argument18 GRE.doc

Merely based on unconvincing fact that the late-night news program has devoted increased time to national news and decrease the time of local news and weather, the author arbitrarily draws the conclusion that we should increase the coverage of weather and local news and therefore increase the viewers and diminish the loss of advertising revenue. In the argument the author makes a series of flaws such as the failure in cause and effect, the false analogy and insufficient investigation. And much should be improved in the article.First of all it is alleged in the argument that the increase coverage in national news and less time in local news and weather increase complaints of audience. The arguer makes flaws in cause and effect and inadequate investigation. The author does not tell us what the increasing complaints all about. The complaints of the people may not be about the time of the news. It may be the attitude of the TV station to some certain news. Even though people are really complaining about time duration, the possibility of calling for more coverage of national news cannot be hastily denied. Therefore to make the argument more convincing, more survey about the content of the complaints should be done and the author should also provide more analysis of the data drawn from that.Secondly it is also alleged in the argument that the change of the ration in coverage time influences the advertising revenue. However, it is only told that the decrease contracts in local business while any data from national business contracts. Perhaps, opposed to the local, the national contracts increase and result in the increase in the overall contracts. Therefore, the arguer should supply more investigations in both local contracts and national contracts. Only in this way can the argument be more believable.Thirdly, the author says the change in the coverage will lead to more advertising revenues and attract more audience. The arguer makes flaws in cause and effect and analogy. THE CONDITION IN THE PAST YEARS may be different with the condition now. In the past the audience may be more interested in local news, while in the future their favor may change into national or international news. The increase in the local news may not necessarily lead to the result. Without enough evidence and researches, we cannot arbitrarily draw the conclusion. So, much work should be done about the change of the favor of people over the years. Or we cannot certainly believe in the statement.To sum up, the author based on unsound reasoning, hastily makes the proposal that we should increase the coverage of local news and weather in order to attract more audience and increase the advertising revenue. Much investigation should be done by the author such as the change of the peoples favor, the research in both local contracts and national contracts and the content of the complaints of people. The author should also