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Creatingconfidenceinelectronictransactions Trustmarks Creatingtrustine commerceBasicaspectsregardingTrustmarksNationalandRegionalTrustmarksschemesEuropeanapproachoneConfidence BogdanManolea TrustandElectronicCommerce Slowdevelopmentofe commerceinEuropeanUnionStrongpoliticalimperativetocreatetrustindoingbusinessovertheInterneteEurope TheLisbonsummit 23 24March2000 referredspecificallytothissubjectinitsconclusions theCommissionandtheCounciltoconsiderhowtopromoteconsumerconfidenceinelectroniccommerce BogdanManolea Methodstocreateconfidenceinelectronictransactions CodesofconductTrustSeals Trustmarks AlternativeDisputeResolution ADR ConsumerProtectionsactionsRegulatoryInitiatives BogdanManolea Trustmarkdefinition Trustmark Alabelorvisualrepresentationshowingparticipationinatrustmarkscheme Asubscribertoatrustmarkschemecandisplayatrustmarkifhemeetsthetrustmarkrequirements Trustmarkschemes AnybodyprovidingatrustmarktoB2Ce merchantsafterpositiveassessmentonthebasisofowncriteria BogdanManolea Trustmarkkeyelements AimedatBusinesstoConsumer B2C activitiesSupplementarytolegalobligationsVoluntaryparticipationCompliancewithsetofbusinesspracticesProvideahighstandardofconsumerprotectionEncouragesalesofgoodsandservicesonInternet BogdanManolea ExamplesofTrustmarkschemesrequirements PlainandintelligiblelanguageCommercialcommunicationsandfairmarketingpracticesAddressingchildrenPre contractualinformationConfirmationprocess BogdanManolea ExamplesofTrustmarkschemesrequirements 2 ContractualperformancePaymentandSecurityissuesDataprotectionaspectsInternalcomplaintsmanagementDisputesettlementforconsumercomplaints BogdanManolea NationalTrustmarksInitiatives TrustUK GreatBritain www trustuk org ukL belsite France www labelsite orgTrustedShops Germaninitiative www trustedshops deBBBOnline US www bbbonline orgJapanDMA Japan www jadma org BogdanManolea RegionalTrustmarksInitiatives NorthAmerica BBBOnlineAsia AsiaTrustmarkAllianceEuropeTrustedShopsOnlineConfidenceGlobalTrustmarkAlliance GTA BogdanManolea EuropeaneConfidenceInitiatives Eurochambersintegratedapproach EuropeanCodeofConduct concludedincooperationwithEuropeanFederationofDirectMarketingAssociations EuropeanLabelbasedonitscodeofconductanddisputesettlementmethodsEuropeanOnlineDisputeResolutionSystem OnlineConfidence www onlineconfidence org BogdanManolea EuropeanApproach eConfidenceproject MrErkkiLiikanen Brussels 18February2003eConfidenceisapackageofmeasures whichincludesthepromotionofhighstandardsofgoodbusinesspractices e g codesofconduct trust marks complaintsettlementprocedures andaffordableaccesstothird partyalternativedisputeresolution ADR systems ThepromotionbytheCommissionofhighstandardsofgoodbusinesspracticessuchascodesofconductandtrustmarksisanexampleofourdesiretosupportself regulatoryinitiatives BogdanManolea EuropeanApproach eConfidenceproject OnlineeConfidenceForumhasbeensetupbytheEuropeanCommission http econfidence jrc it AneConfidencegroupfordiscussionsabouttrustmarkrequirementsatEuropeanlevelwascreatedAnagreementhasbeenagreedbetweenEuropeanemployersorganisationUNICEandtheEuropeanConsumerBEUConaEuropeanFrameworkfore commercetrustmarkschemesattheendof2001 BogdanManolea EuropeanApproach eConfidenceproject nextsteps TheEuropeanCommissionwillissuearecommendationtoimproveconfidenceine commerceinthefirsthalfofthisyearTrustmarkscanplayanimportantpartinthisprocess However thehugenumberoftrustmarkschemescurrentlyoperatingiscounterproductive Tocombatthis theCommissionwilllaydownasetofstandardisedtrustmarkcriteriaandcreateabetterunderstandingofthe trustmarkconcept basedontheagreementbetweenUNICEandBEUC BogdanManolea EuropeanApproach eConfidenceproject nextsteps An
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