商务英语试题(A).doc

中南财经政法大学2010 2011 学年第一学期期末考试试卷墨斋小说网 课程名称：商务专业英语（信息类） （A）卷 课程代号： 09038011 考试形式：闭卷、笔试使用对象：电子商务0802题号一二三四五总分总分人分值1520201035100得分_得分评阅人一、 词汇题：（共25题,共25分） Part 1: 请根据给出的汉语词义写出对应的英语词。该词的首字母已给出(每小题0.5分，共10分)：1. 预算 n. B 2. 采购，获得 n.P 3. 发票，发货单n.I 4. 重组，调整结构 vt.R 5. 独立的 adj.S 6. 资产n.A 7. (价格)大幅度下跌vi.T 8. 包装vt.P 9. 数据库n.D 10. 使用，配置vt.D Part 2: 请写出下列英语单词或术语的汉语意义(每小题0.5分，共10分)11. information assets 12. ubiquitous access 13. pro forma profits 14. spin-off model 院（系）： 专业： 年级： 学生姓名： 学号： 课堂号：_ - 密 - 封 - 线 -15. supply chain 16. raw materials 17. boards of directors 18. Electronic Data Interchange (EDI) 19. off-the-shelf 20. plug-in Part 3: 将左边的词汇或短语与右边提供的定义进行连线配对（每小题1分，共5分）21. transactionA. a written statement of exactly how much a piece of work or product will cost22. domain name systemB. the process of doing business23. quotation C. the state of being free from public attention24. privacyD. to combine things that work well together in order to make an effective system25. integrate E. the unique name of a collection of computers connected to networks such as the Internet 得分评阅人二、 选择题：（共10题, 每题1分，共10分）在每小题列出的四个选项中只有一个选项是符合题目要求的，请将正确选项前的字母填在题前的答题卡内答案：26. ( ) 27. ( ) 28. ( ) 29. ( ) 30. ( ) 31. ( ) 32. ( ) 33. ( ) 34. ( ) 35. ( )26. With your in line, you can create your Requirement Document.A. prioritiesB. prioritizeC. propertyD. productivity27. Youll need to the credit card information before accepting the order. A. classifyB. satisfy C. verify D. identification28. There is no use in manufacturing an item unless you can it.A. buy B. supply C. vendorD. merchandise 第 1 页(共 5 页)29. The goods will be at noon tomorrow A. packageB. deliveredC. integratedD. retailed30. E-commerce can more quickly to changes in customer demandA. adjustB. collaborateC. communicateD. distribute31. By late 1999, Amazon had a market of close to $25 billion.A. moneyB. revenue C. incomeD. capitalization32. Can we eventually all obstacles?A. decreaseB. eliminateC. cleanD. come over33. Our TV license will next week, so we shall then need a new oneA. finishB. end C. expireD. be out34. Were failing far short of our projections A. budgetB. paymentC. revenueD. money35. We must not neglect the problems of e-commerce infrastructure because they can seriously disrupt performance of your e-business itselfA. creativityB. flexibilityC. productivityD. scalability得分评阅人三 翻译题：（共10题，每题2分,共20分）Part 1: 英译汉(阅读下面的短文，然后将划线的句子翻译成汉语。每小题2分，共10分)In general, e-commerce creates new business models and sets high demands on the logistics service, which expresses as follows: Responsiveness: The request of customers to distribution is often the JIT. The delivery in the next day or even the same day has been a trend. 36. It requires better responsiveness of logistics system.Flexibility: The traditional logistics may fix the optimized facilities and personnel in accordance with the products quantity, peak time and turnover ratio. But e-commerce business is very difficult to predict. 37. This requires the quick and effective suitableness of the logistics departments. Visibility: To meet the responsiveness and flexibility requirements of e-commerce to the logistics, 38. the visibility of the whole supply chain must be increased so that the warehousing and transportation information of the goods could be known in order to guarantee the coordinated operation of the integrated logistics system. - 密 - 封 - 线 -Optimization: 39 To meet the requirement of the customers, enterprises have to set up logistics networks consisting of a lot of small distribution centers in the sales area, which have resulted in the fragmented inventory, higher inventory level, more warehousing facilities and frequent distribution. As a result, the cost is highly increased and the enterprise economic benefit and market competition are affected. Therefore, the supply chain must be optimized to reduce the logistics cost as possible as it can. So, what kind of practices should be implemented to help logistics companies maintain a well-organized and flexible supply chain that minimizes cost and maximizes profit? 40. Now the logistics companies are facing great challenges in the e-commerce age, and they have to find ways to solve the problems as e-commerce is boosting sharply. 36. 37. 38. 39. 40. 第 2 页(共 5 页)Part 2: 汉译英(请把下列汉语句子翻译成英语，每小题2分，共10分)41. 发票是商品或服务销售商开局的要求购买商支付现金的书面票据 42. 域名服务器是一个自动系统，它让用户在email、万维网、远程登录地址中输入用户名，然后将 该它转换成真实地址 43. eBay 被认为是世界上最大的网上市场，它持有网上拍卖站点，这使客户可以在本地、全国以及 全世界范围内进行商品和服务的买卖 44. 挑选一种店面设计，把你的产品展出，就可以营业了 45. XML标准考虑到更多种类的公司间交换的信息，因此被设计成为用于开放式网络服务的软件 得分评阅人四 填空题：（共10题，每题1分,共10分）使用方框中提供的单词来完成下列段落,并使用正确的形式hellish meltdown cyberdoor leap gotchamere chime crush tutorial register - 密 - 封 - 线 -Say youre working for Computer Chip Corporation, the worlds leading supplier of computer memory products. After the recent 46. in the tech sector, your CEO is more determined than ever to 47. the competition. So the big boss meets with the board of directors, and after a long, heated debate, they call you in to tell you they want to open CCCs 48. in six weeks. That should be plenty of time, they insist. After all the CEOs daughter built her own online store in a 49. three weeks, so shes selling enough Beanie Babies to put herself through college. “Surely we can sell our RAM computer memory chips for less? You know, direct to the customer?” the board 50. in unison.Dont panic. Six weeks may sound a bit right, but its still not a 51. 24-hour turnaround. With the rith planning and a little luck, you just might make it. So calmly say, “Ill get right on it,” and then immediately 52. the domain name with Network Solutions or another domain registry service. That done, take a deep breath and then read the rest of this 53. in its entirety. By looking before 54. youll learn about all the e-commerce 55. that can hit you unexpectedly. 得分评阅人五 阅读题：（共20题，每题1分，共35分）其中56-60，每题1分；61-70，每题2分 Passage 1:The Art of Marketing OnlineThe story took place in 1998, when online DVD retailers had cut down prices to as much as 50% blow retail. It was not good news for 28-year-old Rix, who started DVDE in 1995. online DVD retailers, including Rixs 42-person company, were buying DVDs for no more than 35% off retail. “The other companies were losing money on every transaction”, Rix recalls.Rix couldnt go as low as his competitors, but cutting profits almost to the bone, he reduced prices to 30 percent off retail. That made him one of the highest-priced online DVD retailers. However, by concentrating on service and surfing the surge in DVD sales, he kept growing despite the markdown by powerful companies like A, DVDExpress and R.One morning in 2000, R stropped selling DVDs, and then DVDExpress shut down. Everyone raised their prices. Today, Rix has raised prices back to 20% off retail, which makes him one of the lowest-cost online DVD sellers. He won the war at last! 第 3 页(共 5 页)Even today, entrepreneurs would like to play with prices. One technique causing a bit of an e-commerce argument is variable pricing. This tactic has long been accepted in retail stores. Even within a chain, prices are often higher in wealthy neighborhoods. But its different online. In 2000, A refunded customers who said were charged differently for the same products.Mark the following statement with T(true) or F(False) according to the text ( ) 56.Online DVD retailers had cut down prices in order to hold up the market share( ) 57. Rix cut down prices as much as 50% below retailer( ) 58. Cutting profits almost to the bone makes him one of the lowest-cost online DVD sellers( ) 59. Variable pricing is technique that causes a bit of an e-commerce argument( ) 60. Prices are often higher in poor neighborhoodChoosing the best answer according to the above passage( ) 61. At what price level did the online sellers sell their DVs so as to win the competition in 1998? A. High pricesB. Very low prices C. Reasonable pricesD. Competitive prices( ) 62. When was DVDE created? A. In 1998B. After 1998 C. When Rix was 28D. Before 1998( ) 63. What did all other companies do after the two largest companies shut down? A. Raised their prices as high as possibleB. Sold DVDs at highest prices C. Kept selling DVDs at low pricesD. Stopped selling DVDs( ) 64. What made Rix one of the highest-prices online DVD retailers in the 1990s? A. His decision on not to lower his priceB. His carefulness about marketing online C. His decision to only reduce prices to 30% off retailD. His handmade DVD( ) 65. What is true of the following statement? A. Variable pricing is not acceptable to online companiesB. Variable pricing is acceptable to online companies C. Variable pricing is not acceptable to wholesale companiesD. Variable pricing is not acceptable to chain stores Passage 2:A-Serving SMEsA Corporation is based in HangZhou in eastern China. Since it was launched by Jack Ma and 17 other co-founders in 1999, A has become the largest online business-to-business global trading marketplace in the world. In the seven years, A has won award after award in recognitions of its achievement and impact on electronic commerce, including Best of Web by Forbes magazine for seven consecutive years, the most popular B2B Web site by Far Eastern Economic Review, China Excellent Business Web Site and China Best Commerce Web Site. A is frequently quoted as one of the top five Web sites in the world along with Yahoo!, Amazon, eBay and AOL, by domestic and international media.About 60% of the Chinese economy is manufacturing, and 90% of manufacturing companies are small and medium-sized enterprises. A has always concertrated on SMEs. Jack Ma believes that global companies make most their efforts to do business with large companies. He sees China and the rest of Asia have a different economic structure from the United States or Europe, where the economies are dominated by large companies. He believes that true opportunities of A lie in connecting SMEs around the world with SMEs in China. He argues that SMEs seldom have any sales channels outside of their country. To compensate, SMEs must travel extensively to meet suppliers and customers at exhibitions or trade fairs. Jack Ma believes that A offer SMEs a reasonably-prices alternative.Foreign companies interested in buying from Chinese suppliers must register on A (buyer registration is free) before they can access the supplier database. A charges Chinese companies an annual membership fee for translating and listing their information online. This site also list foreign suppliers. These suppliers can list a small number of items for free, however, most choose to pay as TrustPass members on the site. The TrustPass designation provides assurance to Chinese companies that want to buy from these suppliers. Many registered membership renewal rate, which exceeds 70%.A, like all portal sites, suffered a setback during the period of 2001-2002, but its fee-based revenue model allowed it to recover more quickly than portals that were dependent on advertising revenue. The company sees future growth in the continued expansion of trade between Chinese manufactures and the rest of the world. Now A Corporation operates five e-commerce platforms that connect a strong community of more than 30 million consumers and businesses from China and around the world. 第 4 页(共 5 页)Choosing the best answer according to the above passage( ) 66. Paragraph 1 is mainly about A. Global trading marketplaceB. The founder of A C. The top five Web sites in the worldD. The brief introduction of A( ) 67. According to Paragraph 2, which of the following statements is Jack Mas opinion? A. A should concentrate on SMEsB. The economy is dominated by large companies in China C. SMEs have many sales channels outside of their own countryD. SMEs always meet suppliers and customers at exhibition for free( ) 68. According to Paragraph 3, which of the following statements about TrustPass is true? A. Both Chinese and foreign companies can become TrustPass membersB. TrustPass members can list a small number of items on many sites for free C. Compared with free members, Chinese companies trust TrustPass members moreD. Over 70% TrustPass members are willing to pay membership fee every year( ) 69. According to 1st sentence in Paragraph 4, why did Alibaba.co