上海市延安东路618号东海商业中心4楼.doc

上海市延安东路618号东海商业中心4楼 邮编：200001电话: (+86)-21-53534595 传真: (+86)-21-53854574电子邮箱地址: 2007施华蔻Got2b大型新品上市会2007 SK Got2b Launch party Advertorial新闻通稿年轻一代崇尚自由，个性张扬，时尚前卫，享受生活乐趣，以自我为中心并寻求群体认可。他们就是Got2b一族！发型不再是单纯的头发造型，而是展现生活态度的方式。Young people cry for freedom individualism, fashion and fun. They enjoy a self-centered life, yet look for others recognition. Theyre got to be got2b! With Got2b, the hair is not just about styling, but about attitudes.Got2b是汉高旗下施华蔻全新打造的专业前卫造型品牌，定位时尚独特。Got2b提供了8类产品满足不同个性的需要：Chaos混乱、Constructor随型、Defiant挑衅、Freeze up冰峰、Spiked-up钉客、Playful变型、Dazzling炫目、Kinky迷浪。Under the big famous umbrella of Henkel, Schwarzkopf, Got2b is positioned to be funky, fashionable and individualistic. Got2b has provided 8 categories for fashionable people, they are: Chaos, Playful, Defiant, Freeze-up, Spike-up, Constructor, Dazzling and Kinky.在加利福尼亚，成千上万的时尚人士已感受到了这场新品牌的上市风暴。拥有对头发追求完美的态度，Got2b引领发型新趋势，打破潮流。继2000年席卷美国之后，Got2b进军欧洲，2004年征服了德国和奥地利。两年之后Got2b又先后席卷了欧洲18个国家。In California, thousands of fashions have sensed the launching storm of this new brand. With the attitude of consistant pursue for perfect hair, Got2b is aiming at setting new trends among the fashions. After its successful occupation to the US market in 2000, Got2b continued to launch the land of Europe, conquering both Germany and Austria markets in 2004. Messing with heads, Got2b has been an ongoing successful story throughout other 18 countries in Europe in the next 2 years.2007年4月6日，施华蔻Got2b新品上市发布会在上海Muse酒吧重磅登场。Muse酒吧位于新兴时尚街区同乐坊，由著名艺人刘嘉玲投资并亲自参与设计，是独具艺术创意的潮流热地。近百家知名媒体，汉高的VIP客户，及来自各个领域的时尚高级管理人员受邀参加了这次的盛会。时尚来宾们或明艳动人，或张扬另类，纷纷盛装出现在这个专属于Got2b发型新态度的夜晚。上市发布会的通行证，如护照一样专人专属，每位参加酒会的时尚人士成了Got2b世界里独一无二的个性公民。On April the 6th, 2007, Got2b launched Shanghai with a party advertorial at Muse Club. Located in the new block Tongle Fang and donnated and designed by the famous movie star Jialing Liu, Muse presents unique artistic ideas and hot popularity. Over 100 medias, VIPs from Henkel, and leaders from all fashion fields were invited to the party. VIPs all dressed cool and were fashionably haired. Some spike up presumptuous, others dazzling flossy. The whole party was full of rorty attitudes. The passport to the launch party, just like a visa, represented a unique identification in the Got2b world.Got2b发型师现场为前来赴会的来宾量身塑造个性发型。20点30分，酒会以“异型时代”另类舞蹈开场，现场气氛速热。在汉高中国投资有限公司总经理Rudy的开幕致词之后，Got2b上市发布会正式开始。Apart from traditional party, Got2b also provided styling services for each VIPs at spot. At 20:30, after the opening dance of “Peculiar Time”, Got2b unveiled its mysterious mask with the opening speech addressed by Rudy, General Manager of Henkel China.持续30分钟的发型变幻秀，发型师现场演绎了8种不同风格的发型态度。独特的发型发布秀推介了Got2b8款个性时尚的产品，成为整场上市发布会的核心和高潮。焦点宝贝、亮彩夺目的炫目，棱角分明、酷劲十足的钉客，自由不羁、随酷而变的混乱，亚光低调、我型我塑的随型，顺贴亮泽、发线分明的挑衅，酷爽自我、盛气凌人的冰峰，创意轮廓、无限自由的变型，弹性卷曲、闪耀轻盈的迷浪。在场来宾惊叹于Got2b专业造型的同时，也领略到了Got2b所传达的8种发型新态度。The 30mins capriccioso hair styling announcement performed 8 kinds of hair attitudes. Focus baby, shinny dazzling, presumptuous spike up, unrestrained chaos, unruly playful, disparaging defiant, cool freeze up, breaking-frames constructor, and flossy kinky. The whole party was overspread with amazements, and people were all impressed with these 8 attitudes. 具有浓郁都市情怀的舞蹈“蜕变”将酒会推向高潮。女孩在都市的网中挣扎，迷惘而无助。令全场震惊的是享誉业界的王磊先生也来到了现场！作为施华寇专业中国的创意大使，他以业内人士的专业视角和前瞻眼光激情地为现场观众演绎了个性时尚的发型新态度。女孩经过王磊先生重新塑造发型之后，破网新生。喜悦、光明渐渐充满了整个舞台。整场演出既是发型秀，也是舞蹈秀，编排巧妙地把双秀融为一体，升华主题达到形神合一，将Got2b的个性风格和张扬本质发挥得淋漓尽致。酒会气氛顿时急速升温，大师级的表演，专业水平的展现，让来宾们有幸一饱眼福。The dance “Spallation” removed the whole party into another climax. A girl was struggling in the modern life trick with confussion and helplessness. But later, WangLei, the famous stylist and hair dresser, showed up at the party! As the spoken man of Schwarzkopf in Chinese, he passionately performed these new styling attitudes with his professional and foreseeable sights. The entire show combined styling with dancing, which fully expressed Got2bs attitudes along with heart quaking music and shaking lights. All VIPs were feasted by this performance.酒会在21点30分对外开放。装扮各异的时尚族群新奇地出现在Got2b的领地。超市购买一定金额Got2b产品即获得的别致VISA卡，此时出示可免费畅饮鸡尾酒，分享时尚的同时展现自我个性。At about 21:30, the club opened to ordinary consumers，many with fancy stylings and all amazed. Consumers can get free glasses of attitude cocktail by producing their consumer Visas, which can be obtained in supermarkets after buying certain Got2b products. 大型屏幕直播舞池中央人们形色的造型和舞态。昏暗的灯光下，人们忘情地舞动。来宾们造型各异，争相对着摄影镜头展现出个性动人的一面。22点30分，主持人幽默风趣地颁发了从现场选出的Got2b来宾态度造型奖。Various hair styles and dances in the dancing pool were reflected onto the big screen. People fully enjoyed the party under the caliginous lights, and were eager to show their drastic stylings to the cammra. At 22:30, the stylish award was born under the hosters fancy speech. 午夜时分，Hip-hop风格的主题舞蹈“解脱”演绎发型，释放活力。Got2b的新态度弥漫在空气中，感染了每位到场来宾。At midnight, the new attitudes of Got2b were spreaded along with the Hip-hop dance “Spallation”.整场酒会的每个细节无不渗透了Got2b的产品及态度。产品罐装的邀请函第一时间传递出产品信息，调情卡时尚另类值得玩味，够炫够酷的态度桶，随手涂鸦的抽象派蜡笔桌纸，Got2b Playful罐装吧台玩骰。每一寸空气，每一份气息， 都让在场的来宾感受到Got2b的发型新态度！Every details of this party, from tin invitations to fashionable flirting cards, from cool attitude can to flyers promoters, all were telling the new attitude of Got2b! 这场上市发布会还受到了世界顶级品牌的友情关注。Motorola和西门子出手大气，为本次上市发布会提供了Got2b态度造型奖奖品。Solid Vodka全程赞助Got2b全场鸡尾酒，为来宾及消费者提供色彩纷呈、口感绝佳的免费酒水。调酒师根据Got2b八种产品的特性，特别调制了与之品位相对应的八种鸡尾酒，在场来宾由内而外地感受到Got2b新态度的影响力。This party attracted top brands as the key sponsors Motorola, Simense and Solid Vodka. This was also the first time we had tasted the attitude cocktails. Solid Vodka claimed that these attitude cocktails were only made for Got2b.与其说这是一场Got2b的新品上市发布会，不如说是个性时代到来的揭幕式！这场形式新异、个性震撼的上市发布会揭开了施华蔻Got2b继席卷整个欧洲市场之后登陆中国的序幕。据Got2b市场负责人透露，继上市发布会之后，3月、4月及9月、10月，另有12场不间断的Got2b系列推广派对在上海、北京的CK、Bar Rouge、Attica等一些酒吧举行。消费者购买一定金额的Got2b产品即可获得系列造型派对签证，畅游系列派对，并免费享用鸡尾酒。同样，造型创意区仍有专业的发型师为现场来宾们提供免费造型服务。接下来的每个周末，星空不再寂寞，Got2b将以最时尚的方式呈现给最时尚的人群。This was more a beginning of our styling times than an ordinary launch party. It was also the beginning of Schwarzkopfs launch of the Chinese market after its conquering of Europe. Many consumers have once missed this launch party, but no worries, more series parties are coming. Disclosed by Marketing, Henkel, that after the launch party, they have some series parties at 12 clubs in Shanghai and Beijing during March, April, Sep and Oct, such as CK, Bar Rouge, Attica and so on. Consum