北语13《英语商务通论》作业2.doc

作业名称：13秋英语商务通论作业2出卷人：SA作业总分：100通过分数：60起止时间： 2014-2-8 17:31:45 至 2014-3-13 23:31:23学员姓名：sujian0502学员成绩：95标准题总分：100标准题得分：94.74详细信息：题号:1题型:单选题（请在以下几个选项中选择唯一正确答案）本题分数:5.26内容:_ is the most expensive media for advertising.A、newspaperB、 televisionC、 radioD、 direct mail标准答案:B学员答案:B本题得分:5.26题号:2题型:单选题（请在以下几个选项中选择唯一正确答案）本题分数:2.63内容:_ is the recording, classifying, summarizing and interpreting of financial events and transactions that affect a business firm.A、AccountingB、MarketingC、FinancingD、Banking标准答案:A学员答案:A本题得分:2.63题号:3题型:单选题（请在以下几个选项中选择唯一正确答案）本题分数:5.26内容:Ads in _ are low in cost and can be prepared and placed within minimum time.A、newspaperB、 televisionC、 radioD、 direct mail标准答案:A学员答案:C本题得分:0题号:4题型:单选题（请在以下几个选项中选择唯一正确答案）本题分数:5.26内容:_ is a major source of equity financing for corporations.A、StockB、BondC、 EquityD、 Loan标准答案:A学员答案:A本题得分:5.26题号:5题型:单选题（请在以下几个选项中选择唯一正确答案）本题分数:5.26内容:_provide short-term loans to customers by allowing them to purchase items and pay for them at a later date.A、Credit cardsB、debit cards C、 access cardsD、Financial counseling标准答案:A学员答案:A本题得分:5.26题号:6题型:单选题（请在以下几个选项中选择唯一正确答案）本题分数:5.26内容:_are owned by their depositors and the profits or losses are shared among the owners in proportion to their deposits. A、MSBsB、ATMsC、POSsD、VISAs标准答案:A学员答案:A本题得分:5.26题号:7题型:是非题本题分数:2.63内容:Word of mouth is the most costly but also the most effective one.1、 错 2、 对 标准答案:1学员答案:1本题得分:2.63题号:8题型:是非题本题分数:5.26内容:Money must be able to stand the wear and tear of repeatedtransactions during its life in circulation.1、 错 2、 对 标准答案:2学员答案:2本题得分:5.26题号:9题型:是非题本题分数:5.26内容:A check is essentially an order instructing the bank to pay a given sun to a designated person or firm.1、 错 2、 对 标准答案:2学员答案:2本题得分:5.26题号:10题型:是非题本题分数:5.26内容:Money acts as a unit of account because we can use it to measure the relative value of goods and services.1、 错 2、 对 标准答案:2学员答案:2本题得分:5.26题号:11题型:是非题本题分数:5.26内容:A broader definition of money is M-3, which consists of everything in M-1 plus time deposits, money-market mutual funds and other items, which cannot be spent directly but can be easily converted to spendable forms.1、 错 2、 对 标准答案:1学员答案:1本题得分:5.26题号:12题型:是非题本题分数:5.26内容:The major disadvantage of on-line ads is that, due to the limited screen space of computer monitors, many of them are too small .1、 错 2、 对 标准答案:2学员答案:2本题得分:5.26题号:13题型:是非题本题分数:5.26内容:Public relations is a tool with which a firm builds goodwill among the public and maintains a positive image of itself.1、 错 2、 对 标准答案:2学员答案:2本题得分:5.26题号:14题型:是非题本题分数:5.26内容:Ads over radio are inexpensive in terms of preparation and spots and are particularly effective for certain types of audiences.1、 错 2、 对 标准答案:2学员答案:2本题得分:5.26题号:15题型:是非题本题分数:5.26内容:A pension fund is a pool of funds created and managed to provide retirement income for the members.1、 错 2、 对 标准答案:2学员答案:2本题得分:5.26题号:16题型:是非题本题分数:5.26内容:VISA and MasterCard are two of the most popular bank credit cards.1、 错 2、 对 标准答案:2学员答案:2本题得分:5.26题号:17题型:是非题本题分数:5.26内容:A bond is actually an IOU, a written contract which stipulates the par value the maturity date and the rate of interest paid by the issuing company to the bond holders quarterly, semi-annually or annually. 1、 错 2、 对 标准答案:2学员答案:2本题得分:5.26题号:18题型:是非题本题分数:5.26内容:Liabilities are what a firm owes to others, and can be divided into two categories: short-term liabilities and long-term liabilities.1、 错 2、 对 标准答案:2学员答案:2本题得分:5.26题号:19题型:是非题本题分数:5.26内容:There are two types of loans, s