商务英语词组、句子 2.doc

第一章at will 随意地 new recruits:新员工loyalty n. 忠诚 （feel much loyalty to）Hold on to 坚持，保留/retainnine to five 朝九晚五at entry level 在入门级别（刚进公司的时候）to the needs of 按照的需要birth rate 出生率 dry up v. 枯竭，用光covering letter n. 附信between the lines 字里行间consultancy firm 咨询公司Bring success to 带来成功forward-looking 有远见的, 向前看的self-motivated 自我激发的，自己主动的pre-course 预备课程back office 事务部门，后勤部门Job application 求职申请Sign up 签合同，报名参加call up 召唤Raise awareness about 提高对的认识National Assembly 国民大会be due to 即将Behind the scheme 支持rule out 排除, 取消Live for the moment活在当下Lay off/make redundant临时解雇retire a bill赎回票据，retire documents 赎单retirement of assets 资产报废Have a day off 请假Start a career 开创事业Radio sales (marketing)无线电销售account executive (AE)客户执行. Instant Gratification:迅速获得满足，直接奖励，及时行乐Flip side: 相反情况 (opposite side/negative side) Contrary /other sideoffice-based model of work 主要需要在办公室完成的工作Come up with the goods 达到要求，满足期望，不负所望life expectancy 预期寿命(=expectation of lifespan)are entitled to 有权利 Break ones back:=break the back of sth全力以赴，竭尽全力Break out backs for you(拼命工作)把腰累完了。Go out there 去打拼，去努力Bury themselves in a cubicle埋头苦干Follow orders循规蹈矩句子：1.So we call you guys the” entitlement generation”. You imagine you are entitled to everything你们这帮年轻人是养尊处优的一代，你们认为自己有权利得到一切。2.There is an impression that the current generation of young workers has high expectations for salary, responsibility and job flexibility, but little appetite for hard work and little sense of loyalty to a company人们对目前这一代年轻的雇员有这样一种印象，认为他们对工资、责任和工作弹性有很高的期望，但却不想努力工作而且对公司的忠诚度不高3.A lot of twenty-somethings have a hard time making the transition to work-typically kids whove had success early in life and whove become used to getting instant gratification许多二十几岁的年轻人发觉很难从学生生活过渡到工作生活，尤其是那些在早些时候获得成功的年轻人，他们已经习惯于能够得到迅速满足4.It seems they expect to have in their first week everything that the veteran has worked 20 or 30 years to earn.似乎他们想在第一个星期就能得到所有老职员工作了20 年或30年才得到的东西。5.Do we think we are deserving if we are going to go out there and break out backs for you ?是否我们要拼命工作把腰给累弯了我们才值。6.Its true theyre not all rushing to bury themselves in a cubicle and follow orders for the next 40 years, but why on earth should they ?的确如此，并非所有这些人都会一头扎进狭窄的办公室埋头苦干，并循规蹈矩干40年。但他们为何非得这样呢？第二章Sales turnover营业额Number of employees员工人数Share capital股本Market share市场份额Number of outlets销售点Go public公开出售，首次公开上市，发行股票Go bankrupt/out of business破产，倒闭Sell off 抛售edge down慢慢向下移动 At the top of the heap 冠绝群雄，身处高层At the bottom of the heap 身处底层gain an edge获得优势Kick-off开球，剔除，启动某个项目，项目启动Database business 数据库业务Business applications 应用程序Be unimpressed with 不为所动 Be impressed by sb Be impressed with sthMarket leader 市场领先者，Headline grabbing 吸引注意黎的，成为新闻焦点的Product and Technology Group产品及技术集团Have a direct dig挖苦,讽刺at heart 本质上The rest of industry 同产业的其他公司Internal innovation内部改革Small scale acquisitions 小规模收购Get ones view征求意见Organizational culture企业文化句子：1.In fact , it expects sales to companies (with fewer than 25,000 employees) to account for nearly half SAPs total software sales this year事实上，SAP希望今年雇员不到25000人的公司的销售量，能够占到公司软件总销售量的一半。 2.They recently announced they had purchased Virsa Systems, a privately held supplier of regulatory compliance software.他们最近宣布刚刚收购了一家私营适应管理规定软件供应商维萨系统公司。3.You just cant do everything yourself if you want to remain competitive. 如果你要保持竞争力，你无法自己包揽一切。4.Competition in the market is fierce and only the big players will survive.Since then , it has evolved from a small, regional enterprise into the global market leader in ERP software, employing more than 34,000people.从那以后，该公司就从地方性的小企业发展成为拥有34000名员工的企业资源计划软件的全球性大企业。5.Kagermann was unimpressed with Oracles appetite for big, headline-grabbing acquisitions (PeopleSoft, Siebel Systems).甲骨文股份有限公司曾收购了如人科公司，西尔宝系统公司之类的大公司，这些收购成了当时报纸的头条新闻，但卡爵曼并不为之所动。6.That is different from buying half of a heart.这有别于购买企业的一半。7.He made the comments while he was talking with reporters last week during his companys annual Developer Kickoff Meeting in Burlingame, CA他上星期在加利福尼亚州伯林格米召开的的公司年度开发商启动会议上跟记者交谈时说这话的。8.We are not just doing organic growth because we have no other choices.我们并不是因为别无选择才采取内生增长的。9.Business in the future is not business in an enterprise. Its business in an ecosystem.未来的商业绝不是一个企业内部的事情，他是在一个相互影响的系统里进行第三章notice-boards 布告栏advertising campaign 广告宣传活动press release 新闻发行稿put out: 出版；发布；广播Data analyst数据分析师Get a point 说的有道理，抓住重点Customer behavior消费行为Utility company公用事业product portfolio 产品组合investment portfolio 证券投资组合Cross sell交叉销售call centre 呼叫中心telephone operator接线员counter-productive: adj. 反收益的，反生产性的bank deposit 银行储蓄cash withdrawal 现金支取issuing of statement结单通知By no means 绝非，不可能cash machine: 现金出纳机driver: n. 传动器；驱动器high street: （英）商业大街 ，gain a competitive advantage 获得竞争优势句子：1.The more elaborate our means of communication, the less we communicate我们的交流手段越复杂，沟通的内容越少2.Call centers can more often act as a barrier than a help呼叫中心并未能促进沟通，相反却阻碍了沟通第四章dead-end尽头的，无出路的emotional benefits情感利益Unique Selling points (独特销售点，销售的核心竞争力)Relationship Selling (关系销售): Hard sell (强行推销;硬性推销): Soft Sell (软推销; 劝买、说服式推销)Consumer perception消费者对产品的看法Mass or niche大众市场或专门市场Success rate成功率Point of sale 销售点Viral marketing病毒式营销Vehicle advertising 车辆广告Niche market 利基市场，缝隙市场，补缺市场Broadband access宽带接入Television viewing电视观看Advertising spending 广告消费Consumer goods 消费用品Ad budget广告费用，广告预算Shift out of 转移，撤出Outdoor posters户外广告招牌Long-running 长期的，一直的Fast forwarding 快进Adjust the volume 调节音量Mute the sound 设置静音Download speed 下载速度On demand 一经要求，点播Search-based 基于搜索的Event television 直播电视World cup 世界杯Dancing on ice 花样滑冰Engage with 吸引注意Catch-all保罗万象的Holistic全盘的，整体的Tap into 利用，开发Viral advertising 病毒式广告Come of age成年，成熟Create a buzz 造势A particular clip 一个特定的专辑句子：1.Broadband penetration is even more widespread宽带技术更为普及2.Spend more time on the Internet than watching TV在网上花的时间比看电视的时间多3.The effect of these changing media habits is now having a material effect on advertising spending.这种媒体习惯的转变正对广告消费形成了物质效应。4.Floras long-running association with the London Marathon弗罗菈公司一直都赞助伦敦的马拉松赛跑5.The PVR effect is starting to make its presence felt now其影响正日益加深6.Record shows as well as pause and rewind live TV录下节目或是使直播节目暂停或回放7.Fast forwarding through adverts on recorded shows.遇到所录节目的广告时会快进8.Accelerate the trend for on demand viewing随心所欲地观看节目的趋势也加强了9.In an on demand way, whether through personal video recorders or video on demand over the Internet根据观看者的需求，通过个人视频录像机或网上录像机按需播放第五章Ministry of Finance财政 Pay back偿还Put up for sale 拍卖Do a deal 做交易Take out a loan 获得贷款Burn a hole in your pocket有钱就花完Cold hard cash现金，硬币和钞票A dime a dozen多的很，不稀罕，不值钱Feel like a million dollars心情上觉得很好Foot the bill付账，买单Flat broke身无分文，家徒四壁Credit and debt信贷Real estate 不动产，房地产borrow against equity 抵押房屋资产贷款Equity Borrowing (房屋淨值貸款)interest rates 利息率down-payment 首期；定金home equity loans房屋净值贷款 ;家庭担保贷款asset values 资产价值 consumer spending: 消费者支出negative equity: 负债资产Demand loan: 活期贷款Variable costs and fixed costs可变成本和固定成本Income and expenditure收入和支出Assets and liabilities资产和负债Gross and net毛重和净重Current and long-term当前的和长期的Profit and loss利润和亏损Dividends and retained profit红利和留存利润Creditor and debtor债权人和债务人Profitable and unprofitable盈利的和亏损的Financial statement 财务报表The balance sheet 资产负债表The income statement 资产损益表The cashflow statement 现金流量表Financial position 财务状况ownership equity（所有人权益）current asset: 流动资产Account titles 会计科目accounts receivable 应收账款 retained profit 利益留成、留存利益accounts payable 应付账款 equity securities 权益性证券Issuance of debt 债务发行Reacquire capital stock赎回股票port of call: 沿途停靠的港口；常去的地方annual report: 年度报告operating income: 营业收入 营业利润cash flow: 现金流shareholders equity 股东权益Gross Profit 毛利润go for: v. 主张, 拥护, 去找, 努力获取, 被认为句子：1.The trend now is toward encouraging more consumption, thus more short-term borrowing. 现在的趋势是鼓励更多的消费，因而有更多的短期借款。2.As the economy changes and business activities increase, many Chinese people find that borrowing is a way of enhancing their earning power and upgrading their lifestyle. 随着经济不断发展，商务活动日益频繁，许多中国人发现借钱会让他们挣更多的钱，生活质量得到改善。 第六章In mint condition (完好无损)delay in despatch发货Flooring products (地板产品) wooden flooring 实木地板 laminate flooring强化地板 Seasonal discounting (季节性折扣)Purchasing power 购买力In stock 有存货Renew contract 延续合同Re-tender for 重新投标Small claims 小额索赔On offer 削价出售的第七章Low resource waste (high efficiency， 高效率) High goal attainment (high effectiveness，高效果)Delegate responsibility 下放责任 Handle people sensitively 敏感地处理人际关系Recognize and reward good performance 表彰并鼓励员工的良好表现Take tough decisions作出果断的决定 Lead by example以身作则Fit in well in sth适合Take on too much承担太多Take on board 注意，考虑 Cut corners 找更方便的办法,或更便宜的办法来做一件事 Open a can of worms增加麻烦,添加困难或制造更多 Be a yes-man形容一味顺从附和,不敢表示不同的意见句子：1.Spread himself very thin一心多用，效果不佳2.Put sb on the spot让某人尴尬为难3.Get the most out of his staff他从员工身上得到最多4.Hes not afraid to get his hands dirty. 以身作则，亲自动手5.is a bit of a control freak（控制狂）6.He spreads himself very thin （一心多用，效果不佳）7.He often puts you on the spot 使尴尬，使为难8.He doesnt take on board what you are saying.听取意见，认真考虑9.She doesnt have the companys interests at heart.关心某事10.Cant see the wood for the trees以偏概全11.Doesnt want to lose face（丢面子）12.Have tunnel vision视野狭窄13.Bit off more than you can chew 不自量力,承担超过自己所能胜任的事情 14.Too many chiefs, not enough Indians 当官的太多,干活的太少。 15.Throw money at the problem 靠钱解决问题 句子:P68 第二题翻译 0. 他没有谈判经验，但他仍主动要求去和一个从业40年的工会领导讨论一个长达4周之久的罢工解决方案。1.为了了解顾客的满意度，一家呼叫中心的经理进行了调查并得出各种数据：话务延误时间、平均通话时间、一次就得到解决问题的百分率，等等。2.一家大型电力供应商正在设立一个新的顾客缴费电子系统。四个团队在为这个项目工作-公司的信息技术人员、一个软件设计人员、一家负责安装此软件的公司和一位软件顾问。六个月后，该项目几乎没有什么进展。3.一家银行主管决定对使用工作电话打私人电话的员工采取强硬措施。这个举动在员工中激起强烈不满，他们指控说经理在这一方面有和普通员工一样的过错行为。4.在降低成本的压力之下一家渡运公司决定：当船只不在码头而在航行过程中时，如果做好安全检查的话他们将最大限度地延长船只在海上的渡运时间。5.一个销售经理需要向管理委员会提交一项有关精确地进行销售预测的计划。在正式提出计划前两天她把计划书给一个同事看，同事告诉他其中有一些基本的错误。因此，在发言前一天她打电话请病假并要求推迟计划陈述。6.为了对一家市级医院的床位紧缺问题作出回应，政府为该医院进行了具备顶尖水平的扩建并完善了各种设施。可惜的是，该医院无法配备足够的有经验的人员。第八章Recycling scheme 回收计划Permanent staff 固定员工A high street bank 商业银行Electronic retailer 电子零售公司Trade creditor 购货债权人Good publicity 良好的声誉，Gain popularity得到普及，得到欢迎，提高知名度Take up 接受on a wide scale 广泛地，大规模地Audits and reporting审计和报告Triple bottom line三重底线，三重盈余Using public transport使用公共交通工具Limiting how much you fly限制乘飞机旅行Conserving water节约用水Recycling waste废物再利用Declining fish stocks鱼群减少 Oil spill 石油泄漏 Nuclear radiation leak 核泄漏 Extinction of species 品种灭绝 Volcanic eruption 火山喷发 Chemical explosions 化学爆炸 Eliminate pollution消除污染Carbon emission 二氧化碳排放量Available for sale 可出售Maintain his lifestyle保持自己的生活方式Recycling bins可回收利用垃圾箱句子：1. Salesmen selling over the quota receive a $1,000 bonus.(超额完成销售任务的推销人员可获得1，000美元奖金。2.The