商务英语阅读第一册上U.ppt

ChangesandChallengesinLife Unit6 Pre readingQuestions Howdoyoudefinechangesinlife Giveexampletoillustrate Changesaredifferentchoicesyoumakeatvariousstagesoflife Pre readingQuestions Howhaveyoucopedwiththechangesandchallengesinyourlife Standuptothechangesandchallengesinyourlifeandfacethemusic Cometotermswith bereconciledtothefailure Throwinthetowel Pre readingQuestions Listentothesepeopletalking whatdidtheydowiththeirlife andhowdidtheyfeelabouttheirdecisions Hewentoverseasforgraduateschoolandisworkingatahigh techcompany Hemissedhishomeverymuch Heworksattheneighborhoodpostofficeandhastwochildren Heloveshisfamily She sthebranchmanageratthelocalgrocerystore She sproudofhernewjob Shewasinafewbeautycontests andsheneverwon Shenowhastwochildren Shehopesherdaughterwillbecomeamodel Pre readingQuestions Whatareyourattitudestowardschangesandchallengesinlife Likechangesandchallenges Changeisanaturaloccurrenceinlifethatnoonecanavoid Changesarechallenges arechances Sowecanjumpattheopportunitytodosomethingnew Webecomestrongerafterconqueringthechallengesinlife Changeisathreattoourlifewhichhasalreadybeenundercontrol Changeisbad We refailinginsomewayifourlivesareinconfusion Sowemustfixitandgetitbacktonormal Changesarechallenges arefailures Iamafraidoftakingupthechallengeandgrapplingwiththeplight Don tlikechangesandchallenges Pre readingExpressions Collocationsthatarepossibletogowiththetargetword challenge takeup meet pickupthechallenge risetothechallengeofrisk lookuponsomethingasachallengetogreaterexertions Thechallengesofthisnewworldhavegivenimpetustochanges Hecanalwaysturnachallengetoadvantage Pre readingExpressions Expressionsthatarelikelytobeusedtotalkaboutchangesandchallenges jumpattheopportunitytodosomethingnew weatherthestormsoflife Theywentthroughthickandthin Whenopportunityknocks hesimplytakesit Theabruptchangeputhimattheendofhistether Pre readingExpressions Expressionsthatarelikelytobeusedtotalkaboutdifferentattitudestowardsdifficultiesinlife Resolve grapplewith copewith racewiththeplight Standupto livethroughdifficulty Cometotermswith bereconciledtothefailure Hehasthecouragetofacethemusic Whenfacedwithobstacles hesimplythrowsinthetowel ChangesandChallengesinLifeReadingOne Unit6 BackgroundInformation Babyboom 生育高峰 andbabybust 生育低谷 BabyboomisthetermappliedtotheperiodoftimefromJanuary1 1946toDecember31 1964whentherewasaboominthebirthrate Thisperiodoftimesawover77millionbirthsoccur Inpartbecauseoftheirsheernumbers thegenerationbornduringthisperiodhashadaprofoundimpactonsocietyandtheeconomythroughoutallthestagesoftheirlives Babybustisthetermappliedtotheperiodoftimefrom1965 1976 Itreferstoasharpdecreaseinthenumberofbabiesbornamongaparticulargroupofpeople BabyBusters isatermwhichisusedinterchangeablywith GenerationX and 13thGeneration todescribethosepeoplebornbetweenapproximately1964and1977 BackgroundInformation Wallstreet 华尔街 WallstreetwasnamedforawallthatprotectedManhattanfromenemiesandwarringIndiansandnowhasbecomethecenterofbusinessinthecityofNewYork adhascometobeknownasthefinancialcenteroftheworld Themassivebronzestatueofabull thesymbolofWallStreet haslongbeenamascot 福神 fortradersonWallStreetandislocatedatWallStreetandBroadway ThisfinancialdistrictalsooffersawealthoffantasticsitessuchastheChaseManhattanBankandPlaza theMarineMidlandBank 海丰银行 theChamberofCommerceandsoon BackgroundInformation leveragedbuyout Theacquisition 收购 获取 ofanothercompanyusingasignificantamountofborrowedmoney bondsorloans tomeetthecostofacquisition Thepurposeofleveragedbuyoutsistoallowcompaniestomakelargeacquisitionswithouthavingtocommitalotofcapital 杠杆收购是指这样一种产权组合形式 即收购方以目标公司的资产作抵押 向银行借入收购所需资金 收购成功后再发行债券偿还贷款 用目标公司的收益偿还债券本息 Checkyourvocabulary Matchthewordsontherightwiththatontheleft cachetunflatteringskyrocketfickleindigobrisksturdysalvageruggedbrokersurgeleveragediversifyrecoupaspirationempowerment savesthfromloss fire wreck etcactive energeticoftenchanging notconstantrespectoradmirationthatsbgetsbecauseofreputation price ect risetoaveryhighlevelmakingsomeonelooklessattractiveorseemworsegivevarietytosth varytheprocessofgivinglawfulpowerorauthoritytosbtoactpersonswhobuysandsellsthingsforothers middlemandeepbluedyeobtainedfromplantsgetbackwhatonehasspent lostect strongdesireoramibitionrough uneven rockymoveforwardinorlikewavesstrong solid determined firmactionorpowerofalever power influence ReadingOneCheckyourcomprehension Answerthefollowingquestionswiththeinformationfromthetext 1 Whatdoesthetitle ButtoningUpProfits mean Itmeans securingprofits 利益保卫战 2 WhatdidLevidotosalvagehisinvestmentonsellingtents Andwhatweretheresults Hecuthistentcanvasintopantsandsoldthemtotheminers Thesaleswerebrisk 3 Whenandwhydidbluebecomepopular Thebluejeansdidnotbecomepopularuntilthe1960s Theybecamepopularbecausethegenerationofbabyboomerstookbluejeansasasymbolagainst materialistic culture ReadingOneCheckyourcomprehension Answerthefollowingquestionswiththeinformationfromthetext 4 Whydidthesalesofjeansbegintodecline Becausethenumberoftheagegroupwhoworethemostjeansdeclined 5 WhatwastheresultofHaas leveragedbuyout Haas sleveragedbuyouthadmorethanjustifiedthebuyout scost 6 Whatproblemsdopubliclytradedcompaniesusuallyhave PubliclytradedcompaniesareusuallyunderthecontrolofWallStreetbrokerswhowanttomakeimmediateprofitsoutofthemandcanhardlysettheseeminglyunprofitablelong termgoals ReadingOneCheckyourcomprehension Answerthefollowingquestionswiththeinformationfromthetext 7 Whatarethesixlong termgoalsofLevi s Thesixlong termgoalsare communication diversity empowerment ethicalmanagement newbehaviorandrecognition ReadingOneCheckyourcomprehension SummarizethreemajorchallengesfacedbyLevi s Thesalesoftentsturnedouttobeunsatisfactory Madepantsoutofcanvastomeettheneedsofminers Thesalesofpantswerebrisk FewerpeopleworejeansandtheprofitofLevi sdropped Recoupeditslossesbydiversifying Thecompanywasindeeperfinancialtrouble Thecompanywasindeepfinancialtroubleandneededdrasticchanges Turnedtotheleveragedbuyout Thefirmpaidoffmoreofitsdebtthananticipatedandthesuccesscontinuedtothe1990s ReadingOneCheckyourvocabulary Paraphrasethefollowingsentenceswithaspecialfocusontheitalicizedparts Asthebabyboomgenerationgrewolder itsmembers likegenerationsbeforethem putontheweightthatmadejeansuncomfortableandunflattering Andlikemostotherfashionstatements jeanseventuallylosttheircachet Liketheirancestors thebabyboomgenerationgrewolderandfatter whichmadetheminjeanslesscomfortableandattractive Jeans therefore likemostotherfashionitems wasnotworthrespectandadmiration ReadingOneCheckyourvocabulary Paraphrasethefollowingsentenceswithaspecialfocusontheitalicizedparts Levi sattemptedtorecoupitslossesbydiversifying Levi striedtogetbackmoneythathehaslostbymakingnewproductsandofferingnewservices orbymakingtherangeofproductsvariedanddifferent Haas sresultsatLevisStrausshavemorethanjustifiedthebuyout scost Haas sresultsatLevisStraussprovedthatthebuyout scostwasreallyworthwhile ReadingOneCheckyourvocabulary Paraphrasethefollowingsentenceswithaspecialfocusontheitalicizedparts Levi smanagerscreditthecompany simprovedfinancialpicturetotheleveragedbuyout Levi smanagersattributethecompany simprovedfinancialsuccesstotheleveragedbuyout PubliclytradedcompaniesareoftenatthemercyofWallStreetbrokers projectionsoftheirshort termresults WallStreetbrokersoftenhavecompletepoweroverthecompanieswhosesharesareownedbymembersofpublic Whatthesebrokersaimedforwasnotthelong termgoalsbuttheirshort termresults ReadingOneVocabulary Trytofindwordsorphrasesinthetextwhicharesimilarinmeaningtothewordsandphraseslistedinthebox 1 tomakegooduseofsomething2 tosuddenlybecomeverysuccessful3 pleasingandattractive4 verysignificantandnoticeable5 afastincreaseordevelopment6 toattributesomethinggoodtosomething7 havinganextremelywideeffect far reaching8 underthecontrol9 notyieldingprofitorfinancialgain takeadvantageof takeoff appealing drastic boom credit to sweeping atthemercyof unprofitable ReadingOneCheckyourvocabulary Fillintheblankswiththewords 1 Therewasa resistancetothegovernment splanofraisingthefeeofbustickets 2 Afteryearsofefforts hebuiltupan inpublishingfield 3 Thelocalgovernment snewpolicyhasbroughta ofinvestment 4 Thoughattheedgeofbankruptcy themanagerofthecompanywon tgiveupandisstillmakingeveryeffortto thesituation sturdy empire surge salvage ReadingOneCheckyourvocabulary Fillintheblankswiththewords 5 Theweatherhereisso thatyouneverknowwhatitwillbelikethenextminute 6 Vendorsweredoinga tradeinsouvenirs 7 Heisunlikelytobesendtothearmytoquellhisnationalist 8 Productionhasdroppedwhilepricesandunemployment fickle brisk aspiration haveskyrocketed ReadingOneCheckyourvocabulary FindproperwordsinWordsinFocustofillintheblanks 1 Theyputupa defenseoftheirproposal sturdy 2 Doestelevisionadequatelyreflecttheethnicandcultural ofthecountry diversity 3 Theworldofpopularmusicisnotoriously fickle 4 Housingpriceshave inrecentmonths 5 Theamendment thepresidenttodeclareanemergencyforawiderangeofreasons skyrocketed empowered 6 Millionsofyearsago changesintheEarth sclimatecausedanimalandplantlifeto 7 Anunexpected inelectricalpowercausedthecomputertocrash diversify surge 8 Hersuccessinbusinesshadearnedheracertain insociety cachet 9 Hehasserious toacareerinpolitics aspiration 10 ofthewreckwasmadedifficultbybadweather Salvage 11 Businessis today brisk ReadingOneCheckyourvocabulary Translatethefollowingsentences 新法令授予警方可在街上截停任何人的权利 Thenewlawempoweredthepolicetostopanybodyinthestreet 她出了这件丢人的事以后还怎么能挽回名誉呢 Howcanshesalvageherreputationafterthescandal 我们从门票收入中赚回演出的费用 Werecoupedtheshow sexpensesfromticketsales 摆在公司面前的道路不难选择 要么进行多种经营 要么破产 Thechoicefacingthecompanyissimple diversifyorgobankrupt ChangesandChallengesinLifeReadingTwo Unit6 BackgroundInformation MichaelJordan MichaelJordan thebestknownathleteintheworld isaleadingscorerintheNationalBasketballAssociation NBA wholedtheChicagoBullstomanyNBAchampionships Heis byfar andwillbeforatimetocome thebestbasketballplayerinthehistoryofthegame JordanwasborninBrooklyn NewYork andraisedinWilmington NorthCarolina Hewasselectedcollegeplayerof theyearforthe1983 1984season andin1984heledtheUnitedStatesbasketballteamtoagoldmedalattheOlympicGamesinLosAngeles InhisNBAcareer hewonnumeroustitlesforthisexcellentperformance ReadingTwo Decidewhethereachofthemistrueorfalse 1 GraduatingfromAirForceAcademyimpliesjobopportunities 2 MichaelJordanhasalwaysbeenthebestplayerthroughouthislifetillnow 3 AccordingtoMichaelJordan thebestwaytorealizeone sgoalistoapproachitstepbystep 4 Jordankeptadiaryofhisgoalsforeachstage 5 MichaelJordanbuiltuphisconfidencethrougheverytinyprogressandsuccess 6 MichaelJordanrarelyaskedothersquestionsbuttriedtoseekforanswershimself T F T F T F ReadingTwoCheckyourvocabulary Paraphrasethefollowingsentenceswithaspecialfocusontheitalicizedparts Ineverwantedtohavethattasteinmymouth thatholeinmystomach Ineverwantedtohavethatunpleasantfeelingagain EachtimeIvisualizedwhereIwantedtobe whatkindofplayerIwantedtobecome Eachtime IimaginedwhatgoalIwantedtoachieve whatkindofplayerIwantedtobecome IguessIapproacheditwiththeendinmind IthinkIboremyultimategoalinmindandmadeeffortstogetclosertoit ReadingTwoCheckyourvocabulary Paraphrasethefollowingsentenceswithaspecialfocusontheitalicizedparts Takethosesmallsteps Otherwiseyou reopeningyourselfuptoallkindsoffrustration Dothingsstepbysteporelseyouarelikelytogetdisappointedorfrustratedfromtimetotime Allthosestepsarelikepiecesofapuzzle Theyallcometogethertoformapicture Allthosesmallstepsareindispensablepartsinrealizingone sultimategoal ReadingTwoCheckyourvocabulary Fillintheblankswiththewords Across Thefinancialproblemwillbeonthe oftomorrow smeeting Itisimpossibletopredictthe outcomeoftheexperiment Sheisoneofthebestplayersinthe footballteam Theyworkeddayandnightto thedesigninordertowinthecompetition agenda ultimate varsity perfect ReadingTwoCheckyourvocabulary Fillintheblankswiththewords Across 5 She theweddingdayandsawherselfwalkingdowntheaisleonherfather sarm 6 Hewillcutthetasktoa sizeduetoalackoflabor 7 Thegovernmentshouldbe abouttheviolentcrimeandtakeeffectivemeasures 8 Healwayshashisownwayto problems visualized manageable realistic approach ChangesandChallengesinLifeReadingThree Unit6 Checkyourvocabulary Matchthewordsontherightwiththatontheleft hiveludicrousavailwallowsubsistimmobilizepayoffvociferousarbitrarymediocreventureastuteoverlookfractionblossomhumiliate makeuseofsth takeadvantageofsth beofnousetosbpreventsthfrommovingoroperatingnormallytheresultofasetofactions oranexplanationattheendofsthexpressingopinionsandcomplaintsloudlyandrepeatedlyboxorothercontainerforbeestoliveincausinglaughter ridiculous absurdfailtoseeornotice ignoretoremaininanunhappyemotionalstatewithoutgettingoutofcontinuetostayalive esp withlittlefoodormoney existproduceflower espofafruitnotverygood second ratebasedonpersonalopinionorimpulse notonreasonsmallpart bit orproportionofsthprojectorundertakingacommercialonewhichhasriskcleverandquickatseeinghowtogainanadvantage shrewdmakesbfeelashamedordisgraced lowerthedignityofsb ReadingThreeCheckyourcomprehension Pleasewritedownthemainideaofthefollowingparagraphs Paragraph1 Paragraph2 Paragraph3 4 5 Wehavetopaythepriceforthefearoffailure Failureisdefinedbytheauthorasanopinion thatagivenactwasn tdonesatisfactorily Fearoffailurecausesyoutochoosetheeasywayout haveafalsesenseofsafetyandsecurity giveyouagoodexcusefornottrying andtobecomecriticalandridiculeraboutothers effortsoftrying ReadingThreeCheckyourcomprehension Answerthefollowingquestionswiththeinformationfromthetext Thepurposeofthistextisto analyzefearoffailureandgivesuggestionsforcombatingit Allofthefollowingmaybetheconsequenceoffearoffailureexcept makingpeopleshort sighted Thosewhogiveintofearoffailureoverlooktheimportantpointthat failureisnotameasureofsuccess ReadingThreeCheckyourcomprehension Answerthefollowingquestionswiththeinformationfromthetext Whichofthefollowingsuggestionsisnotgiventocombatfearoffailure Avoidthingsyoufearfailureintobuildupconfidence Bycitingtheexampleofyoungpoliticians theauthorwantstoshowthat onecanlearnmorefromfailurethansuccess ReadingThreeCheckyourvocabulary Paraphrasethefollowingsentenceswithaspecialfocusontheitalicizedparts Failuredoesn tstopthembecauseit stotallyofftheirmap Failurewillnotsetanimalsbackbecausetothem itdoesn texistatall Hedoesn twallowinself pityorsweartosubsistontreebarkfortherestofhislife Hedoesn timmersehimselfinfeelingsorryforhimselforsweartospendtherestofhislifelivingontreebark Beingruledbyfearoffailureletsyoutaketheeasywayout Beinghaunted governedbyfearoffailure youavoidtakingchallengesandinsteaddowhatistheeasiest ReadingThreeCheckyourvocabulary Paraphrasethefollowingsentenceswithaspecialfocusontheitalicizedparts youcanscratchitoffyourlistandtellyourselfthatsuccessisimpossibleornotworthwhile Youcancutthechallenge ofpursuingameaningfulgoal offyourlistandcomfortyourselfthatyoucan tachievesuccessoritdoesnotdeserveyourefforts However bythrowingtheirhatinthering theygetpubicexposureandlearntheropesofcampaigning However bydevotingthemselvestothepoliticalcampaign theyoungpoliticiansreceivealotofpublicityandlearnthestrategiesofcampaigning ReadingThreeCheckyourvocabulary Paraphrasethefollowingsentenceswithaspecialfocusontheitalicizedparts Mostofusthrowinthetoweltoosoon whenhangingintherealittlelongerwoulddothejob Themajorityofusstoptryingtopursueourgoalstoosoonbecauseweconsidersuccessimpossible However ifwekeeptryingalittlelongeranddonotgiveup wecansimplyreachourgoal ReadingThreeCheckyourvocabulary Fillintheblankswiththewords Across He himselfoftheopportunityandturnedamillionaireovernight Beingafamoussingingstar shehasmuch ontelevisionandinthepress Themanager s decisionsavedthewholecompany Whatbeganasalocalfestivalhas intoaninternationalevent Hecouldnotbut indeepgrief Oncethisnewtechnologyisputinapplicationintheindustry the willbeenormous availed exposure astute blossomed wallow payoffs ReadingThreeCheckyourvocabulary Fillintheblankswiththewords Across 7 Shewasbroughtupinanatmosphereof andwealth 8 We allsortsofwarningsignalsaboutourownhealth 9 Theprisoners ononemugoftheworstqualityporridgethreetimesaday 10 FewEuropeanswho beyondtheHimalayashavereturnedtotellthetale 11 Iadmiredherallthemoreforallowingthemto herandneverstrikingback luxury overlook subsisted ventured ridicule ReadingThreeCheckyourvocabulary FindproperwordsinWordsinFocustofillintheblanks 1 Parentsdon twanttheirchildrengoingto schools mediocre 2 Thedoctortriedeverythingtokeephimalivebuttono avail 3 Myideaofaholidayistobookmyselfintoafive starhotelandjust intheluxuryforaweek wallow 4 The foryearsofresearchisamicroscopewhichperformsbetterthanallofitscompetitors payoff 5 Howcouldyou mybyquestioningmyjudgmentinfrontofeveryonelikethat humiliate 6 Hewas whentheysetaboutchoosinganewmanager overlooked 7 Whatguidedyourchoiceofdestinationorwasit arbitrary 8 Themoneyisintendedtoprovideabasic andshouldnotbepaidtosomeonewhoreceivesotherincome subsistence 9 Themousenever farfromitshole ventured 10 Thefirmhasbeen byaseriesofstrikes immobilized ReadingThreeCheckyourvocabulary Translatethefollowingsentences 他们区区这点工资怎样糊口 Howdotheymanagetosubsistonsuchalowwage 正好在价格跌前脱手 真是精明之举 Itwasanastutemovetoselljustbeforepriceswentdown 员工应该抓住机会购买公司的廉价股票 Employeesshouldavailthemselvesoftheopportunitytobuycheapsharesinthecompany 我希望她能做点什么来帮助自己而不是沉浸在自怜之中 Iwishshe ddosomethingtohelpherselfinsteadofjustwallowinginself pity ChangesandChallengesinLifeReadingFour Unit6 BackgroundInformation AboutauthorSandraCrowe SandraCroweisthefounderofthecommunications networkingspecialtycompanycalled Powerlunch whichhasbeenwrittenupinboththeWashingtonPostandtheNewYorkTimes Inaddition shehashostedherowntelevisionshowcalled StressBusters whichwasbroadcastweeklyonWashington D C CableTelevision Shedeliversover150presentationayeartocorporate federal andassociation basedorganizationsinordertocreateawarenessofineffectivebehaviortowardmoreupliftinginteractionbetweenpeople ReadingFour Decidewhethereachofthemistrueorfalse 1 IclosedmyadvertisingcompanybecauseIwantedtocreateanothercompanycalledPOWERLUNCH 2 POWERLUNCHtargetedatthoseseekingc