画册文字英文最终定稿(富宇文化传播1010.doc

第一章、公司介绍2Chapter 1 Company Introduction .2 一、公司介绍21. About Us2二、公司经营优势42. Company operational advantages.4第二章、产品介绍7Chapter 2 Product Introduction7第三章、公司发展规划8Chapter 3 Company Development Plan .8第 17 页 共 17 页第一章、 公司介绍 Chapter 1 Company Introduction一、 公司简介1. About Us山东富宇蓝石集团（以下简称“集团”）座落在中国山东省素有“化工之都”美称的历史文化名城淄博市。Shandong Fu Yu Blue Rock Group Co., Ltd. (hereinafter to be referred as “the Group”) is located in Shandong Provinces Zibo City, which is dubbed as Chinas “Chemical Capital”. The city is also famous for its historical and cultural heritages. 集团下辖山东富宇蓝石轮胎有限公司、山东富宇橡塑有限公司、山东百仕通橡塑有限公司、山东淄博基诺服饰有限公司、北京富宇世纪文化传媒有限公司、香港骏国投资有限公司、山东蓝石贸易有限公司、上海特迪驰耐实业发展有限公司八家子公司。现有员工1600余人，占地24万平方米，总资产达6亿多人民币。所属公司先后荣获“全国重合同守信用企业”、“山东橡胶行业综合实力50强企业”、“AAA级信用企业”、“山东省先进民营企业”、“山东省消费者满意单位”、“山东省制造业信息化示范企业”、“山东省著名商标”等荣誉称号，是中国橡胶工业协会理事单位，在同行业内有着深远的影响力。经过几年的发展，集团现已发展成为以子午线轮胎生产为主导产业，集科研、文化传播、服装加工、原材料贸易、国际贸易、投融资、新能源为一体的大型企业集团，逐步形成了以轮胎生产为主，上下游产品集群发展的产业链条。The groups 8 subsidiary companies include Shandong Fu Yu Blue Rock Tire Co., Ltd., Shandong Fu Yu Plastic & Rubber Co., Ltd., Shandong Baishitong Plastic & Rubber Co., Ltd., Zibo Jinuo Garments Co., Ltd., Beijing Fu Yu Century Cultural Transmission Co., Ltd., Hong Kong Jun Guo Investment Co., Ltd., Shandong Blue Rock Trading Co., Ltd., Shanghai Today China Industry Development Co., Ltd. The company covers an area of 240,000 M2 and the total asset amounts to 600 million RMB, the staff number is 1,600. The company has been awarded various honors, such as “China Company with Outstanding Credit”, “Shandong Top 50 Rubber Enterprises”, “AAA Credit Enterprise”, “Leading Private Enterprise of Shandong Province”, “Shandong Province Customer Satisfaction Unit”, “Shandong Demonstrative Manufacturing Enterprise in Informatization”, “Shandong Provincial Famous Brand”, etc. The company is one of the executive members of China Rubber Industry Association and one of the influential enterprises within the rubber industry. After years of hard-working we have shaped the company into a corporate group majoring in radial tire manufacturing and with lines of business in scientific research, cultural transmission, clothing, raw material trading, international trading, investment & financing, and new energy. A new industry chain which takes tire manufacturing as its kernel and combines upper-stream and lower-stream industries has been gradually formed.山东富宇蓝石轮胎有限公司（以下简称“富宇蓝石”）作为集团核心企业，始终秉持“求真务实，开拓创新”的企业精神，以“做百年企业，创知名品牌”为目标、积极推行“质量铸就品牌、技术引领未来”的战略理念，大力倡导“尊重人才，以人为本”的用人理念，在“为消费者提供最优性价比产品和服务”的企业使命的号召下，依靠技术创新，全面推动产品创新和市场创新，迅速扩大企业规模，并积极拓展北美、欧洲市场，寻找新的企业增长点。Shandong Fu Yu Blue Rock Tire Co., Ltd. (hereinafter to be referred as “Fu Yu Blue Rock”) is the core enterprise of the Group. The company spirit is “seeking truth, being pragmatic, and advancing with time”; the company goal is “building century enterprise and creating famous brand”; the strategic concept is “quality molds brand, technology leads to the future”; the human resource principle is “appreciate talent, focus on workforce”; the companys operation principle is “providing the consumers with high performance-price ratio products and service”. By adhering to these concepts and principles and utilizing its advantages in technology, management and marketing, Fu Yu Blue Rock bases product & market innovation on technological innovation and advances to markets in North America and Europe seeking new opportunities of business development; the company scale has been greatly enlarged in the meantime. 为实现可持续发展，“富宇蓝石”在对国内国际国内市场充分调研后，于2009年9月启动了年产1000万套高性能半钢乘用子午胎、500万套全钢载重子午胎项目及国家级轮胎研发中心和国内最大的轮胎性能检测基地项目，项目计划总投资40亿人民币。项目全部建成投产后，达到年产轮胎1500万套，实现销售收入150亿人民币，利税30亿人民币。现在，一期项目已经实现批量生产、二期项目已经动工。To achieve sustainable development, after a thorough study of the domestic and international market, Fu Yu Blue Rock initiated the 10 million-set/year PCR and 5 million-set/year TBR project and the construction of a national-level tire research & development center and the largest tire performance testing center in the country. The planned total investment of these projects amounts to 4 billion RMB. When all the three phases of the tire project are completed and put to production, the project will realize the annual production of 15 million sets of tires and the sales volume will reach 15 billion RMB every year, the profit & tax will amount to 3 billion RMB. Now the first phase of the project has been put to volume production and the second phase construction has been commenced. 加公司构架图The Companys Organization Structure董事长 Chairman 财务总监CFO 财务经理Finance Manager、业务部Business Department、营销财务部Marketing Finance Department,、资金部Fund Department 总经理General Manager 董事长助理Assistant to the Chairman总经办Office of General Manager 副总经理Vice-general manager技术部technology department、生产部production department、设备部equipment department、品保部quality control department、供应部supply department、储运部storage and transportation department、基建部construction department. 营销副总Vice-general manager for marketing整合传播coordination and cultural transmission department、市场部marketing department,、客服部customer service department、销售支持部sales support department、国际贸易部international trade department北京办事处Beijing Office、上海办事处Shanghai Office济南办事处Jinan Office、广州办事处Guangzhou Office行政副总Vice-general manager for administration办公室office、人力资源部HR department、事业发展部business development department二、“富宇蓝石”经营优势2. Fu Yu Blue Rocks operational advantages、技术研发优势A. Advantages in technological research & development“富宇蓝石”现拥有专业技术人员200多人，其中中高级职称30多人，通过不断的技术进步与技术创新， 并引进意大利皮列里技术，“富宇蓝石”已形成自已独有的雄厚的技术实力，先后研发多项科技创新项目，技术水平已处于国内同行业领先地位；与北京橡胶工业研究设计院、中国橡胶工业协会、国内知名高校建立长期合作，共同研发轮胎新技术，此举必将推动公司工艺技术平台的提升，为企业的技术进步、为工艺的创新注入强劲的活力。Fu Yu Blue Rock now owns more than 200 specialized technical employees, among whom over 30 hold senior professional titles. Through continuous technological advancement and innovation and the introduction of the Italian Pirelli technology, Fu Yu Blue Rock has formulated its unique technological capacity. By now the company has completed several technological innovation projects and its technological capacity ranks top in domestic enterprises of the same trade. The company has been cooperating with Beijing Research and Design Institute of Rubber Industry, China Rubber Industry Association and various famous universities within the country for new tire technology research. These measures will surely elevate the technological level and stimulate the technological advancement and innovation of the company. 2、市场资源优势“富宇蓝石”建有一支优秀的营销团队，并有完善的售后服务体系，经过数年的市场培育和沉淀，拥有了一大批专业的轮胎销售网点和忠实的用户。目前，已在全国30个省市自治区建成100家“富宇蓝石”旗舰店、1000家核心分销商，最终形成可年销轮胎1000万条的“代理分销零售（配套）”的销售网络，为“富宇蓝石”的规模发展提供了坚实的市场基础。B. Advantages in marketing resources Fu Yu Blue Rock owns an outstanding marketing team and a comprehensive after-sales service network. After years of marketing efforts, the company has set up a large number of sales outlets and attracted many loyal customers. By far the company has established more than 100 “Fu Yu Blue Rock” flagship shops and 1,000 core distributors in 30 provinces and autonomous regions. An “agent-distributor-retailer” sales network has been completed and the annual sales will reach 10 million sets, this offers a solid foundation for the companys market development. 提示：请加营销网络图 营销网络图 The Chart of the Companys Marketing Network3、生产配套规模优势C. Advantages in supporting industries “富宇蓝石”地处中国山东淄博市，毗邻特大型化工企业齐鲁石化，距离亚洲最大的天然橡胶现货交易市场-黄岛港仅280公里，区位优势明显。轮胎生产所必需的原料天然进口橡胶，黄岛港为唯一进口目的港；齐鲁石化所生产的合成橡胶为国内最优；轮胎生产过程中所需要的各种高分子添加剂、中间体、促进剂等原料，9成以上均产自淄博市。这不仅可以大大减低成本，而且缩短了采购和物流周期，提高了企业资金利用效率，这样的配套能力是其他轮胎制造企业所很难企及的。Fu Yu Blue Rock has great geographic advantages; it is located in Zibo city, next to a super large chemical enterprise (Sinopec Qilu Petrochemical Corporation), and is only 280 kilometers away from Asias largest natural rubber spot market (Huangdao Port in Qingdao). In China, the port is the only destination port for importing natural rubber, which is the necessary material for tire manufacturing. Qilu Petrochemical produces the best synthetic rubber within the country and more than 90% of other necessary materials like polymeric additives, intermediates and accelerators are produced in Zibo. This will considerably reduce cost, shorten purchasing and logistics time and increase the companys fund utilization efficiency; such supporting capacity is far better than other tire manufacturing enterprises within the country. 4、品牌优势D. Brand advantages经过几年的营销和品牌建设，“富宇蓝石”拥有的“富宇”、“特迪驰耐”、“齐国”、“助友”、“佳事得”商标在客户中得到了广泛的认可，并荣获“山东省著名商标”称号。After years of marketing and brand construction, the brand names owned by Fu Yu Blue Rock-“Fu Yu”, “Today China”, “Qi Guo”, “Zhu You”, “Jia Shide”-have won wide acknowledgment in the companys customers and have been awarded the honor of “Famous Brand of Shandong Province”. 5、强大的质量保障能力“富宇蓝石”有一个有效运行的质量体系，有一支有朝气、有能力的质量管理队伍，积累了丰富的质量管理经验，也使“产品质量第一”的思想深入人心。在产品生产过程中开展了“以可靠性为中心的质量管理”，产品可靠性水平持续上升。E. Strong quality assurance ability Fu Yu Blue Rock owns an energetic and capable quality management team and has an efficient quality system in operation. The company has acquired rich experiences in quality management and the “quality first” concept has deep root in every employee. The company conducts “reliability-centered quality management” in production and the reliability of the products has been in steady increase. 6、完善的售后服务体系“富宇蓝石”设有售后服务管理部门，拥有专业售后服务团队，并建立了专业网站、售后服务电话，通过这些平台实现对用户及时、专业的售后和技术支持。F. Outstanding after-sales service system Fu Yu Blue Rock has established an after-sales service management division and a professional after-sales service team; using the service platform of specialized websites and service phones the company can provide timely and professional after-sales service and support for its customers.7、拥有国内最大的废旧轮胎回收利用公司“富宇蓝石”下属的山东富宇橡塑有限公司，是一家以经营废旧轮胎和化工原料贸易为主的贸易型公司，每年回收废旧轮胎达400万条，是国内最大的废旧轮胎回收公司，利用废轮胎生产胶粉、再生胶、塑胶跑道、改性沥青等产品，无论在生产规模、年产销量还是在生产技术、工艺装备水平都达到国内领先。G. The largest domestic waste tire recycling company Fu Yu Blue Rocks subsidiary Fu Yu Plastic & Rubber Co., Ltd. is a company majoring in waste tire and chemical material trading and is the largest waste tire recycling company in China; it recycles about 4 million waste tires annually. The company produces waste rubber power, reclaimed rubber, rubber sports tracks and modified asphalt using waste tires. The company ranks top in China in terms of its production scale, annual sales volume as well as technology and equipment. 3、 “富宇蓝石”文化几年来，“富宇蓝石”在生产经营中，形成了独特的公司文化，为公司技术创新、市场拓展、人才成长提供了精神支持。主要有：3. Fu Yu Blue Rocks enterprise culture Fu Yu Blue Rock has formulated its unique enterprise culture through years of production and marketing, and it has provided the company with spiritual support in technological innovation, market development and talent cultivation. The major components of it are listed as follows:企业精神 发展靠社会， 盈利回报于社会！Enterprise spirit: By society and for society 企业方针 以质量成就品牌，以服务赢得市场！Enterprise policy: To construct a brand by quality and win the market by service企业目标 办一流企业、创一流品牌、树一流形象！Enterprise objective: To operate a first-class enterprise, to construct a first-class brand and to establish a first-class image工作作风 言简意赅、言而有信、言出必行、言行一致！Work style: Be succinct in ones words, be faithful to ones words, practice ones words and be consistent in words and deeds企业理念 以人为本、求实创新、科学管理、创行业新概念！Enterprise philosophy: Be human-orientated, pragmatic & innovative, scientific in management and creative in the trade用人理念 能者上、平者让、庸者下。用事业留人，用文化留人！Human resource philosophy: To promote the capable ones, replace the average ones, and eliminate the incapable ones管理理念 科学化、市场化、系统化Management philosophy: Be scientific, market-orientated, and systematic人才理念 竞争型、专业型、成长型Talent philosophy: Be competitive, professional, and innovative产品理念 人性化、差异化、品牌化 Product philosophy: Be humanistic, diversified, and brandized营销理念 同心同力、共赢发展Marketing philosophy: co-operation and co-development第二章、产品介绍Chapter 2 Product Introduction目前，“富宇蓝石”产品共有6个规格、40种型号，并逐步形成以优质全钢载重子午线轮胎（TBR）、高性能半钢乘用子午胎（PCR）、全钢工程轮胎（OTR）和轻卡子午线轮胎（LTR）四大品类为主的轮胎产品线，保证产品的先进性和适应性。The Fu Yu Blue Rock tire products now consist of 6 specifications, 40 models. 4 major product lines of TBR, PCR, OTR and LTR will ensure our products advancement and adaptability.1 FY901 花纹特点：高速行驶稳定性强，超耐磨，耐偏磨，噪音低，抗不规则磨耗，良好的散热性能 适用状况：良好的铺装路面与高速道路，中、长途车辆使用1. FY901Tread patterns: high-speed stability, super wear-resisting, partial wear-resisting, low tire noise, anti-irregular wearing, good heat dispersing performance. Designed for: finely-paved roads and express-ways, medium-distance or long-distance vehicles. 2 FY902花纹特点：高速行驶稳定性强，高耐磨、低生热，驱动力强。行驶里程高，牵引性好，操纵性好适用状况：良好的铺装路面与高速道路，中、长途车辆使用2. FY902Tread patterns: high-speed stability, super wear-resisting, low heat-building, high driving force, long duration, high traction force and maneuverability.Designed for: finely-paved roads and express-ways, medium-distance or long-distance vehicles.3 FY906花纹特点：优化和加强的胎圈设计，良好散热性适用状况：良好的铺装路面与高速道路，中、长途车辆使用3. FY906Tread patterns: optimized and enhanced bead design, good heat dispersing performance.Designed for: finely-paved roads and express-ways, medium-distance or long-distance vehicles.4 FY908花纹特点：降低轮胎生热，降低轮胎滚动阻力，提高轮胎使用寿命，降低油耗适用状况：良好的铺装路面与高速道路4. FY908Tread patterns: lower heat-building, lower rolling resistance, improved service life, lower fuel consumption. Designed for: finely-paved roads and express-ways.第三章、“富宇蓝石”发展规划Chapter 3 Development Plan for Fu Yu Blue Rock“富宇蓝石”从诞生之日起，就确立了“打造世界轮胎精品”“用心塑造品牌”的企业核心价值观并制定了详实的发展规划：On the first day when it was founded, Fu Yu Blue Rock set the core values of the enterprise of manufacturing international-level quality tire products and cultivating the enterprise brand whole-heartedly, the company also devised a detailed development plan. 1、 轮胎项目规划。该项目计划投资总40亿元人民币，分三期建设。2009年9月，投资2.4亿人民币、占地360亩的一期60万套全钢载重子午线轮胎项目开工建设，并于2010年9月21日实现产品批量生产。1. Tire project plan The planned total investment for the tire project will amount to 4 billion RMB. The whole project is divided into three construction phases. In September 2009, the first phase, a 600,000 set TBR/year project began its construction and realized volume production on September 21th, 2010, the first phase construction covers an area of 239,760 M2 and its investment is 240 million RMB. 日前，投资10亿元，年产140万条全钢子午线轮胎、300万条半钢子午线轮胎的二期工程也已全面动工，项目占地650亩。By far the second phase of the project, a 1.4 million set TBR and 3 million set PCR /year project, covering an area of 432,900 M2 and with an investment of 1 billion RMB, has been commenced. 2012年10月，投资 15 亿元的三期工程开工建设。随着投资计划的全部完成，预计到2013年，实现全钢载重子午线轮胎产能500万套、半钢子午线轮胎产能达到1000万套，年产值150亿元、利税30亿元、解决就业岗位4000个、出口创汇10亿美元的现代化、国内领先、世界一流的轮胎制造基地。 By October 2012, the third phase of the project, with an investment of 1.5 billion RMB, will commence its construction. By 2013, when all the three phases are completed and put to production, the project will realize an annual production of 15 million sets of tires (TBR : 5 million sets and PCR: 10 million sets)and the sales volume will reach 15 billion RMB, the profit & tax will be 3 billion RMB. The project will also create 4,000 jobs and earn 1 billion USD in foreign exchange. By then a leading first-class tire manufacturing base, both domestic and overseas, will be established. 2、轮胎研发中心项目规划。2011年，在三期工程建设的同时，将同时开建国内最大的轮胎研发中心，计划投资2.6亿元，整合集团现有科研资源，与国内、国际知名轮胎生产、科研机构合作，联合建设专项课题实验室，不断在新产品和自主核心技术方面追求进步，并保持每年20%以上的研发专项资金投入增幅，为公司提供源源不断的发展动力。2. The tire research & development project plan In 2011, when the third phase will be still under way, the company will initiate the construction of the largest tire research & development center within the country, the planned investment will reach 260 million RMB. The center will integrate the Groups current scientific research resources and cooperate with other tire manufacturing enterprises and research institutes to set up specialized research laboratories to pursue introduction of new products and advancement in core technology. The research fund will be increased by 20% annually to ensure the companys development. 3、轮胎检测基地项目规划。轮胎企业研发核心技术的测试基地和诞生地，是一个成熟轮胎企业的必备场地。目前国内还没有轮胎企业拥有自主的轮胎性能检胎检测中心。公司计划投资10亿元轮胎检测基地，与三期工程同时开建，拥有测试高速性能的10000米的三车道高速道路、测试极限操控性能的丘陵操控路、极端环境测试的沙石、泥泞、冰雪模拟路面，试乘试驾、培训的综合路。另外有数控中心、商务中心、产品展示中心、实验客户接待中心等完善的配套设施。实验场的建成，将成为国内同行业领先和一流的轮胎性能检测试验中心。3. The tire testing base project plan A testing base is one of the necessities for a mature tire enterprise to development its own core technology and until now no domestic tire manufacturing enterprise has constructed its own tire performance testing center. The company plans to invest 1 billion RMB for the construction of the tire testing base, the project will commence with the construction of the third phase of the tire project. The base will have a 10-kilometer th