Trends in ice cream.ppt

TrendsinIceCream2006 2007 April2007 2 Thefrozendessertindustry fullofrefreshingflavour Ww2005retailvalue 44 5bn 4 growthforecastin2006 DairyicecreamisthemaindriverinEurope 2005retailvalue Source EuromonitorSeptember2006 Worldconsumermarkettotals16 3bnlitresintotalvolumeand 44 5bninretailvalueEuropeisthemaindriverinretailvaluecontributing48 ofthetotalWith28 ofretailvolume EuropeisbehindAsiaPacific 36 andNorthAmerica 31 involumetermsEuropeanannualgrowthrateforecastfortotalicecreamisaround 4 3 inretailvalueand 1 8 inretailvolumeHealth wellness indulgenceandconvenienceremainthekeyfuturegrowthdriversNovelfloralandspicesflavoursareincreasing combinedtotraditionalflavoursformorevariety WE 36 3 4 EE 5 9 A ME 3 6 6 NAM 28 3 LATAM 5 8 4 ASPAC 23 4 DairyIC63 WaterIC9 ArtisanalIC28 Frozenyogurt 1 3 Healthandnutrition Tasteandaroma Textureandstability Protectionforstability ProductdifferentiationConsumerbenefits Delightful highqualityfrozendesserts 4 ConsumerinsightMarketingsupport Marketintelligence Identificationofmarkettrendsandconsumerneeds Conceptdevelopments Globalandspecifictrendpresentations trendletters Onestepaheadforrealdifferentiation 5 Globaltrendsinicecream Increasingfocusonabalanceddiet replacingthelowcarbohydratetrendFatandcaloriereductionFocusonnaturalandnaturallyhealthyCo brandingFunctionalicecreamisasmallbutgrowingsegmentasomegafattyacidsmakeanappearanceLocallypreferredflavoursandingredientsaregainingmomentumMarketinganglesincludeallusionstopopularculture suchasfunmovie historicalandmythologicalthemesWhilefruitflavoursdecline novelfloralandspiceflavoursarebeingcombinedwithtraditionalflavoursformorevariety Source GNPD various 6 HealthandWellnesstrendsinicecream IcecreamOrganicIcecream2 Betterforyou BFY BFYReducedsugarBFYReducedfatBFYReducedcarbOtherBFY3 Forfoodintolerance FFILactose free 7 Top5infrozendessertin2005 ThehighestnumberofnewlaunchesisinUSAUKJapanFranceCanada MostfrequentlyusedpositioningclaimsLow no reducedfatLow no reducedcalorieAllnaturalCo brandedLow no reducedsugar MostpopularflavourprofilesChocolate dark plain VanillaStrawberryCaramelChocolate milk Source Mintel GNPD 8 Toppositioningclaimsfornewlaunchesin2005 Europe Low no reducedfatPremiumSeasonalVegetarianLow no reducedcaloriesChildrenNoadditives preservativesCo brandedLow no reducedsugarAllnatural NorthAmerica Low no reducedfatKosherCo brandedLow no reducedcalorieAllnaturalLow no reducedsugarSeasonalChildrenLow no reducedcarbOrganic ASPAC HalalLow no reducedfatSeasonalChildrenCo brandedNovelFunctionalLow no reducedsugarAddedfibre Source GNPD 9 Futurekeygrowthdriversforfrozendesserts Source EUROMONITOR GNPD IDFA HealthLow in fat transfat sugar calories Naturallyhealthy antioxidants e g fromtea vitamins e g fromfruit probioticsFunctional targetedatageandgenderaccordingtodietaryneeds e g calcium omega 3 lactose free WellnessFeel goodingredients tea chamomile flower honey etc focusingonmentalaswellasphysicalwell beingIndulgencePremiumandsuper premiumproductsininnovativeflavoursInclusionssuchcookies brownies candiesandcakeCo brandingSeasonalPreservationoftasteandtextureConvenienceSingle serve calorie countperserving ready to serve 10 Globalicecreammarket byvolume 2003to2009 forecast Millionlitres Source Euromonitor Thevarietyoficecreamproductsonthemarkethasneverbeensodiverse Moreinterestingflavourprofiles packaginginnovationsandincreasedtargetmarketingareallveryevident 11 Globaldistributionoficecream byvolume in2006 Source Euromonitor Adiverserangeofoutletssellicecream Notallofthemarefullyexploited 12 Globalicecreammarket byvalue 2003to2009 forecast BillionUSD Source Euromonitor Trade Thegrowthinvalueishelpedbythesurgeofpremiumproductsintothemarket 13 Trendpredictionsforicecream Anticipatemorebetter for youclaims particularlyforlowfat sugar Moretargetedproducts i e age gender specificdietaryneeds etc Expecttoseeanincreasednumberofproductsthatencouragegreaterconsumerinvolvement i e Interactivity Othersweetfoodanddrinksectorswillcontinuetoinfluenceicecreamdevelopment e g fromconfectionery bakeryandsoftdrinks TheuseofpremiumandnovelflavoursareexpectedtobecomemoreevidentIcecreamwillbecomemoredeseasonalised 13 14 SalesgrowthinUSA SalesofIceCreambySubsector ValueGrowth2001 2006 currentvaluegrowth2005 062001 06CAGR2001 06TOTALSingleportiondairyicecream3 63 920 9Singleportionwatericecream4 12 814 7Multi packdairyicecream2 35 027 5Multi packwatericecream5 43 820 7Impulseicecream3 54 122 3Take homedairyicecream2 32 915 2Take homewatericecream 2 20 63 2Take homeicecream2 32 815 0Frozenyoghurt 5 9 5 4 24 0 15 TopflavorsinUSA LeadingFlavoursforIceCream2004 2006Rank200420052006Vanilla111Chocolate222Neopolitan333Butterpecan444Cookies cream655Mintchocolatechip766Strawberry877Chocolatechip588Candy999Source Officialstatistics tradeassociations tradepress companyresearch storechecks tradeinterviews EuromonitorInternationalestimates 16 DistributionanalysisUSA SalesofIceCreambyDistributionFormat Analysis2001 2006 retailvaluersp20012006Supermarkets hypermarkets42 137 3Independentfoodstores7 96 6Conveniencestores11 312 5 Standardconveniencestores6 67 5 Petrol gas servicestations4 75 0Internetsales0 00 1Discounters6 811 9Others31 931 7Total100 0100 0Source Officialstatistics tradeassociations tradepress companyresearch storechecks tradeinterviews EuromonitorInternationalestimates 17 HealthandWellnesstrendsinicecreamUSA IcecreamOrganicIcecream2 Betterforyou BFY BFYReducedsugarBFYReducedfatBFYReducedcarbOtherBFY3 Forfoodintolerance FFILactose free 18 SalesgrowthinNewZealand SalesofIceCreambySubsector ValueGrowth2001 2006 currentvaluegrowth2005 062001 06CAGR2001 06TOTALSingleportiondairyicecream5 02 412 7Singleportionwatericecream3 02 412 4Multi packdairyicecream6 04 122 2Multi packwatericecream3 02 111 2Impulseicecream4 92 714 3Take homedairyicecream4 53 820 6Take homewatericecream3 02 513 2Take homeicecream4 53 820 6Frozenyoghurt4 05 832 9Artisanalicecream5 04 223 1Icecream4 63 619 4Source Officialstatistics tradeassociations tradepress companyresearch storechecks tradeinterviews EuromonitorInternationalestimates 19 TopflavorsinNZ LeadingFlavoursforIceCream2004 2006Rank200420052006Chocolate211Vanilla122Berries333Caramel544Lemon455Almond666Mint777Mintchocolatechip888Mixedfruits999Source Officialstatistics tradeassociations tradepress companyresearch storechecks tradeinterviews EuromonitorInternationalestimates 20 SalesgrowthinJapan SalesofIceCreambySubsector ValueGrowth2001 2006 currentvaluegrowth2005 062001 06CAGR2001 06TOTALSingleportiondairyicecream0 50 52 5Singleportionwatericecream 0 7 0 6 3 0Multi packdairyicecream 1 5 0 2 1 0Multi packwatericecream 2 1 1 2 6 0Impulseicecream 0 40 00 1Take homedairyicecream 1 7 1 8 8 9Take homewatericecream Take homeicecream 1 7 1 8 8 9Frozenyoghurt6 5 10 4 42 3Artisanalicecream0 61 05 3Icecream 0 4 0 1 0 4Source Officialstatistics tradeassociations tradepress companyresearch storechecks tradeinterviews EuromonitorInternationalestimates 21 TopflavorsinJapan LeadingFlavoursforIceCream2004 2006Rank200420052006Vanilla111Chocolate222Greentea333Strawberry444Milk665Azukibeans556Source Officialstatistics tradeassociations tradepress companyresearch storechecks tradeinterviews EuromonitorInternationalestimates 22 Newproducts2006 ChocoFudgeCakeIceCream记录号 426029公司 Binggrae品牌 Binggrae分类 点心和冰激凌细分类 家庭装冰淇淋国家 韩国公布日期 16一月2006上市类型 新种类 23 Newproducts2006 FrozenMousse记录号 501002公司 Nestl 品牌 Nestl IceCreamCountryFresh分类 点心和冰激凌细分类 家庭装冰淇淋国家 南非公布日期 17一月2006上市类型 新种类 24 Newproducts2006 PatisserieQUEENALICEParfait Strawberry Milk 记录号 425726公司 CircleKSunkus品牌 分类 点心和冰激凌细分类 冷冻新式冰激凌国家 日本公布日期 13一月2006上市类型 新产品 产品描述AdessertdevelopedincollaborationwithFrenchrestaurantQueenAlice openedin1982inNishiazabu Tokyo Itcomprisesstrawberryicecreamwithatouchofliqueur andrichvanillaicecream LaunchedonDecember14limited editionwithasuggestedretailpriceof368yen PurchasedatSunkusMusashiSekinanguchistore AvariantisChocolate Milk 25 Newproducts2006 GelatoMonteGrande记录号 430087公司 DurigonGelato品牌 Noblissima分类 点心和冰激凌细分类 其它冷冻点心国家 英国公布日期 09二月2006上市类型 新产品 26 Newproducts2007 IceCreamBonbons记录号 683395公司 Nestl 品牌 Nestl MaxibonPops分类 点心和冰激凌细分类 冷冻新式冰激凌国家 瑞士公布日期 04四月2007上市类型 新产品 27 Newproducts2007 VanillaIceCreamConewithLicorice记录号 684090公司 Unilever品牌 Pepe分类 点心和冰激凌细分类 冷冻新式冰激凌国家 瑞典公布日期 04四月2007上市类型 新产品 28 Newproducts2007 RaspberryIceCreamLollywithGlitterMake Up记录号 684099公司 Unilever品牌 Girlie分类 点心和冰激凌细分类 冷冻新式冰激凌国家 瑞典公布日期 04四月2007上市类型 新产品 29 Newproducts2007 Blackberry BananaIceCreamLolly记录号 684113公司 Unilever品牌 SoleroSmoothie分类 点心和冰激凌细分类 冷冻新式冰激凌国家 瑞典公布日期 04四月2007上市类型 新产品 30 Newproducts2007 TartufoWhiteGelatoIceCream记录号 677064公司 GruppoRinascente品牌 SmaAuchan分类 点心和冰激凌细分类 冷冻新式冰激凌国家 意大利公布日期 22三月2007上市类型 新种类 31 Newproducts2007 IceCreamPuffs记录号 677762公司 ShanghaiHonghaiFoods品牌 Frupara分类 点心和冰激凌细分类 冷冻新式冰激凌国家 中国公布日期 21三月2007上市类型 新产品以本国货币表示的价格 23 10CNY 32 Newproducts2007 IceCreamBites记录号 677050公司 Tesco品牌 Tesco分类 点心和冰激凌细分类 冷冻新式冰激凌国家 英国公布日期 22三月2007上市类型 新种类 33 豆乳冰淇淋 制造商 LotteSnow产品描述 健康概念的产品 包装上注明了是健康及美容冰淇淋产品 抹茶风味 含有豆乳 MCT Danisco 原料 乳制品 豆乳 大豆 植物油 白砂糖 卵黄 抹茶 乳化稳定剂 香精 色素等 成分 非脂乳固体9 0 植物脂肪14 0 净含量 115ml 34 天日盐 产品描述 纯手工制作的冰淇淋 特色之