffectsofmarketdecisionsbutalsowithpublicchoice whichdescribesanothersourceofeconomicdecisionswithrelatedbiasestowardspromotingself interest RichardThalerRichardH Thaler bornin1945 inNewJersey isanAmericaneconomist Heisperhapsbestknownasatheoristinbehaviouralfinance andforhiscollaborationwithDanielKahnemanandothersinfurtherdefiningthatfield Back Anymanagerofacompanythatdealswithcertainproductsorservicessuccessfullyisamasterofusingpricingdecoysandreferenceprices Solet scountthewaysmanagersdefendthemselveswithpricing PricedecoysDecoys inmarketing areproducts services orpricepointsthatabusinessdoesn treallywantyoutotake butratheritisusedasareferencetomakeanotherproductlookbetter EconomistDanArielygivestheclassicexampleofaRealtorwhoshowsyouahomethatneedsanewroof rightbeforetakingyoutoahigher pricedhouseshereallywantstosell It shardtotellifa 400000colonialhouseisagooddeal butcomparedwitha 380000homethatneedswork itlooksquitegood Nowconsider 499forapalmcomputer Well comparedwithasmalleronewithfewerfeatures itsuddenlylooksgreat PASSAGEI CreativeStrategiesPromptConsumerstoBuy Buy Buy 1 Exercises Back Decoysexplainwhyacompanythatsellselectronicproductsoftensellseachgadgetinapricingseries suchasanewpalmcomputer s 229 299 and 399pricepointsfordifferentstoragecapacities Youmaygladlyspend 229togetahotmediaplayer thinkingit sadealcomparedwiththehighest pricedversionandnotblinkthatyoucouldinsteadbuyapalmcomputeratthelowerpriceof 199withmorefeatures The 399 decoy hascloudedyourjudgment Thecompanywinsthebestofbothworlds stokingdemandforproductsthatlooklikebargainsandforallthedecoysitsellsatmuchhigherprices Yes somepeoplewillspend 399foramusicplayerwithslightlybettertechnology andthecompanymakesevenfattermargins EstablishahighreferencepriceBehaviouraleconomistRichardThalerhasnotedthatconsumersarereallybadatmakingdecisionsaboutvalueandconstantlyneed referenceprices forcomparison Adresscosts 80 Isthattoomuch Notifit smarkeddown50percentfrom 160 Thetrickis thatartificial 160referencepricemaynotreallyexist Thepricingstrategyisbrilliant Bystagingaseriesofperceivedtechnologyinnovationsandthenaddingpricedecoysandreferenceprices thecompanymakesuswillingtopaymoretodothesamestuffwedid30yearsago readmagazines typemessages watchshowsormakephonecalls Thecommunicationbreakthroughsaremostlyanillusion butwithshinyaluminuminourhands whocareswhatitcosts 2 3 LanguagePoints 1ExplanationofDifficultSentences Para 4 Decoys inmarketing areproducts services orpricepointsthatabusinessdoesn treallywantyoutotake butratheritisusedasareferencetomakeanotherproductlookbetter Analysis ThemainpartofthesentenceisDecoys inmarketing areproducts services orpricepoints thatisusedtointroducearelativeclausetogive decoys afurtherexplanation Referenceheremeans anindicatorthatorientsyougenerally Translation 营销中 诱饵是指一个商业公司并不真正想要你接受的产品 服务或售价 而是被用作一项让另一种产品显得更好的参照物 Example Thisframeofreferencewillbedeterminedbythelimitationsontherationalman sknowledge Back LanguagePoints 1ExplanationofDifficultSentences 2 Para 6 Youmaygladlyspend 229togetahotmediaplayer thinkingit sadealcomparedwiththehighest pricedversionandnotblinkthatyoucouldinsteadbuyapalmcomputeratthelowerpriceof 199withmorefeatures Analysis Adealmeansagoodbargain Blinkheremeans hesitate Translation 一想到同最高价格版本相比是一笔不错的交易 你就很可能会高高兴兴地花229美元购买一台热销的媒体播放器 而对于你能以199美元的更低价格购买一部具有更多功能的掌上电脑 你就连眼睛都不会眨一下 Example Withalotofmoneyinhiswallet hedidn tblinkwhilebuyinghiswifeluxuriousproducts Back LanguagePoints 1ExplanationofDifficultSentences 3 Para 8 BehaviouraleconomistRichardThalerhasnotedthatconsumersarereallybadatmakingdecisionsaboutvalueandconstantlyneed referenceprices forcomparison Analysis Bebadatheremeans bestupidwhen Translation 行为主义经济学家理查德 泰勒曾指出 消费者不善于决定产品价值 总是需要 参照价格 来进行比较 Example Theyoungboywasspoiledandwasbadatgettingalongwithhisfellows Back LanguagePoints 2ImportantWords strategyn anelaborateandsystematicplanofaction策略e g Ithinkweshouldworkoutabetterstrategytodealwiththissituation Theirstrategywasdesignedtoweardowntheenemy sresistance Back LanguagePoints 2ImportantWords 2 cloudv tomakesomeonelessabletothinkclearlyormakesensibledecisions使头脑不清醒 使易于做不明智的决定e g Wemightbeabletocloudhisjudgmentbytalkingaboutsomethingelse Emotionalismandself delusionmaycloud