联合利华历史.doc

1930年至2001年 Unilever was founded on 1 January 1930 by Antonius Johannes Jurgens , Samuel van den Bergh and William Hulme Lever, 2nd Viscount Leverhulme .联合利华公司始建于1930年1月1日，由安约翰内斯尤尔根斯 ， 塞缪尔范登伯和威廉的赫尔姆杆，第二子爵莱弗尔梅的 。 The amalgamation of the operations of British soapmaker Lever Brothers and Dutch margarine producer Margarine Unie (a 1927 amalgamation of Anton Jurgens Margarinefabrieken NV and Samuel van den Bergh ) made sound commercial sense, as palm oil was a major raw material for both margarines, and soaps, and could be imported more efficiently in larger quantities. 利华兄弟和荷兰人造黄油生产人造黄油Unie （ 安东尤尔根Margarinefabrieken NV和塞缪尔范登伯 1927年合并了）的，英国soapmaker的操作合并取得了良好的商业意识，以棕榈油为人造黄油，主要原材料和肥皂，可以更有效地在大批量进口。 The initial harvesting of palm oil was from British West Africa , from where news reports seen back in England showed the workers abroad in favourable conditions. 7 In 1911 the company received a concession for 750,000 hectares of forest in Belgian Congo , mostly south of Bandundu , where a system of forced labour operated. 8 The subsidiary of Lever Brothers was named Huileries du Congo Belge .棕榈油最初的收获是从英国西非 ，从新闻报道看到在英国发现工人在国外的有利条件。 7 1911年，该公司收到75万公顷的森林特许权在比利时刚果 ，大多以南班顿杜 ，强迫劳动制度的运作。 8附属利华兄弟公司被评为“ Huileries刚果贝尔盖 “。 During the great depression in the thirties, the Huileries sharply decreased the fee for gathered oil nuts, while the government of Belgian Congo strongly increased taxation.在三十年代大萧条期间，Huileries大幅下降为聚集的油坚果的费用，而比利时刚果政府大力增加税收。 This resulted in social unrest in 1931, which is known as the Revolution of the Pende , in which eventually more than 400 members of the Pende tribe were killed. 9 这导致社会动荡，在1931年，这是作为革命攀 ，最终超过400的攀部落成员被打死。 9 In the 1930s the Unilever business grew and new ventures were launched in Africa and Latin America.在20世纪30年代联合利华的业务增长，并在非洲和拉丁美洲推出新的企业。 In 1972 Unilever purchased A&W Restaurants Canadian division but sold its shares through a management buyout to former A&W Food Services of Canada CEO Jefferson J. Mooney in July 1996. 10 By 1980 soap and edible fats contributed just 40% of profits, compared with an original 90%.联合利华在1972年购买了一W餐厅的加拿大部门，但出售通过管理层收购其股份在1996年7月前一个W食品加拿大首席执行官杰斐逊研究穆尼服务。 10到1980肥皂和食用油脂贡献利润只有40，相比与原来的90。 In 1984 the company bought the brand Brooke Bond (maker of PG Tips tea). 1984年，公司购买的品牌布鲁克债券 （制造商PG提示茶）。 In 1987 Unilever strengthened its position in the world skin care market by acquiring Chesebrough-Ponds (merged from Chesebrough Manufacturing and Ponds Creams ), the maker of Rag , Ponds , Aqua-Net, Cutex Nail Polish, and Vaseline .联合利华在1987年加强了其在世界护肤品市场的地位，通过收购Chesebrough池塘（从合并Chesebrough制造和旁氏护肤霜 ），制造商RAGU ， 旁氏 ，水色净，指甲油Cutex，和凡士林 。 In 1989 Unilever bought Calvin Klein Cosmetics, Faberg , and Elizabeth Arden , but the latter was later sold (in 2000) to FFI Fragrances. 11 11于1989年，联合利华收购卡文克莱化妆品， 法贝格 ， 伊丽莎白雅顿 ，但后者后来被出售（2000年）的FFI香水。 In 1996 Unilever purchased Helene Curtis Industries, giving the company a powerful new presence in the United States shampoo and deodorant market. 11 The purchase brought Unilever the Suave and Finesse hair-care product brands and Degree deodorant brand. 12 联合利华在1996年购买了海伦柯蒂斯工业，使该公司在美国洗发水和除臭剂市场“一个强大的新的存在”。 11购买联合利华带来的倜傥和娴熟的护发产品品牌和学位除臭剂品牌。 12 In 1997 Unilever sold the speciality chemicals businesses National Starch & Chemical , Quest , Unichema and Crosfield to ICI for US$8 billion. 13 联合利华在1997年售出的特种化学品企业的国民淀粉化工 ， 任务 ，Unichema和克罗斯菲尔德 ICI的美元，800亿美元。 13 The US division carried the Lever Brothers name until the 1990s, when it adopted that of the parent company.美国部门进行利华兄弟名字，直到20世纪90年代，当它通过母公司。 The American unit has headquarters in New Jersey, and no longer maintains a presence at Lever House , the iconic skyscraper on Park Avenue in New York City.美国的单位，总部设在新泽西州，不再保留在存在杠杆楼 ，上标志性的摩天大楼在纽约市公园大道 。 Unilever established a sustainable agriculture programme in 1998. 14 1998年，联合利华建立了农业可持续发展计划。 14 edit 2001 to 20112001年至2011年 Global employment at Unilever 20002008 联合利华2000年至2008年在全球就业 Black represents employment numbers in Europe, light grey represents the Americas and dark grey represents Asia, Africa, and Middle East.黑色代表在欧洲的就业人数，浅灰色代表美洲和深灰色代表亚洲，非洲和中东。 Between 2000 and 2008 Unilever reduced global workforce numbers by 41%, from 295,000 to 174,000. 2000年至2008年，联合利华全球员工人数减少了41，从295,000到174000。 Notes: Europe figures for 20002003 are all Europe; from 2004 figures in black are Western Europe.注：欧洲2000-2003年的数字是所有欧洲，黑色的数字，从2004年西欧。 For 20042008 figures for Asia, Africa and Middle East include Eastern and Central Europe.为2004至2008年的数字为亚洲，非洲和中东，东欧和中欧。 Source: Unilever Annual Reports 2004, 2008 来源：联合利华2004年年度报告，2008 In 2000 the company absorbed the American business Best Foods , strengthening its presence in North America and extending its portfolio of foods brands.公司于2000年吸收了美国商界最好的食物 ，加强其在北美的存在和扩大其投资组合的食品品牌。 In April 2000 it bought both Ben & Jerrys and Slim Fast . 2000年4月买了本杰里和超薄快速 。 In May 2007 Unilever became the first large-scale company to commit to sourcing all its tea in a sustainable manner, 15 employing the Rainforest Alliance , an international environmental NGO, to certify its tea estates in East Africa, as well as third-party suppliers in Africa and other parts of the world. 16 It declared its aim to have all Lipton Yellow Label and PG Tips tea bags sold in Western Europe certified by 2010, followed by all Lipton tea bags globally by 2015. 17 2007年5月，联合利华成为第一家大型公司承诺以可持续的方式采购的茶叶， 15用人雨林联盟 ，国际非政府环保组织，以证明其在东非的茶园，以及第三党在非洲和世界其他地区的供应商。 16它宣称其目的有所有立顿黄色标签的PG提示茶叶袋，销往西欧认证，2010年，到2015年全球所有立顿茶包。 17 Covalence, an ethical reputation ranking agency, placed Unilever at the top of its ranking based on positive versus negative news coverage for 2007. 18 共价，道德声誉排名机构，其排名根据正面与负面新闻报道的顶部放置在联合利华2007年。 18 In 2007, Unilevers Dove Evolution video that ran only online, was named the first ever non-TV spot to win the Grand Lion at the Cannes Advertising Festival. 2007年，联合利华的多芬“演变”只跑了网上视频，被评为有史以来第一次的非电视广告赢得戛纳广告节的大狮子。 And in March, 2008, Unilever was named Digital Marketer of the Year by Advertising Age.并在2008年3月，联合利华被命名为“数字营销年”广告时代。 In 2008 Unilever was honoured at the 59th Annual Technology & Engineering Emmy Awards for Outstanding Achievement in Advanced Media Technology for Creation and Distribution of Interactive Commercial Advertising Delivered Through Digital Set Top Boxes for its program Axe: Boost Your ESP. 19 联合利华在2008年荣获第59届年度科技与工程艾美奖计划斧为“通过数字机顶盒提供交互式商业广告的创作和分布在先进的媒体技术的杰出成就”：提高你的ESP 19 On 25 September 2009, Unilever agreed to acquire the personal care business of Sara Lee Corporation , including brands such as Radox , Badedas and Duschdas, strengthening its category leadership in skin cleansing and deodorants. 20 2009年9月25日，联合利华同意收购个人护理业务，包括如品牌的RADOX ，Badedas和Duschdas Sara Lee公司 ，加强其在皮肤清洁和除臭剂的类别领导。 20 On 9 August 2010, Unilever signed an asset purchase agreement with the Norwegian dairy group TINE, to acquire the activities of Diplom-Is in Denmark. 21 2010年8月9日，联合利华与挪威乳业集团TINE签署的资产购买协议，获得Diplom，是在丹麦的活动。 21 On 24 September 2010, Unilever announced that it had entered into a definitive agreement to sell its consumer tomato products business in Brazil to Cargill . 22 2010年9月24日，联合利华宣布，它已经达成一项最终协议，以出售其在巴西的消费番茄制品业务进入嘉吉公司 22 On 27 September 2010, Unilever purchased Alberto-Culver , a maker of personal care and household products including Simple , VO5 , Nexxus , TRESemm , and Mrs. 2010年9月27日，联合利华购买阿尔贝托-卡尔弗 ， 简单的个人护理和家用产品，包括制造商， VO5 ， 盈置 ， TRESemm ，和夫人 Dash , for $US3.7 billion. 23 短跑 ，US3.7亿美元。 23 On 28 September 2010, Unilever and EVGA announced that they had signed an agreement under which Unilever would acquire EVGAs ice cream brands (amongst others, Scandal, Variete and Karabola) and distribution network in Greece, for an undisclosed amount. 24 2010年9月28日，联合利华和EVGA的宣布，他们已经签署了一项协议下，联合利华将在希腊取得了EVGA的冰淇淋品牌（除其他外，丑闻，Variete和Karabola）和分销网络，数目不详。 24 edit 2011 to present2011年至今 On 23 March 2011 it was announced that Unilever had entered into a binding agreement to sell the Sanex brand to Colgate-Palmolive for 672 million, and that Unilever would acquire Colgate-Palmolives laundry detergent brands in Colombia (Fab, Lavomatic and V