路虎发现3市场概要.ppt

2 25 20207 45PM LandRover2003 Presenter Filename Slide1 發現3市場概要 April2005 2 25 20207 45PM LandRover2003 Presenter Filename Slide2 來自媒體的支持與肯定 TheDiscoverywins byasubstantialmargin It sthemostcomplete4x4here theonlycarthatdoesn tfeellikeacompromiseandacontradiction LandRoverstridesbacktothetopoftheclassforthefirsttimeinyears ComparisonofDiscovery3 VolvoXC90 BMWX5andVWTouareg Car November Discovery Anythingitcan tdo Autocar September2004 ThisisperhapsthebestproductevertoweartheLandRoverbadge September2004 It shardtoimagineanotherSUVthatcanmatchitsnear luxurywithitsgo anywherecapability Car October2004 Evenwiththeseatsetcomfortablyforhislonglegsthere sroomforanadulttostretchoutbehind There sathirdrowofsuperblypackagedadult sizedseatsthatfoldcompletelyflattothebootfloor Car October 2004 TheDiscovery3lookstohaveallbasescovered Assumingit sinfallibleoff road whichisaprettysafebet thecoremarketwillrespondfavourably farmerswhodon tmindadmittingtotheworldhowrichtheyarewillsnapthemup April2004 There salsoalotofroom withseven passengerseatingavailable Andunlikemanyofthecurrentcropofthree rowSUVs thosedispatchedtothebackwon tbecursingatyoufortheirmisery There sarealbackrowhere andevensomeroomleftoverforluggage September2004 There snolongertheneedtochoosebetweenonandoff roadability Autocar August2004 2 25 20207 45PM LandRover2003 Presenter Filename Slide3 TheDiscoverywins byasubstantialmargin It sthemostcomplete4x4here theonlycarthatdoesn tfeellikeacompromiseandacontradiction LandRoverstridesbacktothetopoftheclassforthefirsttimeinyears ComparisonofDiscovery3 VolvoXC90 BMWX5andVWTouareg Car November2004 Discovery Anythingitcan tdo Autocar September2004 ThisisperhapsthebestproductevertoweartheLandRoverbadge September2004 It shardtoimagineanotherSUVthatcanmatchitsnear luxurywithitsgo anywherecapability Car October2004 There snolongertheneedtochoosebetweenonandoff roadability Autocar August2004 Evenwiththeseatsetcomfortablyforhislonglegsthere sroomforanadulttostretchoutbehind There sathirdrowofsuperblypackagedadult sizedseatsthatfoldcompletelyflattothebootfloor Car October 2004 TheDiscovery3lookstohaveallbasescovered Assumingit sinfallibleoff road whichisaprettysafebet thecoremarketwillrespondfavourably farmerswhodon tmindadmittingtotheworldhowrichtheyarewillsnapthemup April2004 There salsoalotofroom withseven passengerseatingavailable Andunlikemanyofthecurrentcropofthree rowSUVs thosedispatchedtothebackwon tbecursingatyoufortheirmisery There sarealbackrowhere andevensomeroomleftoverforluggage September2004 2004年度最佳4x4 WhatMPV 4x4 來自媒體的支持與肯定 2 25 20207 45PM LandRover2003 Presenter Filename Slide4 來自媒體的支持與肯定 TheDiscoverywins byasubstantialmargin It sthemostcomplete4x4here theonlycarthatdoesn tfeellikeacompromiseandacontradiction LandRoverstridesbacktothetopoftheclassforthefirsttimeinyears ComparisonofDiscovery3 VolvoXC90 BMWX5andVWTouareg Car November2004 Discovery Anythingitcan tdo Autocar September2004 ThisisperhapsthebestproductevertoweartheLandRoverbadge September2004 It shardtoimagineanotherSUVthatcanmatchitsnear luxurywithitsgo anywherecapability Car October2004 There snolongertheneedtochoosebetweenonandoff roadability Autocar August2004 Evenwiththeseatsetcomfortablyforhislonglegsthere sroomforanadulttostretchoutbehind There sathirdrowofsuperblypackagedadult sizedseatsthatfoldcompletelyflattothebootfloor Car October 2004 TheDiscovery3lookstohaveallbasescovered Assumingit sinfallibleoff road whichisaprettysafebet thecoremarketwillrespondfavourably farmerswhodon tmindadmittingtotheworldhowrichtheyarewillsnapthemup April2004 There salsoalotofroom withseven passengerseatingavailable Andunlikemanyofthecurrentcropofthree rowSUVs thosedispatchedtothebackwon tbecursingatyoufortheirmisery There sarealbackrowhere andevensomeroomleftoverforluggage September2004 2005年度最佳休旅車 MotorTrend 2004年度最佳4x4 WhatMPV 4x4 2 25 20207 45PM LandRover2003 Presenter Filename Slide5 優異的產品本質 極為優異的越野性能 2 25 20207 45PM LandRover2003 Presenter Filename Slide6 優異的產品本質 直接的道路操控樂趣 2 25 20207 45PM LandRover2003 Presenter Filename Slide7 優異的產品本質 提供最大的使用空間 2 25 20207 45PM LandRover2003 Presenter Filename Slide8 優異的產品本質 充滿自信的大膽設計 2 25 20207 45PM LandRover2003 Presenter Filename Slide9 優異的產品本質 無所不在的智慧科技 2 25 20207 45PM LandRover2003 Presenter Filename Slide10 優異的產品本質 這是LandRover迎向21世紀的最新力作 2 25 20207 45PM LandRover2003 Presenter Filename Slide11 目標客戶分析 冒險玩家在任何地域 都追求全方位功能參加4WD俱樂部 越野競賽LandCruiser Patrol 2 25 20207 45PM LandRover2003 Presenter Filename Slide12 溫和的用路人偶然才會從事越野 拖曳 雪地等活動偏好有型的wagon車型 重視社會地位及安全Prado 三菱Pajero GrandCherokee 目標客戶分析 2 25 20207 45PM LandRover2003 Presenter Filename Slide13 從豪華轎車升級而來重視社會地位 奢華享受 安全及駕駛樂趣多數居住城市 On Road的用車需求上班族 商務導向專業人士X5 ML Class RX330 SRX Touareg 目標客戶分析 2 25 20207 45PM LandRover2003 Presenter Filename Slide14 大多熱衷於Off Road少數為溫和的用路人享受 駕馭原創 的感覺不可動搖的忠誠擁護者 目標客戶分析 2 25 20207 45PM LandRover2003 Presenter Filename Slide15 Discovery3