麦肯锡图表模板(PPT306页).ppt

confidential frequentlyusedtemplate conceptual template june2002 thisreportissolelyfortheuseofclientpersonnel nopartofitmaybecirculated quoted orreproducedfordistributionoutsidetheclientorganizationwithoutpriorwrittenapprovalfrommckinseyitisnotacompleterecordofthediscussion text text text text text text text text text text 2x2cubed unitofmeasure footnotesource source 2x2tower unitofmeasure footnotesource source 5psmarketing place price product package positioningpromotion productoffering unitofmeasure footnotesource source strategy skills systems staff sharedvalues structure style 7s unitofmeasure footnotesource source arrow3d unitofmeasure footnotesource source cubes13d unitofmeasure footnotesource source cubes23d unitofmeasure footnotesource source cubes33d unitofmeasure footnotesource source text text text text cutout3d unitofmeasure footnotesource source newentrant suppliers industrycompetitors buyers substitutes forcesatwork unitofmeasure footnotesource source text text text text text text text text text text joint unitofmeasure footnotesource source text text text text levelseparate4 unitofmeasure footnotesource source text text text lineara3d unitofmeasure footnotesource source text text text text linearb3d unitofmeasure footnotesource source text text text linearc3d unitofmeasure footnotesource source text text text lineard3d unitofmeasure footnotesource source text text text text lineare3d unitofmeasure footnotesource source text text text linearg3d unitofmeasure footnotesource source text text lineari3d unitofmeasure footnotesource source text text text text linearj3d unitofmeasure footnotesource source text linearn3d text text text unitofmeasure footnotesource source text text text linearp3d unitofmeasure footnotesource source linearq3d text text unitofmeasure footnotesource source text text linearq3d unitofmeasure footnotesource source plan implement support links3 unitofmeasure footnotesource source perspective3d unitofmeasure footnotesource source text text text propeller3d unitofmeasure footnotesource source rings3d unitofmeasure footnotesource source text scale text unitofmeasure footnotesource source text text scales unitofmeasure footnotesource source text text text text text text sizesin unitofmeasure footnotesource source spiral13d unitofmeasure footnotesource source spiral brakes tubeintube spiral23d unitofmeasure footnotesource source text text text text spotlight unitofmeasure footnotesource source text text text text text text staircase unitofmeasure footnotesource source stars3d unitofmeasure footnotesource source text text wirecubes unitofmeasure footnotesource source text text text text text text text arrows unitofmeasure footnotesource source level1 text unitofmeasure footnotesource source level2 text text unitofmeasure footnotesource source level3 text text text unitofmeasure footnotesource source level4 text text text text unitofmeasure footnotesource source level5 text text text text text unitofmeasure footnotesource source level6 text text text text text text unitofmeasure footnotesource source flow2 text text unitofmeasure footnotesource source text flow2title text text unitofmeasure footnotesource source flow3 text text text unitofmeasure footnotesource source text flow3title text text text unitofmeasure footnotesource source flow4 text text text text unitofmeasure footnotesource source text flow4title text text text text unitofmeasure footnotesource source flow5 text text text text text unitofmeasure footnotesource source text flow5title text text text text text unitofmeasure footnotesource source flow6 text text text text text text unitofmeasure footnotesource source text flow6title text text text text text text unitofmeasure footnotesource source blades text text text text unitofmeasure footnotesource source box text text text text unitofmeasure footnotesource source box text text text text unitofmeasure footnotesource source cycle1 text text text unitofmeasure footnotesource source cycle2 text text unitofmeasure footnotesource source cycle3 text text text unitofmeasure footnotesource source cycle4 text text text text unitofmeasure footnotesource source cycle5 text text text text text unitofmeasure footnotesource source cycle6 text text text text text text unitofmeasure footnotesource source cycle7 text text text text text text text unitofmeasure footnotesource source cycle8 text text text text text text text text unitofmeasure footnotesource source text incoming text text text text text unitofmeasure footnotesource source ribbon text text text text text unitofmeasure footnotesource source ring text text text text text unitofmeasure footnotesource source upon2 text text unitofmeasure footnotesource source continuous text text text text text text text text unitofmeasure footnotesource source cutout text text text text unitofmeasure footnotesource source lineara text text text unitofmeasure footnotesource source linearb text text text text unitofmeasure footnotesource source linearc text text text unitofmeasure footnotesource source lineard text text text unitofmeasure footnotesource source lineare text text text text unitofmeasure footnotesource source linearf text text text unitofmeasure footnotesource source linearg text text text unitofmeasure footnotesource source linearh text text text text unitofmeasure footnotesource source lineari text text unitofmeasure footnotesource source linearj text text text text unitofmeasure footnotesource source lineark text text text text text text unitofmeasure footnotesource source linearn text text text text unitofmeasure footnotesource source linearp text text text unitofmeasure footnotesource source linearq text text unitofmeasure footnotesource source propeller text text text unitofmeasure footnotesource source step5 text text text text text unitofmeasure footnotesource source text text text text 2on1 unitofmeasure footnotesource source text text text text text text against unitofmeasure footnotesource source text text text text text atwork unitofmeasure footnotesource source text text coupledhoriz unitofmeasure footnotesource source text text coupledvert unitofmeasure footnotesource source text text text text focused unitofmeasure footnotesource source newentrant suppliers industrycompetitors buyers substitutes forcesatwork unitofmeasure footnotesource source text text text parallel unitofmeasure footnotesource source text text text text split unitofmeasure footnotesource source text surround unitofmeasure footnotesource source text text twisted unitofmeasure footnotesource source text text up away unitofmeasure footnotesource source text text up down unitofmeasure footnotesource source thewaymanagerscollectivelybehavewithrespecttouseoftime attention andsymbolicactions thepeopleintheorganization consideredintermsofcorporatedemographics notindividualpersonalities theorganizationchartandaccompanyingbaggagethatshowwhoreportstowhomandhowtasksarebothdividedupandintegrated thoseideasofwhatisrightanddesirable incorporateand orindividualbehavior whicharetypicaloftheorganizationandcommontomostofitsmembers theprocessesandproceduresthroughwhichthingsgetdonefromdaytoday acoherentsetofactionsaimedatgainingasustainableadvantageovercompetition capabilitiespossessedbytheorganizationasawholeasdistinctfromtheindividuals somecompaniesperformextraordinaryfeatswithordinarypeople staff systems style sharedvalues structure skills strategy 2s 5s unitofmeasure footnotesource source customer clients distributors competitors suppliers 3cstriangle unitofmeasure footnotesource source skills sharedvalues strategy staff structure systems style acoherentsetofactionsaimedatgainingasustainableadvantageovercompetition theorganizationchartandaccompanyingbaggagethatshowwhoreportstowhomandhowtasksarebothdividedupandintegrated thepeopleintheorganization consideredintermsofcorporatedemographics notindividualpersonalities thewaymanagerscollectivelybehavewithrespecttouseoftime attentionandsymbolicactions theprocessesandproceduresthroughwhichthingsgetdonefromday to day thoseideasofwhatisrightanddesirable incorporateand orindividualbehavior whicharetypicaloftheorganizationandcommontomostofitsmembers capabilitiespossessedbytheorganizationasawholeasdistinctfromtheindividuals somecompaniesperformextraordinaryfeatswithordinarypeople 3s 4s unitofmeasure footnotesource source style structure staff strategy systems skills sharedvalues thewaymanagerscollectivelybehavewithrespecttouseoftime attentionandsymbolicactions capabilitiespossessedbytheorganizationasawholeasdistinctfromtheindividuals somecompaniesperformextraordinaryfeatswithordinarypeople thoseideasofwhatisrightanddesirable incorporateand orindividualbehavior whicharetypicaloftheorganizationandcommontomostofitsmembers theprocessesandandproceduresthroughwhichthingsgetdonefromday to day theorganizationchartandaccompanyingbaggagethatshowwhoreportstowhomandhowtasksarebothdividedupandintegrated thepeopleintheorganization consideredintermsofcorporatedemographics notindividualpersonalities acoherentsetofactionsaimedatgainingasustainableadvantageovercompetition 7s unitofmeasure footnotesource source competitiveposition low medium high product marketattractiveness low medium high bussportfolio unitofmeasure footnotesource source changevision chiefexecutive leadershipgroups downtheline externalconstitution changeboard unitofmeasure footnotesource source deltap visionandleadership organizationalinfrastructure performancemeasurement peopledevelopment communications problemsolvingprocess clientmanagers particularlymiddlemanagement haveskilltoleadprogramimplementationchangeinactualbehavior actionplanssufficienttoachievegoalsagreementonobjectivesbylinemanagementmanagementofhigh involvementprocess implementationornearimplementationofrequiredstructureandsystems flowof2 waycommunicationspeople sunderstanding beliefandcontributiontoactonvisionandactionplans accuratemeasurementofactionandresultsclearaccountabilitiesearlywins visibledemonstrationofnewvisionandvaluesbyclientleadership deltap unitofmeasure footnotesource source naturalowner relativeabilitytoextractvalue low medium value creationpotentialinbusinessunit high corporatecenterskillsbusinessunitlinkagestaxation valuationdifferences industryattractivenesscompetitivepositionrestructuring rationalizationopportunities oneofthepack retainandgivetoppriority retainandgivepriority retainandmanageforcodeorliquidate probablydivest divest divestorliquidate macs unitofmeasure footnotesource source businessstrategy manufacturingstrategy configuration systems researchfocus laborpolicy productdesign makevs buy organization processdesign manufacturingstrategy unitofmeasure footnotesource source restructuringframework 1 5 4 3 2 pentagon unitofmeasure footnotesource source benefit price competitivedisadvantage competitiveadvantage pricebenefit unitofmeasure footnotesource source appraiseperformanceandprospects developstrategy redesignpivotaljobs designtheskillbuildingprocess assesschangereadiness topdownactionprograms bottomupactionprograms 1 2 4 5 6 7 8 3 smilechart unitofmeasure footnotesource source 3 createandpursueauniqueadvantage 2 resegmentthemarkettocreateaniche 4 exploituniqueadvantageindustrywide 1 domoreandbetterofthesame whentocompete stratgameboard unitofmeasure footnotesource source stage1 stage2 stage3 stage4 valuesystem strategicmanage ment externallyorientatedplanning forecastbasedplanning budgetplanning meetbudgetandschedule predictthefuture thinkstrategically createthefuture stratmanage unitofmeasure footnotesource source sellingmargincontributionsales sellingratesalesavailablesellingtime effectivenesscontributionavailablesellingtime productivitycontributiontotalsellingcosts efficiencyavailablesellingtimetotalsellingcosts utilizationavailablesellingtimetotalsalestime supportintensitysupportcoststotalsellingcosts supportleveragetotalsalestimesupportcosts treeproductivity unitofmeasure footnotesource source maximizeshareholdervalue growthroughculturalinitiative redeployassets improvecorebusinessperformance growthroughacquisitionand ormerger adoptsoundfinancingapproach valuecreation unitofmeasure footnotesource source real perceived client srelativeabilitytoextractvalue corporatecenterskills linkagesbetweenbusinessunits financialownershipfit industryrestructure internalcontroller sharedresources transferofcapability verticalintegration differencesintaxposition existenceofnon casesobjectives inefficienciesinfinancialmarkets differenceinvaluationtechnique valuesources unitofmeasure footnotesource source gantt10 header text unitofmeasure footnotesource source gantt15 header text unitofmeasure footnotesource source text text venn2 unitofmeasure footnotesource source text text text venn3 unitofmeasure footnotesource source confidential frequentlyusedtemplate datadriven template june2002 thisreportissolelyfortheuseofclientpersonnel nopartofitmaybecirculated quoted orreproducedfordistributionoutsidetheclientorganizationwithoutpriorwrittenapprovalfrommckinseyitisnotacompleterecordofthediscussion label1 label2 label3 area unitofmeasure footnotesource source label1 label2 label3 label4 label5 bar unitofmeasure footnotesource source label1 label2 label3 label4 label5 label1 label2 label3 label4 label5 titleunitofmeasure titleunitofmeasure bar2 unitofmeasure footnotesource source label1 label2 label3 label4 label5 barbutted unitofmeasure footnotesource source label1 label2 label3 label4 label5 000 000 000 000 000 series series barstacked series unitofmeasure footnotesource source label1 label2 label3 label4 label5 000 000 000 000 000 100 series series barstacked100 series unitofmeasure footnotesource source titleunitofmeasure titleunitofmeasure label1 label2 label3 label4 label5 label6 bubble unitofmeasure footnotesource source label1 label2 label3 label4 label5 column unitofmeasure footnotesource source label1 label2 label3 label4 label5 label1 label2 label3 label4 label5 titleunitofmeasure titleunitofmeasure column2 unitofmeasure footnotesource source label1 label2 label3 label4 label5 columnbutted unitofmeasure footnotesource source label1 label2 label3 label4 label5 series series series series 000 000 000 000 000 columnstacked unitofmeasure footnotesource source label1 label2 label3 label4 label5 series series series series 100 000 000 000 000 000 columnstacked100 unitofmeasure footnotesource source titleunitofmeasure label1 label2 label3 label4 label5 titleunitofmeasure 100 000 series series series series label1 combopiesegmentcolumn unitofmeasure footnotesource source titleunitofmeasure titleunitofmeasure label1 label2 label3 label4 label5 costcurve unitofmeasure footnotesource source titleunitofmeasure titleunitofmeasure dualcolumnline unitofmeasure footnotesource source titleunitofmeasure titleunitofmeasure dualline unitofmeasure footnotesource source label1 label2 label3 label4 line unitofmeasure footnotesource source label1 label2 label3 label4 label5 pie unitofmeasure footnotesource source titleunitofmeasure label1 label2 label3 label4 label5 titleunitofmeasure label1 label2 label3 label4 label5 pie2 unitofmeasure footnotesource source rangehighlow unitofmeasure footnotesource source scatterx y unitofmeasure footnotesource source waterfallbar label1 label2 label3 label4 label5 unitofmeasure footnotesource source waterfallcolumn label1 label2 label3 label4 label5 unitofmeasure footnotesource source confidential frequentlyusedtemplate namedobjects template june2002 thisreportissolelyfortheuseofclientpersonnel nopartofitmaybecirculated quoted orreproducedfordistributionoutsidetheclientorganizationwithoutpriorwrittenapprovalfrommckinseyitisnotacompleterecordofthediscussion arrows unitofmeasure footnotesource source disclaimersclient thisreportissolelyfortheuseofclientpersonnel nopartofitmaybecirculated quoted orreproducedfordistributionoutsidetheclientorganizationwithoutpriorwrittenapprovalfrommckinsey company unitofmeasure footnotesource source disclaimersinternal thisreportcontainsinformationthatisconfidentialandproprietarytomckinsey companyandissolelyfortheuseofmckinsey companypersonnel nopartofitmaybeused circulated quoted orreproducedfordistributionoutsidemckinsey company ifyouarenottheintendedrecipientofthisreport youareherebynotifiedthattheuse circulation quoting orreproducingofthisreportisstrictlyprohibitedandmaybeunlawful unitofmeasure footnotesource source disclaimerspresentation thisreportissolelyfortheuseofclientpersonnel nopartofitmaybecirculated quoted orreproducedfordistributionoutsidetheclientorganizationwithoutpriorwrittenapprovalfrommckinseyitisnotacompleterecordofthediscussion unitofmeasure footnotesource source legends unitofmeasure footnotesource source mckinseylogo unitofmeasure footnotesource source misc unitofmeasure footnotesource source moons unitofmeasure footnotesource source sticker unitofmeasure footnotesource source stickerother unitofmeasure footnotesource source worldmap unitofmeasure footnotesource source confidential frequentlyusedtemplate text template june2002 thisreportissolelyfortheuseofclientpersonnel nopartofitmaybecirculated quoted orreproducedfordistributionoutsidetheclientorganizationwithoutpriorwrittenapprovalfrommckinseyitisnotacompleterecordofthediscussion ppttable2 heading heading text text unitofmeasure footnotesource source ppttable3 heading heading heading text text text unitofmeasure footnotesource source ppttable4 heading heading heading heading text text text text unitofmeasure footnotesource source ppttable5 heading heading heading heading heading text text text text text unitofmeasure footnotesource source ppttable6 heading heading heading heading heading heading text text text text text text unitofmeasure footnotesource source confidential frequentlyusedtemplate seova template june2002 thisreportissolelyfortheuseofclientpersonnel nopartofitmaybecirculated quoted orreproducedfordistributionoutsidetheclientorganizationwithoutpriorwrittenapprovalfrommckinseyitisnotacompleterecordofth