战略计划中英对照.doc

妙文翻译公司翻译样稿战略 我们的目标是成为中国和国际市场顶尖的烟酒产品分销商。为了这一目标，我们计划实施或者正在实施下述计划： 加强和扩大中国的分销网络我们期望利用现有的分销网络来创造一个一流的酒类分销网络，来销售烟酒产品，可能还有其他消费品，以适应中国的消费品市场，我们将继续注重加强和扩展我们在中国的分销网络。我们计划拓展在中国主要城市的现有分销网络。我们已经开始行动了，开始着手扩展主要城市例如北京、上海、广州和深圳的市场，将继续渗透进这些大城市的超市。与此同时，我们将在中国的其他发达城市例如天津、大连、重庆和成都开辟新市场，以此增加分销网络的地理覆盖面，从而进一步横向扩展。我们正在物色潜在的子分销商，来加入我们的分销网络，我们将竭尽全力增加一级分销商（他们直接从我公司购货），二级分销商（他们从一级分销商处购货）以及其他层级分销商的数量。与此同时，我们还将加强与分销网络内现有分销商的合作关系。我们正在推行/计划推行 认证分销商计划，通过向这些分销商颁发证书来加强与他们的联系，提升他们的忠诚度。我们相信，加强与各级分销商的联系有助于我们与他们的合作，有助于高效、有序地监督整个分销网络。关于销售技巧，我们将根据渠道管理继续磨砺现有的分销模型，使其适应各个中国城市。进一步讨论我们的销售分区等我们计划在中国的不同城市招募销售和营销人员，对他们进行培训，以满足各个本地市场的需要。 加强与现有供应商的联系，结交新的供应商另一个战略步骤是扩展我们在中国和国际市场的分销合作关系。我们计划加强与现有供应商的联系。然后，我们才能通过延长专利分销的期限来保持竞争优势和赢利性。我们还将积极寻找烟酒以及其他消费品的优质供应商。我们相信深谙中国文化和传统使我们比其他市场竞争对手在选择合适的供应商，有效且高效地在中国市场分销他们的产品上具有显著的优势。 开设五粮液形象店除了扩展分销网络，我们还将通过与五粮液集团合作或其他方式，在中国的主要城市开设五粮液形象店，以此来推广五粮液系列酒，树立品牌形象。相信这些五粮液形象店可以帮助我们建立与五粮液系列酒中国消费者的直接沟通渠道和售后服务平台，例如。与此同时，这些五粮液形象店还为我们提供了一个平台，来向终端消费者直接销售产品，分享更高的利润。需要商议的有关方面作为起点，我们将首先在主要城市，例如北京、上海、广州和深圳开设五粮液形象店。 广告、营销和推广我们将采取战略措施通过广告、营销和推广等方式来刺激我们分销的产品的销售。目前，我们已经实施了各种公关活动，例如电视广告、杂志广告以及其他促销活动。我们将继续采取广告、营销和推广等战略手段来促进产品的销售，提升我公司的企业形象。这些公关活动将渗透整个中国市场。我们还将继续在不同的媒体发布广告，来进一步扩大品牌认知度。为了这一目的，我们可能会与名人签约来提升我们的品牌在公众认识中的个性和特点。通过与分销网络内的零售商合作或其他方式，我们竭尽全力组织不同类型的营销和推广活动。我们还计划举办其他公关活动，例如定期举行品酒会，以此来加强我们与子分销商及消费者的联系，把白酒作为中国文化的一部分来推广。 中国市场的整合和巩固虽然还没有具体的目标，但是我们正在考虑兼并和收购机会，通过与中国不同地方的一级分销商和/或各级子分销商的垂直整合来巩固我们的分销网络。STRATEGIESOur goal is to become a leading distributor of liquor and cigarette products in the PRC and international markets. To this end, we plan to carry out or are in the process of carrying out the following plans: Reinforcement and expansion of distribution network in the PRCWe intend to leverage our existing distribution network to create a first-class liquor distribution network for liquor, cigarettes and, possibly, other consumer products adapted for the PRC consumer market and we plan to continue focusing on the reinforcement and expansion of our distribution network in the PRC. We plan to expand our existing distribution network in major PRC cities. We have already begun this process by expanding in leading PRC cities such as Beijing, Shanghai, Guangzhou and Shenzhen and will continue to further penetrate these large urban markets. At the same time, we will continue expanding horizontally by increasing the geographical coverage of our distribution network by opening up new markets in other developed cities in the PRC such as Tianjin, Dalian, Chongqing and Chengdu. We are in the process of identifying potential sub-distributors to join our distribution network and we endeavour to increase the number of first-tier sub-distributors (who purchase the goods from us directly), as well as second-tier sub-distributors (who purchase the goods from the first-tier sub-distributors) and sub-distributors of other tiers.At the same time, we intend to reinforce our relationship with the existing sub-distributors within our distribution network. We are in the process of implementing / We plan to implement the Qualified Sub-distributorship Programme by issuing certificates to these sub-distributors with a view to enhance our ties with them and to promote their loyalty. We believe that reinforcing our relationships with sub-distributors of different tiers facilitates us in coordinating with them and overseeing the entire distribution network in an efficient and organised manner.With regards to sales techniques, we expect to hone our existing distribution model further based on channel management, adapting it for each individual PRC city. to further discuss on division of sales region, etc We plan to recruit sales and marketing staff in different PRC cities and train them to cater for each local market. Strengthening our relationship with existing suppliers and securing new suppliersAnother strategic step lies in the expansion of our distributorship in the PRC and international markets. We plan to strengthen the existing ties with our current suppliers. We can then sustain our competitive advantages and profitability through an extended exclusive period in distributorship.We also intend to seek actively additional quality suppliers of liquor, cigarettes and, possibly, other consumer products. We believe being steeped in Chinese culture and tradition gives us an edge over other market players in selecting the right suppliers and distributing their products effectively and efficiently within the PRC market. Establishing Wuliangye image stores (形象店)In addition to expanding our distribution network, we intend to establish Wuliangye image stores in different major PRC cities for marketing and image building of the Wuliangye Liquor Series, by collaborating with the Wuliangye Group or otherwise. We believe that these Wuliangye image stores enable us to establish a direct channel of communication with, and a platform to provide after-sale services, such as , to consumers of the Wuliangye Liquor Series in China. At the same time, these Wuliangye image stores will provide us with a platform to establish direct-sales to the end-consumers and to enjoy a higher profit margin. Parties to discussAs a starting point, we intend to open up Wuliangye image stores in major PRC cities such as Beijing, Shanghai, Guangzhou and Shenzhen. Advertising, marketing and promotionWe intend to take strategic steps to encourage sales of the products we distribute through advertising, marketing and promotion. Currently, we have already implemented various publicity campaigns such as television commercials, magazine advertisements and other promotional activities. We will continue to strategically employ the tools of advertising, marketing and promotions to boost sales of our products, as well as our own corporate image. These publicity campaigns will penetrate the PRC market. We will also continue to place advertisements in different media to further strengthen brand awareness. To this end, we may engage well-known celebrities to enhance the character and identity of our brand in the public consciousness. We endeavour to organise different types of marketing and promotional activities by collaborating with retail distributors within our distribution net