unit 2_establishment of business relations.ppt

ChapterTwo EstablishmentofBusinessRelationship Channelsforobtainingnewclients informationRequirementsforwritingUsefulexpressions I Channelsforobtainingnewclients information 1 Banks2 Chamberofcommerceinforeigncountries3 TradeDirectory4 ChineseCommercialCounsellor sOfficeinforeigncountries5 Advertisementsonvariousmedia6 Theintroductionfromthebusinessconnections7 Themarketinvestigation8 Attendanceattheexportcommoditiesfairs9 Visitabroadbytradedelegationandgroup ChapterIIEstablishmentofBusinessRelations 1 Banks AnexporterwritingtotheBankforintroductionofnewcustomersp 44 DearSirs Thankyouforyourcooperationforourbusiness Nowwearekeenlydesirousofenlargingourtradeinvariouskindsofchemicaltextiles butunfortunatelyhavehadnogoodconnectionsintheSouthernpartofEngland Thereforeweshallbeobligedifyouwillkindlyintroduceustosomeofthemostcapableandreliableimportersinthedistrictwhoareinterestedintheselinesofgoods Yourfavorableinformationwillbehighlyappreciated Yoursfaithfully ChapterIIEstablishmentofBusinessRelations I Channelsforobtainingnewclients information 2 Chamberofcommerceinforeigncountries商会 Chamberofcommerceisanassociationofbusinesspersonsandmerchantsforthepromotionofcommercialinterestinthecommunity ChinaCouncilforthePromotionofInternationalTrade ChinaChamberofCommerce中国贸促会 中国国际商会ChinaChamberofCommerceforImports ExportsofMedicinesandHealthProducts中国医药保健品进出口商会TheChina AustraliaChamberofCommerce AustChamBeijing 中澳商会UnitedStatesChamberofCommerce美国商会SingaporeChineseChamberofCommerce Industry新加坡中华总商会 I Channelsforobtainingnewclients information ChapterIIEstablishmentofBusinessRelations AboutTheBritishChambersofCommerceTheBritishChambersofCommerceisanon political non profitmakingorganisation ownedanddirectedbyitsmembers democraticallyaccountabletoindividualbusinessesofallsizesandsectorsthroughouttheUK RegionallyFocusedNootherUKbusinessorganisationhasthegeographicspreadoftheBCC northemulti sectoral multi sizemembershipachievedbyyourlocalChambersofCommerceandanetworkofChambersacrosstheglobe LocallyPlacedEveryChambersitsattheveryheartofitslocalbusinesscommunity reachingtheentirebusinesscommunityandprovidingservices informationandguidancetoitsmembers NationallyRepresentedNootherUKbusinessorganisationrepresentsitsnetworkandmembersatsuchseniorlevelsofUKdecisionmaking workingwithGovernmenttoshapepolicyaffectingUKbusinesses TheBCCtrulyis ThevoiceofUKbusinessThepartneroffirstchoiceforinformationandguidanceThenaturalchoiceforbusinesssupporthttp www britishchambers org uk 3 TradeDirectory同业名录 ATradeDirectoryisabookorlistofnamesofcommercialorganizationsinagiventrade I Channelsforobtainingnewclients information ChapterIIEstablishmentofBusinessRelations I Channelsforobtainingnewclients information ChapterIIEstablishmentofBusinessRelations 4 ChineseCommercialCounsellor sOfficeinforeigncountries中国 使领馆 商务参赞处 CommercialCounsellor sOfficeisadivisioninforeignembassy consulateinchargeofbusinessaffairs I Channelsforobtainingnewclients information ChapterIIEstablishmentofBusinessRelations 5 Advertisementonvariousmedia magazine internet radiobroadcast TVetc 6 Theintroductionfrombusinessconnections existingclients businesspartners suppliers agentsetc 7 Themarketinvestigation I Channelsforobtainingnewclients information ChapterIIEstablishmentofBusinessRelations 8 AttendanceattheexportcommoditiesfairsEastChinaFair 华交会 onMarch1stChinaImportandExportFair CantonFair广交会 China slargesttradefair heldtwiceayearinspringandautumn 9 Visitingabroadintradedelegationandgroup II Requirementforwriting ChapterIIEstablishmentofBusinessRelations 2 1Content ThesourceofyourinformationThebusinessscopeofyourfirmYourintentionofestablishingbusinessrelations Ifyouareabuyer importer Yourrequestforcatalogues samples pricelistetcIfpossible thereferenceastoyourfirm sfinancialpositionandcredibilityYourexpectationforcooperationandearlyreply II Requirementforwriting ChapterIIEstablishmentofBusinessRelations 2 2StudyonthesamplelettersSampleletter2 7p 47Weoweyournameandaddressto beinthemarketfor toapproachsbforsth formal e g 1 Topayforthecar willyouapproachthebankforaloan 2 Wehavebeenapproachedbyseveralbuyersforthesupplyofcottonpiecegoods II Requirementforwriting ChapterIIEstablishmentofBusinessRelations toacquaintsbwithsth formal e g YouwillhavetoacquaintmewiththedetailsbeforeImakeanysuggestions businesslinee g beinthebuilding retailing chemicalline从事 行业tofallintoourbusinessline属于我们的经营范围 II Requirementforwriting ChapterIIEstablishmentofBusinessRelations tocomplywith yourrequestetc e g Wewishyoucouldcomplywithourrequest 希望贵方能满足我方的要求 Translation 如果不能遵守规定将会导致诉讼 Failuretocomplywiththeregularitieswillresultinlawsuit II Requirementforwriting ChapterIIEstablishmentofBusinessRelations 2 3ThereplyPromptlywithoutleastdelayandinfullHaveoneparagraphansweronequestion DearSirs Wethankyouforyourletterof3rdSeptemberandshallbegladtoenterintobusinessrelationswithyourfirm Weareinterestedinyourproductsandhavesentyourcataloguetoourclientsfortheirclosestudy Shouldtheybewillingtoplaceatrialorder wewouldbegladtogiveyoudetailedinquiry Meanwhile wewouldappreciateitifyoucouldsendusbyairmailsamplesofarticleNo 4 8 and12 Yourimmediateresponsewillbehighlyappreciated Yoursfaithfully III Usefulexpressions ChapterIIEstablishmentofBusinessRelations 1 Telltheaddresseeshowtheirnameisknow 1 Weoweyournameandaddressto whohaveinformedusthatyou 2 Havingobtainedyournameandaddressfrom wearewritingyou 3 Yourfirmhasbeenkindlyrecommended introduced informedtousby 4 Yournameandaddresshavebeeninformedtousby III Usefulexpressions ChapterIIEstablishmentofBusinessRelations 1 Telltheaddressedhowisnameisknow 5 Ontherecommendationof wehavelearntwithpleasurethenameandaddressofyourfirm 6 Throughthecourtesyof bycourtesyof wecometoknowyournameandaddress 7 Weareindebtedto foryournameandaddress 8 Wehavecometoknow learnt fromtheChinaDaily thenameandaddressofyourfirm III Usefulexpressions ChapterIIEstablishmentofBusinessRelations PracticesTranslation Telltheaddresseehowhisnameisknow 1 承蒙贵国驻伦敦大使馆商务参赞处介绍 使我方获得贵公司的名称和地址 兹写信想与贵公司建立贸易关系 Answer WeoweyournameandaddresstotheCommercialCounselor sOfficeofyourEmbassyinLondonandarenowwritingyoufortheestablishmentofbusinessrelations III Usefulexpressions ChapterIIEstablishmentofBusinessRelations PracticesTranslation 2 我们从 中国日报 上获得知贵公司是家用电器的主要进口商 目前有购买电扇的意向 Answer Wehavelearnt fromtheChinaDaily thatyouarealeadingimporterofhouseholdelectricappliances andareatpresentinthemarketforElectricFans III Usefulexpressions ChapterIIEstablishmentofBusinessRelations 2 Introducethebusinessscopeofyourfirm 1 Weareastate ownedcorporation handlingboththeimportandexportofTextiles 2 WehavebeenimportersofArts Craftsformanyyears 3 Wehavethepleasuretointroduceourselvestoyouasastate operatedcorporationdealingexclusivelyinlightindustrialgoods 4 WeunderstandthatyouarepotentialbuyersofChinesePrintedShirting whichcomeswithintheframeofourbusinessactivities III Usefulexpressions ChapterIIEstablishmentofBusinessRelations 5 Wetakethisopportunitytointroduceourselvesaslargeimportersoffertilizersinourcountry 6 SpecializingintheexportofChinesefoodstuffs wewishtoexpressourdesiretotradewithyouinthisline 7 WeareanenterprisemanufacturingvariouselectricfanswhichhaveenjoyedgreatpopularityintheEuropeanmarket 8 Weareoneofthelargestcomputermanufacturesinourcountryandhavehandledwiththeproductsforabout10years III Usefulexpressions ChapterIIEstablishmentofBusinessRelations PracticesTranslation 1 我们专门经营中国棉织品 ChineseCottonPieceGoods 的出口业务 希望能在这个领域和贵方合作 Answer SpecializingintheexportofChineseCottonPieceGoods wehopetodobusinesswithyouinthisline III Usefulexpressions ChapterIIEstablishmentofBusinessRelations PracticesTranslation 2 我公司经营机械设备的进出口业务已经多年 我们的产品在许多国家享有盛誉 Answer Havingbeenforyearsintheimportandexportofmachineryandequipment ourproductshaveenjoyedgreatpopularityinmanycountries III Usefulexpressions ChapterIIEstablishmentofBusinessRelations 3 Expressyourhope 1 Weavailourselvesofthisopportunitytoapproachyoufortheestablishmentofbusinessrelationswithyou 2 Itisourhopetopromote byjointefforts bothtradeandfriendshiptoourmutualadvantage 3 Havingobtainedyourname wearewritingyouinthehopeofestablishingbusinessrelationswithyou 4 Wetakethelibertyofwritingtoyouwithaviewpointofbuildingupbusinessrelationswithyou III Usefulexpressions ChapterIIEstablishmentofBusinessRelations 3 Expressyourhope 5 Wearewillingtoenterintobusinessrelationswithyourfirmonthebasisofequality mutualbenefitandexchanginggoodsweneed 6 Withaviewtoexpandingourbusinessatyourend wearewritingtoyouinthehopeofopeningupbusinessrelationswithyou III Usefulexpressions ChapterIIEstablishmentofBusinessRelations PracticesTranslation 1 我公司作为中国主要的家用电器生产厂商之一 今与贵公司联系 希望建立业务关系 并通过双方的共同努力 扩大我方产品在贵方市场的占有率 Answer BeingoneoftheleadinghouseholdelectricappliancemanufacturersinChina wearewritingyouinthehopeofopeningupbusinessrelationswithyouandexpect byourjointeffort toexpandthemarketshareofourproductatyourend III Usefulexpressions ChapterIIEstablishmentofBusinessRelations PracticesTranslation 2 因为传统的销售季节即将来临 若你方对于我方产品感兴趣 请尽快考虑试订 Answer Asthetraditionalsalesseasonisapproaching pleaseconsiderplacingusatrialorderso