Chinesefastfoodandwestfastfood中外快餐的对比.doc

Chinese fast food and West fast food 北京师范大学外语系 09级 姓名： Wmfj 2010年12月6日星期一1. IntroductionFast food is the product of socioeconomic and cultural development to a certain stage. People are living in a much faster society now they do not have time to slowly enjoy their food while chatting, especially during lunchtime, which leads to the rapid growth of fast food industry. Modern fast-food industry originated in the 1920s in the United States, and in the 1960s, American fast food began to expand to Eurasian starting a whirlwind of fast food industry in the world.（1）. The Development of Chinese Fast Food IndustryModern Chinese fast food started late, until 1994, our country listed the development of Chinese fast food into the Eighth Five-year Plan, clarifying the status of fast food industry. In the early 1990s, by the initiation and support of the former domestic trade department, on December 28, 1989 the first modern Chinese fast foodShanghai Ronghua Chicken was the first time in front of everybody. On April 15, 1995 the first Red Sorghum Fast Food opened in Henan. By the end of 1996, Red Sorghum has been covered in Beijing, Zhengzhou, Shijiazhuang, Haikou and other places. Entering the 21st century, China has emerged a large number of great modern Chinese fast food enterprises. Malan Noodles, in the report of 2000 China top 100 chain enterprises, has been short-listed by the total sales of 360 million Yuan. Chosen by experts, Malan Noodles was identified as the first brand of Chinese fast food.In addition, China has many of her own traditional fast food dishes. Of these, steamed buns, dumplings, fried bread sticks, and noodles are the most common and popular, with big-name chains like New Asia Snack, Yonghe King, Daniang Dumpling, GII Wonton, and Babi Steamed Buns. With local players still trying to compete with the likes of KFC, McDonalds and Pizza Hut, competition is fierce. In Shanghai, other than the expected McDonalds and KFC, you will find a large number of these Chinese fast food chains, which at a glance, may look like classic western fast food chain stores, but they are actually traditional Chinese snack restaurants with a very western look. Nevertheless, Chinese fast food grew rapidly in quantity, but not much well-known brands. Chinese fast food providing with traditional Chinese fast food, in line with the majority of peoples eating habits, has the home advantage. It should have taken hold, but it was not. In terms of both turnover and influence, Chinese fast food is far behind McDonalds and KFC such Western fast food.（2）. The Development of west fast food industry（KFC and McDonalds in China）KFC (Kentucky Fried Chicken) opened its first restaurant in Beijing on November 12, 1987, and it was the first to introduce western-style food to China. By this starting point, KFC started exploring, learning Chinese society and market, to build a management style with Chinese characteristics. In1992 the total of the restaurants was 10; to 1995, up to 71. On June 25, 1996 Chinas 100th KFC set up in Beijing. As the company gradually rich experience in management, the workforce has expanded steadily and operating system is becoming more perfect, the growth rate of KFC in the beginning of the 21st century has been accelerated greatly. So far, KFC has been opened more than 1,000 restaurants in more than 200 cities, leading in catering industry in China. On October 8, 1990, the first McDonalds restaurant opened in Shenzhen, China. Then in April 1992, the worlds largest McDonalds restaurant was opened in Beijings Wangfujing with over 10,000 customers there. By the first quarter of 2002, there were more than 460 restaurants7 opened in China. After 14 years into China market, as at the end of 2004, the total number of chain stores reached 600. While its initial development in China was fast, it slowed down later. In the recent three years of 2002-2004, the average annual number of new openings was only 47.5 with the annual growth rate of about 25 percent, lower than initial 38 percent annual growth rate.3 Our Groups Thought (1) Chinese fast food is good It is well-known that the Chinese fast food has a long history. Talking about the Chinese fast food, some people think that it is one of the Chinese cultures which have influenced Chinese one generation by one generation. It is no doubt that the Chinese fast food is so meaningful and healthy as well. Generally speaking, Chinese fast food is divided into 8 categories which are quite different from each other. Each category has its certain specialties which give people different taste. But no matter what category the food belongs to, it should have 4 characters. They are color, flavor, taste and shape. According to these, the food will be judged as good or bad. A so-called excellent dish should be very colorful, delicious, nutritious and good-looking in its shape. From the material chosen, we can see that the Chinese fast food is very healthy. We would choose certain vegetables and meat to make certain dishes. Among the options, we have to choose different vegetable and different meat to go with each other. It is not simply a mixture. Based on the color, nutrition, taste, we choose the raw materials for cooking a dish. All these are very reasonable, and sometimes, they have to be arranged and prepared in different order. Talking about the process of the Chinese fast food, we have lots of different ways of cooking. We usually fry, boil, roast, steam and so on. Of course, different ways of cooking will have different results. Therefore, different food will have different flavor and different taste. Meanwhile, Chinese cooking has a very high demand on the side materials, such as, salt, sugar, milk, veliger, sauce, jam, oil, honey and so on. So I think Chinese fast food is the best one.(2)The Harm of West Fast Food Damage young children intelligenceEarly in November 2004, they had chengzaoyuan Chinese foods have to introduce the Canadian researchers used the fat and feed on January 2 age group of the mouse. When the mouse to four months, further training of a mouse a simple memory task, the fat rats as for the common food thin the mouse, the latter study more. Researchers thus concluded the high in fat west fast food will harm the children growing nervous system, and to the brain and thinking of a permanent damage, that fat and sexual precocious.west fast food hydrogenated oils is the oil, vegetable oil and after the hydrogen production of oil, which contains about 38% of the type of fatty acids this is a kind nature the fatty acids, is a man-made fatty acids. The fatty acids of people rebel, a high temperature and it is bad, so hydrogenated oils is to increase food, and much lower cost in the west fast food in general application. But the hydrogenated will be made to prevent the formation of blood good cholesterol （ HDL ） reduce, is vulnerable to the veins of infarction bad （ IDL cholesterol ） increase. The long-term consumption pattern will lead to the fatty acids, such as diabetes illness chronic diseases occur. The natural body fat absorption after seven days to metabolize the open, and the type of fatty acids it needs to be 51 it would be the catabolic or open, and so easier to obesity. In view of this, in 2006, on October 30, the United States as 5,500 Kentuckys chain is forced to announce to the use of hydrogenated oils, but in the KFC but no such action, Carcinogenic substance in a high.In the middle of may testify to the American fast food of the health hazards of the best documentary for me, now, and got in 2005 academy award Oscar nomination for best documentary. It was a young American director Morgan; pools locker forced her to within 30 days to eat McDonalds meals for food and drink. in this process, there are three doctor （ pulmonology, nephrology, the heart of the nutritional section ） supervise and check his health. Following measures 1.9 meters tall and weighs Sam to 84 kilograms, was very good health. the experiment in two weeks, the doctor discovered that his liver was badly damaged ； Three weeks later, he found his heart function an exception. The doctor advised him to take some aspirin, but in order to guarantee the authenticity of the experiment was Sam refusal. A month after the end of the experiment is complete, pools on the reaction; lockers liver is poisoning a dull pain in my chest, blood pressure increase by 65%, cholesterol, gained 11 kilogrammes.west fast food as have three high and three low and high heat, high in fat and high protein and mineral, vitamin, low down low meals, therefore, the international nutrition field called the waste food!4. Comparison between Chinese Fast Food and Western Fast Food(1).Characteristics of Chinese Fast Food and Western Fast Food In the populous street, its easy to see KFC and McDonalds, which are extremely popular every day. However, not far from them, there are several Chinese fast food restaurants by no means bad, but they are not to be compared with KFC and McDonalds. Why theres so huge difference between Chinese fast food and Western fast food? As cultural differences, Chinese and Western fast food has a lot of differences in service, market and management. By comparison, we can see the deficiency of Chinese Fast Food.1. ServiceWestern fast food restaurants service hospitality, respect for customers, as customers of God, and not stay in the form of highly efficient, quickly and easily, to meet fast-paced life of our contemporaries and the psychological of hating to wait. And Chinese fast food, it services in honest and trustworthy manner, but in the end of pay, it seems like customers are not the God. Respect for the customer has done far from enough. There is also a big gap between both sides in waiters qualities.2. MarketAccording to a social research, the middle aged and elderly people generally do not like Western fast food, but 70% of the young people like it. Even so, they believe Chinese fast food taste better. In a country with a unique catering culture, Western fast food is only for a try occasionally, and Chinese fast food is never tired of eating.In addition, with rising standards of living, more people are choosing to eat fast food rather than slave in their kitchen every day. Large mobile populations also contribute to the growth of the industry. But the most important factor in this growing trade is that Chinese people cannot give up Chinese fast food. From these three points, Chinese fast food has a big market with potential.3. ManagementWestern fast food uses chain management concepts. For Chinese fast food, it is not easy to learn and develop in a short time. A chain store, in addition to the food with its own characteristics, every region of the stores should be committed to the development and characteristics of the food. Like KFC, in addition to the famous fried chicken, French fries and hamburgers, it also launched a Chinese taste. Western-style fast food, such as KFC and McDonalds, the head office in each city has the Public Relations Department, the Finance Department, the Purchasing Department, and many other departments, each department under a duty manager. Its management is in an orderly way. By contrast, a Chinese restaurant has one owner, and the staffs more and less are related. Such conditions can not help people deeply worried. Chinese fast food, how can you win the Western fast food?According to the analysis and comparison on the difference between Chinese fast food and Western fast food above, what can we learn?(2). To Make Sales Promotion PlanThe traditional fast food industry adopts the small-scale-only modes of business operation, which is generally locates in the local market, and mainly depends on customers word-of-mouth traditions to establish the fast-food restaurant prestige. But modern fast food industry uses the large-scale production method, which carries on the wide range of propaganda promotion to strive for as far and as many as possible customer markets. The traditional promotion procedure has been unab