长丰集团宣传片英文版中文词.doc

长丰集团宣传片英文版中文词English scripts for Changfeng Group publicity movie飞腾的猎豹 Liebao in the fly序Preface猎豹,快速而执着。 Leopard, swift and dedicated.在中国湖南,长丰集团正如猎豹一样迅猛地发展,68亿元资产数年间聚沙成塔。In Hunan of China, Changfeng Group grows quickly and vigorously just like a leopard, with a total assets of 6.8 billion yuan accumulated during several years.也正如猎豹一样执着, 长丰集团从一个军械修理小厂,一跃成为中国最大的轻型越野汽车生产企业集团。 Dedicated just like a leopard, the Changfeng Group grows from a small factory of weapon repair into the largest light off-road vehicle manufacturing group in China.长丰人信仰猎豹，长丰集团的产品于是有了一个响亮的名字-“猎豹”汽车。 Changfeng people believe in leopard, therefore the Changfeng Groups products have a resounding brand name-Liebao (leopard) Motor.长丰猎豹 Changfeng Liebao不断创新的中国汽车品牌a Chinese automobile brand in constant innovation从1950年长丰建厂，直到1987年，新一代轻型越野汽车“猎豹”CJY6420A诞生，长丰人才开始拥有自主品牌“猎豹”。自“猎豹”品牌诞生之日起，长丰人就对“猎豹”品牌开始了孜孜不倦的创新追求。 From its establishment in 1950 to 1987 when its new generation of light off-road vehicles, the Liebao CJY6420A, was manufactured, Changfeng people started to possess its self-created brand “Liebao”. From the birth of Liebao brand, Changfeng people have been undertaking a diligent innovation and pursuit on the Liebao brand.引进日本“三菱”汽车技术，创新品牌的技术含量。通过消化吸收，提炼创新，“猎豹”汽车的技术水平向前跨越了至少20年。1996年，“猎豹”越野车被正式列为国家汽车产品目录，获得全国销售权。 Introducing the Japanese Mitsubishi automobile technology and innovating technological content to brand. Through assimilation and digestion, refinement and innovation, Liebao automobiles technological level has surmounted forward for at least 20 years in advance. In 1996, the Liebao off-road vehicle was officially listed in the national automobile product catalog, which was granted with nationwide sales right.创新品牌形成企业核心竞争力。通过与国内外科研机构联合开发，“猎豹”汽车实现了自主知识产权的整车生产，成为中国汽车民族品牌代表。 Innovating brand to form corporate core competitiveness. Through collaboration with domestic and foreign scientific research institutes in product development, Liebao Motors has become a vehicle manufacturer based on self-possessed intellectual property rights, thus becoming a representative national brand in Chinese automobile industry. 不断完善“猎豹”的产品体系，创新品牌的生命力。十几个系列100多个品种轻型越野车的不断推出，符合市场需求的产品，使“猎豹”品牌的生命经久不衰。现在，“猎豹”系列产品占有同类产品33%的市场份额。 Steadily consummating Liebao product series and innovation brand vitality. More than 100 varieties of light off-road vehicles of a dozen of series are launched in market, the products which conform to the market demand invigorate the Liebao brand. Now, the Liebao serial products occupy 33% of market share of counterpart products.品牌创新，长丰人创造了中国的名牌汽车，“猎豹”声名远播、雄风四溢！ By brand innovation, Changfeng people has created a famous automobile brand in China, the Liebao brand is reputed widespread with strong vigor and vitality!技术创新 technological innovation 长丰的核心竞争力 Changfeng core competitiveness引进日本“三菱”汽车技术，让长丰人深刻意识到：只有拥有自主的知识产权，企业才能真正拥有核心竞争力。 Introduction of Japanese Mitsubishi automobile technology makes the Changfeng people realize profoundly that: Only by possessing independent intellectual property rights, can an enterprise have real core competitiveness.1996年，长丰实施体制改革，集团成立后，技术创新的大幕旋即拉开。 In 1996, Changfeng implemented its institutional reform; the incorporation of the group was followed by technological innovation immediately. 引进创新，建立自己的技术体系。1999年，长丰集团投资3.2亿元，在消化吸收“三菱”技术的基础上，完成了“猎豹”汽车冲压、焊装、涂装、总装四大生产工艺的技术改造，四条国内一流具有国际先进水平的汽车生产线在永州建成投产，长丰集团迅速跻身国内汽车产业先进行列。 Establishing self-owned technological system by introduction and innovation. In 1999, Changfeng Group invested 320 million yuan to accomplish the technological transformations of four production techniques such as metal-stamping, welding, coating, and assembly for Liebao automobiles on the basis of assimilating Mitsubishi technology, four automobile production lines featuring domestically first-class and internationally advanced levels have been completed and put into production in Yongzhou; Changfeng Group has rapidly ranked among the top and advanced manufacturers in domestic automobile industry. 自主研发，创新拥有自主知识产权。企业与国内著名大学陆续联盟，长沙、北京两大产品开发研究中心相继设立，长丰集团的自主开发能力飞速发展，先后获得了14项国家专利，多项省、创新成果奖。 Possessing self-proprietary intellectual property rights by self-driven research and development. In collaboration with prestigious domestic universities, the enterprise has subsequently set up two product R & D research centers in Changsha and Beijing, as a result, Changfeng Groups self-driven research and development abilities are rapidly developing, successively obtaining 14 national patents and various provincial innovation awards.围绕核心技术、核心产品，先进工艺，长丰集团将引进、吸收和创新结合起来，加速自主知识产权的开发，建立起了自己的技术和产品体系，使“猎豹”产品形成了生产一代、储备一代、开发一代、预研一代的创新模式，不断地提高“猎豹”品牌的核心竞争力，实现了企业的可持续性发展。Centering on core technologies, core products, and advanced techniques, Changfeng Group integrates introduction, assimilation, and innovation for accelerating development of self-proprietary intellectual property rights and for establishing self-possessed technology and product system so as to form an innovative mode for Liebao products in which one generation of products is produced, one generation is stored, one generation is developed, and one generation is pre-developed, therefore increasingly enhancing Liebao brands core competitiveness and realizing the enterprises sustainable development. 体制创新institutional innovation长丰的战略发展Changfeng strategic development在中国经济改革的大潮中,长丰集团是军队企业进行现代企业制度改革成功的典范。长丰体制的创新在于紧随企业战略转变，体制为战略发展服务。 In the tide of Chinese economic reform, Changfeng Group is a successful model transformed from a military enterprise by modern corporate institutional reform. The innovativeness of Changfeng institutional reform lies in that it closely follows the corporate strategic transformation and that the institutional reform serves for strategic development. 企业发展初期的战略是走向市场，抢占市场。1996年，长丰集团成立，公司通过资产重组、业务重组和人员重组，建立了法人治理结构。通过走股权多元化之路，在原工厂的基础上，投资、融资（上市）、合资合作、股份制改造等方式，先后组建以湖南长丰汽车制造股份有限公司为核心的子公司等10多家优良企业，形成了母子公司集团经营管理体制。在体制上完成了从计划经济向市场经济的跨越，在经济增长方式上完成了从粗放型向集约型的跨越，在运作模式上完成了从总分厂经营到母子公司经营的跨越。The corporate strategy in its initial development period is to be market-oriented and to seize the market share. Since its establishment in 1996, Changfeng Group institutionalized a legal-person administration structure through assets reorganization, business reorganization, and personnel reorganization. Through share equity diversification, methods such as investment, financing (listing in stock exchange), joint venture, capital cooperation, and shareholding system transformation based on the original factory were used to set up more than 10 well-famed enterprises successively centering on Hunan Changfeng Automobile Manufacturing Co., Ltd as the core subsidiary company, thus forming a group management and operation system featuring mother-daughter companies. The group has completed a shift from planned economy to market economy in institution, completed a thrust from extensive economy to intensive economy in economic growth manner, and completed a jump from subsidiary factory operation to mother-daughter company operation in operation pattern. 企业发展中期实施的是“以专制胜”的战略。长丰集团于是改“人治”为“法治”，通过人事制度、用工制度和薪酬制度改革，以适应集团化规模化的经营运作方式。The corporate development strategy implemented in its mid-term development period is to “win by specialization”. Therefore Changfeng Group shifts its philosophy from “administration by people” to “administration by regulations” so as to adapt to an operation pattern for economy of scale by means of reform in personnel system, employment system, and remuneration system.“十一五”期间，企业提出“国际化推动战略”。长丰集团将通过资本国际化、人才国际化、市场国际化、管理国际化转入精细化国际化的经营运作方式。During the Eleventh-Five-Year period, the enterprise put forward a strategy of “promotion by internationalization”. Changfeng Group will aspire to a segmented and internationalized operation pattern through internationalization in capital, in human resource, in market, and in management. 创新符合企业战略发展的体制，犹如好马配上好鞍，公司运作和管理进一步规范化、科学化、高效化。 Institutional innovation which conforms to the corporate strategic development is as same as to equip a good horse with good saddle, by means of which the operation and management of the company will be made more standardized, scientific, and highly efficient. 2003年，长丰集团获得全国企业管理创新成果一等奖。 In 2003, Changfeng Group won the first award of national corporate management innovation achievement.人企合一 People and enterprise in great harmony长丰的特色文化The unique Changfeng culture长丰集团的文化是一个开放融合的系统，优秀的民族文化、军工文化、世界文化在这里兼容并蓄，形成了独具特色的“长丰文化”。 The culture of Changfeng Group is an opening and melting system, in which the outstanding national culture, the military industrial culture, and the world culture are gathering and co-existing in harmony, forming a characterized “Changfeng Culture”.“猎豹腾飞”和“夸父逐日”两座雄伟雕塑象征着奔腾而行，勇往直前，自强不息，追求卓越的精神，这是长丰集团企业精神与传统文化神韵完美和谐的展示。 Two grand sculptures featuring a soaring leopard and a galloping man to the sun symbolize a spirit of power, courage, constant striving, and excellence, which is the demonstration of the corporate philosophy and traditional culture in perfect harmony of Changfeng Group.“作风严谨、纪律严明、敢打硬仗”的军人风范是长丰企业文化的基石。长丰至今还保留着作息时间吹军号的习惯，在阵阵嘹亮的军号声中，员工开始警醒，机器开始复苏，流水线开始活跃。 A soldiers style featuring “rigorous attitude, rigid discipline, and intrepidity” is the cornerstone of Changfeng corporate culture. Changfeng retains its military habit of bugling for daily schedule. In the resonant bugle sound, the staff starts to work with full energy, the machine starts to run, and the assembly line starts to operate.在与三菱、奔驰、克莱斯勒等国外企业的合作中，长丰人以世界的眼光、敏捷的思维、开放的气度，吸纳融汇人类文明的优秀成果，丰富了自身的文化体系。 In cooperation with Mitsubishi, Benz, Chrysler, and other overseas enterprises, Changfeng people assimilates and integrates the outstanding human civilization achievement and enriches their own cultural system with a global vision, agile thinking, and opening horizon. “长丰文化”的精髓就是将个人价值体现在企业价值之中，实现“人企合一”的精神境界。The essence of “Changfeng culture” is to manifest individual value in the corporate value and to realize a great harmony of people and enterprise.长丰集团的领导班子视企业为生命，始终以振兴民族汽车工业为已任，严于律已，勇于开拓，善于学习，敢于突破，他们为企业员工树立了“人企合一”的榜样丰碑。 Regarding the enterprise as their life and shouldering the mission of invigorating the national automobile industry, the management of Changfeng Group are self-disciplined and good at learning, pioneering and enterprising, therefore setting up a model of “people and enterprise in great harmony” for the enterprise staff.长丰集团的员工以 “做中国越野车的先锋，做中国民族工业的脊梁”为目标，把个人利益融入到企业利益之中，把个人奋斗目标融入到不断推进的企业整体目标之中。 Aimed at a goal of “becoming the pioneer of Chinese off-road vehicle and backbone of Chinese national industry”, the Changfeng Group staff integrates their personal interests into the corporate interests, and integrates their individual development goals into the overall corporate goal which advances increasingly.“人企合一”使人才推动“猎豹”前进,企业又反哺人才，以人才作为集团腾飞的第一资源。 The “harmonization of people and enterprise” promotes the Liebao to advance, in turn the enterprise promotes the development of people and takes the talented persons as its first resource for a soaring group.1995年以来，100多人出国培训考察，200多名中层干部在湖南经济干部管理学院接受培训。 Since 1995, more than 100 people have gone abroad for training and surveying, more than 200 medium-level managerial cadres have been trained in Hunan Economic Cadre Management College.2001年以来，选送34名职工攻读MBA硕士学位。 Since 2001, 34 employees have been sent to study for MBA degree.2002年以来，引进博士、硕士、学士等各类人才600多人。 Since 2002, more than 600 talented persons have been recruited, who are holders of doctorate, masters, and bachelors degree.2003年，投资3000万元成立湖南大学长丰汽车工程学院，5年内定期向长丰输送500名各科专业人才。 In 2003, the group invested 30 million yuan to establish the Hunan University Changfeng Automotive Engineering School, which will regularly deliver 500 professionals of various disciplines to Changfeng in 5 years.2005年，长丰集团博士后科研工作站挂牌，3名博士后进站加盟长丰。 In 2005, the Changfeng Group post-doctorate scientific research workstation was launched with 3 post-doctorates entering the station and joining Changfeng. “人企合一”的文化理念、使员工具备了强烈的事业心，在自己的岗位上拼搏进取，奋发图强。 The cultural ideology of “people and enterprise in great harmony” makes the staff highly motivated and dedicated so that they strive for success and ambition on their respective posts.快速发展Rapid development长丰猎豹展翅欲飞Changfeng Liebao in soaring and flying56年风霜雪雨,三次艰苦创业,“猎豹”终于迎来了飞速发展的黄金时期。 56 years of wind and frost, snow and rain, and three painstaking enterprisings eventually produced a rapidly-developing gold time to Liebao Motors.1999年，永州基地实现年产3万辆整车的生产能力。 In 1999, its Yongzhou Base realized an annual production capacity of 30,000 vehicles. 2002年，长沙基地实现年产8万辆整车的生产规模。 In 2002, its Changsha Base realized an annual production capacity of 80,000 vehicles.2003年，衡阳风顺车桥有限责任公司、湖南长丰汽车沙发有限责任公司、湖南长丰汽车零部件有限公司、湖南长丰塑料制品有限责任公司、湖南长丰汽车内装饰有限责任公司、惠州长丰汽车津惠线束有限责任公司、惠州长丰汽车动力转向器有限责任公司、湖南长丰汽车空调有限责任公司、湖南长丰六合铝镁制品有限责任公司等一批关键零部件配套子公司相继建立。 Since 2003, a number of key accessories subsidiary companies have been established subsequently, namely, Hengyang Fengshun Vehicle Bridge Co., Ltd., Hunan Changfeng Automobile Sofa Co., Ltd., Hunan Changfeng Automobile Spare Parts Co., Ltd., Hunan Changfeng Plastic Products Co., Ltd., Hunan Changfeng Automobile Internal Decoration Co., Ltd., Huizhou Changfeng Automobile Jinhui Auto Harness Co., Ltd., Huizhou Changfeng Automobile Power Diverter Co., Ltd., Hunan Changfeng Automobile Air Conditioner Co., Ltd., Hunan Changfeng Liuhe Aluminum and Magnesium Co., Ltd., and so on.2003年，北京研发中心开始运作。 In 2003, the Beijing research and development center started its operation.2004年，长沙研发中心投入使用。 In 2004, its Changsha research and development center was put into operation.“猎豹”的快速发展，为企业带来了无限的活力。 The fast development of Liebao has brought about infinite vigor to the enterprise.1996年以来，长丰集团实现利税37.28亿元，总资产扩张到了68亿元。 Since 1996, Changfeng Group has realized a total profit and tax of 3.728 billion yuan, with the total assets expanding to 6.8 billion yuan.2000年以来，长丰集团连续四年进入全国企业500强。 Since 2000, Changfeng Group has been ranking in the list of top 500 national enterprises for 4 consequent years.2004年，长丰汽车A股在上海成功发行上市。 In 2004, Changfeng Automobile A share was successfully listed in Shanghai Stock Exchange.2005年，长丰集团兼并中银扬子汽车工业公司，“长丰扬子”皮卡车70%出口海外，长丰集团国际化战略的帷幕正式拉开。 In 2005, Changfeng Group acquired the Zhongyin Yangzi Automobile Industry Company, 70% of the “Changfeng Yangzi” pick-up trucks are exported to overseas markets, thus officially ushering the internationalization strategy of Changfeng Group.今天，长丰集团已经成为拥有8个子公司，10余个孙公司，员工6100多人的大型企业集团，“4321”的战略发展格局已成定式： Today, Changfeng Group has become a large-sized industrial group affiliated with 8 subsidiary companies and 10 grandson companies and with a staff of more than 6100 persons, a strategic development pattern featuring “4321” was established:长沙、永州、衡阳、广东惠州四大零部件生产基地； Four accessories production bases in Changsha, Yongzhou, Hengyang, and Huizhou of Guangdong;长沙、永州、安徽滁州三大汽车整车生产基地； Three automobile manufacturing bases in Changsha, Yongzhou, and Chuzhou of Anhui;长沙、北京两大研发中心；Two research and development centers in Changsha and Beijing;一个长沙总部。One headquarter in Changsha.目前，猎豹汽车在全国建立了28家销售子公司，3个办事处，425家特约经销商，332家特约维修站及60家配件销售网点，营销网络覆盖全国近70%的地区。从2000年起，“猎豹”汽车连续四年市场占有率稳居全国轻型越野车之首。“猎豹”，已当之无愧地成为中国民族越野汽车第一品牌！ At present, Liebao Motors has establish