冠名足球队宣传方案.doc

“XXXX” 冠名足球队宣传方案一、背景重庆XX足球俱乐部作为重庆市知名的业余足球俱乐部，成立于XXXX年，其足球队拟于2007年3月至2007年8月参加“2007年重庆市业余足球联赛”、2007年月8月至2007年11月参加“重庆市业余足球杯赛”。这两大足球联赛作为重庆业余足球每年的大赛，有32支球队参赛，近200场赛事，数万球迷，在民间非常有影响力。借助这一平台，“XXXX”冠名XX足球队，以“XXXX足球队”出征“2007年重庆市业余足球联赛”和“重庆市业余足球杯赛”等系列活动。用较少的费用，通过球队、球迷、观众以及活动组织方、媒体报道等多层次、长时间的宣传“XXXX”，培育“XXXX”品牌，扩大“XXXX”的知名度和影响力，吸引“XXXX”消费群。二、冠名时间2007年3月-2008年3月三、冠名宣传1、冠名重庆XX足球俱乐部足球队，冠名期间拥有该俱乐部球队球衣前胸、后背广告权，球衣后背广告为“XXXX”，前胸广告“XXX”。2、身着“XXXX”广告的“XXXX”参加“2007年重庆市业余足球联赛”。时间为2007年3月至2007年8月。3、身着“XXXX”广告的“XXXX足球队”参加“2007年重庆市业余足球联赛”。时间为2007年3月至2007年8月。四、赛事合作媒体1、 广东电视台体育频道2、 重庆日报集团、重庆时报、重庆青年报。3、 “2007年重庆市业余足球联赛”指定官方网站重庆业余足球联盟网。4、 重庆足球网。5、 重庆体育网五、媒体宣传回报1、 广东电视台体育频道对XXXX足球队进行专题介绍和报道。2、 联赛期间广东电视台体育频道公布XXXX足球队的比赛结果。3、 联赛期间联赛合作报媒体育版XXXX足球队参加的活动进行报道。4、 重庆业余足球联盟网、重庆足球网、重庆体育网对XXXX足球队参加的联赛进行详细的新闻和图片报道。5、 重庆业余足球联盟网在冠名期间提供广告位，并制作单独页面，详细介绍“XXXX”。6、 冠名期间，在比赛现场向比赛对手及球迷、现场观众发放XXXX宣传资料。六、冠名费用5000-10000元人民币。 XX足球俱乐部 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