包装印刷英语U4.ppt

包印英语 ENGLISHFORCAREERS 新职业英语 北京印刷学院 Unit4SigningContracts Warming up ReadingA Listening Speaking 4 1 2 3 ReadingB 5 Writing 6 Project 7 VocabularyandStructure 8 Unit4SigningContracts Warming up Task1MatchthefollowingtermsrelatingtoprintingcostswiththeirChinesemeanings 1 post pressprice2 quotation3 processingprice4 ExWorksprice5 additionalcost6 offseason busyseason7 high volumeorderprice8 discountprice9 paymentmethod10 payment in advanceprice11 rawmaterialprice12 unitprice13 printingprice14 pre pressprice A 原材料价格B 加工价格C 印前价格D 印刷价格E 印后价格F 出厂价G 单价H 折扣价格I 额外费用J 大批量订单价格K 提前付款价格L 付款方式M 淡季 旺季N 报价 Unit4SigningContracts Task2Workinpairs TranslatethefollowingtermsintoChineseandthentalkwithyourpartneraboutwhatyouknowabouteachterm FOB FreightonBoard CIF Cost Insurance Freight CFR Cost Fright EXW ExWorks UnitPrice R OPrice Run OnPrice 离岸 船上交货价 到岸价 运费在内价 出厂交货价 单价 去除固定成本的加印价 Unit4SigningContracts Warming up ReadingA Task1Beforereadingthepassage seehowmuchyouknowabouttheprintingcostaccountingbyansweringthefollowingquestions 1 Whatiscalledprintingcostaccounting Unit4SigningContracts 2 Whyisprintingcostaccountingimportant Printingcostaccountingreferstotheaccountingarisingfromprintinglivepiecesgivenbyclients Becauseprintingcostaccountingisanimportantpartforaprintingenterprisetooperatenormallyandundertakemorebusiness Alsoitisthekeyformakingprintingprofits PrintingCostAccounting 翻译 声音 Notonlyisprintingcostaccountingisanimportantpartforaprintingenterprisetooperatenormallyandundertakemorebusinesses butalsoitisthekeyformakingprintingprofits ReadingA Unit4SigningContracts PrintingCostAccounting 翻译 声音 Printingcostaccountingreferstotheaccountingarisingfromprintinglivepiecesgivenbyclients Thereareusuallytwoaspectsinit Thefirstisthecustomeritself referringtotheprintingcostsinprintingthegivenlivepieces Andthesecondistheprintingbusiness whichistwo sided Ontheonehand itmeanstheactualcostsinprintinglivematters suchaslaborcosts materialcosts machinerydepreciationcosts utilitiescosts venuecostsandotheractualcostsrelatedtoit Ontheotherhand itcontainstheprofitsaprintingenterprisemakeswhenprintinglivepieces ReadingA Unit4SigningContracts Undernormalcircumstances pricesarequotedaccordingtotheprocessesrequiredforprinting Therefore theprintingcostaccountingshouldinvolvepre pressproductioncosts printingcosts finishingcostsandmaterialexpenses Andpre pressproductioncostsshouldconsistofdesignfees filmproofingfeesandplatefeesetc Printingcostsusuallyrelatetoprintingchromaticnumber thenumberofpaperandthecostofcolor Finishingcosts however dependonthecostofdifferentprocedures typesofworkandtechnologicalrequirements suchasbinding polishing coating bronzing embossingandsoon ReadingA Unit4SigningContracts 翻译 声音 PrintingCostAccounting Printingenterprisesoftenadjustpricesinlinewiththeirspecificcircumstancesandmarketconditions Somecommonlyusedstrategiesforpriceadjustmentsareasfollows pricereductionforalargenumberoforders differentpricesfordifferentcustomers pricediscountsforpaymentinadvance etc Sometimes priceadjustmentismadeonlyforapsychologicalreason Inthedevelopmentofpricingforprintedmaterials enterprisesmaytakesomeotherfactorsintoaccount forexample printingqualityandquantity lengthofproductioncycle transportdistanceaswellasplaceofdeliveryandconditions Thesefactorswillaffecttheprice too ReadingA Unit4SigningContracts 翻译 声音 PrintingCostAccounting 印刷成本核算 ReadingA 印刷成本核算是印刷企业承接业务 正常运营的重要环节 也是印刷企业利润产生的关键 Unit4SigningContracts ReadingA 印刷成本核算是指对客户们提供的活件进行印刷时产生的费用的核算 它通常包含两层含义 第一层含义是针对客户本身来说的 它是指客户提供的活件要进行印刷的成本 第二层含义是针对印刷企业而言的 它在此时又包含了两方面 一方面 它包含了印刷该活件的实际成本 如人工成本 材料成本 机器折旧成本 水电成本 场地成本等实际已发生的成本 另一方面 它还包含了印刷企业印刷该活件的利润 Unit4SigningContracts 印刷成本核算 ReadingA Unit4SigningContracts 一般情况下 我们根据印刷活件所需采用的印刷工序进行报价 因此 印刷成本的核算应包括印前制作费用 印刷费用 印后加工费用 材料费等方面 其中 印前制作费用包括设计费 出片打样费 制版费等 印刷费用与印刷色数 用纸令数 色令价有关 印后加工费用视不同工序 工种及技术要求而定 包括装订 上光 覆膜 烫金 模压等 印刷成本核算 ReadingA Unit4SigningContracts 印刷企业常常根据自身情况和市场情况对价格进行适当调整 常用的价格调整策略包括 大批订单价格减让 不同客户的价格差别 提前付款的价格折扣等几个方面 有时 企业对价格的调整仅仅是考虑对客户的心理影响 企业在制定印刷品价格时 还要同时考虑到影响价格的诸多因素 通常 印刷的质量 印刷数量的多少 生产周期的长短 运输距离的远近以及交货地点和条件等不同因素都将影响到印刷品的价格 印刷成本核算 ReadingA Unit4SigningContracts Task2Readthepassageandfillinthefollowingtabletoseewhatprintingcostaccountingiscomprisedof Printing Finishing filmproofingfees platefees thenumberofpaper thecostofcolor costofdifferentprocedures technologicalrequirements Task3Readthepassageagainanddiscussthefollowingquestions Youcanrefertothewordsgiven WordsforReferenceprintingquantity printingquality productioncycledifferentcustomers deliverydistance Whatarethepossibleelementsinvolvedinquotationforprintedmatters ReadingA Unit4SigningContracts 2 Howwilltheseelementsinfluencethequotation Possibleelementsinvolvedinthequotationforprintedmattersincludeprintingqualityandquantity lengthofproductioncycle transportdistanceaswellasplaceofdeliveryandconditions Open Task4Giveabriefanalysisofthefollowingsituation Trytotellwhatstrategyisusedinit Youcanrefertothepricingstrategiesmentionedinthepassage Theoriginalpriceofabookis10yuan copy butsomebusinesseswouldliketoadjustitto9 98or9 99 Whywouldtheyliketodoso Isthereakindofstrategyforpricinginvolved Trytoanalysewhatstrategytheyareusingandwhy Aswereadinthispassage Sometimes priceadjustmentismadeonlyforapsychologicalreason Thatistosay businessesmaysometimesoroftenadjusttheirpricestomeetcustomers psychologicalneeds Althoughitwon tmakemuchdifferencetoadjust10yuanto9 98yuanor9 99yuan itdoesworkwellinbusiness Inthisway thebusinesseswillmaketheircustomersfeelverycomfortableandbuytheirproductswillingly SuggestedAnswers ReadingA Unit4SigningContracts accounting Imajoredinaccountinginthecollege 2 Foreigntradedepartmentskeepbusinessaccountingoftheexportimporttrade n 会计学 结算 ReadingA Unit4SigningContracts undertake vt 承担 Nobodyhasundertooktheresponsibilitysofar 2 Heistheonlypersonthatcanundertakesuchademandingresearch ReadingA Unit4SigningContracts operate 1 Theliftisoperatedbyelectricity 2 Thecompanyoperatesfivefactories vt 经营 操作 ReadingA Unit4SigningContracts aspect Youhaveonlyconsideredoneaspectofthedifficulty 2 Wemustconsideraprobleminallitsaspects n 方面 ReadingA Unit4SigningContracts procedure n 程序 步骤 1 Anewsetofprocedureshavebeenworkedouttousethismachine 2 It sjustamatterofprocedure ReadingA Unit4SigningContracts quote vt 引用 报价 Hequotedaproverbtosupporthisbelief 2 Theysaidthattheycanquotemeapricelowerthananyoneelse s ReadingA Unit4SigningContracts adjustment n 调整 Everycollegestudentshouldmakeadjustmentsfortheircollegelife 2 Thegovernmentisplanningtomakeminoradjustmentsinoilprices ReadingA Unit4SigningContracts reduction n 减少 Theymadeatwentypercentreductiononthepriceofsummerclothes Officeautomationhasresultedinthereductionofthenumbersofemployees ReadingA Unit4SigningContracts strategy n 策略 1 Whatstrategiesdoyouusetoteachachildtoread 2 Thecommitteearediscussingthestrategiesonmarketing ReadingA Unit4SigningContracts Listening Task1Mr ZhaoandMs Bakeraretalkingaboutprintingcost Listentotheconversationandchoosethebestanswertoeachquestion 1 Howmuchisitoriginallytoprint300copiesofalbums A 4 700yuan B 7 420yuan C 4 072yuan D 4 722yuan 2 Howmuchisthefinalpricelowered A 300yuan B 500yuan C 322yuan D 355yuan 3 WhatprintingtechnologyisNOTmentionedintheconversation A Diecutting B Bronzing C Laminating D UV 4 Forhowmanytimeshavetheycooperatedwitheachother A Once B Twice C Threetimes D Notmentioned 5 Whatisthematerialusedforthealbums A Offsetpaper B Coatedpaper C Lightweightpaper D Artpaper D C A A B Unit4SigningContracts 声音 Task2Mr ZhaoishavingatalkwithMs Wallace whowantstoprintcouponsandbusinesscards Listentotheconversationandfillinthetablewithwhatyouhear NewWords overpricedadj 定价过高的 Listening Unit4SigningContracts coupons businesscard 12 000 20boxes 580yuan 340yuan PVC 900yuan 声音 Task3Mr ZhaoandMs Wallacecontinuetheirtalk Listentotheconversationanddecidewhetherthefollowingstatementsaretrue T orfalse F 1 Thetwospeakersareconfirmingtheproductstobeprinted 2 Bronzingistobeusedforthecoupons 3 Itwilltakefivedaystofinishthecoupons 4 Thecouponsareneededurgentlybecausethecompany scelebrationiscomingsoon 5 Thecompanywillgetpaidbeforethegoodsaredelivered T F F T F Listening Unit4SigningContracts 声音 Task4Listentothepassageandcompletetheanswertoeachofthefollowingquestionswithinthreewords 1 What sthepurposeofwritingthisemail Itistoconfirmthepriceandthe timeofthegoods 2 Howmanycopiesinallhavetheyordered Thetotalnumberis 3 What sthepricefor6 000copiesreprint Itwillbe yuan copy 4 Whatarethetworeasonsforputtingoffthetimeofdeliveringthegoods Largequantityand 5 Whenwillthegoodsbedelivered Thegoodswillbedelivered later delivery 14 000 1 87 theSpringFestivalholiday fourweeks Listening Unit4SigningContracts 声音 Task5Mr Zhaoistalkingwithaclient Listentotheconversationandanswerthefollowingquestions Whydoesthewomanwanttoreducethepricefor3 000copiesofbrochures 2 Doestheprintingcompanylowerthepricefor3 000copiesofbrochures Why 3 Howmuchwilltheprintingcompanyagreetotakeoffthepriceforthenextorderofthebrochures Becauseitisthefirstprintandshewillmakeanotherlargequantityordersoon No Becausethetechniquesusedareverycomplicated 5 Listening Unit4SigningContracts 声音 4 Whatdoesthesentence itisthequalitythatcounts mean 5 Whenshouldthewomanpayupthebalanceofthepayment Itmeansthequalityisveryimportant Beforetheproductsaredelivered Listening Unit4SigningContracts Speaking Task1Workinpairs Supposeaclientiscallingtoinquireaboutthepriceandaskforadiscount Practicemakingaconversationandrole playitaccordingtotheinstructionsbelow Unit4SigningContracts A Hello NewColorPrintingandPackagingCompany HowcanIhelpyou B Hello ThisisMissFeng aclientofyourcompany MayIspeaktoyourmanager ZhangHui A Justamoment C Hello MissFeng thisisZhangHui B Hi Mr Zhang I mcallingtoinquireaboutthepriceforour8 000copiesofbrochures C Letmesee It s3 6yuanforeachbrochure andthetotalpriceshouldbe28 800yuan B Canyougiveadiscount Thisisoursecondprint Whatabout28 000yuanintotal C Well Ithinkwecanacceptitsincethisisyourreprint B OK Thenit ssettled Thanksforyourcooperation C Thanksforcalling AndIhopeformorecooperationwithyou Sample Speaking Unit4SigningContracts Task2Workinpairs Practicebargainingaboutthequotationaccordingtothestepsgivenbelow Speaking Unit4SigningContracts A Mr Wang sincewehavechosentheappropriateprintingmaterials Ithinkwe dbetterdiscussthequotationnow Wouldyoupleasegivemeaquotationfirst B Allright Theunitpriceis1 98poundpercopy A I mafraidthispriceisalittlehigh Canyouquoteeconomicallyandsupplyalowerprice B Franklyspeaking itisaneconomicalquotationcomparedwithothers A Really ButmayIhavealookatyourquotationdetails B Ofcourse Hereyouare Sincewe vecooperatedwitheachotherformanyyears Icanassureyouthatourquotationisquitereasonable A Butwhataboutwepay30 ofthetotalpricebeforedelivery Canyougiveusa1 5 discount B Um Ithinkthat sacceptable A Well Thisisadeal B So wewillgiveyoua1 5 discountandyouwillpay30 ofthetotalpricebeforedeliveryandtherestwithin3daysafterthedelivery Speaking Unit4SigningContracts Sample Task3Workinpairs Supposeaclientneedstofixtheproductioncycle Discusswithyourpartnerandcompletetheconversationaccordingtotheinstructionsbelow Youcandevelopsomethingmore A Pleaseadvisewhetheryoucouldfinishthisjobin30daysafteryougetourorderthisFriday B Figureoutthetotaltimeneededfordesign printing finishing etc andpredictdeliverytime A Wonderful Thisiswhatwelookforwardto Asyouknow thesegoodsareneededurgently B Ensurethequalityandtheproductioncycleagain Wewilldoourbesttoensureyouthequalityandthetime unlesssomethingirresistablehappens Letmesee Pre pressdesignrequiresapproximatelyoneweek printinganotheronemoreweek finishingincludingbindingandpackagingshouldbefinishedintwoweeksormore ButIthinkwecandeliverontimeorevenaheadofschedule Speaking Unit4SigningContracts A OK MeetyouforsomespecificmattersonFridaythisweek Wewillsignacontractwithyouthen B Expressbestwishesforyourfirstcooperation Good Bestwishesforourfirstcooperation Speaking Unit4SigningContracts Task4Workinpairs Supposeyoureceiveacallfromaclientwhowantstoconfirmthepriceandthedeliverytime Youcanrefertothewordsandexpressionsbelow Speaking Unit4SigningContracts A Hello Mr Wang ThisisKathyWhite I mcallingtoconfirmthepriceandthedeliverytimeofforourclassicpicturealbum B OK Ms White Thetotalpriceis18 000yuan andthedeliverytimeisoneweekafteryouplacetheorder Icanassureyoutherewillbenochangesonthem A Allright Ihopetosignacontractwithyouassoonaspossible B Noproblem Iwillcommunicatewithmymanageraboutitandcallyoubacksoon A OK Thanks Speaking Unit4SigningContracts Sample ReadingB PrintingContractContractNo 7576SigningDate January2 2009PartyA AmericanLandiCo LtdPartyB NewColorPackaging PrintingCompanyInaccordancewiththeContractLawofthePeople sRepublicofChina RegulationsonAdministrationofPrintingIndustryandotherrelevantlawsandregulations PartyAandPartyBenteredintothisagreementonthebasisoftheprinciplesofequalityandvoluntaryparticipationaswellasmutualbenefit I PrintJob1 Nameofthejob Picturealbums Promotionalpaperbags2 Quantity 4500 4500copies3 Specification 240mm 109mm4 No ofPublishingCertificate 065 Unit4SigningContracts 翻译 II RequirementsforPrintingandPackaging1 PrintingrequirementsWeight Coverpaper 105gsmInsidepaper 70gsm2 Technologicalrequirements laminating bronzing diecutting boxpasting3 Typeofbinding individualsheet saddlestitching perfectbinding gluebinding threadsewing silverembossing goldembossing lamination4 Packingmaterial papersheet paperbox plasticfilm ReadingB Unit4SigningContracts 翻译 III CustomerSuppliedItems1 Pageproof 36pages2 Electronicpdfdocument 1copyIV DeliveryofManuscriptandProofreadingPartyAshoulddelivercompletesetsofmanuscript includingartwork textanddiagrams toPartyB andPartyBwillworkoutpageproofwithin3daysandsendittoPartyAforproofreading ThesamplewiththesignatureofPartyAwillbeusedforproduction PartyAshouldalsoprovidePartyBwithrelevantprintingcertificatesissuedbythepublishinginstitutionwithofficialseal V Price1 Quantity 4500 4500copiesUnitprice 15 7yuanTotalsum inwords onehundredandfortyonethousandandthreehundredyuanTotalsum infigure 141 3002 Termsofpayment transfer draft cash T T ReadingB Unit4SigningContracts 翻译 3 Timeofpayment Withinfivedaysafterthecontractbecomeseffective PartyAshallpay30 oftheaforesaidtotalsumasdeposit Ifthepaymentisdelayed PartyBcanchargePartyAapenaltyof5 ofthedepositonadailybasis PartyAshouldsettlethebalanceofthepaymentpriortogoodspick up otherwisePartyBisentitledtoholdupthegoodsfrompick up VI DeliveryDateofdelivery 2009 year 2 month 20 date Placeofdelivery ShanghaiDestination LosAngelesTermsofdelivery PickedupbyPartyA ShippedbyPartyBbysea FreightpaidbyPartyA VII LiabilitiesforBreachofContractAfterthecontractbecomeseffective anypartywhotakesindividualactiontocancelitshouldpayapenaltyof30 ofthetotalsum ReadingB Unit4SigningContracts 翻译 VIII Miscellaneous1 ThisContractbecomeseffectivesubjecttosignatureandchopofeachother 2 ThisContractisheldrespectivelybyeachpartyforonecopy PartyB chop Name NewColorPackaging PrintingCompanyAddress 20ZhonghuaNewRoad Zhabei ShanghaiRepresentativeofPartyB signature Date January2 2009 PartyA chop Name AmericanLandiCo LtdAddress 5521SteinerStreet LosAngeles CARepresentativeofPartyA signature Date January2 2009 ReadingB Unit4SigningContracts 翻译 ReadingB Unit4SigningContracts 印刷合同合同编号 7576签字时间 2009年1月2日甲方 客户方 美国兰蒂有限公司乙方 承印方 新色彩包装印刷公司根据 中华人民共和国合同法 印刷业管理条例 以及其他相关法律法规的规定 合同双方本着平等 自愿与一致的原则达成如下协议 一 印件1 印件名称 画册 礼品袋2 数量 4500 4500册3 规格 240mm 109mm4 出版证号 065 ReadingB Unit4SigningContracts 二 印刷与包装方面的工艺要求1 印刷要求 重量 封面用纸 105g纸内页用纸 70g纸2 工艺要求 覆膜 烫金 模切 糊盒3 装订类型 单张 骑马订 无线胶订 胶装 锁线订 烫银 烫金 覆膜4 包装材料 纸包 纸箱 塑料膜包 ReadingB Unit4SigningContracts ReadingB Unit4SigningContracts ReadingB Unit4SigningContracts Task1DiscussabouttheitemsinvolvedinaprintingcontractandwritedowntheirChinesemeanings contractNo signingdate PartyA PartyB nameofthejob quantity specification printingrequirements technologicalrequirements typeofbinding packingmaterial deliveryofmanuscriptandproofreading termsofpayment delivery liabilitiesforbreachofcontract 合同编号 签署日期 甲方 乙方 印件名称 数量 规格 印刷要求 技术要求 装订类型 包装材料 交稿 核稿 付款方式 交货 违约责任 ReadingB Unit4SigningContracts Task2Readthecontractagainandanswerthefollowingquestions Whatarethetechnologicalrequirementsmentionedinthecontract 2 Whatitemsshouldbesuppliedbythecustomer 3 Howwillthegoodsbedelivered 4 UnderwhatcircumstancesisPartyBentitledtoaskPartyAforapenaltyof30 ofthetotalsum 5 Whendoesthecontractbecomeeffective Laminating bronzing diecuttingandboxpasting Pageproofandtheelectronicpdfdocument ShippedbyPartyBbySea FreightpaidbyPartyA Afterthecontractbecomeseffective ifPartyAtakesindividualactiontocancelit PartyBisentitledtoaskforapenaltyof30 ofthetotalsum Afterbothpartiessignandsealthecontract thecontractbecomeseffective Unit4SigningContracts ReadingB Task3TranslatethefollowingpassageintoChinese PartyAshoulddelivercompletesetsofmanuscript includingartwork textanddiagrams toPartyB andPartyBwillworkoutpageproofwithin3daysandsendittoPartyAforproofreading ThesamplewiththesignatureofPartyAwillbeusedforproduction PartyAshouldalsoprovidePartyBwithrelevantprintingcertificatesissuedbythepublishinginstitutionwithofficialseal 甲方将包括图片 文字 与图表的样稿材料交给乙方 乙方在3日内排出样稿并发给甲方进行校对审核 样张经甲方审核签字付印 甲方应向乙方提供加盖公章的委托印刷证明文件 ReadingB Unit4SigningContracts Lightclothesareeffectiveinkeepingcoolinwarmweather 2 Thosetabletsareveryeffective effective adj 有效果的 Unit4SigningContracts ReadingB equality 1 Basedonequalityofopportunity thecompanysentusabroadforfurtherstudy 2 Evenemployedwomendidnotachievefullequalitywithmen n 平等 ReadingB Unit4SigningContracts 1 Hisfirstnovelissuedin2006 2 Thegovernmentissuesmoneyandstamps issue v 发布 发行 Unit4SigningContracts ReadingB 1 Heacceptedliabilityforthedamagedonetothecar 2 Hehasnoliabilityinthematter liability n 责任 Unit4SigningContracts ReadingB 1 Thewriterhassubmittedhismanuscripttothepublisher 2 Thisnovelisstillinmanuscript manuscript n 稿件 Unit4SigningContracts ReadingB 1 Weneedtodoavastamountofmiscellaneousreadingbeforetheexam 2 Asortofmiscellaneouseducationhasbeentriedamongthesespecialchildren miscellaneous adj 多种多样的 合同中表示条款中的其他 Unit4SigningContracts ReadingB 1 He