市场营销的术语中英文对照表.xls

manufacturer s brand national brand baby room accessibility discriminatory pricing benchmarking 4C Customer Cost Convenience Communication 4P Product Price Place Promotion 4V Variation Versatility Value Vibration FABE Feature Advantage Benefit Evidence PDCA Plan Do Check Action SWOT Strength Weakness Opportunity Threat door to door retailing department store On Pack PET NP News Paper MTD Means Month to Date comparison advertising CVS Convenience Store facilitating function convenience store Variable costs Cooler Display affordable method OP On Premise warehousing warehouse store C C Cash Carry differentiated marketing PM Product Manager line extension industrial market Superstore SPM Supermarket POSM Point of Sale Materials ABC Activity based costing cost plus pricing growth stage maturity stage CRP Contiuous Replenishment exporting initiator PW Passive Wholesalers TT Traditional Trade conventional marketing channel idea screening idea generation Total promotion budget PG Promotion Girl inventory control KSR L SPM Large Supermarket SM ShoppingMall agent inseparability LKA Local Key Account geographic organization Territorial structured sales force TPL Third Party Logistics FVP First Vice President Telemarketing Television marketing DSD Direct Store Delivery order processing motive exclusive distribution USP Unique Selling Propostion GE Gondola End TG Type Genus Island Display multibrand strategy multichannel marketing diversification diversification growth opportunity engel s laws Secondary Display 2nd DT 2nd tier Ws industrial economies legal environment counter segmentation call norms nontariff trade barriers Zone pricing distribution channel DCR DSR Risk taking Service Service Industry Marketing Services marketing augmented product VP Vice President AVP Assistant Vice President LTDM industrial goods PR Public Relation cooporate chain corporate VMS corporate communication company marketing environment company marketing opportunity functional discount Suppliers Suppliers dogs behavioral segmentation buyer buyer decision process buyer readiness states Shopping center fixed costs customer customer structured sales force benefit segmentation customer group customer attitude tracking oligopolistic competition Sidekick Display Tariff Relationship marketing management contracing management science approach administered VMS administered VMS MW Managed Wholesalers AD Advertisement advertising objective advertising specialities Slogan international market International Marketing contractual VMS joint venturing joint ownership core product macroenvironment macromarketing backward integration Reciprocity environmentalism exchange rate institutional approach basing point pricing concentrated marketing CAO Computer Assisted Ordering Technological environment Seasonal discount WTD Weighted GS Gas Station family life cycle Value analysis Value chain indirect export Cross Display exchange exchange function Role closing YTD Year To Date cash cows PUR Purchase embargo broker economic community economic enviroment DT Distributor experience curve learning curving contests sweeptakes games competitive advantage competitors competitor analysis HYM Hypermarket decision making approach Pallet Display ADR Inventory day FOB origin pricing TP TETRA PAK chain stores combination store P T Part timer Retailing wheel of retailing concept Retailer Retailer cooperatives RKA Retail Key Account fashion monopolistic competition Road Show HBR Hotel Bar Restaurant AC green marketing Floor Display maslow s hierarchy of needs 3A Avalible Able Adsire buyer s market MIT Marketing Inpact Team Seller s market GRP Gross Rating Point media SPPD Sales Per Point of Distribution American marketing POP Point Of Purchase Seal bid pricing Seal bid pricing intensive distribution intensive growth opportunity freight absorption pricing Stars Target profit pricing Served market target market catalog marketing internal reports system durable goods annual plan control age and life cycle segmentation derived demand Quotas DC Distribution Center wholesaling WHS Wholesaler WDR brand brand mark brand equity BM Brand Manager brand decision brand name brand image brand extension AVE Average atmospheres TDM TDS channel level channel members CDM channel system market skimming pricing YA Year Ago VAL YA Value YA NKA National Key Account GKA Global Key Account OOS Out of Stock market targeting demographic segmentation human need HRD Human Resource Director convenience goods Trade mark DM Direct Mail merchant wholesaler business analysis business philosophy commercialization Business Negotiation PP Previous Period VAL PP Value PP Social environment Social classes Social marketing Penetration lifestyle ecological environment Time series analysis fads actionability market market orientation market positioning Value Share market share market development market leader market penetration market penetration pricing MDR MDM MDE market segment market segmentation marketing environment marketing audit marketing information system marketing marketing mix market growth rate market specialization MD Marketing Director Sampling market testing income segmentation Checkout Display IPO Initial Public Offering CFO Chief Financial Officer CIO Chief Information Officer COO Chief Operations Officer CEO Chief Executive Officer marketing database Quantity discount NUM Numeric decline stage horizontal integration horizontal marketing system going rate pricing attitude hypermarkets Price discount Specialty goods franchise franchise organization Bar Code TC TMM UPC Universal Product Code GE strategic business planning grid Uniform delivered pricing introduction stage Return on investment ROI Sales representative Sales team Selling concept Sales force structure exchange control full service wholesaler microenvironment micromarketing Unsought goods Culture cultural environment Question marks CSTD Company Sells Third Party Delivers Undifferentiated marketing intangibility habitual buying behavior Segmentattion variable Slim Slim MT Modern Trade OTCR OT Organized Trade cash discount actual product ATL Above The Line reference group foreward integration consumer goods U A Usage and Attitude consumer consumerism consumer orientation consumer buying behavior consumer cooperative consumer market Consumer Behavior CR CR OP CR TT CR MT CR OT VAL Value VOL Volume Sales quotas Sales Channels S SPM Small Supermarket new product new product pricing new product development New Products Development new task industrializaing economies form Utility gender segmentation demands demand curve income elasticity of demand inelastic demand need want demand licensing Selective distribution Selective specialization learning Submarket Subculture Samples UM business portfolio integrative growth opportunity opinion leaders causal research head on positioning breakeven pricing marketing research analytical marketing system marketing management marketing budget marketing strategy marketing intermediaries Sales promotion User coupons limited service retailers limited serviece wholesaler available market forecasing OEM Original Equipment Manufacturer ODM Original Design Manufacturer Transportation OM Operations Manager OD Operations Director growth share matrix Trading stamps Strategic planning Strategic fit Strategic business unit SBU tactics DS Discount Store discount store allowance integrated marketing communication overall market government market direct export direct investment Straight rebuy direct mail marketing functional approach middlemen central business district M SPM Middle Supermarket Loyalty Store Check KA Key Account KAM Repositioning Specialty store DIST Distributor System Reseller market financing automatic vending natural environment OBM Own Brand Manufacturer Voluntary chain Total costs Director GM General Manager GMDR General Manager Direct Reports Vertical marketing system VMS leasing captive product pricing organization image SKU Stock Keeping Uint FGD Focus Group Discuss 制造商品牌 第二次世界大战至 年代后 生育高峰 市场细分 可接受性 需求 差异定价 与购买者比较 产品水准基点 4C营销理论 顾客 成本 便利 沟通 4P营销理论 产品 价格 渠道 促销 4V营销理论 差异化 功能化 附加价值 共鸣 FABE法则 特性 优点 利益 证据 PDCA循环管理 计划 执行 检查 行动 SWOT分析法 优势 劣势 机遇 威胁 挨户销售 百货商店 绑赠 宝特瓶 俗称胶瓶 报纸杂志 本月到今天为止 比较广告 便利店 便利功能 便民店 变动成本 冰柜陈列 财力承受力 餐饮渠道 仓储 仓储商店 仓储式会员店 差异性营销 产品经理 产品线扩展 产业市场 超级商店 超级市场 陈列品 成本动因核算法 又称 巴雷托分析法 成本加成定价 成长期 成熟期 持续补货 出口 初次使用者 发起者 传统批发商 传统渠道 传统营销渠道 创意筛选 创意想法 促销预算 促销员 存货控制 大客户销售主任 大型超市 大型购物消费中心 代理人 等一性 不可分割性 地方性重点客户 地理细分 地区结构型推销结构 第三方物流 第一副总裁 电话直销 电视直销 店铺直接配送 订单处理 动机 独家分销 独特销售主张 端架 堆头 堆头式陈列 多品牌战略 多渠道营销 多样化 多种差异 多样化增长机会 恩格尔定律 二次陈列 二级分销商 二级批发商 发达工业化经济类型 法律环境 反细分化 访问 客户 标准次数 非关税贸易壁垒 分区定价 分销渠道 分销商合约代表 分销商销售代表 风险承担 服务 服务业营销 服务营销 附加产品 副总裁 副总裁助理 高级区域拓展经理 工业品 公共关系 公司连锁 公司系统 公司宣传 公司营销环境 公司营销机会 功能折扣 交易折扣 供应商 供应商 狗灯产品 购买行为细分 购买者 购买者决策过程 购买状态 购物中心 固定成本 顾客 顾客结构型推销结构 顾客利益细分 顾客群 顾客态度跟踪 寡头垄断竞争 挂条陈列 关税 关系营销 管理合同 管理科学研究法 管理系统 管理系统 管制批发商 广告 广告活动 广告目标 广告特写稿 号外 广告语 国际市场 国际市场营销 合同系统 合营 合营股权 核心产品 宏观环境 宏观市场营销 后向一体化 互惠 环境保护主义 汇价 汇率 外汇行市 机构研究法 基定定价 集中性市场营销 计算机辅助订货 技术环境 季节折扣 加权 加油站便利店 家庭生命周期 价值分析 价值链 间接出口 交叉陈列 交换 交换功能 角色 结帐 截至当期的本年累计 金牛类产品 进货 禁运 贸易禁止令 经纪者 经济共同体 经济环境 经销商 分销商 经验曲线 学习曲线 竞赛 摸奖 游戏 竞争广告 竞争者 竞争者分析 巨型超级市场 决策研究法 卡板陈列 客户拓展代表 库存天数 离岸价格 利乐无菌包装 俗称纸包装 连锁商店 联合商店 临时工 特指临促 零售 零售业 零售车轮假说 零售商 零售商合作社 零售重点客户 流行 垄断竞争 路演 大型户外促销活动 旅馆 酒吧 餐馆等封闭性通路 铝罐包装 绿色营销 落地割箱陈列 马洛斯需求层次论 买得到 买得起 乐得买 买方市场 卖场整合性陈列 堆箱 卖方市场 毛评点 总收视点 媒介用语 媒体 每点销售额 美国市场营销协会 门店广告 密封投标竞价 密封投标竞价 密集化 广泛性 分销 密集化增长机会 免收运费定价 明星类产品 目标利润定价 目标市场 目录营销 内部报告系统 耐用品 年度计划控制 年龄及生命周期细分 派生需求 引发需求 配额 配送中心 批发 批发业 批发商 批发拓展代表 品牌 品牌标志 品牌价值 品牌经理 品牌决策 品牌名称 品牌形象 品牌延伸 平均数 气氛 环境 购买现场 区域拓展经理 区域拓展主任 渠道层次 渠道成员 渠道拓展经理 渠道系统 取脂定价 去年同期 去年同期销售额 全国性重点客户 全球性重点客户 缺货 确定目标市场 人口统计环境 人类需求 人力资源总监 日用品 商标 商场快讯商品广告 邮报 商人批发商 商业分析 商业观 经营哲学 商业化 商业谈判 上期 上期销售额 社会环境 社会阶层 社会营销观念 渗透率 生活方式 生态环境 时间序列分析 时尚 实效性 市场 市场导向 市场定位 市场份额 市场份额 市场占有率 市场开发 市场领导企业 市场渗透 市场渗透