营销单词.doc

营销单词1. customer perceived value 2. CRM customer relationship management3. need/ want/ demand4. non- profit marketing5. societal marketing concept6. customer lifetime value7. negative demand8. latent demand9. irregular demand10. value proposition11. word- of- mouth12. physical evidence13. SBU strategic business unit14. mission15. data mining16. supplier17. marketing intermediaries18. consumerism19. cultural environment20. demography21. disposable income22. Engels Law23. macro- environment/ micro- environment24. technological environment25. samples26. quantitative research/ qualitative research27. experimental research28. internal record29. MIS marketing information system30. marketing intelligence31. observational research32. primary- data/ second- data33. survey/ questionnaire34. black box35. attitude36. belief37. cognitive dissonance38. complex buying behavior39. habitual buying behavior40. dissonance- reducing buying behavior41. information search42. evaluation alternatives43. learning44. lifestyle45. personality46. brand personality47. motive48. opinion leader49. perception50. post- purchase behavior51. psychographic52. reference group53. social classes54. variety- seeking buying behavior55. buying center56. gatekeeper57. straight rebuy58. modified rebuy59. institutional market 60. age and life- style segmentation61. life cycle62. behavior segmentation63. benefit segmentation64. competitive advantage65. differentiated marketing66. gender segmentation67. one- to- one marketing68. undifferentiated marketing69. core product70. augmented product71. actual product72. brand equity73. brand repositioning74. cause/ event marketing75. co- branding76. experience markets77. intangibility78. internal marketing79. trademark80. registered81. manufacturers brand82. packaging83. private brand84. product line/ width/ length85. specialty product86. unsought products87. commercialization88. materialism89. customer- centered/ new product development90. decline stage91. fads/ fashion92. idea penetration93. product image94. test- marketing95. cost- plus pricing96. monopoly97. demand curve98. demand elasticity99. fixed costs100. skimming/ penetration101. oligopolistic competition102. pure competition103. value- based pricing104. variable costs105. central business district106. chain store107. convenience store108. channel conflict109. department store110. direct factory outlet111. discount store112. FMCGs fast- moving consumer goods113. franchise114. hypermarket115. wholesaler116. logistics117. specialty store118. IMC integrated marketing communication119. PR public relation120. relative marketing121. catalogue122. direct selling123. teleselling124. digital marketing125. copyright126. patent127. intellectual property IP law128. child labor129. bribery130. boundaryless marketing131. black market goods132. dumping133. custom union134. cultural sensitivity135. tariff136. quota137. entry and expansion strategy138. joint venture139. Export Trading Companies (ETCs)140. exhibition141. foreign exchange rate fluctuation 142. FCPA Foreign Corrupt Practices Act 1。顾客感知价值 2。 CRM客户关系管理 3。需要/想/需求 4。非营利营销 5。社会营销观念 6。顾客终身价值 7。负需求 8。潜在需求 9。不规则的需求 10。价值主张 11。字的口碑 12。物证 13。 SBU战略业务单元 14。的使命 15。数据挖掘 16。供应商 17。营销中介 18。消费主义 19。文化环境 20。人口学 21。可支配收入 22。恩格尔定律 23。宏观环境/微观环境 24。技术环境 25。样品 26。定量研究/定性研究 27。实验研究 28。内部记录 29。营销信息系统MIS 30。营销情报 31。观测研究 32。主数据/秒数据 33。调查/问卷 34。黑盒子 35。的态度 36。信仰 37。认知失调 38。复杂的购买行为 39。习惯性购买行为 40。不和谐，减少购买行为 41。信息搜索 42。评价办法 43。学习的 44。生活方式 45。人格 46。品牌个性 47。动机 48。意见领袖 49。知觉 50。购后行为 51。投其所好 52。参照组 53。社会阶层 54。各种寻求购买行为 55。采购中心 56。看门人 57。直接重购 58。修改重购 59。机构市场 60。年龄和生活方式细分 61。生命周期 62。行为细分 63。利益细分 64。竞争优势 65。差异化营销 66。性别分割 67。一到一对一营销 68。无差别营销 69。核心产品 70。增强产品 71。实际产品 72。品牌资产 73。品牌重新定位 74。原因/事件营销 75。联合品牌 76。市场经验 77。无形 78。内部营销 79。注册商标 80。登记 81。制造商的品牌 82。包装 83。自有品牌 84。产品线/宽度/长度 85。特种产品 86。 unsought产品 87。商业化 88。唯物主义 89。以顾客为中心/新产品开发 90。衰退阶段 91。时尚/时尚 92。思想的渗透 93。产品形象 94。测试营销 95。成本加成定价 96。垄断 97。需求曲线 98。需求弹性 99。固定费用 100。略读/渗透 101。寡头竞争 102。纯粹的竞争 103。基于价值的定价 104。可变成本 105。中央商务区 106。连锁店 107。便利店 108。渠道冲突 109。百货商店 110。工厂直接出口 111。折扣商店 112。 FMCGs快速消费品 113。特许经营 114。大卖场 115。批发商 116。物流 117。专业店 118。 IMC整合营销传播 119。公关公共关系 120。相对市场 121。