公司介绍英文PPT课件.ppt

湖南梦洁家纺股份有限公司 MENDALE 2020 2 6 目录CONTENTS 1 whoweare 2 whatwewanttodo 3 howwedo 4 company sfuture 5 company sculture 2 2020 2 6 whoweare First whoweare 11 whatwewanttodo howwedo company sculture company sfuture 3 2020 2 6 COMPANYINTRODUCTION 1956MENDALEfounded 1990Industry leadingimportCIprogram 2003TheestablishmentoftheHUnanMengjieNewMaterialCo Lt 2005Setupholdingsubsidiaries 2009Enterthefiledofe commerce 2010Successfullistingofprimaryandmedium sizedboardsinShenzhenStockExchange 2012Setupthe loveinfamily foundation HunanMengjieTextileCo Ltd startedin1956 themainbusinessofthecompanyistheresearchanddevelopment design productionandsaleofhouseholdtextilesmainlyengagedinbedclothes whoweare whatwewanttodo howwedo company sfuture company sculture 5 4 2020 2 6 THECOMPANYSTRUCTURE 9 whoweare whatwewanttodo howwedo company sculture company sfuture 5 2020 2 6 whatwewanttodo second whoweare 11 whatwewanttodo howwedo company sculture company sfuture 6 2020 2 6 BELIEFOFENTERPRISE Beliefof enterprise ourgloryisachievedinlove basedefforts Wefirmlybelievethatwhilefocusingonhometextile morehumane life orientedcareoflifeisintegratedintoeveryproduct permeatingintoeveryaspectoftheenterprise passingtothousandsoffamilies Itexpressesandrealizesthebroadmeaningof dreamandloveinthefamily andiscommittedtoinfluencingthefamilyoftheworldandestablishingagoodfamilyandharmonioussociety corporatevalues Mengjieadvocate servantleadership thefoundationofleadershipisnotpower butauthority authorityisestablishedonthebasisoflove serviceandsacrifice Weencourageandhopethatemployeeshavegoodcharacter excellentprofessionalknowledgeandsuperbskills Werespecttheuniquenessofeveryemployee Ibelieveeveryoneableandwillingtoplaythegreatestpotentialwithinthecontinuingloveandenergy bringsuccesstobothindividualsandbusinesses viewoftalent whatwewanttodo 12 howwedo company sculture company sfuture whoweare 7 2020 2 6 ourhonor 14 8 2020 2 6 Howwedo Third 18 9 2020 2 6 PRODUCTOVERVIEW Atpresent theproductsofthecompanymainlycoveredembroiderykits quiltedsets quiltcores blankets mattressesandotherhouseholdornaments andmorethan2600varieties 梦洁家纺 我们怎么做 我们是谁 我们要做什么 未来计划 财务与融资 19 10 2020 2 6 MARKETINGOFPRODUCT Mengjiesuccessfullyconstructedamarketingnetworkwithaspecialandsoundchainmanagementmode whichisthemainbodyofthenationallarge scaleshoppingmallandthefranchisestore Atpresent thecompanyhas852storesnationwide 810counter cabinets withabusinessareaof1 3millionsquaremeters thestrongmarketingnetworkisintheleadingpositionoftheindustry whentheflagshipstorewasintheplatforminjune2012 Duringtheyearofoperation thesalesdoubled fromtheoriginalmonthlysalesvolumeof10 150 000tothecurrentmonthlysalesof300 000 400 000 becomingthehometextileTOP3merchant Stores shoppingmalls MobilephoneAPP Computerclient 我们怎么做 我们是谁 我们要做什么 未来计划 财务与融资 20 11 2020 2 6 PARTOFOURPRODUCT 我们怎么做 我们是谁 我们要做什么 未来计划 财务与融资 23 12 2020 2 6 Company sfuture Fourth 25 13 2020 2 6 SHORT TERMPROFITPLAN MengJieinacomprehensive pragmaticbrandstrategy createa MengJie Mei babyMengJie MengJie for mattress plainaesthetics 6brands withrichlayersofproductstyleanduniquebrandpositioninginthemarket becomeanindependentschool Inrecentyears intheoverseasexpansionof9largescaleHomeFurnishingbrand MengjiedevelopedrichHomeFurnishingancillaryproducts coveringthemulti levelmarketdemand establishthetextileindustrybenchmark company sfuture whoweare whatwewanttodo howwedo company sculture 27 14 2020 2 6 R DOFPRODUCTS 29 InParis Milan Beijing Shanghaiandotherinternationaltrend MengjiebuildingalargeR Dcenterandresearchresourcecenter keentocapturetheglobaltrendsoftextile condensedmanyinternationaltopdesignersanddesignelitewisdom giveeachproductoriginalitylifeconnotation InParis Milan BeijingandShanghai alloftheinternationaltrends MengjiebuildingalargeR Dcenterandresearchresourcecenter keentocapturetheglobaltrendsoftextile condensedmanyinternationaltopdesigners whichaimstomakeeachproducthavegreatoriginalitylifeconnotation 15 2020 2 6 company sculture Fifth 32 16 2020 2 6 PUBLICWELFAREUNDERTAKING publicwelfareundertaking 50 25 15 10 36 17 2020 2 6 PUBLICWELFAREUNDERTAKING Mengjiepublicwelfare launchedfromthelastcenturyin80s hascontinuedtopromotethe MengjieholdSupapieceofblueskyofloveforchild and learningtolove protectinghome andaseriesofdisasterrelief education environmentalprotection characterandloveforMengjieactivities TheWorldAssociationofsleepmedicineinChinaonlycooperationtheenterprise andtofundChinawomen sdevelopmentwilljointlysetupa loveinthefamilyfoundation aimstopromotegoodsleepculture and familyvirtues personalmoralityconstruction Forloveandaperfectblendofbeauty Mengjie whichinfinitestreamofArtandlife istojointhegloballovefamily tocreateanewstyleofarthomefurnishing 18 2020 2 6 SUMMARY Whilethecompanyhasmadeoutstandingachievements andwillcombinehumanfeelingsintobrandculture andsharetheattitudeoflivingwiththeheart Ittakessocialresponsibilityasanimportantmissionoftheenterpriseandtriestodevotehimselftoeducation charityandotherpublicwelfareactivities Asalways itshoulderstocarrythehometextilestandardpoleflag guidethedevelopmentofindustryhealthy Mengjieproductshaveauniquedesignlanguagetoconveyalovinghomelifephilosophy Thecompanyadheretotheuserasthecenter with love beauty h