学术英语管理部分单元练习.doc

第一单元作业一、 段落翻译 1.Deciding on the type of career you want is only the first step. To get a job in your chosen field and to be successful at it, you will have to develop a plan, or road map, that ensures that you have the skills and knowledge the job requires. You will be expected to have both the technical skills needed to accomplish a specific task and the ability to work well with many types of people in a culturally diverse work force. These skills, together with a working knowledge of the American business system and an appreciation ofr a culturally diverse workplace, can give you an inside edge when you are interviewing with a prospective employer.(50分) 二、 专业术语汉译英 2.经营规划(分) 3.共同基金(分) 4.区别定价战略(分) 5.销售队伍(分) 6.股东(分) 三、 专业术语英译汉 7.competitive dynamics(分) 8.business landscape(分) 9.work force(分) 10.transaction(分) 11.on-demand(分) 第二单元作业一、 段落翻译 1.How do the professionals define marketing? According to the American Marketing Association, Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organizaiton and its stakeholders.(50分) 二、 专业术语汉译英 2.利益最大化(分) 3.目标市场(分) 4.事件营销(分) 5.操纵营销工具(分) 6.个人销售(分) 三、 专业术语英译汉 7.business philosophy(分) 8.markeitng communication(分) 9.venture capital firm(分) 10.dot-com bubble(分) 11.Universal Product Code(分) 第五单元作业一、 段落翻译 1.When examining B2B business firms, two clear types emerge. In the first type, the focus is simply on facilitating sales transactions between businesses. For example, Dell manufactures computers to specifications that customers enter on the Dell website. A large portion of Dells online orders are from corporate clients who are well-informed about the products they need and are looking for fairly priced, high-quality computer products that will be delivered quickly. Basically, by building only what is orderd, Dell reduces storage and carrying costs and rarely is stuck with unsold inventory. By dealing directly with Dell, customers eliminate costs associated with wholesalers and retailers, thereby helping to reduce the price they pay for equipment.(50分) 二、 专业术语汉译英 2.创造销售收入(分) 3.互联网宽带连接(分) 4.个性化服务(分) 5.批发商和零售商(分) 6.增加购买量(分) 三、 专业术语英译汉 7.unsold inventory(分) 8.e-commerce infrastructure(分) 9.vacation package(分) 10.honor system(分) 11.buying preference(分) 第七单元作业一、 段落翻译 1.Branded products, services, and companies are worth more and carry more respect than non-branded ones because people, rightly or wrongly, trusted brands. A brand is a combination of differentiating attributes that connect on an emotional level with desired markets. A brand affects the thought process and the emotional responses of an audience. A brand is a relationship. A brand creats value. A brand touches the core emotions and values of its constituents.(50分) 二、 专业术语汉译英 2.品牌体验(分) 3.邮递广告(分) 4.非品牌产品(分) 5.客户接触点(分) 6.品牌资产(分) 三、 专业术语英译汉 7.temp service(分) 8.comsumer bank(分) 9.brand loyalty(分) 10.niche(分) 11.disconnect/inconsistency(分) 第九单元作业一、 段落翻译 1.Whats the solution to this problem? Time. Whenever youre about to make an impulsive buy, put it back on the shelf and resolve that youll buy it in thirty days if you still want it. Most of the time, you wont even remember the item in thirty days, let alone still want it. If your mind keeps returing to the item during that waiting period, ask yourself why. Does it help you accomplish your big life goals? Does it add significant meaning to your life? If youre still convinced of the value of the purchase, bargain-hunt for it. Spend some time looking for the best deal on it. Dig up coupon codes and do some comparison shopping.(50分) 二、 专业术语汉译英 2.选择麻痹(分) 3.冲动购物(分) 4.损失规避(分) 5.高买低卖(分) 6.权益投资者(分) 三、 专业术语英译汉 7.bust out the plastic(分) 8.down payment(分) 9.personal finances(分) 10.retirement savings plan(分) 11.index fund(分) 一、 段落翻译 1.Branded products, services, and companies are worth more and carry more respect than non-branded ones because people, rightly or wrongly, trusted brands. A brand is a combination of differentiating attributes that connect on an emotional level with desired markets. A brand affects the thought process and the emotional responses of an audience. A brand is a relationship. A brand creats value. A brand touches the core emotions and values of its constituents. 二、 专业术语汉译英 2.自由企业制度 3.销售队伍 4.社交网站 7.利益最大化 10.简化交易程序 11.减少开销 13.品牌体验 15.冲动购物 16.税后收入 17.优惠码 三、 专业术语英译汉 5.transaction 6.on-demand 8.in-depth ads 9.venture capital firm 12.e-commerce infrastructure 14.comsumer bank 18.paycheck 19.bust out the plastic 20.down payment 21.core value一、 段落翻译 1.Deciding on the type of career you want is only the first step. To get a job in your chosen field and to be successful at it, you will have to develop a plan, or road map, that ensures that you have the skills and knowledge the job requires. You will be expected to have both the technical skills needed to accomplish a specific task and the ability to work well with many types of people in a culturally diverse work force. These skills, together with a working knowledge of the American business system and an appreciation ofr a culturally diverse workplace, can give you an inside edge when you are interviewing with a prospective employer. 2.When examining B2B business firms, two clear types emerge. In the first type, the focus is simply on facilitating sales transactions between businesses. For example, Dell manufactures computers to specifications that customers enter on the Dell website. A large portion of Dells online orders are from corporate clients who are well-informed about the products they need and are looking for fairly priced, high-quality computer products that will be delivered quickly. Basically, by building only what is orderd, Dell reduces storage and carrying costs and rarely is stuck with unsold inventory. By dealing directly with Dell, customers eliminate costs associated with wholesalers and retailers, thereby helping to reduce the price they pay for equipment. 二、 专业术语汉译英 3.资本不足 6.公共关系 12.吸引媒体报道 13.品牌资产 14.高买低卖 三、 专业术语英译汉 4.close substitute 5.road map 7.in-depth ads 8.markeitng communication 9.dot-com bubble 10.Universal Product Code 11.large quantities of raw materials 15.personal finances 16.bargain-hunt 17.core value.一、 段落翻译 1.Deciding on the type of career you want is only the first step. To get a job in your chosen field and to be successful at it, you will have to develop a plan, or road map, that ensures that you have the skills and knowledge the job requires. You will be expected to have both the technical skills needed to accomplish a specific task and the ability to work well with many types of people in a culturally diverse work force. These skills, together with a working knowledge of the American business system and an appreciation ofr a culturally diverse workplace, can give you an inside edge when you are interviewing with a prospective employer. 2.When examining B2B business firms, two clear types emerge. In the first type, the focus is simply on facilitating sales transactions between businesses. For example, Dell manufactures computers to specifications that custome